MI N M
I
U C K
N
D
F
D F U
C
K
Проект который снесет тебе голову нахер.
WEAREOFFERI NGANEW FORM OFENT ERT AI NMENT Thar combines AR, VR and Holographic elements With live musial PERFOMANCE.
Leveraging cutting edge technology to deliver spatially positioned sound and visuals - we will take the audience on a mind bending journey. Mindfuck is an experience unlike any other that will revolutionize how music is experienced in the 21st century. We combine live performance with a gripping story and user interaction to engage the world audience on unprecedented scale.
WE L C O ME
KEYFEAT URES: Establishing a new trend of modern performance New type of entertainment industry Reinventing the role of the artist Attracting new audience
WEAREALLUSEDT O LI ST ENI NGT OMUSI C PLAYDTeam we have been developing a novel concept for a new form of musical performance. After evaluating various musical artists, it is our conclusion that Kanye West is the ideal candidate for developing this new medium. He has a proven track record for reinventing the music industry and a reputation of bringing something new into the art scene.
WHATI FWE COULDSEEI T ? Kanye has the brand and name recognition to turn it all upside down. Putting a spin on the ordinary and familiar. He can leverage something mind blowing and send it to astronomical heights of popularity. This is why we would like to partner with Kanye to create a performance album using augmented reality.
WEWOULDLI KET OHELPYOU CREAT EYOURNEXTALBUM I NAVRENVI RONMENT Surround sound, traveling not only left and right, but in general in the space of the headphones and speakers, and concert halls. To turn it upside down and put a spin on the ordinary and familiar. A revolutionary experience that will blow the audience's mind. Send it to the outer space.
AMBI SONI C
S U R R O U N DS O U N DT E C H N I Q U E
Unlike other multichannel surround formats, its transmission channels do not carry speaker signals. Instead, they contain a speaker-independent representation of a sound field called B-format, which is then decoded to the listener's speaker setup. This extra step allows the producer to think in terms of source directions rather than loudspeaker positions, and offers the listener a considerable degree of flexibility as to the layout and number of speakers used for playback.
Y Technical Details:
B E S I D E SC R E A T I N GA3 6 0D E G R E E 0
A U G ME N T E DR E A L I T YV I S U A L E X P E R I E N C E , WEWI L L L E V E R A G ET H EL A T E S T A N DC U T T I N GE D G E A U D I OA U T H O R I N GT E C H N O L O G YA MB I S O N I C S
K
W
It lets us record and reproduce audio in a full-sphere 360 degree surround format. In addition to the horizontal plane, Ambisonics simulates sound sources above and below the listener. It is an innovative approach to sound that expands the boundaries of sound perception. We can accent important sounds and move them in any trajectory - producing an extraordinary sensation. Concert goers will be treated to stunning visuals even without wearing any glasses, but those that do will see a whole new dimension to the performance. The concert can be broadcast through 360 degree video to online streaming platforms and sold as a VR album in popular app stores.
Y
C R E A T I O NO F MU S I C A L C O L U MN S A T C O N C E R T SWI L L C R E A T EB O T H AP E R F O R MA N C EA N DAN E WWA Y F O RY O U Surround sound, traveling not only left and right, but in general in the space of the headphones and speakers,and concert halls. It is an absolutely innovative approach to sound – multiple track audio installation. New approach to the concert activity.
LI GHTSHOW
AMBI SONI C
MOVEMENTOFT HE
SOUND In any trajectory in the concert hall will provide extradionary sensation. Widening of the sound perception boundaries. The technology is called Ambisonics. We will use it to implement this project.
I N T E R A C T I V E3 6 0 ° A U G ME N T E DR E A L I T YV I S U A L E X P E R I E N C E That allows the user to share 60 second clips of performance to social media
D I G I T A L T E R R O R E X P L O D I N GB R A I N
H O L O L E N S G L A S S E SO F T H EMI X E DR E A L I T Y Surround sound, traveling not only left
It is an absolutely innovative approach
and right, but in general in the space
to sound – multiple track audio
of the headphones and speakers,
installation. New approach to the concert
and concert halls.
activity
through which the spectator will be travelling as they experience the album. The Kanye universe will combine stunning visuals, and creating unique and innovative concert experience, completely different from all current concert formats. Our team is well equipped and ready to undertake the development of this new medium – Immersive Music.
D Y N A MI C
T O
It is important to create a dynamic and distinct story
Kanye’s Universe is a complete package of sound, visuals, fashion and art. Kanye – a contemporary Afro-samurai. A fighter, performer, and style visionary. Of course, we are open to collaborating with Kanye’s vision. But we do have a concept and main plotline already in place.
H O WWES E EK A N Y E ’ SS T Y L E : R O B O T SA N DF U T U R E Future releases “Ghost in the Shell”, “Assassins Creed”, “Watch
This will also push fashion
Dogs”, themes of Ninjas, Japanese traditions, culture, futuristic
trends with styles driven by
robots, uniqueness and authenticity – we will leverage it all to
Kanye’s collection. This is a
capture the imagination and make a tremendous impact on the hearts
multi-tier marketing approach
of fans. Immersive music could be a start of a word music
that will increase sales -
performance trend. It can push the adaptation of VR/AR to new
while reaching the largest
levels and establish Kayne as the key driver for an exciting and
possible audience base.
rapidly growing trend.
S
C
R
I
P
T
We follow a rebellion against a militant dictator that suppresses creativity and self expression. Through the ruins of citadels, creeping through metro cars, climbing the roofs of skyscrapers. A big underground network of dissenters is mobilized by our hero. Clad in armor, ready to break the regime but always on the run, followed by the all seeing eye of big brother.
He moves as if somebody is leading him down a predetermined path. A pervasive sense of paranoia threads the entire story. It is not just the story of a concrete jungle; it is the story of our past and possible future. The script is full of plot twists and depicts multiple layers of character details.
MO O D B O A R D
P O S S I B L ER E S U L T S
P O S S I B L ER E S U L T S
20 4 0 10 30 Ultimately this can
A new paradigm for concert
Unprecedented visibility, at
Increase of sales, both
accelerate the adaptation of
experience and listener
all levels, especially social
musical and fashion brands
the AR/VR market.
engagement.
media
Increased market penetration.
l e g e n d a r y A show never seen before anywhere in the world, which will reinvent the notion of a legend
Creative & Design by Paul Shtyler
PLAYD.team
2017