YI-YU CHEN PORTFOLIO
2017
2021
/ABOUT ME 陳奕羽 CHEN, YI-YU 1999.06.23 +886 965 457 551 ireneyiyuchen@gmail.com Asia University, Taiwan Bachelor of Visual Communication Design
Software skills：
/ Contents
03
Brand Design
11
Layout Design
17
Photography
25
3D paper structure
29
Fonts and Logos
31
Animations
33
Posters and Artworks
41
Accessories
Brand Design
你
你好，Merhaba
好 ，
Florist Brand Design / Packaging Design Group of three
這 是 屬 於 你 的 日 常
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Brand naming： 'Merhaba' is the Turkish word for 'hello'. We
Brand philosophy： It is our wish to make flowers a
used the word as the name of the flower shop
part of daily life, not just for special
since it is said that the language of flowers
occasions. You can buy a simple
originated from love letters in Turkey, and it
bouquet of flowers to brighten your
is the hidden lingua franca of the world. We
day just because of how you’re
wished for the name of shop to signify the
feeling or the weather. You'll be
expression of one’s sentiments through flowers.
able to pick your favourite flowers
The Chinese name also means ‘hello’, allowing
and learn what they mean in the
the flower shop to greet customers with its
language of flowers, and we'll
name and its flowers.
deliver a bright start to your day.
Brand Design
紳士麵 GENTLEMAN Crispy noodles Brand Design / Packaging Design
GENTLEMAN
Group of six GENTLEMAN
GENTLEMAN
Brand naming： Our target group is the middle class and above, and we wanted a product with a refined impression, so we named the brand GENTLEMAN, whose last syllable sounds similar to the Chinese word for noodles.
Brand philosophy： The crispy noodles currently available on the market all taste very similar. Therefore, we wanted to create crispy noodles with unique flavours that can go with a variety of alcoholic beverages, so that consumers have more choices when they want to have a snack with their drink.
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橕ෝ౯㮉
ಅ磪珶ߝ
搳ᇔ敋
搳ᇔ藯ก
肥妏౯㮉
GENTLEMAN
箞 㛶 溸 둑 뫸 㹧 䈼 ꄻ ┞ ⽱
*(17/(0$1 ; ӥ紑ᓤ
奡ॊꦨ *(17/(0$1 ӕ 7(/ _ ( PDLO JHQWOH#\DKRR FRP WZ ݣӾ૱襮痷玟ື掘᪠ 蒈 ӕ /LXIHQJ 5G :XIHQJ 'LVW 7DLFKXQJ &LW\ 7DLZDQ
橕ෝ౯㮉
ಅ磪珶ߝ
723
搳ᇔ敋
搳ᇔ藯ก
肥妏౯㮉
GENTLEMAN
箞 㛶 溸 둑 뫸 㹧 䈼 ꄻ ┞ ⽱
*(17/(0$1 ; ӥ紑ᓤ
奡ॊꦨ *(17/(0$1 ӕ 7(/ _ ( PDLO JHQWOH#\DKRR FRP WZ ݣӾ૱襮痷玟ື掘᪠ 蒈 ӕ /LXIHQJ 5G :XIHQJ 'LVW 7DLFKXQJ &LW\ 7DLZDQ
橕ෝ౯㮉
ಅ磪珶ߝ
723
搳ᇔ敋
搳ᇔ藯ก
肥妏౯㮉
GENTLEMAN
箞 㛶 溸 둑 뫸 㹧 䈼 ꄻ ┞ ⽱
*(17/(0$1 ; ӥ紑ᓤ
奡ॊꦨ *(17/(0$1 ӕ 7(/ _ ( PDLO JHQWOH#\DKRR FRP WZ ݣӾ૱襮痷玟ື掘᪠ 蒈 ӕ /LXIHQJ 5G :XIHQJ 'LVW 7DLFKXQJ &LW\ 7DLZDQ
723
Brand Design
Graduation portfolio Brand Design / Packaging Design Group of six
adc merit award
Brand philosophy： Betel leaves were originally used to wrap betel nuts, and they were known for their antibacterial and cancer-fighting properties. As the culture of consuming betel nuts in Taiwan declined due to stigma, the livelihoods of betel farmers have been affected and they are seeking to transform the industry and find new opportunities. Thus, we established a concept for a brand rooted in the home of the betel leaves, and developed the tea brand Piper Betel Tea.
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Brand Design
The product combines Taitung's specialty with local cultural symbols, and the black nets used in the planting process are recycled into a part of the packaging to further the connection between the product and its place of origin.
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Layout Design
Bazaar Magazine Layout Design / Photography
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This is a magazine about Taichung's bazaars. In the process of creating this magazine, I visited many bazaars in Taichung and experienced the beauty of human interaction in those bazaars. As I interviewed the vendors, I saw their confidence and enthusiasm as they talked about their products, and I was moved by them after I learned of their stories. This magazine was a great learning experience, since I started from scratch. I not only learned about layouts and editing but also did the copywriting and the photography by looking up information and traveling to those destination myself.
Layout Design
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Layout Design
dot' Travel magazine Layout Design
For this travel magazine for Taichung, I had the opportunity to hone my skills in layout design and teamwork. The photos and the copy were selected from the internet. This is a magazine that was made by three people, and I learnt how to create a basic layout so that all three people can work together to produce a complete magazine, and the teamwork skills that I learnt from this experience is invaluable.
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Photography
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Photography
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Photography
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Photography
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3D paper structure
Night Lamp Paper Lamp Light Design 20 * 60 * 20 cm
Design Concept：
While I was making this lamp, I wanted it to be aesthetically pleasing and to have the best possible performance, so I made its appearance similar to that of a Taiwan’s tradition window gratings. That way, when the lamp is turned on in a dark place, there are variations in the patterns as well as the amount of light shining through the cut-out gaps, giving the lamp a more unique and aesthetically-pleasing appearance. The lamp uses a warm-coloured light bulb, and makes for a great night light to help people relax before going to sleep.
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3D paper structure
無邊 3D paper cut structure
Design Concept ： This paper sculpture was the first thing I made for a course on 3D structures. Squares sized 3.5 cm x 3.5 cm are repeated over and over to fill an A4 sheet of paper. The squares have two different designs since I wished to depict the aesthetics of having things placed together in great numbers, as well as the sense of relief that comes with seeing things neatly arranged. My favourite part is the curvatures of the paper structure in both designs.
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Fonts and Logos
1
2
3
5
4
1, 2, 3, 4 are all fonts and logo created during my graduation portfolio process 1.This font was designed for a
2. This font was designed for a
3. This font was designed for
proposal I had for a beverage brand.
proposal I had for a mouthwash
a proposal I had for a brand
It has a rounded but bold look, which
brand. The style of the illustration
selling dental care products.
was the style of illustration at the time;
is more abstract and geometric,
It has a fresh, magical
the brand's main focus was on bubble
with the intention of conveying
illustration style look to, so
tea, so the circles were incorporated
strength and excitement, hence
the font is thinner and has
into the font as decoration.
the heavy feeling of the font.
a more spacious feel.
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6
7
4. This proposal was
5. A logo design for
6. This is the title of a Chinese
7. Design for an
for a tea product, and is
a rice noodle brand,
song, with a stroke omitted
English font.
presented in the style of
which incorporated
to bring out the meaning of
a landscape illustration,
an image of a pair of
the third Chinese character
so I add details of the font
chopsticks holding the
'jian' (cut), and to evoke the
strokes , especially in the
noodles.
moonlight part of the song title
spacing between strokes.
with the curved line.
Animations
Shake it animation design Length: 90 seconds
The animation was inspired by a dance video that I really like. Both the dance and the music in it were so beautiful that I made an animation of the video in the hopes of reliving the experience that I had when I saw it, but in a different way.
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Posters and Artworks
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迷惘時刻的思緒 Creative motivation： This is a painting that I did in my first year of university. At that time, I was confused and had many questions in my mind. I felt that time was steadily marching on, but I couldn't find the direction that I wanted to go. Before I could reach the brilliant world outside, there always seemed to be obstacles upon obstacles on the road to get there. I was anxious, so I created the painting. Now, however, I am no longer afraid to take a step forward, even though I am still worried about the obstacles ahead. I know that it is useless to think about things without doing them, and only by doing them would I then know whether I actually wanted them or not, and whether they are right or wrong. Not doing anything will lead to regret anyway, so it’s better to do something and regret it later.
Posters and Artworks
Stop killing Stop eating
Design for Animal Protection Posters
A3
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Design Conceptn : Many people put animals through inhumane and painful processes for the sake of satisfying their own appetites, and cause suffering to many species of animals. This series of posters is a call to action to stop the inhumane killing of animals to satisfy our own greed.
Posters and Artworks
Get Shertock Design for Movie Poster acrylic painting A3
Design Concept：
This is a poster designed for the British series "Sherlock".The wallpaper of Sherlock Holmes' house is used as the background for the poster, and silhouettes of the characters have been added to echo the theme of finding Sherlock in the hopes of bringing a sort of interactivity to the poster.
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Posters and Artworks
cat and sea horse Negative space A4
Markers
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豬事大吉 Illustration to welcome the Year of the Pig A3
linocut
Accessories
Pearl ear-rings Jewellery Design Natural pearls
I like to make pearl jewellery for my friends and family, and making these little handicrafts reminds me to pay more attention to details and gives me a sense of accomplishment when they are worn by my family and friends.
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