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SEP. 27-29
TWTC Exhibition Hall
台北世貿一館
www.excotaiwan.com.tw excotaiwan@taitra.org.tw
Please pre-register online at: www.excotaiwan.com.tw INDEX Organized by：
Bureau of Foreign Trade, MOEA Conducted by :
Tourism Bureau, MOTC Implemented by：
TAITRA (Taiwan External Trade Development Council) Supported by：
TECA (Taiwan Exhibition & Convention Association) TCEA (Taiwan Convention & Exhibition Association)
Welcome to EXCO TAIWAN ............. 1 General Information .......................... 2 Event Highlights................................. 3 Foreword .............................................. 4 Floor Plan ............................................. 5 List of Exhibitors................................. 6 Editor’s Choice .................................... 8 Asian MICE Forum 2012 Agenda....12 Transportation Information.............13
Welcome to EXCO Taiwan
Dear Friend, It’s a pleasure to invite you to the 4th EXCO Taiwan that opens a global window on the vast and varied world of MICE industries and entrepreneurs. This rare moment joins more than 100 leading MICE enterprises to offer a new world of prospects and opportunities. EXCO (the 2012 Taiwan Exhibition & Convention Industry Show) is specially arranged to encourage visitors to easily locate their related concerns, connect the market players and inspire trade through scores of seminars and forums. A single visit to the event this Sept. 27 – 29 opens every aspect on event planning, and is particularly useful to those needing to organize exhibitions & meetings or to offer incentive travel. We eagerly welcome your visit to EXCO Taiwan for this rare joining of the resources, vital connections, and communications that lets Taiwan play a pivotal role in this industry that puts people first. With all this and more EXCO Taiwan is a show that must be seen! I look forward to seeing you in Taipei! Sincerely yours,
Y.C. Chao President & C.E.O. of TAITRA
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General Information
SHOW DATES & HOURS: 10 a.m. ~ 6 p.m. (last day until 4 p.m.), Sep. 27~29, 2012
Supported by: TECA (Taiwan Exhibition & Convention Association) TCEA (Taiwan Convention & Exhibition Association)
Organized by: Bureau of Foreign Trade, MOEA
VENUE: TWTC Exhibition Hall 1, Area A (No.5, Section 5, Hsin-Yi Rd, Hsin-Yi District, Taipei, Taiwan)
Conducted by: Tourism Bureau, MOTC Implemented by: TAITRA (Taiwan External Trade Development Council)
EXHIBITION SPACE: 6,950 SQM
EXHIBITION PROFILE: Exhibitors Overseas 2
Booth Local 84
Total 86
Overseas 2
Visitors(Projected) Local 213
International Visitors 200
215
Exhibit Profile
Local Visitors 3,600
3,800 Exhibitors
Exhibition/Meeting Facilities Area
Convention & Exhibition Venues, Hotels & more
Exhibition, Conference, Event Organizers Area
Exhibition Organizers, Meeting Organizers, PR Media Companies, National and Regional Tourist Offices, Event Management Companies, Destination Management Companies & Entertainment Suppliers, and Trade Associations
Exhibition & Decoration Service Providers Area
Designing and Decorating Companies, Facility Lending Companies, Decorating Material
MICE Related Services and Suppliers Area
Incentive Travel Suppliers, Suppliers of Gifts and Premiums, Audio Visual and Technical Companies, Coach, Trade Publications/Media, Travel/Meetings Technology & Multimedia Companies, Printing & Publishing Companies
MICE Education & Training Area
Training Organizations for Exhibition & Convention Industries & more!
Performance Services
Stage Performance companies & agencies
MICE Destinations Area
City Governments, CVBs, Tourism Bureau
For Further Information, contact: Exhibition Section I, TAITRA Room 2A13, No.5, Section 5, Hsin-Yi Rd, Taipei, Taiwan TEL: 886-2-2725-5200 FAX: 886-2-2725-1959
Show Manager Ms. Faye Chiu Email: excotaiwan@taitra.org.tw ex. 2612 Publicity Manager Ms. Effie Huang Email: effie@taitra.org.tw,ex. 2618 Website: www.excotaiwan.com.tw
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Event Highlights
Match-making Sessions GREEN MICE Booth Design Contest Hosted Buyer Program Welcome Party with AMF Creative Facebook Event EXCO CITY Int’l Student Marketing Competition One-on-one Procurement Meetings
GREEN MICE Booth Design Contest The contest aims to encourage exhibitors and exhibition design companies to demonstrate their creativity and capability in promoting Green MICE. The goal is to improve resource efficiency while reducing energy consumption, waste and the negative impacts on environment. The evaluation criteria include overall design & creativity, energy saving, reduce & reuse, eco & low-pollution, and green booth management. The awards will be presented in the welcome party on Sep. 27 with prizes of NTD 100,000, 50,000 and 30,000 to the top three winners respectively. EXCO CITY Int’l Student Marketing Competition The competition will be held in the show to challenge the gifted brains to bring up fresh ideas. Their overall performance will be judged by the merit of the presentations, marketing plans, creative concepts, booth designs and reception skills. The main topic this year is set on “Green MICE”, exploring the creative applications of reusable materials in exhibition designs. Also, the proposal should be associated with unique resources and specific visions of a certain city. This requires thorough understanding of its cultures, industries, infrastructure, prospects and other distinguishing features. Each team will showcase an integrated branding strategy for future MICE developments in EXCO TAIWAN. The participants include MICE related academic organizations in Taiwan, Singapore, Thailand and Malaysia. Online MICE Monopoly (for Taiwan nationals only) EXCO TAIWAN’s “MICE Monopoly” will be going online to challenge the people’s knowledge of Taiwan’s Green MICE industry. You get to roll the dice and travel between major venues, holiday destinations and int’l trade fairs in Taiwan. Points are given at each stop by answering the relevant questions correctly. One may share his/her
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achievements on facebook and plurk, and enter the lucky draw for over 100 points in total. The prizes include the new iPad wifi, ADATA 1TB portable hard drive, Taipei-Hongkong business class airline ticket and many other amazing surprises. [in conjunction with] Asian MICE Forum 2012 EXCO TAIWAN 2012 is held in conjunction with the 7th annual Asian MICE Forum (AMF 2012), also organized by TAITRA. The forum this year features “Innovation & Technology” to call forth in-depth opinions on digital marketing and mega event planning. Experts from around the world will gather here during Sep. 27~28 to share first-hand experiences and exchange masterful thoughts. The speakers include prominent representatives from industry leaders such as UFI, MCI (the world’s largest PCO), Messe Frankfurt (winner of UFI ICT Award 2012), Queensland Tourism, OgilvyOne, Scottish Exhibition & Conference Centre (winner of ICCA Best Marketing Award 2011), and Facebook. They will reveal secrets of their success and trends for the future. AMF 2012 invites you to join the most inspiring MICE summit in Asia. Official website of AMF 2012: http://www.amf.com.tw/
Foreword
Digital vs. Live : Meshing Online & Onsite Experiences
EXCO TAIWAN 2012 TREND WATCH From Sep. 27 to 29, more than 9 areas will be showcased in EXCO TAIWAN 2012 profiling the entire MICE supply chain. A special feature focus - DIGITAL vs. LIVE - has been set by the organizer TAITRA to explore novel possibilities developed through new technologies. The theme will focus on key issues such as the social media, mobile applications, green designs, exhibit technologies and creative facility services. International key players and local talents will all gather here to proudly present their ground-breaking ideas and extraordinary services. This is THE place to get a glimpse of the coming future in advance. Digitized MICE Flourishing Since the MICE industry is based on facilitating interactions and information exchanges, a huge challenge will be the extension of communications to match the technology of the the new digital era. The world and market has changed with new tools like APPs or e-medias to inspire more productive connections during pre-show or post-show periods. This builds upon the evolution of the internet which has blossomed into websites, instant messaging, blogs and now social medias. Nearly all information is digitalized and can be transfered and shared around the world in split seconds. Meanwhile, on-line social interaction is showing promising potential to shift the norms of CRM and marketing channels. The show is keen to leap a step ahead of competition by answering the big question of “What’s next?”. With new media, new tools and new services emerging, products and ways of business are evolving. Live Experience in Action So, is a virtual world the final destination? Apparently not. Another important trend is the growing demands for exceptional live events. When repeatedly swamped in excessive information, people tend to seek for unique and memorable experiences. The core value of MICE lies in "being there", the face-to-face communications. It's just as important to cultivate on-line relationships as to improve on-site experience.
elements of the destination are quite crucial. Whether travelling for business or recreation, people expect to experience a different and sometimes eye-opening experience. Aside from entertainment, live performances can bring the exact ambiance desired by the organizer be it relaxed, energetic, reserved, elegant or imperial. When it comes to branding, that mix of perceptions whether it’s for exhibitions / conventions / tours / events, the added feature can mean everything. At EXCO TAIWAN 2012, a special exhibition area featured “Performance Service” was initiated to create a strong network between performance and MICE professionals. The Win-Win Exhibition Digital interaction and live experience are not opposing but actually complementary concepts. Combined they form complete customer conceptions. In the near future, one will need creative contents to enrich the experience and digital technologies to optimise the interface. With Taiwan praised for both its international standing in MICE competitiveness and high level of ICT, this is the place to be to catch the latest trends. By embracing the entire supply chain of all needs and the emerging “Digital vs. Live” dialect, the show opens up countless highly profitable opportunities for MICE professionals. Moreover, it is definitely the best hub to enter the thriving Taiwan market and bridge the Pan-Asian (especially China) business. Being part of the future is never enough. EXCO TAIWAN is where we make future happen. For Visitor Registration and details of the show, please visit our official website: www.excotaiwan.com.tw
Audiences often find themselves absorbed in the sensational impact and radiating charm of live performances. It’s about story-telling and arousing emotional responses, a smart way to convey a message to the masses. Most performances are based on culture, and for the MICE industry, the cultural characteristics and
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Floor Plan
A1316
Stage
A1212
TMBA TFPMA CITYNEON A1215 A1217 A1219
Kings-men
LEAD EXPO
HONG SHUN
HWALIN
RICHMOND
A1116 A1118 A1120
A1126
A1111a
TA MI A1135a
PRINTING
PICO
A1016
A1026
THE TW A1036 Leofoo
A1035a HORNG SHAN A1013
CLEAR
KY-POST
A0920
A0914
AMB ASSADOR
A1035
TCEA A0935a
XEBE A0913 A0915
TAITRA Lounge A0803
INN RED
UNGER SUNNY BOECK FIBER
BIG
A0820
A0814
A0809a
EVE RGR EAT
TECA
AIMCUL TURE A0714
A0704 A0706 A0708 A0710
UNI PLAN
A0720 A0735a
ESUN A0703 A0705 A0604
EVER GREEN
A-JOHN
KAOHSIUNG HONG KONG CITY
A0612
A0608
YILAN COUNTY A0504 LEXEL
A0636
A0620
TAIPEI CITY
MEET TAIWAN
A0509a
A0503a A0505a
OLILY
A0519
A0533
Jazz A0408 A0407a
A0413aA0415a
TAITRA
A0403
A0307aA0309a
A0313aA0315a
A0319a
A0303 A0208 A0210
A0216 A0218
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A0325a
EVENT PLATF ORM
A433b
A333b
Exhibition conference event organizer Area Exhibition meeting facility area MICE Related Services and suppliers Area Industrial Association Media exhibition and decoration service provider Area MICE Destination Educational Training and Related Service Area performance service
List of Exhibitors
Company Name
Website
Booth No.
Exhibition meeting facility Area THE AMBASSADOR HOTEL
www.ambassadorhotel.com.tw
TAITRA
www.taiwanexcellence.in
EVERGREEN INTERNATIONAL CORP.
www.evergreen-hotels.com
Leofoo
www.leofoo.com.tw
A1035a
Kingsmen
www.kingsmen-int.com
A1111a
A1035
A0636
Exhibition conference event organizer Area RICHMOND INT'L TRAVEL&TOURS CO., LTD
www.travel4u.com.tw
A1120
THETW CO., LTD.
www.thetwdesign.com
A1036
TAIWAN ASSOCIATION OF MACHINERY INDUSTRY (TAMI)
www.tami.org.tw
HONG SHUN EVENT SERVICES CO., LTD.
www.hsbizgroup.com
A1118
ATOS ORIGIN (TAIWAN) LTD.
www.meettaiwan.com
A0528
TAIWAN MACHINE TOOL & ACCESSORY B UILDERS' ASSOCIATION
www.tmba.org.tw
A1215
TAIWAN FOOD & PHARMACEVTIC MACHINERY MANUFACTURERS' ASSN.
www.tfpma.org.tw
A1217
TAIWAN INSTITUTE OF ECONOMIC RESEARCH ( TAIWAN MICE INTERNATIONAL MEETINGS HOSTING PROJECT
A1135a
www.meettaiwan.com
PICO INTERNATIONAL TAIWAN LTD.
www.pico.com
OLILY EXHIBITION INTERNATIONAL CO., LTD.
www.olily.com
UNIPLAN TAIWAN CORP.
www.uniplan.com
TAIWAN INSTITUTE OF ECONOMIC RESEARCH
www.tier.org.tw
International Trade Institute (ITI)
www.taiwanexcellence.in
LEADEXPO SOLUTION INC.
www.leadexpo.com
A1116
CITYNEON DISPLAYS (TAIWAN) CO., LTD.
www.cityneon.com.tw
A1219
HWALIN DESIGN CO., LTD.
www.hwalin.com.tw
A1126
www.ky-post.com
A0920
KY-POST DESIGN INTERNATIONAL CO., LTD.
A1026 A0533 A0735a
Exhibition and decoration service provider Area AIMCULTURE CO., LTD.
www.aimculture.com.tw
A0714
PRINTING TECHNOLOGY RESEARCH INSTITUTE
www.ptri.org.tw
A1016
CLEAR DISPLAY SYSTEM CORP.
www.show-winner.com.tw
A0914
HORNG SHAN DEVELOPMENT ENGINEERING CO ., LTD.
www.horngsha.com.tw
A1013
A-JOHN ENTERPRISE CO., LTD.
www.ajohn.biz
A0814
ESUN CARTON CO., LTD.
www.esuncarton.com.tw
A0705
MICE Related Services and suppliers Area XEBE INC.
www.xebe.com.tw
A0915
EVERGREAT INTERNATIONAL SYSTEM CO., LTD.
www.dis-evergreat.com.tw
A0710 A0704
INN RED GRAPHIC ART INC. SUNNY FIBER INDUSTRIAL CO., LTD.
www.sunnyfiber.com
BIG DOME CORPORATION
www.bigdome.com.tw
JAZZ PHOTO & IMAGE LAB CO.,LTD
www.jazzimage.com.tw
UNGERBOECK SYSTEMS INTERNATIONAL LIMITED
www.ungerboeck.com
LEXEL CLOCK AGENT CO.,LTD
www.rhythmclocks.com.tw
A0708 A0809a A0408 A0706 A0503a
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List of Exhibitors
Company Name
Website
Booth No.
Educational Training and Related Service Area WENZAO URSULINE COLLEGE OF LANGUAGES
www.wtuc.edu.tw
CHUNG HUA UNIVERSITY
www.mice.chu.edu.tw
CHIHLEE INSTITUTE OF TECHNOLOGY
portal.chihlee.edu.tw
NATIONAL TAIPEI COLLEGE OF BUSINESS DEPA RTMENT OF INTERNATIONAL BUSINESS
intbus.ntcb.edu.tw
MINHSIN UNIVERSITY OF SCIENCE AND TECHNO LOGY, DEPARTMENT OF www.must.edu.tw
INTERNATIONAL BUSINESS Chungyu Institute of Technology
www.cit.edu.tw
TAKMING UNIVERSITY OF SCIENCE AND TECHNOLOGY
www.takming.edu.tw
SHU-TE UNIVERSITY
www.ibt.stu.edu.tw
I-SHOU UNIVERSITY
www.isu.edu.tw
PROVIDENCE UNIVERSITY
www.pu.edu.tw
KDU University College
www.kdu.edu.my
TAYLOR'S UNIVERSITY
www.taylors.edu.my
SINGAPORE POLYTECNIC
www.sp.edu.sg
MICE Destination YILAN COUNTY GOVERNMENT
www.e-land.gov.tw
ECONOMIC DEVELOPMENT BUREAU, KAOHSIUNG CITY
borkcg.kcg.gov.tw
TAIPEI CITY GOVERNMENT
www.tpedoit.taipei.gov.tw
HONG KONG TRADE DEVELOPMENT COUNCIL
www.hktdc.com
A0504 A0604 A0509a A0608
Performance Service TAIWAN CONVENTION & EXHIBITION ASSOCIATION
www.taiwanconvention.org.tw
A0935a
Industrial Association CHAN CHAO INTERNATIONAL CO., LTD.
www.chanchao.com.tw
WORLD TRADE CENTER TAICHUNG
www.wtctxg.org.tw
ZIONX. CO.
www.zion-x.com
ROUND TABLE PCO CO., LTD.
www.come2meet.com
OTIM CO., LTD.
www.otim.it
TOP LINK INT'L EXHIBITION CO., LTD.
www.top-link.com.tw
UNITED DAILY NEWS GROUP
www.udnshow.com.tw
AIRTRADE EXPRESS LTD.
www.airtrade.com.tw
O YA INTEGRATED MARKETING SOLUTION CO.,
www.o-ya-design.com
JHAN-SHENG CORPORATION
www.tcwtc.com.tw
WILLY CONSULTANT PCO
www.willypco.com.tw
MESSE FRANKFURT (H.K.) LTD., TAIWAN BRANCH OFFICE
www.messefrankfurt.com.tw
EXPO UNION CORPORATION
www.expounion.com.tw
K & A INTERNATIONAL CO., LTD.
www.knaintl.com.tw
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Media
CEI ASIA
www.cei.asia
INTERCON CONVENTION MANAGEMENT CONSULTANCY
www.eventplatform.com.tw
A0433b
Editor’s Choice
Gearing Up for Greater Prospects WORLD TRADE CENTER TAICHUNG Taichung’s MICE Advantages Prominent Industries Two of Taiwan’s world-leading industry clusters are located in Taichung, the bicycle and the precision machinery industry. A strong base of exhibitors has been established to support related international trade shows to thrive in the future.
The World Trade Center (WTC) Taichung started operating in 1990 with 247 booths, an auditorium and several conference rooms, positioned to be the regional center for Central Taiwan’s major conferences and B2C exhibitions. Though mainly targeting local MICE markets, it was the first exhibition organizer in Taiwan to arrange cross-strait exchanges early in 2005. WTC Taichung believes that the prospects of the city’s MICE industry are brightening with significant infrastructure and venue constructions, such as the Taichung Exhibition & Convention Center. Ample practical experiences, local knowledge and international connections accumulated over the years have secured WTC Taichung a substantial lead in future competitions. The management team plans to explore the possibilities of running other new venues in Taichung as well, gaining growth alongside its rising status in Taiwan’s MICE industry.
Global Networks There are many reputed academic organizations and social groups in Taichung that keep close relationships with global peers. They are actively applying for hosting annual meetings and conferences to enhance interactions and strength social networks. Holiday Destinations Taichung is well-know for creating pop culture trends and its fashionable city tourism. In addition, exquisite natural sceneries are just a stone’s throw away. Xitou Forest Recreational Area and Sun Moon Lake Scenic Area are two must-sees for tourists who come to Taiwan. One may enjoy both urban and nature’s pleasures when visiting Taichung. Transportation Services Taichung Airport now provides international flight services to China, Hongkong, Vietnam, and Macau. With the expansion of the airport, more flights connecting to major South-East Asia cities are expected. Regional Economy Taichung plays a dominant role among cities in Central Taiwan. It integrates regional economic powers and holds the key to enter vast local markets. Making the first stop here is an absolute priority.
Releasing the inner Green Power AIMCULTURE CO., LTD. Based on an eco-friendly premise, AIMCULTURE sets Creative Mindsets, Digital Technologies and Green Energy as the brand's core values. They blend visual arts with their customers' brand spirits and transform them into experience-oriented themes. AIMCULTURE has
helped numerous companies or cultural & creative brand profile themselves to the world, and all this has been accomplished via a complete green marketing process. AIMCULTURE's design objective is to seamlessly infuse aesthetics and creativity into daily lives, cultivating a
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Editor’s Choice
AIMCULTURE's design objective is to seamlessly infuse aesthetics and creativity into daily lives, cultivating a delicate taste. They are devoted to spreading a new oriental lifestyle that incorporates happiness and affection. Many of their green-centered products were market hits and adopted for various purposes. They are made from a multi-functional and eco-friendly material developed by AIMCULTURE - Re-Board. Besides EU FSC Certification, it’s also 100% recyclable, water-resistant, flame retardent, light and easy to assemble. delicate taste. They are devoted to spreading a new oriental lifestyle that incorporates happiness and affection.
AIMCULTURE will be exhibiting at EXCO TAIWAN 2012 this September, showcasing the innovations and breakthroughs of Taiwan Green Exhibitions which hope to contribute to saving the planet.
The Best One-Stop Service EVERGREEN INTERNATIONAL CORP. Founded in 1968, EVERGREEN INTERNATIONAL CORP. has since grown from a shipping company into a diversified global group. Other than covering all areas of sea, air and land transport, EVERGREEN provides one-stop MICE service through a chain of outstanding subsidiaries. Four companies, namely Evergreen International Hotels, Evergreen Integrated Communications, Chang Yung-Fa Foundation Int’l Conference Center and Round-The-World Tours, will be exhibiting in EXCO TAIWAN 2012. Each of their core businesses is introduced as follows. Evergreen International Hotels for accommodations Six luxurious and elegant Evergreen Laurel Hotels located across the wold, in Paris, Bangkok, Taipei, Penang, Taichung and Keelung respectively, have formed an elite brand image for global travelers. There are also the Evergreen Plaza Hotel in Tainan (run by the Taisugar Cor.), Evergreen Transit Hotel in Taiwan Taoyuan Int’l Airport and Evergreen Resort Hotel in Jaiosi that feature different characteristics or functionality. Furthermore, the hotel management teams can assist MICE organizers in all local arrangements to reduce operation time and costs.
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Evergreen Integrated Communications (EIC) for marketing services EIC brings you a recipe for success, including integrated marketing, media agency, art production, publishing, photography and printing. From short-term marketing
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tactics to long-term branding strategy, it offers precise execution and unlimited creativity for clients to maximize their brand identification and market attention through various communication channels. EIC also benefits from the mother group’s Hotel Shop Magazine issued for its int’l hotel chain. The magazine gathers selected and especially Taiwan boutiques for hotel guests, serving as an influential platform for EIC’s customers to present their brands or products and gain marketing synergy with ease. Chang Yung-Fa Foundation Int’l Conference Center for venue services The conference center occupies over 3,300 square meters in total and consists of two int’l conference halls, two medium conference rooms, ten small conference rooms, three VIP rooms, an event room and a business center. The seats are designed according to the
Editor’s Choice
specifications of EVA Air business class, providing much more comfort and convenience for esteemed guests. The conference rooms are well equipped with digital congress networks, video conference systems, and many other high-tech hardwares to ensure the best experience and most efficient progress. Five-star service qualities are guaranteed by the support of Evergreen Laurel Hotels. In addition, the Evergreen Symphony Orchestra stands ready to deliver an amazing performance for your conference. Other services such as event planning, space decoration or party catering are also available on request.
Round-The-World Tours for travel planning The tourism agency is in charge of EVASION, the vacation packages combined with EVA Air tickets. It specializes in themed tours and in-depth travel for tourists to better enjoy local cultures and amenities. All you need to do is sit back and relax, and they will bring the fun to you on a sliver platter.
Global Markets United as One MESSE FRANKFURT (H.K.) LTD., TAIWAN BRANCH OFFICE Messe Frankfurt is one of the most prestigious and largest trade fair organizers in Europe with a long line of glorious achievements. Its subsidiary in Hongkong oversees 29 trade fairs in 9 major China & Asia cities* and retains a strong portfolio of high-quality business platforms. The shows are based on their already successful European counterparts and thus mostly focus on automotive technology, building technology & lighting, consumer goods, textiles, and communications & leisure industries. Organized under an unified brand identity and thorough execution, the expansions in Asia have readily received worldwide recognition and acquired dominant status. Messe Frankfurt is devoted to establishing an integrated marketing network that closely connects buyers and exhibitors to facilitate global trade. A deep understanding of each party’s needs is necessary to scout out potential customers for the perfect match-making. Its int’l trade fairs are positioned differently according to the structure of world economy. The ones in Europe target on advanced technologies with high entry barriers, and the ones in Asia emphasize on delivering a full spectrum of choices for outsourcing. In the Asian market, Taiwan is a crucial piece of the puzzle. Messe Frankfurt’s Asian trade fairs have grown feverishly in scale and it’s time to recruit more high-quality exhibitors. Taiwan’s outstanding performances in numerous industry sectors have proven it to be the most suitable source. A branch office was set up here to provide tailor-made services and access to
Messe Frankfurt’s resourceful connections. Local corporates could now receive direct information and assistance regarding 80~90 Messe Frankfurt trade fairs scattering across the world. The office also helps the companies to apply for Taiwan government’s subsidies to exhibit abroad, contributing in every way it can. For future developments, Messe Frankfurt will keep on cultivating in the currently leading industry sectors and diversify its business scope by exploring other categories such as environmental awareness, water resources and safety & security. ● Taipei, Hong Kong, Shanghai, Beijing, Guangzhou, Shenzhen, Bangkok, Kuala Lumpur and Vietnam
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Editor’s Choice
Taiwan Printing Union For MICE Service Synergy
Printing Technology Research Institute To revitalize and upgrade the competitiveness of traditional industries in Taiwan, a series of projects were sponsored by the Department of Industrial Technology, Ministry of Economic Affairs and administered by the Metal Industries Research & Development Centre. The printing industry, facing harsh challenges from the digital media in the internet age, was among one of them. Hence the Printing Technology Research Institute (PTRI) was invited to join the team for fresh ideas and professional insight. After much diligent brainstorming, a “Product Development Union for Creative MICE Printing Services” was initiated expressly to serve the soaring Taiwan MICE industry. PTRI believes that many advanced printing technologies bear the potential to provide new high value-added products but haven’t been fully utilized due to the information asymmetry between industries. The main mission of this newly formed union is to build a robust communication platform to meet every nned and demand. SUN SUI PRINT, RED & BLUE COLOR PRINTING,
DAYEH PAPER, CHARMING ART and MINIANGEL ADVERTISING are the first five company members. Each of them are masters a cutting-edge technology but all are based in northern Taiwan. The plan is to establish a successful business model in Taipei, the capital with the most active MICE city, and then gradually duplicate it to others.
Listen to The Heart of Asia Department of Information and Tourism, Taipei The more mature its MICE industry, the more developed a city is. Taipei is the first city in Taiwan to embark on international exhibitions and conventions. Over the years, its prestigious performances have readily received recognition and made consistent appearance in many top rankings globally. In 2011 ICCA Top 20 Rankings for cities, it appeared at 20th worldwide and 4th in Asia. Additionally, in Best Travel Poll 2011 held by the renowned online travel magazine Smart Travel Asia, it was listed 10th in Top 10 Asia Holiday Destinations and 7th in Top 10 Asia Cities for Business. Furthermore, according to statistics announced by UFI, Taiwan came in 7th regarding gross exhibition space rented in Asia, while major exhibitions such as COMPUTEX TAIPEI (2nd biggest worldwide), TAIPEI CYCLE (biggest in Asia) and Taipei Int’l Travel Fair (biggest in Asia Pacific area) are all organized here and have grown steadily year by year.
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Mega Events & Major Venues in Line Lately several triumphant mega events have brought the world’s attention on the city, namely the 2009 Deaflympics Taipei, 2010 Taipei Int’l Flora Expo and 2011 Taipei World Design Expo & IDA Congress. Throughout a series of successes, global perspectives and operation
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proficiency have been built up to advance competitive edges. It’s noteworthy that Taipei will be hosting the 2017 Universiade (World University Games) and is currently bidding for 2016 World Design Capital with high hopes. The Department of Information and Tourism of Taipei (referred to as DIT Taipei hereafter), the official representative in charge of promoting MICE, plays a key role in integrating and coordinating both government and private resources. It has been assisting exhibition & convention organizers and industry associations with diligent efforts to achieve higher ambitions. Taipei is positioned to be “The Best Stop to Meet Asia” by emphasizing the city’s 5Vs - very convenient, very comprehensive, very friendly, very entertaining and very outstanding. DIT Taipei will focus on “Trend” in EXCO TAIWAN. Two special topics, “Taipei x Global MICE Leading Trends” and “Taiwan’s Premium Industries x Taipei’s MICE Industry”, will be presented on-site. Through demonstrating successful cases and interacting face-to-face, DIT Taipei promises to deliver refreshing images and perspectives of the city to all visitors.
Asian MICE Forum 2012 Agenda
Asian MICE Forum 2012 Innovation and Technology Da t e : S e p t e mbe r 2 7 - 2 8 , 2 0 1 2 (T h u rs d a y - F r iday ) V e nue : R oom 1 0 1 a t th e T a i p e i In te rn a ti o n al C o nvent io n Cent er ( TIC C ) DATE
TIME
SESSION
TOPICS
MODERATORS / PRESENTERS / PANELISTS
13:00-13:30 (30 min) 13:30-13:45 (15 min)
Opening
Opening Remarks
Dr. Chih-Kang Wang, Chairman, TAITRA Representative from Bureau of Foreign Trade, MOEA
13:45-14:25 (40 min)
Keynote Speech 1
Innovations of International Events
Mr. Paul Woodward, Managing Director, UFI
Future of the MICE Industry
Moderator: Mr. Walter M. S. Yeh, Executive Vice President, TAITRA Panelists: 1.Mr. Paul Woodward, Managing Director, UFI 2.Mr. Chris Meyer, Vice President of Sales, Las Vegas Convention and Visitors Authority 3.Mr. Jurriaen Sleijster, Executive Vice President, MCI Headquarter
14:25-15:25 (60 min)
9/27 (Thurs.)
Registration
CEO Discussion
13:45-14:25 (40 min)
Break
15:40-16:20 (40 min)
Keynote Speech 2
Case sharing: The World’s Largest Cycling Event
16:20-17:00 (40 min)
Keynote Speech 3
Case sharing: Building Brands during devastating times
Mr. Steve McRoberts, Executive Director Marketing, Tourism Queensland
Keys to Successful Mega Events
Moderator: Mr. Jaime Ming-Shy Chen, Deputy Director General, Bureau of Foreign Trade, MOEA Panelists: 1. Mr. Ken Sturgeon, Formerly Logistic Manager, Cape Argus Pick n Pay Cycle Tour 2.Mr. Steve McRoberts, Executive Director Marketing, Tourism Queensland 3. Mr. Tony K.M. Chang, CEO, Taiwan Design Center 4. Mr. Michael Tu, Chairman, Uniplan Taiwan Corporation 5. Mr. Soonyong Hong, Executive Vice President, KINTEX
17:00-18:00 (60 min)
Panel Session 1
Welcome Reception
18:00-20:30
DATE
TIME 09:00-09:40 (40 min)
09:40-10:40 (60 min)
Mr. Ken Sturgeon, Former Director of Logistics Planning and Management, Cape Argus Pick n Pay Cycle Tour
SESSION Keynote Speech 4
Panel Session 2
TOPICS
MODERATORS / PRESENTERS / PANELISTS
Case Sharing: 2012 UFI ICT Award Winner
Mr. Kai Hattendorf, Vice President, Messe Frankfurt
Digital Marketing Trends
Moderator: Mr. Jurriaen Sleijster, Executive Vice President, MCI Headquarter Office Panelists: 1. Ms. Jayne Leung, Sales Director, North Asia, Facebook 2..Mr. Kai Hattendorf, Vice President, Messe Frankfurt 3. Mr. Jerry Smith, President, OgilvyOne Asia Pacific
10:40-10:55 (15 min) 10:55-11:35 (40 min)
11:35-12:35 (60 min)
Break Keynote Speech 5
Panel Session 3
Case Sharing: 2011 ICCA Best Marketing Award Winner
Mr. Ben Goedegebuure, Director of Sales, Scottish Exhibition & Conference Centre Moderator: 1.Mr. Liu, Hsi-Lin, Deputy Director-general, Tourism Bureau, Ministry of Transportation and Communications 2. Ms. Kitty Wong, President, K & A International, Expo Union Corporation Panelists: 1. Mr. Steve McRoberts, Executive Director Marketing, Tourism Queensland 2. Mr. Ben Goedegebuure, Director of Sales, Scottish Exhibition & Conference Centre 3. Mr. Chris Meyer, Vice President of Sales, Las Vegas Convention and Visitors Authority 4. Mr. Mike Cannon, Managing Director, Sarawak Convention Bureau
Innovations of Destination Marketing
9/28 (Fri.) 12:35-14:00 (85 min)
14:00-15:30 (90 min)
Lunch
Panel Session 4
Cross Strait Forum: Business Cooperation Opportunities in Exhibition Industry
15:30-15:45 (15 min)
15:45-17:15 (90 min)
17:15-18:00 (45 min)
Moderator: Mr. Y. C. Chao, Executive President & CEO, TAITRA Panelists: 1.Ms. Clare Wong, Assistant Executive Director, HKTDC 2.Mr. Wang Zhiping, Director General of China Foreign Trade Centre 3. Mr. Jeremy M.C. Horng, Executive Director, Exhibition Department, TAITRA 4. Mr. Tiger Lin, Chairman, Taiwan Exhibition & Convention Association (TECA) Break
Panel Session 5
Cross Strait Forum: Business Cooperation Opportunities – Meeting & Incentive Travel
Moderator: Mr. Walter M. S. Yeh, Executive Vice President, TAITRA Panelists: 1. Representative from Mainland China 2. Representative from Hong Kong 3. Representative from Macau 4. Mr. Jason Yeh, Chairman, Taiwan Convention & Exhibition Association (TCEA) 5. Ms. Agnes Lan, Executive Director, Taipei International Convention Center, TAITRA Tour of EXCO 2012
＊Organizers reserve the right to alter or modify the speakers, topics, and/or agenda if necessary.
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Transportation Information
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Show Preview We welcome you to become a hosted buyer at EXCO Taiwan 2012! All hosted buyers could receive： ＊ FREE Buyer’s Bag ＊ FREE Show Guide and Official Directory ＊ Tailor-made Procurement Meetings Please pre-register online at: www.excotaiwan.com.tw For details on the Hosted Buyer Scheme, please contact Paul Cheng, paulcheng@taitra.org.tw