1
BRANDING
Strategy
Design
2
CONTENT 7
31
B R AN DI N G
BUS I N E S S D E S I GN
08
32
NEXT DECADE
TESTING UI OPTIMIZATION
Boyu brand identity project
下一個 十年 博聿品牌識別專案
Gotech Testing machine UI design project
檢測介面優化 高鐵拉力機介面優化專案
16
36
FASCINATING ORIENTAL BEAUTY
THE SPIRIT OF INITIATION
Cheng lan brand identity project
Comta rebranding project
萬種風情的東方美
開創性的精神
成蘭品牌識別專案
可貿品牌重整專案
22
40
SOW THE SEEDS OF SUSTAINABILITY
YOUR ART GARDEN
Lohas brand identity project
播下永續的種子 樂活農工場品牌識別專案
Gaudi rebranding project
你的藝術庭園 高第庭園品牌重整專案
3
45
59
VISUA L DES I G N
LOGOTYPE
46
60
LIGHT AND FOUNTAIN OF YOUTH
GET ENERGY
Spa light visual design project
光與青春之泉 芳療館視覺設計專案
Logotype creation
得力
標準字創作
TEMPTATION Hot pot brand logotype
50
HELLO! Li-ho visual design project
你好! 梨厚視覺設計專案
52
EUROPE TOUR VIA CUISINE : A DELIGHTFUL FEAST. Mia house visual design project
歐遊旅食 輕快饗宴
當心上癮
火鍋店品牌標準字
YOUNG VINEGAR Vinegar packaging logotype
漾果釀
果醋包裝標準字
61 CHUN YU YI
Dumpling brand packaging logotype
純魚益
水餃品牌包裝標準字
米亞義法小餐館視覺設計專案
GAUDI
Restaurant brand logotype
56
YOUR POWER, PROTECTED. Gloso visual design project
你的強力後盾 璟和視覺設計專案
高第庭園
餐廳品牌標準字
LOHAS VINEGAR Vinegar packaging logotype
樂活醇醋
果醋包裝標準字
4
5
About Chiung-Wen, Chang Taoyuan, Taiwan. EXPERIENCE 2014 ~ Bo-yu ltd., brand designer
Currently works on branding, graphic design and front-end planning.
2012 Innospread, graphic designer
EDUCATION 2012 Bachelor of Arts in Visual Design at National Kaohsiung Normal University
SPECIALTY Visual design
Frond-end planning
張 瓊 文 桃園人
經歷 2014 ~ 博聿股份有限公司 品牌設計師 目前負責品牌規劃、 視覺設計、前端規劃工作。
2012 易隨設計 平面設計師
教育背景 2012 高雄師範大學 視覺設計系 學士畢業
專長 視覺設計
前端規劃
6
7
B R A ND ING 01
NEXT DECADE Boyu brand identity project
下一個 十年 博聿品牌識別專案
02 FASCINATING ORIENTAL BEAUTY Cheng lan brand identity project
萬種風情的東方美 成蘭品牌識別專案
03 SOW THE SEEDS OF SUSTAINABILITY Lohas brand identity project
播下永續的種子 樂活農工場品牌識別專案
8
Branding
NEXT DECADE 下 一 個
十 年
品牌策略
Brand Strategy
品牌規劃
Brand Programming
識別設計
Identity Design
Bo Yu Co., Ltd. is a brand consultancy that excels in multidisciplinary integration. “Connection, Heritage, Creation” is our company motto. Via connection, we establish reciprocal mutual trust with our clients. It is our tradition to exchange our expertise with each other. With these, we will create astounding experience. We provide professional brand image and strategy services to help clients carve out their unique qualities, which induces value for the next decade.
博 聿 股 份 公 司 是 一 家 擅 長 跨 領 域 整 合 的 品 牌 顧 問 公 司， 「連結、傳承、創造」為博聿的經營理念，博聿透過連結 與客戶的關係，成為互信互惠的合作夥伴；傳承彼此多元 的專業知識；進而共同創造令人驚艷的體驗。博聿提供專 業的品牌形象與策略服務，協助客戶找出唯一、無法取代 的特質，創造客戶下一個十年的價值。
Project
Boyu brand identity project
Client
Boyu design .Inc
Date
2014
專案名稱
博聿品牌識別專案
客戶名稱
博聿股份有限公司
時間
2014
9
translation:Jean Chang photography:lnsyaka text & design: Joan Chang
10
Branding
CREATION
11
CONNECTION
HERITAGE
12
Branding
LOGO
商標
The trademark design is based on the fusion of the DNA double helix pattern and English Characters. The DNA double helix pattern resembles the company motto of Bo Yu Co., Ltd. – “Connection, Heritage, Creation” – wherein the genes represents the imagery of “Creation.” The gaps are designed to bring out the Closure Principle of Gestalt, which portrays our belief that “design is the interpretation of a series of communication.”
識別商標以英文融和DNA 雙螺旋圖型特徵為設計，DNA 雙螺旋的
COLOR SCHEME
色彩計劃
For the Color Scheme, white and gray scale was chosen. The mixture of the primary colors of light is white, but, in the absence of light, the result is black. In addition, the mixture of many pigments is black, but it is white without any pigment. White and gray scale were chosen because they are the imagery of unique and ample, respectively, which accords with the essence of Bo Yu Ltd. – help carve out our clients’ unique qualities and create infinite possibilities.
在標準色部分選用白與灰黑搭配，所有可見光的混和是白，沒有光
Through the creation of new visual identities, Bo Yu Ltd.
藉由建立全新的視覺識別，呈現博聿現代、專業的品牌顧問形象。
gives off a modern and professional brand consultant image.
符號代表博聿的核心理念「連結、傳承」的概念，而其中DNA 中 包含許多基因片段則是代表「創造」的意像。 商標中有斷點的設計，讓使用者在觀看時，容易產生完型心理封閉 性的感受，代表著我們相信「設計是一連串溝通的演繹」。
的則是一片黑；而在眾多色料中混和下是黑，沒有色料則是白底。 選用了無彩色作為標準色代表「唯一」、「許多」的意象，符合博 聿協助客戶找出唯一的獨特價值、創造出無限可能的精神。
13
COLOR SCHEME
色彩計劃
#373839
CMYK
0 / 0 / 0 / 90
PANTONE P 179-14 C
RGB
56 / 56 / 58
TYPEFACE
專用字型
博聿股份有限公司
Noto Sans S Chinese - DemiLight
博聿股份有限公司
Noto Sans S Chinese - Medium
Circular Std - Medium
ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz 1234567890
APPLICATION
應用規範
TEL +886.3.335.1290
FAX +886.3.335.1291
2F.-1, No.18, Fuxing Rd., Taoyuan Dist., Taoyuan City 33 0, Taiwan (R .O.C.)
TEL +886.3.335.1290
boyu corporation limited com pany
FAX +886.3.335.1291
2F.-1, No.18, Fuxing Rd., Taoyuan Dist., Taoyuan City 330 , Taiwan (R .O.C.)
14
Branding
APPLICATION
應用規範
Form design
Sign board design
Facebook header design
FB 版頭設計
Website design
網站設計
www.boyu.one
表單設計
指示牌設計
15
Business card design Envelope design Quotation design
Business card design
名片設計
名片設計 信封設計 報價單設計
16
Branding
FASCINATING ORIENTAL BEAUTY 萬 千 風 情 的 東 方 美
品牌策略
Brand Strategy
品牌規劃
Brand Programming
識別設計
Identity Design
In the International Orchid Market, compared to Taiwan, Dutch traders have agricultural advantage, and Chinese traders have price advantage. Establishing a sustainable local brand becomes a key to Taiwanese orchid technology industry, therefore Lan Hui Biotech Co., Ltd. and NCKU Research Center of Orchid cofounded “Cheng Lan” – an oriental orchid cosmetic brand.
面對台灣在國際蘭花市場上，荷蘭商有著產業優勢，以及 中國大陸的低價促銷，建立台灣在地品牌為永續發展蘭花 科技產業的關鍵，因此蘭卉生技公司和成大蘭花研發中心 合作，建立「成蘭」─ 東方蘭花美妝品牌。
Project
Cheng lan brand identity project
Client
Lan Hui Biotech Co., Ltd.
Date
2014
專案名稱
成蘭品牌識別專案
客戶名稱
蘭卉生物科技股份有限公司
時間
2014
17
translation:Jean Chang photography:lnsyaka text & design: Joan Chang
18
Branding
Logo
商標
Besides the fineness of the Chinese window lattice, the scenery from the window will change aesthetically due to the change of time and the angle from which one views. Hence, we combined window lattices and orchids as the main part of the logo to portray oriental aesthetics and styles.
在成蘭的識別商標中，中式窗櫺除了本身精美，看出去的景色也會
Logotype
標準字
The logotype retained NCKU's specialty. The structure of Zhuanti font of the two words, “Cheng Gong,” on the school badge of NCKU were used as a reference to design the logotype that retained the features of window lattices in the logo.
標準字保留成功大學的特色，因此取成大校徽圖型中，「成功」兩
Color Scheme
色彩計劃
Purple is the fusion of the color red (warm) and blue (cold). Different proportions result in different colors with very different experiences, which coheres with the brand philosophy – “fascinating oriental beauty.” In addition, the color gold has been selected to accentuate the experience. Gold is full of imagery and fosters the timeless elegance of the oriental brand experience.
紫色是紅( 暖色) 與藍( 冷色) 結合的色彩，不同比例能夠呈現出的
Linen paper with gold foil hot stamping is chosen as business card. Purple paper with golden pattern texture lining is chosen as butterfly envelope. Overall, choosing golden shade for branding makes it more multi-level of oriental sense.
整體品牌設計在材質上也選擇將金色做出更多層次的東方韻味，以
因為角度、時間的不同而呈現出不同的美景，因此我們結合窗櫺與 蘭花為主圖型，用以詮釋各具風情的東方美。
字為篆體字的元素，以此結構為參考，設計出保有商標窗櫺特徵的 標準字。
色彩感受大不相同，呼應品牌理念中─「萬千風情的東方美」，另 外，選擇金色作為搭配，金色則帶有豐富的意像，使品牌調性成現 出優雅雋永、東方品牌的感受。
萊妮紙搭配燙金質感的名片設計、紫色紙材搭配金色紋路的內襯蝴 蝶式信封。
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LOGOTYPE
標準字
COLOR SCHEME
TYPEFACE
色彩計劃
PANTONE 110C
CMYK
10 / 35 / 90 / 0
PANTONE 2627C
CMYK
85 / 100 / 30 / 35
專用字型
Noto Sans Japanese
成蘭之美
成蘭之美
成蘭之美
成蘭之美
成蘭之美
成蘭之美
Capsuula - Regular
A B C D E FG H I J K L M N O P Q R ST U V W Y Z a b cd e fg h i j k l m n o p q r s t u v w x y z 1234567890 Cordia New - Regular
ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz 1234567890
成蘭之美
20
Branding
21
Business card design
Identity design 識別設計
名片設計
22
Branding
SOW THE SEEDS OF SUSTAINABILITY
播 下 永 續 的 種 子
品牌規劃
Brand Programming
視覺設計
Visual Design
LOHAS Farm is established in 2011. The purpose of establishment is “Human health and earth protection.” To uphold the concept of human health, the corporation keeps the promise of social responsibility, promoting the idea of sustainable development. To fullfill the branding of LOHAS generation, the LOHAS Farm focus on the products of “Healthy, sustainability and environmental protection.” The multivariate geen technology and services brings the new way of living and the LOHAS attitude of lifestyle.
樂活農工場成立於西元2011 年，成立宗旨為「人本健康、 地球環保」，我們秉持人本健康為原則，信守企業的社會 責任，進而推廣永續環保的精神理念。樂活農工場為實踐 樂活世代的企業品牌，專注於「健康、永續、環保」的產 品服務，透過多元化的綠色科技產業與服務，將衍譯全新 生活模式，普及樂活的生活態度。
Project
Lohas brand identity project
Client
Lohas farm
Date
2013
專案名稱
樂活農工場品牌識別專案
客戶名稱
宇絜樂活農工場
時間
2013
23
translation:Jean Chang text & design: Joan Chang
Branding
24
a
1.618 a
0.4 a
0.4 a 0.125 a 0.18 a 2.8125 a
LOGO
商標
LOHAS Farm emphasizes the green industry of Taiwan, therefore the design combine Formosan black bear and leaves which represents green power. The vacant space between the two shows the feature of Formosan black bear, the white “V” sign. The appearance is like leaves grow into the image of a bear.
樂活農工場強調為台灣的綠色產業，因此設計上結合台灣黑熊元
COLOR SCHEME
色彩計劃
5%
80 %
10 %
大的特徵—Ｖ字狀的白色記號。型態上以葉子向上長出熊的意象， 也呼應公司播下永續的種子能夠生生不息。
5%
60 %
20 %
素、以及代表綠能的葉子，在兩者結合處的留白，則是台灣黑熊最
40 %
80 %
10 %
5%
60 %
20 %
40 %
#8fc31f
#3e7635
PANTONE P 157-8C
PANTONE P 150-14U
CMYK
50 / 0 / 100 / 0
CMYK
RGB
149 / 197 / 27
RGB
60 / 0 / 80 / 50 58 / 122 / 60
80 %
10 %
60 %
20 %
40 %
#3d3842 PANTONE CMYK RGB
446C
20 / 20 / 0 / 85 61 / 70 / 67
25
APPLICATION
應用規範
0.375 a
0.375 a
a
a
0.375 a
0.375 a
1.618 a
a
1.618 a 1.618 a 0.4 a
0.375 a
0.4 a 0.125 a
0.375 a
0.18 a
0.375 a 2.8125 a
0.375 a
0.375 a 3.85 a
0.45 a 0.1 a 0.8 a 1.618 a 0.25 a 0.36 a 0.108 a a
TYPEFACE
專用字型
Kozuka Gothic Pro - L
樂活農工場 Lane - Narrow
AaBbCc123 ICON
5.6 a
輔助圖型
Kozuka Gothic Pro - R
樂活農工場 Arial - Regular
AaBbCc123
Kozuka Gothic Pro - M
樂活農工場 Arial - Bold
AaBbCc123
0.25 a 0.5875 a
26
Branding
Identity design
LOHAS Farm is the incarnate of attitude and a lifestyle of health and sustainability. With the ability of integration, promoting “Taiwanese brand” to the world through clustering marketing with Taiwanese local organic agricultural products and energy conservation and environmental protection technology products. 樂活農工場為一種生活態度的體現、一種健康而永續的生活方式。我 們運用團隊專業的整合能力，將台灣在地的有機農特產品與環保節能 科技品，透過群聚行銷的方式，推廣「台灣品牌」至全世界。
識別設計
27
Business card design
A life style of health.
CIS Application
CIS 應用規範
名片設計
28
Branding
Website design
網站設計
29
Human health and earth protection.
30
31
BU S IN ESS D E SIGN 01 TESTING UI OPTIMIZATION Gotech Testing machine UI design project
檢測介面優化 高鐵拉力機介面優化專案
02 THE SPIRIT OF INITIATION Comta rebranding project
開創性的精神 可貿品牌重整專案
03 YOUR ART GARDEN Gaudi rebranding project
你的藝術庭園 高第庭園品牌重整專案
32
Business design
TESTING UI OPTIMIZATION 檢 測 介 面 優 化
視覺設計
Visual Design
介面設計
UI Design
To improve the tension machine user interface, there are 3 different operating modes: general testing engineer, advanced engineer and researcher. The tension machine is the machine which provides general company and researcher to test the pulling force.
此次專案為高鐵檢測儀器公司優化拉力強度試驗機介面， 拉力機介面提供三種不同操作深度的使用模式： 一般測 試員、高階專業人員、研究員。拉力強度試驗機簡稱拉力 機， 為 提 供 一 般 公 司 或 研 究 員 針 對 產 品 檢 測 其 拉 力 的 器 具。
Project
Gotech Testing machine UI design project
Client
Gotech Testing Machines Inc.
Date
2013
專案名稱
高鐵拉力機介面優化專案
客戶名稱
高鐵檢測儀器公司
時間
2013
General testing engineer
Advanced engineer
Researcher
一般測試員
高階專業人員
研究員
33
User Interface Optimization
介面的優化
Turning the ambiguous interface into 3 sections, there are from left to right: 3-step manipulating, operation content and instant data. In the 3-step manipulating, there are the testing method, testing interface and testing report from top to bottom which helps the user to understand each step clearly. The operation content section varies because of the different steps. At the right side, there is the instant data which shows the machine detects and the power switch. As the right part is the most commonly used section, therefore the color is darken to be seperated from the other part.
將原本視覺動線不清的頁面先規劃成三個區塊，由左 到右分別是：三操作步驟、操作內容、操作即時數據。 在「三操作步驟」中，分成測試方法、測試介面、測 試報告三項流程，由上而下令使用者能夠清楚正在執 行哪個步驟內容。中間「操作內容」區塊，則因步驟 的不同，內容有所異。最右側則是與拉力機連線所偵 測的即時資訊、操作開關。由於右側介面是最常被使 用到的區塊，因此也將該區介面色彩稍微加深，以示 區隔，降低誤觸他區域機率。
translation:Jean Chang text & design: Joan Chang
34
Business design
User Interface planning 使用者介面規劃
Professional icon drawing
專業圖示繪製
In interface, the professional icons are drawn. 30 picture of the schematic diagram shows the testing status which is aimed to lower the difficulty when the user starts it. To optimize the user experiences through the visualizing process. The buttons are designed to light up step by step which could reduce the impatience comparing to the original interface that takes longer time of waiting for results.
在介面中分別設計了專業的 icon 30 張專業測試狀態的示意圖示，力求降低一般測試者上手的難 度。透過視覺化設計過程，優化使用者體驗。 按鈕設計成能夠逐步亮燈的模式，減少一般測試員對原介面所需要 等待長時間時的不耐煩感。
35
APPLICATION
應用規範
Icon design and drawing
圖示設計與繪製
Business design
36
THE SPIRIT OF INITIATION
開 創 性 的 精 神
形象重整
Rebranding
after 修改後
COMO Furniture Enterprises Co., Ltd. Is one of the main children furniture companies in Taiwan. This project is to improve the professional image of their brand, Comta Kids. 可貿企業為台灣主要的兒童成長家具公司之一，此次重整 品牌是為提升comta kids 視覺識別的專業形象。
Trouble spots of the identity The original visual identity of Comta Kids has the following trouble spots: 1. 2. 3. 4. 5.
The brading is not toned unified. The logotype is not balanced. The identity is not well reconizded. The negative space is not balanced. Not being practical.
識別的問題點 在comta kids 的原識別設計中，有著五大問題： 1. 品牌整體調性不統一 2. logotype 兩側輕重不一 3. 識別度不佳 4. 正負空間不平衡 5. 不易應用
before 修改前
Project
Comta rebranding project
Client
COMO Co., Ltd.
Date
2015
專案名稱
可貿品牌重整專案
客戶名稱
可貿企業股份有限公司
時間
2015
37
translation:Jean Chang text & design: Joan Chang
38
Business design
39
TYPEFACE
專用字型
ITC Bauhaus
ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz 1234567890
COLOR SCHEME
色彩計劃
comta kids orange
CMYK
0 / 65 / 80 / 0
RGB
238 / 120 / 54
60 / 5 / 95 / 0
RGB
112 / 181 / 56
comta kids green
CMYK
Branding position
品牌定位
Through the Comta Kids adjustable desk for children, the brand also wants to convay the idea of capacity for independent thinking. The basic geometric figures are circle, triangle and rectangle.
comta kids 希望藉由兒童成長桌，培養孩子獨立思考。幾何最簡
Logotype planning
標準字提案
To modify the logotype, besides to formulate the ITC Bauhaus as the basic of the logotype, there are few adjustments as following:
在修正標準字設計提案中，除了訂定「ITC Bauhaus」
1. The lower case letters are selected to make the brand drawing closer to children. 2. Uniting all the typeface to make it consistent to the branding. 3. Modifying the corpus size, line-spacing and word width of all the characters so that the logotype can be used perfectly and expanding application.
化元素是圓、三角型、矩形；標準字設計本身符合由幾何結構所組 成，這樣的意象想傳達使用comta kids 產品的孩子能夠藉由自己 的想像力，使用這些工具，創造出無限可能。
字體為設計基礎後，另外將以下幾點也做了調整。 1. 將所有字母調整全小寫，以示品牌能夠拉近與孩子的距離。 2. 統一所有字的字體，令品牌調性一致。 3. 調整所有字母的字高、字間行距、字寬，令此標準字設計能夠優 良應用在後續延伸應用中。
The spirit of initiation
開創性的精神
To solve the trouble spots, the way is to find the feature of Comta Kids which stands out, the spirit of initiation. The new logotype is modified from the typeface, ITC Bauhaus which adopts the Universum spirit and modified from it. The ITC Bauhaus typeface has the spirit of initiation which is also accord with the bauhaus specifications. Therefore the ITC Bauhaus was selected.
為解決識別的問題點，因此提出從 comta kids 特性中整理的概 念—「開創性的精神」。 原標準字是由「opal」字型製作出來，但由於「opal」字型本身 無特殊意義，因而找尋造型上類似字型—「Universum」系列，而 「ITC Bauhaus」字體承襲「Universum」精神、並且將其優化。 「ITC Bauhaus」字體本身帶有包浩斯開創性的工作精神、符合精 準的尺規幾何規範的意義，因此新的標準字是由「ITC Bauhaus 為 基礎微調而來。
Color scheme
色彩計畫
Keeping the original branding, green and orange are selected. Then adjust the colors which fits the spirit of initiation. The new green means growth;the orange means prosperity.
色彩提案保留原本品牌的「綠」、「橘」兩色，但從品牌定位中， 調整出較適合「開創性的精神」的綠與橘。新調整的綠色是代表著 「成長」；而橘色則是「豐富」的意涵。
40
Business design
YOUR ART GARDEN 你 的 藝 術 庭 園
品牌策略
Brand Strategy
品牌規劃
Brand Programming
視覺設計
Visual Design
As there are changes to the menu, the purpose of the project is to promote the enterprise image. Therefore the owner turn the name of the restaurant into “Gaudí Jardín.” The business concept absorbs from Gaudi's work which he modeled after nature. The cuisines are emphasized as natural ingredients and freshly cooked which the owner hopes to give the customers the new impression of Spanish cuisines.
Logotype There are two versions of logo, Spanish and Cinese. The Spanish logotype is based on and modified by an Art Nouveau typeface, Nouveau-Extended Bold. The Chinese logotype continues the features of curves and pointed-top which gives an consistant imression with the Spanish logotype.
標準字 商標部分設計西、中文兩個版本作為應用。西文部分以新 此 次 專 案 為 高 第 庭 園 形 象 提 升 專 案， 由 於 在 菜 單 上 的 異
藝 術 字 體 —「Nouveau-Extended Bold」 為 基 礎 微 調 而
動，因此業主將餐廳名稱微調為「高第庭園」。其品牌汲
成。中文商標則是延續該字體的曲線、尖翹頭尾特徵，將
取高第師法自然的理念，延伸至其經營精神。餐點強調以
其與西文商標一致化。
最適合的手法烹調新鮮、自然食材，冀望帶給高第消費者 對於西班牙料理新的詮釋。
Project
Gaudi rebranding project
Client
Gaudi restaurant
Date
2015
專案名稱
高第庭園品牌重整專案
客戶名稱
高第庭園
時間
2015
41
translation:Jean Chang photography:lnsyaka text & design: Joan Chang
42
Business design
Business card design 名片設計
43
Color Scheme The major color is the Cobalt blue which Gaudi used the most often in his mosaic art. Accompanied with Spanish sunshine yellow, the atmosphere shows a bright, brisk and prosperous vitality.
色彩計畫 色彩計畫部分以高第馬賽克中常出現的寶藍色，配上西班 牙的陽光黃色為主軸，整體呈現明亮、活潑、蓬勃生機的 氛圍。
Flyer design 宣傳單設計
Flyer design 宣傳單設計
44
45
V IS UAL D E SIGN 01 LIGHT AND FOUNTAIN OF YOUTH Spa light visual design project
光與青春之泉 芳療館視覺設計專案
02
HELLO Li-ho visual design project
你好 梨厚視覺設計專案
03 EUROPE TOUR VIA CUISINE : A DELIGHTFUL FEAST. Mia house visual design project
歐遊旅食 輕快饗宴 米亞義法小餐館視覺設計專案
04 YOUR POWER, PROTECTED Gloso visual design project
你的強力後盾 璟和視覺設計專案
46
Visual design
LIGHT AND FOUNTAIN OF YOUTH 光 與 青 春 之 泉
品牌規劃
Brand Programming
視覺設計
Visual Design
Spa light is a spa house located in Taipei, providing inner spiritual growth course and as for external, aromatherapy service. Through the communication with owner, the logotype and auxiliary graphics appears both light and fountain as the two elements. It represents the “light” of inner spiritual growth course and “fountain” of aromatherapy service.
spa light 是位於台北的芳療館，提供內在的心靈成長課程 與外在的芳療服務，透過與業主討論需求後，在標準字與 輔助圖形分別同時呈現光與泉水的雙元素；分別代表了代 表內在心靈課程的「光」和外在芳療服務的「泉水」。
COLOR SCHEME
Project
Spa light visual design project
Client
Jiayi Co. Ltd.
Date
2013
專案名稱
芳療館視覺設計專案
客戶名稱
佳依興業有限公司
時間
2013
色彩計劃
#00b3ed
TYPEFACE
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#5e376c
CMYK
75 / 0 / 0 / 0
CMYK
70 / 85 / 30 / 15
RGB
0 / 180 / 237
RGB
95 / 56 / 108
專用字型
Telugu MN - Regular
ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz 1234567890
For logotype, turning the partial details of the characters into hollow-out stroke and presents the penetration of light. For auxiliary graphics, the concept development idea is based on the graphics, “fountain of youth,” in making of the image of merging the water and vase. Expecting every customer of Spa Light can get back to physically and mentally health after experiencing aromatherapy service.
APPLICATION
標準字部分在局部細節處將筆畫鏤空，模仿光線的穿透感；輔助圖 形以青春之泉為圖形發想來源，將水融合瓶的意象，期望每一位spa light 的顧客經過芳療服務後，身心都能找回青春的狀態。
應用規範
芳療師
姓名欄
translation:Jean Chang photography:lnsyaka text & design: Joan Chang
48
Visual design
Corporate and business cards continued the concept of the logotype design, respectively making transparent card and ivory paper with matte silver hot stamping to create the atmosphere.
店卡、名片設計延續視覺設計的概念主軸，分別以全透卡、象牙紙 印刷搭配燙霧銀呈現視覺氛圍。
Business card design
名片設計
49
The auxiliary graphics is placed up and down on front. When putting several business cards together show a whole image of bottle. For marketing, giving customers each of the cards is suggested, to deepen the impression of Spa Light via the interests of arrangement.
The invitation card is combined with hollow-out transparent card and ivory paper printed with information.The complete information can be read through rotating the transparent card. To keep the image of the penetration of light, the tracing paper is chosen for the envelope.
正面設計中將輔助圖形配置在上下，將多張名片排列時，可以拼出
邀請卡的設計以鏤空的透明片和印上資訊的象牙紙，透過旋轉透明
一個完整的水瓶圖形。在行銷角度上，建議業主能完整給予客戶店
片才能將全部資訊閱讀完成，信封部分則是用描圖紙，整體維持水
卡、名片各一張，其排列的趣味加深客戶對spa light 的記憶點。
與光線穿透感的視覺氛圍。
Invitation card design
邀請函設計
50
Visual design
Hello! 你 好
！
視覺設計
Visual Design
“Li-ho” sounds like “Hello” in Taiwanese greeting. Taiwanese people used to greet each other “hello” and “did you eat yet?” Li-ho is a hand-made pineapple cake brand. Besides the pronunciation sounds like saying hello in Taiwanese, the characters has the meaning of “full of firm pineapple fillings.” The logotype presents local, simple and intimacy impression with a cat paw image in a dialog box. For one thing, it looks like waving hand. The other thing, the pronunciation of pineapple in Taiwanese sounds like “Prosperity comes,” which the owner hopes the brands will be welcome with prosperity.
台灣人習慣以「你好」、「吃飽沒」來打招呼，梨厚是媽 媽自家手工製作的鳳梨酥品牌。 「梨厚」的音是臺語中「你好」之意，其選用的字有著「鳳 梨酥厚度內陷扎實」的意涵。 在 標 準 字 設 計 中 希 望 呈 現 的 是 鄉 土、 在 地 樸 實 的 親 民 印 象，其中配用的對話框中加入了貓掌，一方面除了像是在 打招呼時同時招手的意象外，配合鳳梨的台語諧音—「旺 來」，業主也冀望有著招財的含義。
COLOR SCHEME
Project
Li-ho visual design project
Client
Li-ho
Date
2015
專案名稱
梨厚視覺設計專案
客戶名稱
梨厚
時間
2015
色彩計劃
#f3c516
#f4a21a
CMYK
5 / 25 / 90 / 0
CMYK
0 / 45 / 90 / 0
RGB
243 / 197 / 23
RGB
245 / 162 / 27
Adopting the image of local, simple and pineapple the color scheme is white, yellow and orange.
TYPEFACE
色彩規劃承襲鄉土樸實、鳳梨等意象。 定調標準色為白、黃、橙搭配應用。
專用字型
Quicksand - Book
Quicksand - Bold
ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz 1234567890
APPLICATION
51
ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz 1234567890
應用規範
To lower the consumption of energy, the kraft paper box without prints is chosen. It can be recycled and re-use as well which is accord with the image of local, simple and intimate. 包裝設計採用現有規格的無印刷牛皮紙盒，將包材降到 最低消耗，且能夠重複被利用，符合品牌樸實無華的親 民印象。 translation:Jean Chang photography:lnsyaka text & design: Joan Chang
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Visual design
EUROPE TOUR VIA CUISINE: A DELIGHTFUL FEAST. 歐 遊 旅 食
輕 快 饗 宴
品牌策略
Brand Strategy
品牌規劃
Brand Programming
視覺設計
Visual Design
空間規劃
Interior Planning
Mia House is located in Zhongli District in Taoyuan City. The project helped the owner turning the all-you-caneat buffet into a la carte restaurant and specificated a new range of prices and target customers with the new brand image, strategy and interior planning. The owner, Mia brings Italian and French cuisines which she has experienced in Europe back to Mia House. She expects all the guests could enjoy the delightful feast via the cuisine of Mia.
mia house 位於桃園市中壢區，本次專案協助業主從過去 吃到飽的消費型態改變為單點式的消費模式，並制定新的 價格區間與使用族群，提供新的品牌形象、策略和空間規 劃。 店主mia 將旅行中遇見的美好時光—各式義法餐點帶回店 內中，期望每個mia 的客人都能夠在mia 的菜餚中享受到 一場輕快的饗宴。
COLOR SCHEME
Mia house visual design project
Client
Mia house
Date
2014
專案名稱
米亞義法小餐館視覺設計專案
客戶名稱
米亞義法小餐館
時間
2014
53
色彩計劃
#b7d200 CMYK 35 / 0 / 100 / 0 RGB 184 / 210 / 0
TYPEFACE
Project
#fff000 CMYK 0 / 0 / 100 / 0 RGB 255 / 241 / 0
#956134 CMYK 35 / 60 / 80 / 25 RGB 149 / 97 / 52
專用字型
Elephant - Regular
ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz 1234567890 Elephant - Italic
ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz 1234567890 APPLICATION
FB illustration
Facade
應用規範
FB 用圖
門面
translation:Jean Chang photography:lnsyaka text & design: Joan Chang
54
Visual design
Identity design
識別設計
55
The core concept is turing the delightful journey into the brand image. The lettered logotype modified and is based on the typeface, Elephant – Bold italic. The delightful journey is like a brisk bagatelle, with a clear and bright rhythm and clearly played on.
Visual Design: Turning the musical note into varying sizes of dot as abstraction figure and turning the arrangement of food into the layout with rhythm. Color Scheme: Emerald collocated with white brings out the brisk rhythm.
品 牌 塑 造 以 輕 快 旅 行 為 核 心 概 念， 在 商 標 設 計 中 令 elephant -
視覺設計將輕快的音符抽象化為大小不一的圓點、或是食材的排
Bold italic 為基底，修飾成一組lettering。輕快旅行就像首輕快的
列，將畫面中帶入韻律感。色彩規劃以翠綠色搭配白色符合輕快的
小曲，以清晰明亮的節奏在樂譜上，乾淨分明的演奏下去。
節奏感。
Business card design
名片設計
Coupon
折價券
Carte
菜單
56
Visual design
YOUR POWER, PROTECTED 你 的 強 力 後 盾
展場形象
Exhibition Image
刊物設計
Layout Design
Gloso Tech Inc. manufactures circuit protection devices for heavy equipment. Currently they have branches in the US, Shanghai and Taiwan providing globalized services. The project helps the owner enhance the visibility in commercial exhibitions. Coordinating with the feature that the devices are variously applicable, the branding merges the usable image which makes the potential consumers understand quickly that the products and be used in which areas.
璟和實業主要生產重型機具相關電子保護產品，目前於美 國、上海與台灣皆設有分公司，提供全球化的服務。此專 業協助提升業主提升在各大商業展場的展覽需求。配合璟 和電子保護產品能夠應用在各大領域的特性，本次在專業 形象上設計融合各式可使用的領域圖像，令潛在消費者能 夠快速知曉璟和的產品能夠被應用在哪些領域。
Magazine advertisement design
雜誌單頁廣告設計
APPLICATION
Project
Gloso visual design project
Client
Gloso tech Inc.
Date
2014
專案名稱
璟和視覺設計專案
客戶名稱
璟和實業有限公司
時間
2014
57
應用
illustration
Branding
示意圖
形象設計
translation:Jean Chang text & design: Joan Chang
58
59
L O GOTY P E 01 GET ENERGY Logotype creation
得力
標準字創作
02 TEMPTATION Hot pot brand logotype
當心上癮
火鍋店品牌標準字
03 YOUNG VINEGAR Vinegar packaging logotype
漾果釀
果醋包裝標準字
04 CHUN YU YIYI
Dumpling brand packaging logotype
純魚益
水餃品牌包裝標準字
05 GAUDI
Restaurant brand logotype
高第庭園
餐廳品牌標準字
06 LOHAS VINEGAR Vinegar packaging logotype
樂活醇醋
果醋包裝標準字
60
Logotype design
01
02
04
05
61
01
GET ENERGY
Logotype creation 得力 標準字創作
02
TEMPTATION
Hot pot brand logotype 當心上癮
03
火鍋店品牌標準字
03
LOHAS VINEGAR
Vinegar packaging logotype 樂活醇醋 果醋包裝標準字
04
YOUNG VINEGAR
Vinegar packaging logotype 漾果釀 果醋包裝標準字
05
GAUDI
Restaurant brand logotype 高第庭園 餐廳品牌標準字
06 06
CHUN YU YI
Dumpling brand packaging logotype 純魚益 水餃品牌包裝標準字
62
Joan Chang Moblie
+886 910 938 630
joankaminari@gmail.com
張瓊文 聯絡手 機
+886 910 938 630
電子郵 件
joankaminari@gmail.com