FAMILY LEGACY

SECOND GENERATION:

J. Brett Riddle CEO / President

Tamara Riddle-Schumacher President of Manufacturing / Gemology / Board Chairman

Tim

Riddle Gemstone Purchasing Manager

Riddle Manager of Watertown Riddle’s Jewelry / District Manager

THIRD GENERATION:

Scott

Loren Jensen Director of Corporate Office

Jesse

Riddle III Regional Manager

Dominic Schumacher Mt. Rushmore Outlet Manager

Brett Riddle

Overall, the family’s favorite part of working in what they call "the love business" is being able to share special moments with their customers.

From engagements and anniversaries to holidays like Valentine’s Day, Mother’s Day, and Christmas, Riddle’s Jewelry is devoted to serving its customer's unique needs and sense of style.

Brett describes the joy in helping to create and share those precious moments in someone's life and make people’s dreams come true.

“We remember those moments and our customers remember those moments they spend with us picking out that special piece of jewelry for their loved one,” said Brett.

Those shared moments are cherished in households for generations.

“We have people coming in telling stories about my dad from the 1960s, 1970s, and 1980s that are still shopping with us,” said Brett.

Brett continued, “We want to be that generational jeweler, we were here for your grandparents, we were here for your parents, and now we are here for you. When the next generation comes along, we hope that families say, ‘Well you better go to Riddle’s.’”

As the third generation of the Riddle’s family continues to move into the business, Brett explains that it is his generation's goal to help keep the family legacy alive.

“It’ll be my sister’s and my job to prepare them to learn and understand the business,” said Brett. “They’ll be the ones managing the business down the road.”

Brett continues on to say how important it is for the upcoming generations to experience the same opportunities the second generation did.

“We aim to pass down the vision and teachings from the first generation and what we’ve learned over the years as well,” said Brett.

Brett shares his simple advice for future generations to always care for their family members in the business and to always think of the good in everyone.