Interaction Design Cathâ Reward Made Good
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Cathâ A space of combining physical, mental, emotional stress-relieving activities.
TYPE School project ROLE Creative TASK Data gathering, Analysing, 3D modeling, Video editing DURATION 1.5 month
Cathârsis is “the process of releasing, and thereby providing relief from, strong or repressed emotions.” The goal is for catharsis to happen so people can release, reevaluate, and return to the grind of living with a more positive attitude.
Our objective is to find a therapy to the phenomenon of social isolation, loneliness, and pressure among adults in the Internet era.
Space is to manifest physicality, vulnerability, and newness into a combination of physical, mental, and emotional activities. The first activity is called “Word”, which helps people release their feelings by writing down their stories of what’s been troubling them currently and also getting comments from other people. The second one is “Sound”. It encourages people to speak out about things that they feel inferior to others as well as listen to people talk about their feelings. The third activity is “Force”, people are able to vent their emotions physically by punching. There is no fixed order in the three activities and they aren’t related to each other, but they all aim to help people feel more relieved and unburdened.
RESEARCH PROCESS
USER RESEARCH By conducting design research methods that focus on learning by doing. Used to provoke and generate ideas and inspiration about the study at hand.
Cultural Probes The probes were designed to tap into our participants’ creative and reflective sensibilities to gently and subtly inquire about their most isolated moments, how they verbalized their feelings, the representations they made of their virtual selves, and the interactions they make with other people.
Informances We inferred that internet usage probably led to one’s social isolation and adult-onset pressure, so we conducted field observations of the behaviors when people are alone, usually in public transport and retail spaces using their phones. We knew more about how people disconnect themselves from the world and gained inspiration for our design situations. Inspired by field observation and some secondary reading, we generated our first draft of two scenarios.
Participatory design workshop Based on the findings from the probes, informances. we designed a cohesive workshop in the spirit of Participatory Design, an emerging design practice that involves different non-designers in various co-design activities throughout the design process to explore potentials for design on feelings of isolation and pressure from the Internet. The workshop leads participants from reflective writing to physical activities that release pressure, to emotional expression and roleplay by conducting multiple activities.
PROTOTYPE & USABILITY TESTS We start from low-fidelity to high-fidelity prototype, including 3D modeling, user interface, and physical interactive device.
After finish the mid-fidelity prototype, we recruited 12 participants to test each of the sections and end up got lots of useful feedback for the next stage improvement.
DESIGN SOLUTION
Purpose Helping people release their feelings by writing down their stories of what’s been troubling them currently and also getting comments from other people.
Main display Set at both sides of main display for people to leave messages. They can either use kiosk to write their story or scan the QR code with phone.
Kiosk Attract people who randomly pass by to not only read others’ stories but share their own stories and leave comments to those they are interested in.
Purpose Encourages people to speak out about things that they feel inferior to others as well as listen to people talk about their feelings.
Screen Guide people to do the shouting activities.
Microphone & headphone The microphone records the voice based on the prompt: “What makes you feel inferior?� and hear playback messages from others with the headphone.
Interactive prototype The interactive prototype completely simulates the functionality of the shouting board. With a mobile app made by MIT App Inventor, participants can record their voice and hear playback recordings from others.Â
Purpose People are able to vent their emotions physically by punching. besides, reading the numerical display offers a way to know how many people have similar problems that make them feel relief.
Cushion wall Several blocks printed on the cushion that represent different sources of anxiety for people to punch and release their pressure.
Interactive prototype We mimic the punching scene by a pillow and a screen with a built-in counter which is made by Arduino WebSocket. When the pillow is punched, the number on the screen will count up. Participants will be able to easily understand the feature of the counter, which is on the top of each punching board.
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REWARD MADE GOOD Rewards System to Provoke Consumers to make Sustainable Food Choices by making it accessible, approachable & fun through social media
COMPANY Food Made Good HK ROLE Product designer, Analysis TASK Concept ideation, UX & AR design DURATION 2 months
Search for social rewards fueled by connectedness with other people. Designing triggers provoking customers to make a sustainable food choice by making sustainability accessible, approachable & fun. Get the customers to be active and make them be a sustainability partner with Food Made Good HK. People are adapted to seek rewards that make them feel accepted, attractive, important, and included. Rewards & loyalty programmes have a considerable psychological impact that keeps users coming back, wanting more.
RESEARCH PROCESS
Qualitative data gathering
Making sense of qualitative data
Idea generation and brainstorming
Participant Interviews
Analysis Of Data
Concept Definition
Iterative design prototypes
Design Propositions
Customer Personas
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Sustainability Advocates
Direct Interview Quotes E.g. “I remember a Japanese restaurant had a 2 hour time limit, so we could not stay there the whole time, it put a lot of pressure on us”
Codes
E.g. “Time-limit restaurants, pressure”
Coding Scheme
“The environment makes food taste better” “Time-limit restaurants, pressure” “Being aware of the environment” “Enjoying a relaxed environment for eating”
Theme Generation E.g. “Ambience Matters”
Adventuous Eat for likes
Healthy Bunch
Group Thinkers Goal Driven
Taste Driven
Price Driven Comfort Zone
Experience & Service Seekers Instinctive Eater
FOOD RANGERS
Service Value Proposition Designed a three channels of triggers & actions system which will benefit all the stakeholder involved in it.
Food Made Good would be able to engage and attract more audience to be a part and contribute in they beliefs.
Instagram Set
Engaging Challenges Weekly held for promoting participation
Accessories
Reward App
Napkin To get in a physical element to all the digital triggers designed. Getting something unique from other would bring a sense of accomplishment in the users
Level Stickers An immediate feedback on any achievement is important specially if you want to keep the user looped in for a longer period of time
Customised FMG Filters Adding the fun to the mix to gain attention
GRADUATE STUDIO 2
Sustainable Partner Stickers To be a partner in the FMG initiative
Customers Would have a change in mindset about sustainability, be looped in a behaviour change towards sustainability, try and continue to make sustainable choices and have fun while dining .
Food Made Good Partners Their partners would gain increased sales and more loyal customers.
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FOOD RANGERS
The Hook
External Trigger
Internal Trigger
Given Special Treatment
Fun Element & Curiosity
FMG Sustainable Sticker Filter
Reward
3.
Sense of pride & accomplishment (Likes, reviews, recognitions) Level App Stickers
Accessory
Investment Higher probability of ordering sustainable dishes & visiting the restaurant again Reward App
Challenge
2.
GRADUATE STUDIO 2 10
4.
Action Take pictures and share on social media
FOOD RANGERS
Project Overview
Connecting consumers to FMG Partners through FMG
GRADUATE STUDIO 2
Designing triggers provoking customers to make a sustainable food choice by making sustainability accessible, approachable & fun. Get the customers to be active and make them become a sustainability partner with Food Made Good. People are adapted to seek rewards that make them feel programmes have a considerable psychological impact that keep users coming back, want more. This would benefit the FMG partners by having more regular, loyal customers with greater sales. Customer engagement would be a key consideration as well.
FOOD RANGERS
Scope of the Idea The intention was to push people to choose sustainable food. Making this choice should give users the sense of accomplishment which is why rewards system is introduced. Users tend to share moments on social media when they accomplish something. Social recognition acts as a trigger for the others and enables them to participate in such programs.
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GRADUAT
Phase 1
Social Media Campaign 11
Live Purple. Stay Purple
To highlight and enhance the great brand presence FMG has.
A fresh, unique, fun and more approachable look for sustainability
Purple associated with wisdom, power, creativity and spirituality.
FOOD RANGERS
FMG Sustainable Sticker
Launch Instagram posts giving an exciting yet brief description of the campaign & the purple movement
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Promote Introduce the sustainable partner with FMG sticker and through stories. Initial stories can be put up by FMG employees and partners Tag Through stories ask people the use the sticker to share their small sustainable initiatives and tag @foodmadegoodhk and hashtag the campaign #livepurplestaypurple
FOOD RANGERS
Weekly Challenge
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Promote Initial challenge stories could be taken up by FMG employees and partners. Nominate Provoke people take the challenge and nominate their friends further. Also tag @foodmadegoodhk and hashtag the campaign #livepurplestaypurple
GRADUATE STUDIO 2
Launch Weekly challenge acts as an internal trigger for those who are curious about new social interactions. Users can nominate others to participate in the challenge
FOOD RANGERS
Stack & Balance Out Fruits & Veggie
In Restaurant Accessory FOOD RANGERS Launch Only those who order sustainable food can get a napkin tie which is served with the meal.The napkin tie can be a decoration for taking pictures Promote Customer will be informed by the accessory edition by waiters while ordering food. Also buying seeing others in there restaurant order the sustainable dish and getting the accessory
Use Unfold napkin can be used for promoting as well as normal cleaning.
FOOD RANGERS
GRADUATE STUDIO 2
Share Take picture with the food and accessory to post on social media and tag @foodmadegoodhk and hashtag the campaign #livepurplestaypurple
GRADUATE STUD
FOOD RANGERS
Loyalty Programme GRADUATE STUDIO 2
Phase 2
Journey 1: Downloading the FMG App
Jo
Journey 1: Downloading the FMG App
Journe
ey 1: Downloading the FMG App
Journey 1: Downloadi
Journey 1: Downloading the FMG App Journey 1: Downloading the FMG App
App Map
Industrial Design Elbow Walking Assistant Steady bedrail
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Industrial Design
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Elbow Walking Assistant
Date: 2018 Design by Demby group ( the project leader) Comform to ISO 11334-1:2007 Sales area: Japan
Elbow walking assistant has been designed to easily adjust to any length by simply sliding the component. It will become the shortest crutch in the world. The wide range of users can adjust it to many different lengths, which makes it very convenient.
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PROBLEM Geriatric and disabled population is increasing gradually. To build a convenient life and provide the right needs has come to immediate attention of the public. Users usually feel ashamed because of using these types of helping aids in public. The existing crutches are usually much larger size and weight, also they are no easy to carry in various s i t u a t i o n s l i ke i n re s t a u r a n t s , p a r k s o r m o s t l y p u b l i c transportation.
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L a rg e s i z e o f t h e c r u t c h o ft e n takes a lot of space
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Users usually feel ashamed by using such crutch
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Users also feel uncomfortable when they use the crutch for longer period of time
RESEARCH Global Elderly and Disabled Assistive Devices Market Size and Forecast, US$ Million and Y-o-Y Growth (%), 2014–2024 Source: Coherent Market Insights Analysis (2017)
Increasing aging population supporting growth of the elderly and disabled assistive devices market.
Target user • Disabled peopleOrthopaedic,impairments,late effects of injury, amputees • People with injuryI n j u re d l e g , f o o t , h i p , o r t h o s e s , h a v e a s u rg i c a l procedure on a lower limb, or suffer a strok) • Elderly peopleOsteoarthritis, polyarthritis, rheumatism
Industrial Design
There are three types of crutches sold in market. Elbow crutches are more related to our previous cane design project, so we decided to keep developing these kinds of elbow crutches.
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Asian Average Height 167cm 154cm
70.4cm 65cm
Comparing the price and function of all kinds of elbow crutches, especially those with foldable structure.
High
Male
Female 30° 5~7cm
30cm
85cm
High 10°
Design criteria ・Can be stored when not in use. ・Be foldable. ・Support user's self-esteem. ・Provide stability. ・Affordable price.
20cm
Size of crutches • • • •
Y=336
Convenience
Hand grip position Height÷2+3cm
Weigh ~600g Adjust height ~ 914mm Adjust upper part ~386mm Max user weight ~120kg
X=754 ~ 914mm
Low
30°
Ex. Height=164cm
~ 386m m
Price
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SKETCHING IDEATION
Industrial Design
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PROTOTYPING PHOTOS
After countless testing, the crutches was finally being manufactured in Mainland China and was going to be launched in Japanese market. I stayed in the factory to make sure that every detail of the crutches all reached the standard or any problem needs to be solved immediately during the manufacturing process.
Industrial Design
Cuff section
Body section
Arm section
Leg section
Tip section
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FEATURES Cli
ck
!
Industrial Design
Reflector for safety.
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Easy use
Fit any position of arm.
Portable
Adjustable length fits any height.
Safe Comfortale angle for arm.
Flexible and non-slip material.
Adjustable
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Industrial Design
Steady portable Bedrail
Date: 2016 Design by Demby group ( the project leader) Comform to ISO 11334-1:2007 Sales area: America
For the elderly, the bedrail stays in place once they are lying down to keep them from rolling down off the bed in their sleep as well as its use as a support bar when getting in and out of the bed. The steady bedrail is the only bedrail in the world with extra support and can be installed to bed with or without any frames.
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PROBLEM The aging population is dramatically growing all over the world. Most of the elderly, who are weak, need more assistance, such as getting in and out of bed. Even though there are many kinds of bedrails in the market, many of them can be still improved.
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Need assistance in transition in or out of the bed
Hardship repositioning in the bed
RESEARCH In the spectrum of care including hospital long term care and home caresettings, various types of bedrail may be used depending on a patient’s medical and functional needs. Due to having experience in developing Half-Length Rail and consideration of structural and cost. This project still focusing on Half-Length Rail which suits for home environment. Our goal is both to improve our previous product and competitive product, providing a stability and security to the elders.
Full-Length Rail: Usually used on hospital bed to prevent from falling. Half-Length Rail: Both prevent falling and support transferring in bed.
Transfer Bar: Only support to get in and out of bed.
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Risk of falling down from the bed
Refer to: https://www.fda.gov/downloads/HospitalBeds/UCM397178.pdf
Target user • E l d e r l y p e o p l e - Fe e l w e a k b u t they are still able to take care of themselves.
Industrial Design
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American Average Height Making a comparison to the price and function of different kinds of adult bedrail, those with legs are our main competitors.
176.3cm 162.2cm
High
High
Price
Female
Male
American Bed Size
Low
Convenience
189~212cm 96~182cm
10~55cm 25~40cm
Design criteria
Size of bedrail • Weigh ~3kg • Dimension L63XW85.6XH92~11cm • Max user weight ~300lbs
・Provide stability. ・Tool-free assembly ・Can be installed on bed with bed frame. ・Height adjustable. ・Have space to place objects. ・Affordable price.
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SKETCHING IDEATION
Industrial Design
Grip section
Safety strap
Connecting section Base section
Leg section
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FEATURES Tool- free and easy installation.
Have space to place objects.
Height adjustable to fit different type of mattress.
52~57cm
Can be installed to bed with or without bed frame. Fit any height of bed frame.
38~53cm
Legs for extra support.
Industrial Design
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