AF FO RD AB LE LU XU RY
速
BRANDING
Story and Strategy A beauty industry veteran with over two decades of experience has
camera - ready, film, photo shoots and runways to every day wear with
developed a revolutionary brand powered by a team of young, creative and
professional looks. Again, there has never been a better time for CAO
inspiring makeup artists, trusted manufacturers and reliable distribution
Cosmetics to offer highly pigmented color cosmetics at an affordable price
networks from coast to coast. For an emerging brand, the accumulation of
for professional makeup artists. The professional retail was launched in
experiences has far exceeded half a century.
October 2011 through professional network of makeup artists, schools, salons and spas. All Color Cosmetics are made in the USA and meet EU
With humble beginnings, launching only Basic Professional Makeup Kits,
standard requirements. Tools and Accessories are designed exclusively in
CAO Cosmetics has gained an immediate recognition for the quality which
the USA and manufactured in various countries in Europe, Asia and South
reflected the consistent growth of 20-35% every six months, despite
America.
the economical crisis. Having sold over 20,000 kits within the past year, of selected Basic and Advanced Professional Kits for Cosmetology and
Furthermore, the brand’s vision is to be an education-based makeup
Esthetician students, throughout North America. CAO Cosmetics was
line. The curriculum is being developed to not only support the product
selected to be the main sponsor for the official makeup at the Los Angeles
knowledge for the entire line but also to train professionals with advanced
Fashion week in 2009 and the first ever Beverly Hills Fashion Festival in
editorial and master skill classes. Online Makeup Tutorials are posted
2010. CAO Cosmetics was used on Miss world 2008, Ksenia Sukhinova
regularly on YouTube, providing instruction on how to create various looks,
of Russia at her Vintage Valentino runway special appearance, as well as
product usage and benefits.
Robin Antin of The Pussycat Dolls and actress Apollonia Kotero at the Vintage Valentino show.
The brand reaches out to its audience through the company’s website and Social Networking sites such as Facebook, Twitter, Linkedin and email
While being extremely competitive in pricing, the brand has lived up to
blasts. Customers are now able to shop directly online by using distribution
the promise of delivering quality products yet continuing to improve and
codes to access, identify and track the distribution network. Stay in touch
expand on its line. The brand uniqueness was modeled around being the
for more exciting development from CAO Cosmetics.
ideal makeup offering High Definition with full coverage for television and
MODERN INTERMIX
RUNWAY
LOS ANGELES
GLAMOROUS
SOPHISTICATION
RED CARPET
CAMERA READY
PROFESSIONAL KITS
Hollywood Kit Bridal Kit Advanced Kit Basic Kit
RETAIL CONCEPT
PRO Brush Display
Luxury Makeup Display
HD FOUNDATIONS
CONCEALER/CORRECTOR
PRIMER
TRANSLUCENT POWDER
BRONZER
EYE SHADOWS
CREAM LIPS & CHEEKS - DUAL PURPOSE
CHEEK COLOR
EYE/LIP PENCILS
LIP GLOSS
GEL LINERS
LIP BALM
TWEEZER
LASH CURLER
METAL SPATULA & MIXING PALETTE
BROW SCISSORS
MAGNETIC PALETTE
WATERPROOF MASCARA
LASHES KIT
PENCIL SHARPENER
BRUSHES
PRO-BELT
DISPOSABLE TOOLS
MAKEUP REMOVER WIPES
BRUSH CLEANER WIPES
HOLLYWOOD CHAIR
PRO-POUCH
PRO-CASE BASIC & ADVANCED
HOLLYWOOD CASE/BRIDAL CASE
BANNERS
HOLLYWOOD KIT
ADVANCED KIT
1 HOLLYWOOD MAKE UP CASE 2 FOUNDATION PALETTES (12 SHADES) 1 CONCEALER PALETTE (6 SHADES) 1 FACE PRIMER 3 EYESHADOW PALETTES (12 SHADES EACH) 3 GEL EYELINERS (3 SHADES) 1 CHEEK COLOR PALETTE (6 SHADES) 1 DUAL LIP/CHEEK COLOR PALETTE (6 SHADES) 1 TRANSLUCENT POWDER 1 BROZER 1 PROFESSIONAL SET (18 BRUSHES) 4 EYE PENCILS 6 LIP PENCILS 1 MASCARA 1 TWEEZER 1 SCISSORS 1 SHARPENER 1 METAL SPATULA & MIXING PALETE 1 LASH CURLER 1 INDIVIDUAL LASH KIT 1 DISPOSABLE MASCARA WANDS (10PCS.) 1 DISPOSABLE SPONGE (12 PCS.)
1 LARGE MAKE UP CASE 2 FOUNDATION PALETTES (12 SHADES) 1 CONCEALER PALETTE (6 SHADES) 1 FACE PRIMER 3 EYESHADOW PALETTES (12 SHADES EACH) 3 GEL EYELINERS (3 SHADES) 1 CHEEK COLOR PALETTE (6 SHADES) 1 DUAL LIP/CHEEK COLOR PALETTE (6 SHADES) 1 TRANSLUCENT POWDER 1 BRONZER 1 PROFESSIONAL SET (18 BRUSHES) 4 EYE PENCILS 6 LIP PENCILS 1 MASCARA 1 TWEEZER 1 SCISSORS 1 SHARPENER 1 METAL SPATULA & MIXING PALETTE 1 LASH CURLER 1 INDIVIDUAL LASH KIT 1 DISPOSABLE MASCARA WANDS (10PCS.) 1 DISPOSABLE SPONGE (12 PCS.)
INTRODUCING RETAIL CONCEPT PRO BRUSHES DISPLAY 101 EYELINER BRUSH 102 ANGLE BRUSH 103 FLAT LINER BRUSH 104 CONCEALER BRUSH 105 MASCARA BRUSH 106 SMALL SMUDGE BRUSH 107 SHADER BRUSH 108 FAN BRUSH 109 TAPERED BLENDING BRUSH 110 L ARGE TAPERED BLENDING BRUSH 111 SMUDGE BRUSH 112 LARGE SHADER BRUSH 113 CONTOUR BRUSH 114 BLUSH BRUSH 115 TRIPLE EFFECT BRUSH 116 FOUNDATION BRUSH 117 POWER BRUSH 118 LARGE POWDER BRUSH LUXURY MAKEUP DISPLAY MAKEUP DISPLAY 1 FOUNDATION ADVANCED (SET OF 6 SHADES)* 1 FOUNDATION BASIC (SET OF 6 SHADES)* 1 CONCEALER (SET OF 6 SHADES)* 1 FACE PRIMER 1 EDITORIAL EYE COLOR (SET OF 6 SHADES)* 1 HIGH FASHION COLOR (SET 6 SHADES)* 1 SMOKEY EYE COLOR (SET OF 6 SHADES)* 1 GEL LINER (SET OF 3 SHADES) 1 CHEEK COLOR (SET OF 6 SHADES)* 1D UAL LIP/CHEEK COLOR (SET OF 6 SHADES)* 1 POWDER (SET OF 2 SHADES) 1 PROFESSIONAL (SET OF 18 BRUSHES) 1 LIP BALM 1 LIP GLOSS SET (3 SHADES) 1 EYE PENCILS SET (4 SHADES) 1 LIP PENCILS SET (6 SHADES) 1 MASCARA * ALL PRODUCTS COME IN INDIVIDUAL COMPONENTS VANITY 4
BASE 6 BASIC FOUNDATION SHADES
6 ADVANCED FOUNDATION SHADES
NEUTRAL 1
WARM COOL 1
NEUTRAL 3
WARM COOL 3
NEUTRAL 6
WARM COOL 6
WARM1
COOL1
Warm3
COOL3
COOL 6
WARM 6
6 CONCEALER SHADES ULTRA LITE
NEUTRALIZER RED
LITE
HI-LITE
MEDIUM
DARK
BRONZER
ZERO
POWDER
FACE PRIMER
DEFINE
DUAL LIP/ CHEEK COLOR & PENCILS FLIRT ALLURE DESIRE NAKED DARLING RAPTURE
CHEEK COLOR AMERICAN BEAUTY DELICIOUS FOXY GODDESS JUST PEACHY DIVA
CHIC
LAVA
PURE
GLAM
ROXY
GLOW
DUSK
BLAZE
DEMURE
LATTE
KELLY
BARE
AWAKEN
SLATE
GENTLE
GEL LINER
RUST
FETISH
SUNSET
BLACK
COSMO
SUNSHINE
SPICE
SIN
MINT
MYSTIC
SASSY
WICKED
VIRTURE
EXPOSE
KISS ME
SEQUENCE
VERDE
GLITZ
TRUE
ABYSS
STARDUST
ECLIPSE
< EYE/FACE COLOR
BROWN PLUM
High Definition Foundation High-definition foundation, containing botanical base that is derived from flower extracts and can be broken down with water. All 6 shades are intermixable with each other. Botanical mineral base formula is suited for all skin types. HD Provides long-lasting full coverage even in extreme conditions. Creamy texture leaves skin feeling comfortable and blissful. Achieve a flawless complexion under all HD Cameras.
Concealer/Correctors Full coverage concealer, enhanced with anti-aging ingredients such as green tea and cucumber extract.
FEATURES & BENEFITS EyeShadows
Cheek Color
12 dual function shades of highly pigmented eyeshadows with extreme pay off and a variety of finishes from matte to satin, to contour, shape, or add a splash of color to the eyes. Effortlessly go from natural, to runway in one palette.
Dress up any cheeks with our compact blushes in a variety of shimmering and matte finishes to create a natural healthy glow with a subtle sparkle.
All shades may be used wet or dry. When applied wet. Coordinated shades make it easy to create beautifully sculpted eyes. Includes neutral shades which can function as brow filler, highlighter, crease, and contour.
Great range of intermixable tones. May be used before or after foundation. Concealer 1 Slightly pink undertone suited for fair complexion
Cream Lip/Cheek Color
Concealer 2 Slightly orange undertone conceals any traces of blue (dark circles)
Dual purpose cream lip or Cheek Color adds a fresh finish to any look. 3 enticing colors in a range of natural to vibrant.
Concealer 3 Contains a yellow undertone for dark skin tones Concealer 4 Neutralizes any redness for all skin tones. Concealer 5 Yellow highlight Concealer 6 Red undertone for dark skin, neutralizes any brown under-eye circles. Created for high-definition filming. Instantly minimizes any fine lines, dark circles, shadows, and any skin imperfections. Developed to blend excellently with the skin.
Itâ&#x20AC;&#x2122;s dual function makes it a perfect tool for any artist on set or off. Easy application makes this Cream Lip/Cheek Color fool-proof and a must have in any make up kit. Colors are customizable with great pay off delivering easy application.
Enhances natural skin tone with a wide array of colors suited for all skin tones. Sparkle with a subtle touch shimmer provides a radiant glow of a soft halo of light. Absorbs oil and shine throughout the day. It is clear in color.
Powder Bronze A matte finish bronzer with fine consistency. It can be used for contouring or to give the skin a nice natural looking summer tan.
Mascara Waterproof Mascara.
Face Primer A silicone-based primer that absorbs oil and shine throughout the day. It is clear in color Glides on smoothly, creating a soft surface for foundation to adhere to.
Adds great volume and length to the lashes, long lasting throughout the day with no smudging or running.
Lip Pencils
Translucent Powder
A highly pigmented Lip Pencils.
High performance pressed powder contains zero pigment.
Glide on nicely. These pencils are feather resistant and stay true to color throughout the day.
Eye Pencils A highly pigmented Eye Pencils. Giving a soft touch on the skin. Great to use on the waterline or above the lashes. May be used as a brow pencil.
Brushes Specially designed with usage in mind. The brushes are made with a combination of hair depending on the task it is to be used for. Including high quality goat, pony or sable and synthetic hair. Create a polished and professional makeup application.
Suited for all skin types. Translucent setting powder provides a flawless yet natural looking coverage. The soft creamy texture blends nicely into natural skin and sets beautiful for a finishing touch.
INGREDIENTS PRODUCT: CREAM CHEEKS & LIPS CAPRYLIC/CAPRIC TRIGLYCERIDE, DIMER DILINOLEYL DIMER DILLINOLEATE, DIPENTAERYTHRITYL TETRABEHENATE/ POLYHYDROXYSTEARATE, PPG-2 DIMER DILINOLEATE COPOLYMER, OCTYLDODECYL STEAROYL STEARATE, HYDROGENATED CASTOR OIL, OCTYLDODECANOL, HYDROGENATED OLIVE OIL, DIMENTHICONE, HYDROGENATED JOJOBA OIL, OZOKERITE, EUPHORBIA CERIFERA (CANDELILLA) WAX, COPERNICIA CERIFERA (CARNAUBA) WAX, TRITICUM VULGARE (WHEAT) GERM OIL, POLYETHYLENE, ALOE BARBADENSIS LEAF EXTRACT, GLYCINE SOJA (SOYBEAN) OIL, LONICERA CAPRIFOLIUM (HONEYSUCKLE) FLOWER EXTRACT, TRIHYDROXYSTEARIN, TOCOPHERYL ACETATE, PHYTOSTEROLS, LONICERA JAPONICA (HONEYSUCKLE) FLOWER EXTRACT, CAMELLIA OLEIFERA LEAF EXTRACT, OLEA EUROPAEA (OLIVE) FRUIT OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, KAOLIN, SILICA, POLYESTER-3, LAUROYL LYSINE, RED 7 LAKE (CI 15850), RED 6 LAKE (CI 15850), YELLOW 6 LAKE (CI 15985), TITANIUM DIOXIDE (CI 77891), RED 28 LAKE (CI 45410), YELLOW 5 LAKE (CI 19140), Ultramarines (CI 77003, 77013), IRON OXIDES (CI 77489, 77491, 77492, 77499), MICA (CI 77019), RED 22 (CI 45380), BISMUTH OXYCHLORIDE (CI 77163), CARMINE (CI 75470)
PRODUCT: CONCEALER PALETTE OCTYLDODECYL STEAROYL STEARATE, OCTYLDODECANOL, HYDROGENATED CASTOR OIL, HYDROGENATED OLIVE OIL, HYDROGENATED JOJOBA OIL, EUPHORBIA CERIFERA (CANDELILLA) WAX, JOJOBA ESTERS, HYDROGENATED SOYBEAN OIL, COPERNICIA CERIFERA (CARNAUBA) WAX, TRIHYDROXYSTEARIN, TOCOPHERYL ACETATE, CAMELLIA OLEIFERA LEAF EXTRACT, BUTYROSPERMUM PARKII (SHEA BUTTER), GLYCINE SOJA (SOYBEAN) LIPIDS, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, DIMETHICONOL/IPDI COPOLYMER, SILICA SILYLATE, PROPYLENE CARBONATE, CYCLOPENTASILOXANE DIMETHICONE/DIVINYLDIMETHICONE/SILSESQUIOXANE CROSSPOLYMER, QUATERNIUM-90 BENTONITE, DISTEARDIMONIUM HECTORITE, ISODODECANE, PHYTOSTEROLS, OLEA EUROPAEA (OLIVE) FRUIT OIL, SILICA, ALLANTOIN, LONICERA CAPRIFOLIUM (HONEYSUCKLE) FLOWER EXTRACT, LONICERA JAPONICA (HONEYSUCKLE) FLOWER EXTRACT, MAY CONTAIN, MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77489, 77491, CI 77492, CI 77499), BUTYROSPERMUM PARKII (SHEA BUTTER), GLYCINE SOJA (SOYBEAN) LIPIDS, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, DIMETHICONOL/IPDI COPOLYMER, SILICA SILYLATE, PROPYLENE CARBONATE, CYCLOPENTASILOXANE, DIMETHICONE/DIVINYLDIMETHICONE/SILSESQUIOXANE CROSSPOLYMER, QUATERNIUM-90 BENTONITE DISTEARDIMONIUM HECTORITE, ISODODECANE, PHYTOSTEROLS, OLEA EUROPAEA (OLIVE) FRUIT OIL, SILICA, ALLANTOIN, LONICERA CAPRIFOLIUM (HONEYSUCKLE) FLOWER EXTRACT, LONICERA JAPONICA (HONEYSUCKLE) FLOWER EXTRACT, MAY CONTAIN, MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77489, 77491, CI 77492, CI 77499)
PRODUCT: FOUNDATION PALETTE OCTYLDODECANOL, OCTYLDODECYL STEAROYL STEARATE, HYDROGENATED CASTOR OIL, HYDROGENATED OLIVE OIL, HYDROGENATED JOJOBA OIL, HYDROGENATED SOYBEAN OIL, EUPHORBIA CERIFERA (CANDELILLA) WAX, COPERNICIA CERIFERA (CARNAUBA) WAX, TRIHYDROXYSTEARIN, TOCOPHERYL ACETATE, CAMELLIA OLEIFERA LEAF EXTRACT, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, GLYCINE SOJA (SOYBEAN) LIPIDS, DIMETHICONOL/IPDI COPOLYMER, BUTYROSPERMUM PARKII (SHEA BUTTER), SILICA SILYLATE, CYCLOPENTASILOXANE, QUATERNIUM-90 BENTONITE,DIMETHICONE/DIVINYLDIMETHICONE/SILSESQUIOXANE CROSSPOLYMER, PROPYLENE CARBONATE, ISODODECANE, DISTEARDIMONIUM HECTORITE, PHYTOSTEROLS, OLEA EUROPAEA (OLIVE) FRUIT OIL, ALLANTOIN, LONICERA CAPRIFOLIUM (HONEYSUCKLE) FLOWER EXTRACT, LONICERA JAPONICA (HONEYSUCKLE) FLOWER EXTRACT, TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77489, 77491, CI 77492, CI 77499)
PRODUCT: EYESHADOW PALETTE SILICA, MICA, LAUROYL LYSINE, CAPRYLIC/CAPRIC TRIGLYCERIDE, ZINC STEARTE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, LONICERA CAPRIFOLIUM (HONEYSUCKLE) FLOWER EXTRACT, LONICERA JAPONICA (HONEYSUCKLE) FLOWER EXTRACT, RETINYL PALMITATE, TOCOPHERYL ACETATE, CAMELLIA OLEIFERA LEAF EXTRACT, OLEA EUROPAEA (OLIVE) FRUIT OIL, HYDROGENATED POLYISOBUTENE, JOJOBA ESTERS, PALMITIC ACID, HYDROGENATED LECITHIN, ZINC OXIDE (CI 77947), TIN OXIDE (CI 77861), BLUE 1 LAKE (CI 42090), CARMINE (CI 75470), MANGANESE VIOLET (CI 77742), IRON OXIDES (CI 77489, 77491, CI 77492, CI 77499), MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), ULTRAMARINES (CI 77003, CI 77013), FERRIC FERROCYANIDE (CI 77510, CI 77520),CHROMIUM OXIDE GREENS (CI 77288), CAPRYLIC/CAPRIC TRIGLYCERIDE, ZINC STEARTE,SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, LONICERA CAPRIFOLIUM (HONEYSUCKLE) FLOWER EXTRACT, LONICERA JAPONICA (HONEYSUCKLE) FLOWER EXTRACT, RETINYL PALMITATE, TOCOPHERYL ACETATE, CAMELLIA OLEIFERA LEAF EXTRACT, OLEA EUROPAEA (OLIVE) FRUIT OIL, HYDROGENATED POLYISOBUTENE, JOJOBA ESTERS, PALMITIC ACID, HYDROGENATED LECITHIN, ZINC OXIDE (CI 77947), TIN OXIDE (CI 77861), BLUE 1 LAKE (CI 42090), CARMINE (CI 75470), MANGANESE VIOLET (CI 77742), IRON OXIDES (CI 77489, 77491, CI 77492, CI 77499), MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140), ULTRAMARINES (CI 77003, CI 77013), FERRIC FERROCYANIDE (CI 77510, CI 77520), CHROMIUM OXIDE GREENS (CI 77288) * MICA IS USED AS BOTH COLORANT AND BULKING AGENT
PRODUCT: TRANSLUCENT PRESSED POWDER MICA, CAPRYLIC/CAPRIC TRIGLYCERIDE, ZINC STEARATE, TALC, RETINYL PALMITATE, TOCOPHERYL ACETATE, NYLON-12, SILICA LAUROYL LYSINE, METHICONE, POLYESTER-1, HYDROGENATED LECITHIN, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, LONICERA CAPRIFOLIUM (HONEYSUCKLE) FLOWER EXTRACT, LONICERA JAPONICA (HONEYSUCKLE) FLOWER EXTRACT, CARMINE (CI 75470), IRON OXIDES (CI 77489, 77491, CI 77492, CI 77499), ULTRAMARINES (CI 77003, 77013), BISMUTH OXYCHLORIDE (CI 77163), RED 30 LAKE (CI 73360), CARMINE (CI 75470), RED 28 (CI 49410), RED 7 LAKE (CI 15850) RED 22 (CI 45380), TITANIUM DIOXIDE (CI 77891)
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