Company P r o f i le QUALITY IS PRIORITY Since 1986
Samim Group FZE
Al Samim
General Trading LLC
Samim
Retail
Retail
QUALITY IS PRIORITY Since 1986
Samim Group a bou t
Since 1985
”Samim Group” in 28 years has grown to become the regions leading player in the tabletop market - manufacturing, distributing, selling and marketing glass tableware, dinnerware, cookware & giftware. Building upon a heritage of 80 years of combined experience. Samim Group’s focus upon distribution has resulted in a network that is second to none in the region. Today we have strategic distribution networks in 54 countries across the region making sure the product mix we offer is appropriate and timely for each individual market and channel, with experienced human resource of almost 400 staff. Samim Group recognizes that each and every territory in which we operate has its own culture and lifestyle. We structure our approach to each territory to match these needs. We work with our business partners, product development and logistics teams to ensure the right product in the right place at that right time.
QUALITY IS PRIORITY Since 1986
Vision By 2015 Samim Group is recognized as world-class in Tabletop Industries and creating diversified retail, investment and service opportunities with substantial rewards to key stake holders.
Mission Samim Group – Generates value by serving different segments in the Tableware Industry, with a comprehensive customer focused range of High Quality Innovative Products at Fair Value, through its extensive global network.
QUALITY IS PRIORITY Since 1986
Company Hi s tory QUALITY IS PRIORITY Since 1986
Key Client Channels Modern Distribution Channels
Assembling & Co-Production Crystal Handmade Decor Glass & Crystal Coloring
Kitchenware Retail Stores Brand Corner Retailings Chain Store Cooperations
New Product Development Marketing & Advertising Services Logistics Financing
QUALITY IS PRIORITY Since 1986
Around countries
across Middle East North Africa Indian Subcontinent & CIS countries
Market Area QUALITY IS PRIORITY Since 1986
International Distribution Samim Group UAE
6 Reginal Divisions
> 125 point of sales
CIS Countries Levant & North Africa India Subcontinent GCC & Africa Central Arabia Wholesale Department
> Covering all major hypermarkets and supermarkets
6 Managers (Team of 15)
Key Clients Samim Group
UAE Distribution Network
> A(35%), B(40%), C(25%) Team of 7 Staff
Modern Distribution
> More than 10 traditional network
> 270+ point of sales only in Tehran
> 1200+ point of sales
> Covering major hypermarkets and supermarkets Team of 16 Staff
Team of 12 Staff
Own Retail > Dubai Deira: 4500 sq.ft > Sharjah: 3500 sq.ft Team of 15 Staff
Samim Group’s
E x p e rt ise in D ist rib ut io n
> Ultra modern logistics centre capable of on time supporting and servicing the supply chain distribution network across the total region; > Benefits for the partners and customers, importers, wholesalers and retailers thanks to the quicker turnarounds and continous\ stock management; > Dedicated team for supply chain and supplier relation based on brands. > Optimized inventory turnover; > Advanced planning processes; > Over 40,000 pallet positions in UAE & 35,000 pallet positions warehouse; > Seasonality not an issue; > Multiple delivery options; > SAMIM GROUP’S customer focus is demonstrated in the flexibility offered in sales and deliver; > Orders of the regional customers are delivered in pallets, cartons or single pieces consigned as FCL or LCL cargo; > With additional facilities in Iran, Dubai and other operating centers that offer a range of add on services across the region tailor made for partners and customers; > Re-packaging; > Value added finishing; > Kitting facilities;
Over 250 Staff JFZ operation
QUALITY IS PRIORITY Since 1986
Jebel Ali Office & Warehouse Facility
Samim warehouse, Jebel Ali, UAE
Silica Concept stores offer the shopper: > Single point tableware, home and kitchen shopping & wide range of product and designs. - Giftware - Cookware - Serveware - Drinkware
Samim Group is one of the first to identify in this sector and future plans call for aggressive growth in the number and locations of silica branded concept stores. Currently there are 2 SILICA Silica Concept Store | Dubai concept stores in the Unites Arab Emirates.
> A growing Range of Home Accessories with Exquisite tabletop setting > Silica Concept stores have been designed to showcase partner brands and SAMIM GROUP Product ranges > Well lit, branded highlights displays with Product information > Relaxed shopping atmosphere > Seasonal window displays > Individual consumer service
QUALITY IS PRIORITY Since 1986
Silica Store | UAE
Silica Store | UAE
Lindo Store
AGRRESSIVE BRAND & PARTNER SUPPORT SAMIM GROUP, in conjunction with our partners, showcases our product ranges at international exhibitions such as the Ambiente fair in Frankfurt and regional trade shows in Dubai and Tehran. Consumer promotions, advertising campaigns and merchandising support ensure awareness and sales growth via. > > > > >
Long term brand building Short term tactical initiatives Seasonal campaigns Trade Marketing and Visual Merchandising Channel Management
> Brand support > Territory support
QUALITY IS PRIORITY Since 1986
Samim Group
Own Brands
QUALITY IS PRIORITY Since 1986
Samim Group
Agencies
QUALITY IS PRIORITY Since 1986
Samim Group
Own Retail Brands
Samim Group
Local Retail Brands
QUALITY IS PRIORITY Since 1986
Samim Group
Strategy Market Research
Feedback / Reorder
Category Identification
Sales
Supply
Channel Management
Trade Marketing
QUALITY IS PRIORITY Since 1986
Head Office P.O. Box: 5085, Dubai, UAE T: +971 4 221 14 931 F: +971 4 221 27 52
www.samim.com
E: sales@samim.com
www.facebook.com/samim.group
www.youtube.com/samimgroup
www.twitter.com/samimgroup