New Direction

Table of Content

Intro New Direction Font Cutsheet New Logo&Color Palette Mockups Layouts

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CREALITY

Project 01

Rebrading Creality

Creality is founded by four co-founders and it was founded in 2014 and its headquarter is located in Shenzhen, China. This company was created because co-founders wanted everyone to enjoy the benefits of 3D-printing technology. It rapidly developed by focusing on what customers are saying and people’s needs became their fertile for next development. For ‘Project 01 : Rebranding’, a new direction is suggested to this company. This new direction will be eco-friendly. As Creality already has influential power in this industry, Creality can be a new-leading company which thinks about the Earth. This new direction also needs user’s help so this will keep existing core values and new core values.

Project 01 MEDIUM 03 Rebranding 02

New Mission

As Creality has already had a giant impact on the 3D-print industry, their new value and direction would lead people to follow them. Inventing newly invented material could reduce not only plastic waste but also other wastes.

New Core Values

Conceptualize : Think, draw, and conceptualize what you want to make.

Create : Using new materials and any objects made by this material will be helpful to the Earth.

Cycle : Using plastic filament would cause serious environmental problem in the future so using composable material would be helpful.