Seouls10soul by I/O CUBE INC.

SEOUL’S

BRAND

PAGE

D.GNAK by KANG.D

Jehee Sheen

LEIGH

Cy Choi

GENERAL IDEA

LEYII

PartspARTs IMSEONOC

Steve J & Yoni P

HEOHWAN SIMULATION

the studio K

GLOBAL FASHION CREATIVES

The Seoul Metropolitan Government has Designated the Korean fashion as one of the cityâ&#x20AC;&#x2122;s eight new industries to give strong governmental support. with a goal of globalization of Seoul fashion, the city has supported the fashion industry and fashion-related events by bringing together the domestic industry and established infrastructures to improve the overseas publicity and the marketing strategies and tools. The Seoul Metropolitan Government hope that the Seoul Fashion Week serves as a springboard for the Korean fashion, making Seoul one of the worldâ&#x20AC;&#x2122;s fashion cities. - Seoul Metropolitan Government / Department of Fashion

INTRODUCTION

Seoul’s 10 Soul is a project started by Seoul City Government in 2010, to promote up & coming fashion designers based in Seoul in helping them in raising their

global awareness and in making doors to key stores in international cities. 10 Designers are chosen by the in-

ternational panel of jury every year, and Seoul City Gov-

ernment support the designers in terms of international showroom & buyers inducement, and in arrainging the seasonal presentation during the Paris Fashion Week.

The Project processes through a year, and designers who gained a significant result in press & commercial

are to be supported by the program in the following year. Seoul’s 10 Soul title is a similar pronunciation of “Seoul”

& “Soul” means the 10 Soul represents the creativity and

global readiness of Seoul city to the world. Seoul’s 10 Soul designers have been showcasing through the pres-

entation at Paris Fashion Week & commercial show par-

ticipation in the past and have gained positive reactions from international buyer & press.

In this year of 2013, as of their forth artistic presen-

tation during the fashion week, these 10 designers are ready to show their creativity to the global market.

- Seoul’s 10 Soul / Presentation for Paris

GLOBAL FASHION CREATIVES

BRAND :: D.GNAK by KANG.D

BRAND :: D.GNAK by KANG.D GLOBAL FASHION CREATIVES

BRAND :: D.GNAK by KANG.D

BRAND NAME

DESIGNER CONTACT

D.GNAK by KANG.D

3F 646-1 Shinsa-dong, Gangnam-gu, Seoul, Korea Tel. 82 2 3445 0670, Fax. 82 2 3445 0673

Name - Dong-jun Kang

E-mail. dgnak@naver.com

Born - Seoul, Korea Education - Parsons Design School 2000-2004

SALES CONTACT

NY USA BFA Degree Program Fashion / BFA Scholarship

Tomorrow Showroom

KDI Graduate School of Public and Management, MBA 2005-2006

Milan

Experience - Creative Director, D.GNAK by KANG.D 2006 - The present

Via Gaspare Bugatti 7/A 20144 Milan, Italy

2010 F/W Busan Pret-a-Porter - 2010

Paris

2011 S/S 2011 F/W London Fashion Week - 2010,2011

5, Rue du Mail 75002 Paris, France

2011 Korea Heritage Fashion Show - 2011

E-mail. info@tomorrowltd.com

2012 F/W Singapore Men’s Fashion Week - 2012 2008 F/W ~ 2013 F/W Seoul Fashion Week - 2008 ~ 2013

PRESS CONTACT 3F 646-1 Shinsa-dong, Gangnam-gu, Seoul, Korea

BRAND CONCEPT

Tel. 82 2 3445 0670, Fax. 82 2 3445 0673

The Young Korean designer? After having graduated at Parsons

E-mail. hkr1214@gmail.com

School of Design in New York, he started his path as a designer, drawing the collection “D.GNAK by KANG.D”, with fashion shows

ONLINE CONTACT

during 08 F/W Seoul Fashion Week.

Web. www.dgnak.kr

He specializes in tailored men’s clothing with twisted details, avant-garde silhouette and achromatic color. His main goal is to re-create and capitalize on aspects of ‘Casual Life’ where he has a platform to exercise his twists and improvisations on this innovative line. The brand name “D.GNAK by KANG.D” is a carefully crafted image, which applies an innovative mirroring technique, reflecting the brand consistently for the wearer and viewer. confirming and reinforcing the brand. The brand targets are young men who have strong fashion sensibilities, who care how their life is expressed, displaying characteristics of quality and style, while retaining a youthful exuberance and pleasure in life. 14 S/S SEASON CONCEPT Theme : Among Us The inspiration came from the movie ‘Man in Black’ where we could live amongst neighbors or celebrities who can be aliens. Every one of us is ordinary with the theme of each hidden point

BRAND :: D.GNAK by KANG.D

This approach ensures dependable and memorable experience,

while revealing slightly overlapping on both sides expressing whoever shows that if it is not as trivial.

GLOBAL FASHION CREATIVES

BRAND :: Jehee Sheen

BRAND :: Jehee Sheen GLOBAL FASHION CREATIVES

BRAND :: Jehee Sheen

BRAND NAME

DESIGNER CONTACT

Jehee Sheen

Jehee Sheen E-mail. info.jeheesheen@gmail.com

2009.1 Participated in Pitti Uomo 2009 AW Collection 2009.1 Participated in Tranoi Homme 2009 AW Collection

SALES CONTACT

2009.6 Atmosphere Gallery 2010 SS Collection solo Exhibition

Sunkyu Park

2010.1 Participated in Pitti Uomo 2010 AW Collection

E-mail. pd.jeheesheen@gmail.com

2010.3 Participated in Jehee sheen 2010 AW Seoul collection 2010.4 Be selected the representative of SEOUL designers ‘10 soul’

PRESS CONTACT

2010.6 Participated in Tranoi Homme 2011 SS Collection

Hyojin Kim

2010.10 Participated in Jehee sheen 2011 SS Seoul collection

E-mail. pr.jeheesheen@gmail.com

2011.1 Participated in Tranoi Homme 2011 SS Collection 2011.3 Participated in Jehee sheen 2011 AW Seoul Collection

ONLINE CONTACT

2011.4 Be selected the representative of SEOUL designers

Eunhye Park

E-mail. pm.jeheesheen@gmail.com

‘10 soul’ for two years in a row.

2011.5 Participated in Singapore Fashion Week 2011.6 Participated in Tranoi Homme 2012 SS Collection 2011.7 Participated in ENK Tomorrow New York Fashion Exhibition 2011.10 Participated in Jehee sheen 2012 SS Seoul Collection 2012.3 Participated in Jehee sheen 2012 AW Seoul Collection 2012.4 Be selected the representative of SEOUL designers

‘10 soul’ for third years in a row.

2012.9 Launched Women’s brand ‘32DICEMBRE’ AW12 collection. 2012.10 Participated in Jehee sheen 2013 SS Seoul Collection 2013.3 Participated in Jehee sheen 2013 AW Seoul Collection 2013.4 32DICEMBRE SS13 collection 2013.7 Be selected the representative of SEOUL designers

‘10 soul’ for four years in a row.

BRAND CONCEPT Jehee Sheen presents oriental philosophy with his representation Jehee Sheen comes from deep appreciation and exploration of pure humanity. Humans of present day: their rationality and dispute are to be pronounced as the contemporary being through. He believes that fashion is above mere artistic amusement and means to pretension: Jehee Sheen believes that fashion has the ability to remedy the essence of human nature. ‘Through clothes’, ‘Fashion is beyond itself: it is a religion and a philosophy.’

BRAND :: Jehee Sheen

by contemporary vision.

14 S/S SEASON CONCEPT “raw to raw... From raw to raw Attachment of raw materials, Respect for essential beauty and harmony with artificial beaty”

GLOBAL FASHION CREATIVES

BRAND :: LEIGH

BRAND :: LEIGH GLOBAL FASHION CREATIVES

BRAND :: LEIGH

BRAND NAME

DESIGNER CONTACT

LEIGH

E-mail. contact@studio-leigh.com

2009. 11.

LEIGH Launching

2010. 2011 S/S SEOUL FASHIONWEEK GENERATION NEXT

SALES CONTACT E-mail. sales@studio-leigh.com

2011. 2011 F/W SEOUL FASHIONWEEK GENERATION NEXT 2011. 2012 S/S SEOUL FASHIONWEEK GENERATION NEXT

PRESS CONTACT

2012. 2012 F/W SEOUL FASHIONWEEK TAKE OFF

E-mail. press@studio-leigh.com

2012. 2013 S/S SEOUL FASHIONWEEK SEOUL COLLECTION 2013. 2013 F/W SEOUL FASHIONWEEK SEOUL COLLECTION

ONLINE CONTACT Web. www.studio-leigh.com

BRAND CONCEPT ‘LEIGH’is the designer label launched by Sanghyun Leigh in 2009. Under the concept of classic, presenting liberal thoughts in a modern way. LEIGH pursues new mode communicating and sharing interests with people and stories collected up to now. 14 S/S SEASON CONCEPT

BRAND :: LEIGH

croisement

GLOBAL FASHION CREATIVES

BRAND :: Cy Choi

BRAND :: Cy Choi GLOBAL FASHION CREATIVES

BRAND :: Cy Choi

BRAND NAME

DESIGNER CONTACT

Cy Choi

#202 Onam Bldg.543-11 Sinsa, Gangnam, Seoul, Korea Tel. 82 2 514 5243

Cy Choi studied fashion design at the Department of Textile Art and Fashion Design and the Graduate School of Fashion Design at Hongik University. He then went on to the Department of Fashion Design at the famed Domus Academy in Milan where he delved into exploring the boundaries between design and art.

E-mail. info@cychoi.com SALES CONTACT International MC2 Diffusion Showroom, Paris

Cy Choi was awarded the First Speciale in the 2004 Milano Studio

Web. www.mc-2shoroom.com

Moda Fashion Competition.

Korea

He later worked as a design consultant and an art director for

Yoo-Sung Na

various European labels, including Meltin’ Pot, Redux Blue Jeans,

Tel. 82 10 5209 7652

Wrangler Blue Bell,and Martelli.

E-mail. sales@cychoi.com

after that he launched ‘Cy Choi’in Italy and he staged the solo exhibition “Cy Choi” in Seoul in 2010. He started presenting his collection at Seoul Fashion Week in Fall/ Winter 2011 until now. He was selected as the winner of the seventh and eighth Samsung Fashion & Design Fund(SFDF) in 2012.2013. also His work has received rave reviews from popular online fash-

PRESS CONTACT Ka-Yoon kim Tel. 82 10 9417 5352 E-mail. pr@cychoi.com

ion magazines such as Hypebeast and The Fashionisto in the Fall/

ONLINE CONTACT

Winter 2012

Web. www.cychoi.com Facebook

BRAND CONCEPT

https://www.facebook.com/?sk=welcome#!/pages/Cy-

Cy Choi’s brand concept is ‘This and that’ and ‘Boundary’

choi/315758695143043

The boundary is to differentiate the objects from exclusive line.

Tweeter

But through this thin line being microscopically disassembled from

https://twitter.com/_cychoi_

both attribute accomplish various layers. Like there’s countless spectrum exists for black and white boundary. Potential disassembled line is no longer exclusive attribute but has potential to be symmetrize. Standing above the boundary contiguity of an object will focus on the positive aspects.

Cy Choi 2014ss Collection concept is ‘Image’ and The poem ‘bluebird’ contributed to Cy Choi Korea poet Hee-kyoung Yoo also inspired this collection. Images which the poem reminds such as a bird and objects are hand drawn, and all of them including stripe pattern are embroidered on the jersey garment. This collection generally forms modern atmosphere.and Deconstruction of the tailored jacket is one of the main themes for this

BRAND :: Cy Choi

SEASON CONCEPT

collection. When it comes to the fabric, various textures are in harmony.one of the most remarkable characteristics of this collection is exquisite details. The protective film is kind of technical material which is originally used for replacing stich, performing a toll of waterproof. About color, this season is composed of black and white which is the signature color of Cy Choi

GLOBAL FASHION CREATIVES

BRAND :: General Idea

BRAND :: General Idea GLOBAL FASHION CREATIVES

BRAND :: General Idea

BRAND NAME

DESIGNER CONTACT

General Idea

CHOI BUMSUK 63-12 Nonhyundong Kangnamgu Seoul 135-816 Korea

2003

‘Genneral Idea’ brand launching

2005-2013 Participated in Seoul Fashion Week

Tel. 82 2 546 6413 E-mail. bumsuk@generalidea.co.kr

2009-2013 Participated in Newyork Fashion Week 2010

PUMA × General Idea collaboration with global PUMA

SALES CONTACT

2011-2013 Galaxy S2, S3 & S4 Co-Marketing Collaboration

Idiel Showroom LLC.

632W 28Th St 4Th Fl Newyork Ny 10001

with Samsung

2011-2013 Selected as Seoul’s 10 Soul Designer by Seoul Fashion

Tel. 1 646 290 5838

Centre of Seoul Metropolitan City

E-mail. richard@idielshowroom.com

2012

Selected as New York men’s catwalk:

sports top five by WGSN

PRESS CONTACT

2012

Samsonite ‘Red’ Collaboration with Samsonite

NOUVEAU PR

2012

Selected as Denim Designer top 5 by WGSN

307 West 36Th Street 17Th Floor Newyork Ny 10018

2012

Selected as a top class designer of 2012 by

Tel. 1 646 861 1976

Seoul Fashion Centre of Seoul Metropolitan City

E-mail. cs@nouveau-pr.com

BRAND CONCEPT

ONLINE CONTACT

General Idea has it’s own unique brand color which is distinctive

General Idea Online Team

from the general knowledge.

63-12 Nonhyundong Kangnamgu Seoul 135-816 Korea

As we are using the image of famous painter Van Gogh, it abstract-

Tel. 82 2 546 6413

ly tells what we are trying to tell.

E-mail. jks@generalidea.co.kr

By suggesting unusual fashion and persuading endless change and variety. 14 S/S SEASON CONCEPT Automobiles are taking place as a critical element in fashion as well. I was inspired by the detail and material from automobiles to complete and perfect general idea spring/summer 2014 utilizing

BRAND :: General Idea

structural lines to maintain balance and functionality.

GLOBAL FASHION CREATIVES

BRAND :: LEYII

BRAND :: LEYII GLOBAL FASHION CREATIVES

BRAND :: LEYII

BRAND NAME

DESIGNER CONTACT

LEYII

Tel. 82 10 7104 4576 Tel. 82 2 2237 4077

SeungHee Lee is a fashion designer who started her career in Lon-

E-mail. lseehee@gmail.com

don after graduating from London College of Fashion BA Womenswear with first class degree and obtaining a Masters

SALES CONTACT

clas degree in Central Saint Martins.

Tel. 82 10 7104 4576

She then worked for the womenwear brand Kuho of Samsung

Tel. 82 2 2237 4077

Cheil Industries Inc. as a collection designer.

E-mail. lseehee@gmail.com

Seunghee lee successfully launched her own brand LEYII through the 2010 S/S London Fashion Week.

PRESS CONTACT

With her first collection, Lee had an honour of being elected as one

Tel. 82 10 7104 4576

of the top 10 exhibitors.

Tel. 82 2 2237 4077

Thereafter, LEYII came to be a remarkable brand with regular part-

E-mail. lseehee@gmail.com

takings in London Fashion Week, Tranoi, Pret-a-Porte, the train New-York and etc.

ONLINE CONTACT

Also, SeungHee Lee was the only designer to be named as the top

Tel. 82 10 7104 4576

10 designers of the Seoulâ&#x20AC;&#x2122;s 10 soul for 4 consecutive years since

Tel. 82 2 2237 4077

2010. Starting from 2012, Lee has been promoting LEYII through

E-mail. lseehee@gmail.com

Paris showroom sales with aggressive marketing. BRAND CONCEPT Mystical female identity revealed in unconstrained experiments. At the heart of LEYII is femininity. Optimum balance and ratio that maximize the beauty of curved female body and experimental spirit in pursuit of novelty are expressed in creative and contemporary fashion. Experimental detail and patterns are found even in the minimalistic design. Through calm and vivid identity, LEYII creates new and mystical female style. With controlled level of stimulus, LEYIIâ&#x20AC;&#x2122;s deep permeating detail and design elements magnify the vivid identity of the brand.

mysterious and playful designs collection

BRAND :: LEYII

14 S/S SEASON CONCEPT

GLOBAL FASHION CREATIVES

Play Superimpose What is Superimpose? stack or compose images to crease a new screen. Inspired upon it, LEYII express to stack and mix a super variety of fabric and print images upon it to deliver a contemporary,

GLOBAL FASHION CREATIVES

BRAND :: PartspARTs IMSEONOC

GLOBAL FASHION CREATIVES

BRAND :: PartspARTs IMSEONOC

BRAND NAME

DESIGNER CONTACT

PartspARTs IMSEONOC

Im Seonoc H.P. 82 10 6211 3935

Designer IMSEONOC was graduated from Bunka Fashion College

E-mail. imseonoc@hanmail.net

Tokyo/Japan. She made her debut at Seoul collection in 1998. IMSEONOC, her brand philosophy with ART, freely collaborated with

SALES CONTACT

ARTs including exhibition, movie, contemporary dance, art.

Kim Jin

PartspARTs was selected as Seoul’s global fashion brand,

Tel. 82 2 3443 3937

‘SEOUL’S 10 SOUL’ and draws world-wide attention by fashion

H.P. 82 10 9035 0767

cities like Milano, Paris, New York, Tokyo, Hongkong.

E-mail. egods@hanmail.net, egodss@gmail.com

2013, she participated the exhibition in fashion Brilliant Art Project ‘Dream Society’ sponsored by Hyundai Motor.

PRESS CONTACT

2012, PartspARTs had ‘Bag Collaboration’ with LEEUM Samsung

Chaewon Park

Museum of Art and presented cinematic performance with fashion

Tel. 82 2 3443 3937

<Madame Freedom> at Seoul Art Center Opera Theater.

E-mail. egods@hanmail.net, egodss@gmail.com

2011, S/S ‘TRANOI’ PARIS, CRAYON Hotel fashion show and collaboration project <FOODESIGN> with ‘GUZZINI’, Italian table

ONLINE CONTACT

ware company.

Seoyeon Yoo

2008 she designed the costume for <Musical Daejanggum> cos-

Tel. 82 2 3443 3937

tume design and ‘Montreal Dance Festival’.

E-mail. egods@hanmail.net, egodss@gmail.com

2004 she was awarded Asia Fashion Tribute Award by MOET &

Web. www.parts-parts.kr

CHANDON Group.

www. imseonoc.com

BRAND CONCEPT PartspARTs IMseonoc based on Arts and designs with fashion, such as exhibitions, movies, and contemporary dance through combination of PartspARTs’ brand philosophy. It contains renoand patterns. We are working steadily with innovative manufacturing method, system. For our own original style meeting Art and practical value. By using a single material to eliminate the waste, it often comes with the designing process. Our fashion has to have a sustainable developing model and be alternative for fast fashion. partsparts purpose for effecting on our every -day life. 14 S/S SEASON CONCEPT For 14SS season concept of PartspARTs is practical, professionals and simple way of making process. Mainly, our brand has a story to tell you that ordinary people can be specialist by wearing clothes.

BRAND :: PartspARTs IMSEONOC

vates a new idea to clothes with unique process of design method

it is not only for a specific person’s choice, as like a uniform, it is simply lined and workable, unique of colour ways and it effects comforts as well. Life is short, PartspARTs is long. By this, we are aiming to give effects on wearable clothes of new recent our life style as it is 14s/s theme.

GLOBAL FASHION CREATIVES

BRAND :: Steve J & Yoni P

BRAND :: Steve J & Yoni P GLOBAL FASHION CREATIVES

BRAND :: Steve J & Yoni P

BRAND NAME

DESIGNER CONTACT

Steve J & Yoni P

Tel. 82 10 2811 6911

Designer Steve J and Yoni P who granted B.A/M.A(with Distinction)

SALES CONTACT

from Central Saint Martins College and M.A from London College

Tel. 82 10 2895 1508

of Fashion respectively and move animatedly by presenting a catwalk fashion show at London Collection and London/Paris show-

PRESS CONTACT

room are ‘One to watch’

Tel. 82 2 543 4766

duo designer selected by vogue.com. They were selected as one of eight ‘Leading fashion designers of Korea’ in Vogue Korea June

ONLINE CONTACT

2010, and awarded ‘Designer of the year’ at 3th Korea Fashion

Tel. 82 2 543 4766

Awards. Steve J & Yoni P have gone from strength to strength, being featured on the front covers of many international press and also collaborating with L’oreal, SHO jewellery, Topshop, showstudio, 10 Corso Como Seoul, Lane Crawford, Black Martinesitbon. Steve J & Yoni P is introduced in many of department stores and shops of 13 countries like Opening Ceremony(NY,LA), I.T Hong Kong, Lab concept by Lane Crawford, 10 Corso Como Shanghai, Harvey Nichols(HK), TSUM Department Russia and so on, and it also introduced in local market like 10 Corso Como Seoul, Bluefit(multi shop of Shinsegae Department Store), GDS by Galleria Department, By Ettol by Lotte Department Store and so on. BRAND CONCEPT Contemporary womenswear label Delicately balancing of the high-end casual wear (Characteristic print pieces) and Stylish & Contemporary Outer Collection has got

14 S/S SEASON CONCEPT ‘POP UNIVERSE’ Tick tock tick. Monitor off. Time card stamped. A searing electronic melody which weaves in and out of an uplifting trance-inducing tune gains momentum. Out pumps a kaleidoscope of pop art coloured light streams perfect for street/air surfing. Set within a hazy dream, POP UNIVERSE is form-fitted functional with mesh cutouts and lace-up details. Dreamy psychedelic motifs featuring unicorns and a palette of soft

BRAND :: Steve J & Yoni P

a beautiful colour and humour

neons replace the grit and grunge of urban realism creating a world away from all things drear.

GLOBAL FASHION CREATIVES

BRAND :: HEOHWAN SIMULATION

GLOBAL FASHION CREATIVES

BRAND :: HEOHWAN SIMULATION

BRAND NAME

DESIGNER CONTACT

HEOHWAN SIMULATION

Hwan Heo Tel. 82 2 549 5327

Korean-born designer, Hwan, who studied menswear at the pres-

E-mail. info@heohwansimulation.com

tigious Royal College of Arts, launched his eponymous womenswear label in 2010.

SALES CONTACT

The brand concentrates on clean and modern aesthetics and sil-

Jinju Lee

houettes, which continually draw inspiration from men’s tailoring

Tel. 44 20 7587 3642 / 44 754 528 3984

and design detailing, with acute attention to detail. Using this as a

E-mail. Jinju.lee@network.rca.ac.uk

starting point, Hwan incorporates sharp lines into his desings and begins every collection by experimenting with artwork inspired by a

PRESS CONTACT

critical viewpoint of the fashion phenomenon and history.

Todd Watkins Tel. 44 20 7739 0272 / 44 7944 533 838

BRAND CONCEPT

E-mail. todd@iprlondon.com

HEOHWAN SIMULATION is a young brand currently establishing itself in London UK which its business is planning to expand world-

ONLINE CONTACT

wide.

Web. www.heohwansimulation.com

The brand’s vision for the next 10 years is to showcase “The Critique Collection Project” where the theme for each collection stems from Hwan’s experimental artwork and geopolitical aestheticism. Studying the fashion history and pheomenon from 1920 to 1990 and the contemporary fashion, Hwan develops and rebuilds his own statement. 14 S/S SEASON CONCEPT The fifth critique collection “The Liberty Tree” by HEOHWAN SIMUand E.P. Thompson’s The Making of English Working Class. Inspired by Ruff’s photography merging two portraits of the same person at different stages in life into one image, HEOHWAN SIMULATION’s new collection recreates images by combining classical elements high fashion from the 1950s with those of street wear from the 1980s. The collection tells a story about high fashion and street fashion especially in its diverese cuts and volumes borrowed from silhouettes during the 1950s as well as graphic and sportswear details from the 1980s. Through this mixing of classes and images, such as elegant flower patterns and young graphic motives, the designer contemplates and attempts to recreate a new class of wear.

GLOBAL FASHION CREATIVES

BRAND :: HEOHWAN SIMULATION

LATION is a fusion of Thomas Ruff’s double exposure photography

GLOBAL FASHION CREATIVES

BRAND :: the studio K

BRAND :: the studio K GLOBAL FASHION CREATIVES

BRAND :: the studio K

BRAND NAME

DESIGNER CONTACT

the studio K

Hong Hye Jin Tel. 82 2 01 8996 0242

2013 Introduced in The creators project sponsored by Intel/Vice

82 2 518 8984

2013~ Seoul Fashion Week Seoul collection 2012 SEOUL’S 10 SOUL

SALES CONTACT

2012 Newyork Coterie

Hong Ki Sook

2011 F/W Seoul Fashion Week ‘Fashion Take-off’

Tel. 82 2 01 3218 1833

‘Preview in China’<Beijing Gala Show> invite designer

82 2 518 8984

2011 Singapore fashionweek <Blue Print> 2011 ‘Korea heritage Fashion Show’

PRESS CONTACT

2011 ‘Triennale di Milano Design Museum’

Huh Yoon Hyung

Tel. 82 2 01 5585 6120

(Vitality:Korea Young Design)

2010 SEOUL’S 10 SOUL

82 2 518 8984

2010 ‘New Talented Designer’ award

(from International Textile News)

ONLINE CONTACT

2008-2010 Seoul Fashion Week Generation Next

Web. www.thestudiok.com

blog.naver.com/thestudiok

3 times participation

2010 Las Vegas Magic Show 2009 National Museum 100 years anniversary fashion show 2009 Kwangju Design Biennale 2009 Who’s Next 2008 The Train Show 2008 Hongkong Fashion Week 2006 ‘the studio K’ Launching BRAND CONCEPT Urban style that reflects the philosophy of designer Harmony between modern and avant-garde Originality that reflects the trend, Chic & Elegant Organic harmony between Fashion & Jewelry Mix & Match of various fabrics 14 S/S SEASON CONCEPT The sensation produced by stimulation of the organs of hearing by vibrations transmitted through the air or other medium +Inspiration: As part of hearing, vision of the wave such as Flare, soft sound wave and Triangular sound wave is the motive of the

BRAND :: the studio K

Sophisticated tailoring and details

design. The depicted waves of Pitch, Timbre and Volume are used in printed pattern of the clothing. When it sounds “the studio K,” the wave factors that come out of the words are visualized in details of the design.

GLOBAL FASHION CREATIVES

Steve J & Yoni P Jehee Sheen D.GNAK by KANG.D LEYII LEIGH

HEOHWAN SIMULATION Cy Choi the studio K GENERAL IDEA PartspARTs IMSEONOC