Sketch
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Advertising
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MOOI CHAIR School project: Post card design for local business.
S u p e r glue School project: Design a advertising for 3M super glue. Definition: This is a broken lamp and has glued because this lamp went through a lot things with a family. For the goods and the bads. 百年好合 is a blessing for new couples can be together like forever. Slogan: The crack on the lamp was the first fight we had. The hole on the lampshade made by Ruru. The button on the lamp was pull off by our son. Even it is incomplete, this lamp still the first lamp we bought.
A c h i n e s e character School project: Design a campaign for a Chinese culture festival Definition: We see a lot of western are obsessed with calligraphy they even tattoo it to show how cool it is, however, what they tattoo sometimes are meaningless to Chinese. They still think calligraphy is beautiful. So in this campaign we want to show the pure beauty in calligraphy even this guy’s tattoo means eggs and shrimps. Copywriting: Whatever you had tattoo on is beautiful, you can tattoo the manner of the elegance, you can tattoo the lines of romance. The beauty of calligraphy, they exist in any form by craving, writing, drawing and by singing in 5000 years.
Global warming
School project: Design a poster for WWF organization to give the idea of the seriousness of global warming Definition: This is a world-know game. In this game pac-man needs to eat dots in a limited time so I want to use this idea to show the emergency to save our planet. I use pac as a symbol of co2 and dots as a symbol of the earth. Slogan: Co2 is the main factor of global warming. Don’t make it swallow the earth.
School project:
R o y a l elastic shoes
Design a creative advertising campaign for royal elastic shoes Definition: My idea is an evolution of being advanced. From telephone to cell phone and we see all of the evolution is from wire to wireless. We all want things being simple so as the shoes. Slogan: Without limited, everywhere is your way
Show Room
DULUX in songshan culture and creative park in 2012
CONCEPT
In this showroom design I want to create a homey and comfortable place for people who can hang around seeing our project but it still have practical function.
DULUX in songshan culture and creative park in 2012
For the left side, I framed the IMC project like other’s home have family pictures and painting. When people walk in our showroom, they would feel like visit other people’s home and our people would show them around.
For the right side, I create a corner is similar to you and I’ s home, with a couch and a wall unit of wallpaper which is dulux next upcoming product. In this corner allows people experience the different atmosphere wallpaper created because people in Taiwan seldom use wallpaper in interior design. Furthermore, we have a interaction device so that when people sit on couch chat with friends, we will take a snap shot for the best moment as a souvenir.