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The free magazine for ALL parents 4to18 is the only free direct distribution magazine for parents of all children from zero to 18 years old and a brand new, and cost effective way to reach your target market. We’re not just a collection of advertisements inside a glossy cover but a content-rich real magazine with substantial articles, news and features on all aspects of being a parent. Just because we’re free doesn’t mean we can’t offer quality content and high production values.
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4to18 is published quarterley at times chosen to complement key marketing times for schools and our intelligent distribution model ensures we enjoy access to affluent and aspirational parents every time. Since our launch in June 2009 we have published four well-received editions and now we are increasing our circulation whilst redrawing our circulation areas to make 4to18 an even better proposition for our advertisers.
NEWS FE ATURES AD VICE IDEA S FOR
ACTIVITIES
The principals of 4to18 have many years experience in publishing and marketing for schools and the magazine was launched as a direct response to the need for a quality publication that puts schools, colleges and children-oriented advertisers first.
Atticus Media l 3 Fairlands Road l Sale
l M33 4AX l www.4to18.com
Contact l Sarah Longley l 0161 610 2620
l 0791 7725 335 l sarah@4to18.com
Publishing dates
Advertising rates
Spring
Full page
2011
Circulation
Copy Feb 16 Publication March 2
South Manchester edition Approx 35 000 into Chorlton, Didsbury, Trafford, Stockport, Wilmslow &Macclesfield
It’s not too late to find a new school The good university guide How to get your child into examination mode
North Manchester edition Approx 35 000 into Bury, Bolton, Salford & East Lancashire
Summer 2010 2011
Copy May 19 Publication May 31 Copy May 18 Publication May 30
Estimated readership is around 90 000 per edition
It’s time to start looking at schools for NEXT year
Distribution
Courses, play schemes and off-beat weekends
4to18 uses an intelligent distribution model to ensure deep penetration into affluent areas. Copies are distributed free to carefully selected households by our street teams
Get set for September
Autumn 2010 2011
Copy July 30* Publication Sept 6 Copy July 29* Publication Sept 5
£675 £720 £810 £900 £1000
Making your fees go further
Winter 2010 2011
Copy Nov 24 Publication Dec 8 Copy Nov 23 Publication Dec 7
Entrance exams: a practical guide Finding a tutor for your child The best educational presents Cheap days out for whole family
4 issues 3 issues 2 issues 1 issue
3x1
less15% £340 less10% £360 less 5% £380 £400
Eighth page
4 issues 3 issues 2 issues 1 issue
4 issues 3 issues 2 issues 1 issue
less20% £480 less15% £510 less7% £558 £600
£60
Lineage Bold company name + contact details approx £30
less10% £225 less 7% £233.50 less 3% £242.50 £250
Advertising sizes Inside full page 272mm deep and 185mm wide
Half page (portrait) 272 deep and 90 wide
Full page Back, ISF or ISB 298mm deep and 210mm wide (with 5mm bleed)
Half page (landscape) 132mm deep and 185mm wide
Eighth Page 64mm deep and 90mm wide
Editorial support
Settling in to a new school Setting limits for moody teens
Classifed
Half page
4to18 is also available from selected nurseries and retailers. A digital version of the magazine may be viewed online at www.4to18.com
* Non-school advertisers Copy August 17
Open events: what to look for
4 issues less25% 3 issues less20% 2 issues less10% 1 issue Back, ISF, ISB
Quarter page
We welcome contributions from advertisers on any aspect of parenting. We are happy to credit you, your organisation or company but the content must be of general interest to our readers. Our editorial team will be happy to advise
Quarter page 132mm deep and 185mm wide
Irregular sizes available on request
Atticus Media marketing 4to18 publisher Atticus Media offers a full design and marketing service. Whether you just need a few leaflets, an advert or a full marketing solution we are the answer. We offer considerable discounts to 4to18 advertisers. Please ask your sales person for details
Atticus Media l 3 Fairlands Road l Sale
l M33 4AX l www.4to18.com
Technical stuff Our preferred format is Adobe Acrobat PDF. These must be hi res (press optimsed) with embedded fonts. A pre flight check is advisable (PDF x1a). We can also accept TIFFs or EPS (CMYK 300dpi). Sorry, no Publisher documents and we can only accept Word for raw copy. Finished artwork should be sent to 4to18magazine@gmail.com
Contact l Sarah Longley l 0161 610 2620
l 0791 7725 335 l sarah@4to18.com