On October 18th the Shanghai Centre Atrium will provide an outstanding showcase for Italian legwear from Castel Goffredo and Lombardy. Women’s legwear is a fashion accessory with a strong element of style, making an essential contribution to fashion trends. For this reason, at the Shanghai event eleven Lombard firms from the district of Castel Goffredo and the nearby province of Brescia, the owners of celebrated brands, have teamed up to present their products strategically on the big Chinese market, increasingly interested in high-end products which are much sought after by that segment of the Chinese clientele most sensitive to quality fashionwear and the intangible values of Italian style. The objective of the event and its related initiatives is to awaken the interest of Chinese buyers and importers at the high and medium-high levels and build up fruitful business relations over time. The highlight of the presentation will be the fashion show scheduled for Saturday 18th, with the most fashionable details of the stockings projected onto a giant screen. A trends section will also be set up in the catwalk area, presenting the collections of exhibiting brands. ITALIAN LEGWEAR SHANGHAI is organized by Centro Servizi Calze of Castel Goffredo in collaboration with the Mantua Chamber of Commerce and the Lombardy Region.The event provides the opportunity for a high level presentation of the Lombard production pole of women’s legwear, showcasing aspects of the Castel Goffredo area, historically prominent in this sector with over 6,600 employees in some 400 manufacturing firms.To emphasize the mission’s high fashion profile, the layout of the show will have meeting and business spaces furnished with a particular attention to the design.The event will also bring out the aesthetic culture of the Italian district, a starting point for the success of Italian legwear around the world. The show will include film clips presenting the art and history of the territory in which the stocking industry has developed. The legwear industry of the Mantua district has an annual turnover of more than 1.3 million euros (2007 data), equal to about 90% of Italian production, exported worldwide with a share of around 70% of the total output of stockings and representing 10% of the province’s whole exports. Further, legwear from the Castel Goffredo district represents some 30% of world production and over 70% of European production of women’s stockings.
ITALIAN LEGWEAR a touch of excellence
EMY CALZE
MURA COLLANT
FRANZONI GIANMAURO
SCHINELLI coat Lou
boy shorts: Lou
GOLDEN LADY
SARAH BORGHI FRANZONI INTIMO E CALZE
jacket Lou, moulage Franzinpiedi, shoes Lou
shawl with moulage Franzinpiedi
moulage Franzinpiedi
photographer: STEFANO BIDINI assistent: GIANLUCA CISTERNINO stylist: FRANCESCA CAPURSO make-up and hair: FABIO CICERALE@HM BATTAGLIA models: HAYLEY KOHLE@Future SILVIA KURR@ICE digital art: DIGITOUCH
LEVANTE
TRASPARENZE
BBF SAN
CALZE BC
dress Franzinpiedi, shoes Lou
neck piece Lou, structured top Franzinpiedi, shoes Lou
dress Lou
babydoll Lou
Presents
BBF Gambetti srl
Calzificio Franzoni srl
Emy Calze srl
Via Duant, 26 46040 Guidizzolo - Mantova Tel.: +39 0376 819359 info@bbfgambetti.com www.bbfgambetti.com Contact: William Gambetti Collection Brand: BBF SAN
Via Dei Caduti, 23 46040 Casaloldo - Mantova Tel.: +39 0376 74760 Fax: +39 0376 74528 peverada@franzonicalze.it www.franzonicalze.it Contact: Simone Peverada Collection Brand: FRANZONI INTIMO E CALZE
Via Medole, sn 46043 Castiglione delle Stiviere - Mantova Tel.: +39 0376 670482 info@emycalze.it www.emycalze.it Contact: Marco Dara Collection Brand: EMY
Calze B.C. srl Strada Lisnetta, 7 46042 Castel Goffredo - Mantova Tel.: +39 0376 782811 calze@calzebc.it www.calzebc.it Contact: Massimo Bensi Press: Matteo Mondini Collection Brand: CALZE BC
Calzificio Franzoni G. Mauro & C. srl Sede legale: Via Mazzini, 14 25082 Botticino Sera - Brescia Tel.: +39 0302 793765 Sede operativa: Via Ponte Musia 23/25 25086 Rezzato - Brescia info@franzoni-calzamoda.com www.franzoni-calzamoda.com Contact: Andrea Franzoni, Maria Durante Press: Donatella Padovani Collection Brand: FRANZONI GIANMAURO
Calzificio Mura Spa Via Mantova, 88 46041 Asola - Mantova Te.: +39 0376 719841 info@muracollant.com www.muracollant.com Contact: Alessandro Balasini Collection Brand: MURA COLLANT
Calzificio Nuova Virgiliana Spa Strada Casaloldo, 83 46042 Castel Goffredo - Mantova Tel.: +39 0376 77581 emanuele@virgiliana.it www.calzetrasparenze.com Contact: Bandioli Emanuele Press: Bresciani Piero Collection Brand:TRASPARENZE
Calzificio Schinelli srl Via Svezia, 14 46042 Castel Goffredo - Mantova Tel.: +39 0376 770354 marco@calzificioschinelli.it www.calzificioschinelli.it Contact: Marco Schinelli Collection Brand: SCHINELLI
Organized by
In cooperation with
Gizeta Calze srl Via Francia, 7/9 46042 Castel Goffredo - Mantova Tel.: +39 0376 77421 export@gizetacalze.it www.gizetacalze.it Contact: Rosanna Pegoraro Press: Raffaella Frizzi Collection Brand: SARAH BORGHI
Golden Lady Company Spa Via Giacomo Leopardi, 3/5 46043 Castiglione delle Stiviere - Mantova Tel.: +39 0376 941211 info@goldenladycompany.org www.goldenladycompany.org Collection Brand: GOLDEN LADY
Levante Spa Viale Avis, 32 46042 Castel Goffredo - Mantova Tel.: +39 0376 770376 info@levantegroup.com www.levantegroup.com Contact: Claudio Pacchioni Press: Giovanni Ghezzi Collection Brand: LEVANTE