the finest food distribution
New Product Launch
Mini Cheesecake Snacks August 2011 3 Gallions Close, Barking, Essex, IG11 0JD
Tel.: +44 208 591 5599 Fax: +44 208 591 9179
info@lituanicaltd.co.uk
www.lituanicaltd.co.uk
Sales Comparison the finest food distribution
New Product Launch
Jazz cheesecakes are delicious sweet snacks made from flavoured curd cheese and then coated in chocolate. These sweet snacks are perfect for picnics, packed lunches and desserts.
Cheesecakes
August 2011 3 Gallions Close Barking Essex IG11 0JD Tel.: +44 208 591 5599 Fax: +44 208 591 9179 info@lituanicaltd.co.uk www.lituanicaltd.co.uk
Sales Comparison the finest food distribution
Jazz Cheesecakes and the next leading mini cheesecake snack
New Product Launch Jazz Cheesecake with Poppy Seeds Competitor Cheesecake with Poppy Seeds
Jazz Vanilla Cheesecake Competitor Vanilla Cheesecake
Cheesecakes Jazz Strawberry Cheesecakes Competitor Strawberry Cheesecakes
August 2011 3 Gallions Close Barking Essex IG11 0JD Tel.: +44 208 591 5599 Fax: +44 208 591 9179 info@lituanicaltd.co.uk www.lituanicaltd.co.uk
Jazz Cheesecake with Condensed Milk Competitor Cheesecake with Condensed Milk
Jazz Chocolate Cheesecake Competitor Chocolate Cheesecake 3,500 Units
0
*Sales figures for August for jazz cheesecakes vs the next leading brand of cheesecakes.
Campaign Objectives
To drive sales and build brand loyalty
the finest food distribution
New Product Launch
Key Elements
Print Advertising
Print advertising in various Lithuanian, Polish, Russian & Romanian newspapers & magazines Promotional leaflet & free poster advertising.
Cheesecakes
August 2011 3 Gallions Close Barking Essex IG11 0JD Tel.: +44 208 591 5599 Fax: +44 208 591 9179 info@lituanicaltd.co.uk www.lituanicaltd.co.uk
Online Marketing
Online Marketing on specialist website as well as well known sites such as Facebook with a full Google adworks™ marketing campaign. Ž
Email Marketing
Email Marketing to provide potential customers with special offers and promotions and to boos brand awareness.
Jazz Marketing Timeline
Marketing Campaign the finest food distribution
September
October
New Product Launch Micro Site
Facebook Marketing Campaign
Online Media
Cheesecakes
Events & PR
Print Media
August 2011 3 Gallions Close Barking Essex IG11 0JD Tel.: +44 208 591 5599 Fax: +44 208 591 9179 info@lituanicaltd.co.uk www.lituanicaltd.co.uk
November
December
January
February
March
Actual Size the finest food distribution
New Product Launch
vanil
la ch
eese
cake
45g
Vanilla Flavour Chocolate Glazed Cheesecake Snack
Cheesecakes
Product Description
Perfect for a snack, and a family favourite, this vanilla curd cheese snack must be tried. The sweet vanilla curd in dark chocolate is fantastic for eating after a meal if you don’t want to eat something too large for dessert.
RRP: 39p
August 2011 3 Gallions Close Barking Essex IG11 0JD Tel.: +44 208 591 5599 Fax: +44 208 591 9179 info@lituanicaltd.co.uk www.lituanicaltd.co.uk
Product Information
Unit Weight
Units per Case
55g
8
Cases per Box Wholesale Price 12
25p
Actual Size the finest food distribution
New Product Launch
straw
berry
chee
seca
ke 45g
Chocolate Glazed Cheesecake Snack with Strawberries
Cheesecakes
Product Description
Delicious strawberry flavoured curd cheese coated in dark chocolate is the perfect treat to have in the summer, with its sharp strawberry taste contrasting the smooth dark chocolate this is the perfect addition for your picnic.
RRP: 39p
August 2011 3 Gallions Close Barking Essex IG11 0JD Tel.: +44 208 591 5599 Fax: +44 208 591 9179 info@lituanicaltd.co.uk www.lituanicaltd.co.uk
Product Information
Unit Weight
Units per Case
55g
8
Cases per Box Wholesale Price 12
25p
Actual Size the finest food distribution
New Product Launch
Chocolate Flavour Chocolate Glazed Cheesecake Snack
Cheesecakes
Product Description
This creamy chocolate flavoured curd cheese should be in everyone’s kitchen fridge, the curd cheese is smooth and thick and tastes scrumptious covered in dark chocolate.
RRP: 39p
August 2011 3 Gallions Close Barking Essex IG11 0JD Tel.: +44 208 591 5599 Fax: +44 208 591 9179 info@lituanicaltd.co.uk www.lituanicaltd.co.uk
Product Information
Unit Weight
Units per Case
55g
8
Cases per Box Wholesale Price 12
25p
Actual Size the finest food distribution
New Product Launch
chee
seca
ke w
ith co
nden
sed m
ilk 45g
Chocolate Glazed Cheesecake Snack with Condensed Milk
Cheesecakes
Product Description
This is the perfect treat if you want something sweet, the condensed milk is mixed with the curd cheese and then coated in the dark chocolate to produce a delectably sweet snack, ideal for the whole family.
RRP: 39p
August 2011 3 Gallions Close Barking Essex IG11 0JD Tel.: +44 208 591 5599 Fax: +44 208 591 9179 info@lituanicaltd.co.uk www.lituanicaltd.co.uk
Product Information
Unit Weight
Units per Case
55g
8
Cases per Box Wholesale Price 12
25p
Actual Size the finest food distribution
New Product Launch
chee
seca
ke w
ith po
ppy s
eeds
45g
Chocolate Glazed Cheesecake Snack with Poppy Seeds
Cheesecakes
Product Description
Want to try something different? Then try our poppy seed curd cheese snack, whole poppy seeds are folded into the curd cheese to create a delicious sweet treat with a unique texture and tastes exquisite with the dark chocolate coating.
RRP: 39p
August 2011 3 Gallions Close Barking Essex IG11 0JD Tel.: +44 208 591 5599 Fax: +44 208 591 9179 info@lituanicaltd.co.uk www.lituanicaltd.co.uk
Product Information
Unit Weight
Units per Case
55g
8
Cases per Box Wholesale Price 12
25p