special thanks to, Eileen Hedy Schultz Jack Mariucci Bob Mackall
2015 - 2016 Edmund Lee Design Studio Advertising and Design Department
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Collaborated with
x DESIGN
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ADVERTISING
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elee55 .com
#1117 23 Lexington Avenue New York, NY 10010 elee@elee55.co m 929 238 3273
#1117 23 Lexington Avenue New York, NY 10010 elee@elee55.com 929 238 3273
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KAIZEN DI N I NG GROUP
KAIZEN DI N I NG GROUP
KAIZEN DI N I NG GROUP
KAIZEN DI N I NG GROUP
K
D AV I D L E E . C E O
4465 Wilshire Blvd Suite 100 Los Angeles,CA90010
office 323 648 7460 cell 213 675 6453 email david@kaizen.com
C H A N G E F O R T H E B E TT E R
KAIZEN DINING GROUP
DAVID LEE
CE EO O .. C C h a n g e f o r t h e B e t t e r ” s a h a n g e f o r t h e B e t t e r ” s a yy ss ,, ““ C
4465 Wilshire Blvd 4 S4u 6i t 5e W 1 0i l0s h i r e B l v d S L ou si t eA n1g0e0l e s , C A 9 0 0 1 0 Los Angeles,CA90010
office 323 648 7460 o ef flilc e 32 21 33 66 47 85 76 44 65 03 c c ea li ll d a 2v i1d3@6k 7 em a i5z e6n4. 5c 3o m email david@kaizen.com
KAIZEN DI N I NG GROUP
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Vitra Furniture Group requested the studio to redesign their billboard in Basel, Switzerland.
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X Cirque du Soleil is hosting their first performance in DDP, Seoul Korea. DDP is one of the most famous landmarks.
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MOVIE MOVIE
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N IO TY O P M E P E TI T
C
7 R 1 E MB E C
E D
WWW.TDC.ORG TYPE DIRECTORS CLUB 347 WEST 36 STREET NY,10018
TYPE DESIGN COMPETETION DECEMBER 17
TYPE DIRECTORSCLUB 347 WEST 36 STREET NEW YORK 10018
TYPE TYPE TYPE TYPE DESIGN
D E C E M B E R .17 8 01 UB ,10 CL Y S TN OR REE CT ST RE 6 DI T 3 PE ES TY47 W 3
COMPETITION COMPETITION COMPETITION COMPETITION
TY P E TYP
TYP E TY P
TYPE DESIGN COMPETETION DEADLINE: DECEMBER 17 TYPE DIRECTORS CLUB 347 WEST 36TH STREET NEW YORK 10018 www.tdc.org
X The XX is the trio new age musicans from UK. They requested the studio to design the album cover using Edmund’s personal photos.
X Jazz at Lincoln Center requested the studio to design graphic posters for Nasar Abadey and Supernova’s performance.
Nasar Abadey & SUPERNOVA
Jazz at Lincoln Center september14th 8pm
J
VA O RN pm PE 4th 8 SU r1 & er e y nt mb de Ce pte ba oln se r A inc sa @ L Naazz
Nasar Abadey & SUPERNOVA Jazz @ Lincoln Center september14th 8pm Nasar Abadey & SUPERNOVA Jazz @ Lincoln Center SEPT 14 8PM
Nasar Abadey & SUPERNOVA Jazz @ Lincoln Center september14th 8pm
Nasar Abadey & SUPERNOVA Jazz @ Lincoln Center september14th 8pm
Nasar Aba dey & SU PER NO VA JAZZ AT LINCOLN CENTER 9/14 8PM
New York Philharmonic Orchestra at Lincoln Center has requested to reinvent their awareness promotion. Bow, clarient, flute, and trumpet were used for the foundation design. These compositions can be applied to various media output. The approach was to reflect the look and feel of string, wind, and brass instruments in each poster. The details of each instruments are incorporated into the design and composition of the poster. The repetition of the horizontal placements of the instruments create rhythm and unity.The poster with repetition of bows echo the smooth, horizontal movements of the bows in the strings section. The composition of the wind instruments reflect the metallic texture and details of each instrument while delivering rhythm and consistency. The resulting repetition, rhythm, and unity of the instruments resemble the unison and multitude of the instruments involved in to create harmonious orchestral music. The use of different instruments in each poster on white background serve to emphasize the curves and the texture of each instrument in the Philharmonic.
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New York Philharmonic
Lincoln Center September 14th 8:00PM
NEW Y ORK P LI NCOLN
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SEP LN C 8:0 TEMB ENT E 0P ER M 14T R H
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8PM
In the year of 2018, the winter game is taking place in Pyeong Chang, Seoul Korea. The studio was asked to make billboard and program cover design which relate to the olympics.
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WWW.OLYMPIC.ORG
PYEONG CHANG WINTER OLYMPICS 2018
X Burton, the snowboard company located in Vermont, requested the studio to design their artist poster series.
X The Snowboarder Magazine, requested the studio to redesign their 55th anniversary special issue.
Front Cover of the magazine.
Back Cover of the magazine.
ADVERTISING.
X In order to raise awareness of National Park Service, we used a series of images of road signages that indicate a stress-free zone. Our approach was to suggest that the moment one drives into National Parks, one is safe to leave stress behind and enjoy nature’s serenity.
In order to raise awareness of National Park Service, we used an image of a business man with a brief case, walking towards the grand scenery. We wanted to get our message across to the audience by replacing animal footprints following the figure to encourage our audience to “take a walk on the wild side.�
In order to raise awareness of National Park Service, we used a series of images of scenic, immersive views of nature. Our approach was to recreate the feeling of one being surrounded by nature in such a closed space as an elevator. We attempted to encourage people to get out of the city and visit national parks by contrasting a closed space with immersive views of nature.
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X Red rose and laundry tag turn into white with Clorox.
X he whimsical tone of these print ads suggest that even birds use Krazy Glue to build nests, honey bees to hang beehives, and spiders to catch prey.
To increase customer visits and sales, Lego installed unique photo booths in their store along with an intriguing invitation: LEGOTIZE YOURSELF. Using existing technology, the booths digitally show a kid’s face as if it were built of Lego blocks. At the touch of a button, the booth prints the free photo – along with a menu of the blocks needed to build the face at home. Get the picture? Sales are up and kids are happy. Everyone is smiling!
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special thanks to, Lisa Song, Eileen Hedy Schultz Jack Mariucci Bob Mackall Denise Labelle
2015 - 2016 Edmund Lee Design Studio Advertising and Design Department