Grow your business
Caffè Culture Show 14-15 May 2014 Olympia, London With over 230 exhibitors and 4,400 audited trade visitors meeting at Olympia in 2013 to do business across two days, the Caffè Culture Show is the UK café bar market’s main focal point of the year.
he Caffè Culture Show is now in its 9th year and continues to be at the forefront of Britain’s café boom. The show is in everyone’s diary as the place to go to do business and brings together the talented and passionate people who own and run independent coffee bars, cafés and restaurants across the UK as well as senior buyers with top-level purchasing authority from the high street chains. Exhibiting at the Caffè Culture Show is the most cost-effective way of reaching and meeting your target audience and is the only event in the UK dedicated to conducting invaluable business deals. This is the best place to get original new ideas, create new business opportunities and make new contacts in the industry. If you missed it last year, make sure you’re part of the most important date in the café calendar in 2014.
Six reasons why you can’t afford to miss the Caffè Culture Show: 1 Generate sales face-to-face. The show’s visitors are looking to improve and differentiate their retail business and come to the show to source products and services to do just that
2 Got something to launch? There’s no
better place to do it as all the industry press attend
3 Build brand awareness within the UK café community
4 Stay at the very forefront of emerging trends by attending our businessfocussed seminar sessions
5 The best networking event of the year with a hosted buyer programme and focussed networking
6 The show is across two days which means your overall spend is kept to a minimum
‘2013 was my initial visit to Caffè Culture. It won’t be my last. The exhibitors were informative and tireless in showing off their products and skills. See you next year.’ 00 Caffè Caffè Culture Culture Show 2014 2014
Sandwich Shop Owner and Caffè Culture Show 2013 visitor
caffecultureshow.com
The opportunity Meet the people most important to your business The top names in the business attend the Caffè Culture Show to influence their annual buying decisions, so this is your once-yearly chance to meet key decision makers from every corner of our industry. Owners and managers of independent coffee bars, cafés, delis and bakeries all attend the show as well as senior buyers from café and restaurant chains, department stores, hotels and health clubs including: • Caffè Nero • Coca-Cola • Coffee Republic • Costa Coffee • Debenhams • Fenwick • Four Seasons Hotels • Hilton Hotels • Ping Pong Restaurants • Pizza Hut • Tchibo Coffee • The Ivy Restaurant • Marks & Spencer • Vue Cinemas • Whitbread
Some of the UK’s leading distributors also attend the show, so the Caffè Culture Show is the perfect place to meet those all-important contacts to help grow your business and customer base: • 3663 • Brakes
• Alliance • Booker
The next wave of entrepreneurs With more and more people starting their own cafè bar business and entering the market every year, this is the only chance in the calendar to have your products seen by such influential people. The Caffè Culture Show will allow you to develop key relationships with new entrants to the market place be they cycle shops, street food vendors, artisan bakers and everyone in between.
Supported by www.caffeculture.com A key element to the show’s continued success is the support of the café bar market’s biggest news and information website. CaffeCulture.com was launched in 2012 with the aim of providing an online year-round business resource for all areas of the UK’s café community. The site, which includes monthly news, key business information and a supplier directory, is essentially a ‘one-stop shop’ for operators looking for the latest news, products and services. Written and edited by industry figureheads Ian Boughton and Helen Marriot, CaffeCulture.com is an independent and highly regarded voice of the industry. As an exhibitor you will automatically be included in the supplier directory and will receive a discounted rate of £299 (rather than £349) for a 12 month listing which is added to your stand booking. This will allow you to benefit from the high volumes of web traffic to the site*, by creating your very own profile within the directory. ‘Caffeculture.com is a great way to generate new business. In October 2012 it referred 122 new visitors to our site via the link in our supplier listing, which led to 25 completed enquiries for our products – a great return on our investment!’ Simon Martin Quickfire Tableware
Caffè Culture Show 2014
caffecultureshow.com
New for 2014 Artisan Bakery
Street Food
Independent Producers’ Village
New Networking Sessions
• Partnership with Peter Sidwell of TV’s Britain’s Best Bakery
• Partnership with Richard Johnson of The British Street Food Association to attract more street food vendors to the show
• Working with local government agencies for the promotion of local and independent producers of everything from chocolate, bread, alcohol, to cheese and ice cream
• Hosted Buyer Scheme: new initiative to guarantee the attendance of the most senior-level buyers in the country
• Brand new show content such as artisan baking classes to encourage more independent coffee shop owners and tea houses and their staff to learn how to bake bread in-house • New audience of bakery owners looking to source the best coffee and tea equipment
Caffè Culture Show 2014
• Practical business information for burgeoning street food vendors • Seminar content educating café bar owners how best to develop their business by branching into Street Food • Street food equipment on show in the exhibition for café bar owners and managers to source new equipment
• New area of the show dedicated to locally sourced independent producers to demonstrate a new range of products for our visitors to stock • Show content educating café bar owners and managers of where to source the best produce to serve in their business, and how adding a product sales element to their business can boost profitability
• More dedicated time for you to meet the visitors at the show • New Networking Lounge on the show floor with specific networking sessions designed to help visitors meet people most important to their business
caffecultureshow.com
Visitor Profile The 2013 show had a total attendance of 4,413 visitors who came from the UK and overseas.
Visiting the show is also a vital fact-finding event for anyone looking to open a business or add a coffee or tea element to their existing operation and 2014 will see a new group of street vendors, bakers and more facilities managers looking to source vending machines and supplies.
London
30%
Yorkshire
3%
South East
35%
North West
3%
South West
10%
East Anglia
3%
Wales
2%
East Midlands 4%
Scotland
2%
The North
Overseas 2%
Midlands
6% 3%
1% Association 1% Interior Design/Architecture 2% Facilities Management 2% Media Visitors’ Purchasing Authority
6% Sandwich Shop/ Bakery Supplier/Tea Room 6% Consultancy 39% Café/ Coffee Shop Owners/ Managers
7% Delicatessen Leisure Facility/ Retail
20% £10k-£100k 24% £100k+ 42% 50% 80% of businesses of the visitors in attendance have more than 1 outlet
of the audience are MD/CEO/Chairperson/ Owner/Partner
15% Restaurant/ Pub/Bar/Fast Food/Hotel
Company Status
21% Distribution/ Wholesale Caffè Culture Show 2014
19% Group Head Office 7% Group Owned Unit 65% Independent 9% Other
of our visitors spent more than 2 hours at the event
59%
of the audience were first time visitors
73%
of visitors intend to visit again in 2014
caffecultureshow.com
Exhibitor Profile
Book a stand
Exhibitors at the Caffè Culture Show cover the complete range of products and services that a professional café bar needs.
Plans for 2014 are already well underway with a significant number of exhibitors having already secured their stands.
These include:
Stand Packages
• Bakery • Café Design • Coffee Equipment • Coffee Roasters • Coffee Equipment • Confectionary • Catering Equipment • Dairy • Epos Technology • Food • Fruit Juices • Smoothies • Furniture • Ice cream • Maintenance & Spare Parts • Packaging • Patisserie • Roasting Equipment • Tableware • Tea
Space Only £318 per m2 + VAT Shell Scheme £349 per m2 + VAT Package includes classic shell scheme panels, fascia, name board and carpet We add a 12 month supplier listing on www.caffeculture.com to all stand bookings for an additional £299 +VAT – discounted from £349 +VAT. If you are interested in exhibiting or would like to discuss the opportunities in more detail, please contact the sales team.
If you are a supplier of these or any other café bar product or service, then the Caffè Culture Show is the trade event for you – there is nowhere better to conduct business specifically for the cafe bar industry in just two days.
Caffè Culture Show 2014
caffecultureshow.com
‘We commit to 5-6 shows a year and this is the best industry show we attend. The quality of the visitors has been great and we’ve been so busy I’ve not been able to get away from the stand. The atmosphere – there’s definitely a positive ‘buzz’.’ Nick Neal Instanta
Served to you by:
www.caffecultureshow.com