Final Concept
Mood board
X1000_4K_Projector
Light flow imagery
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/4d183318d9cc411880b19202628cdd89.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/1313e1dc95941b8edb75bbf106ea2594.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/246be45e355910c447a9c14ba46dd1fc.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/478c6a42e0e0d630dda6185a1b074394.jpeg)
Linear gemometry light merge the shape and body of X1000 4K projector. Cold grey color anc sliver present high-ranking style and enjoyable user experience.
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/ad3a66da4316c031e9c415853da7f999.jpeg)
Rendering
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/2c3efd91f828b5ff6cf649aa3fb57bad.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/1313e1dc95941b8edb75bbf106ea2594.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/2a94b275690c21f071381b43ec2d49c0.jpeg)
CMF Color Skin
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/92faed68c8cd480e0f37ba4b5f683c06.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/6ebef0a1139db6fe11b0b73e406ca073.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/1bbb9022c4b4ed089ab817a1721b23c3.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/2a94b275690c21f071381b43ec2d49c0.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/557902cfde59c84015472a679eaceb46.jpeg)
Design particular
We use soft flannel as material bonding in front of X1000 projector that could give user comfortable visual feast. The mock up feature as the thermal mesh, polish surface, texture button and half-transparent cover.
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/57afe7776ddf559a7eb01d03e0acb810.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/57afe7776ddf559a7eb01d03e0acb810.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/fc3244c8299b0015101aed71aef9c8d8.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/f72680ccec64b8a281bbcb65269e67cd.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/44b78ffdcd0d00b6ca6fff62087e19a1.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/44b78ffdcd0d00b6ca6fff62087e19a1.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/1307b544e676ccd82e58e461b8267824.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/968e24e5bf9d240862448a5699972a6b.jpeg)
Concept
We try to develope the product line which target group is teenager and popular culture people. Masstige is the inspiration of the design and narrivative.
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/f6dfd3bc9e0ed88fd5a54a272a7303af.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/ab9e44f8bd10c4afc3c1e2e251da432f.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/801587df5e104095b1820f2853c4d83e.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/b5bb689986ef7d3f01ec313d43f93133.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/3724e67eec36b338d9b8faeeb5e43358.jpeg)
Rendering Detail
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/b5bb689986ef7d3f01ec313d43f93133.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/3724e67eec36b338d9b8faeeb5e43358.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/5f96e82120ac6815ae26bf4fff87dc27.jpeg)
Evolution
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/fdb55c33269a78d4e40cec4b6990a8a0.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/1103262f7be36caf22cfc02dcbd8341c.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/455f942693e27636ed39ae2c5962b439.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/5bec9d19ad335f5ba4b5d03b871634a1.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/e4dbc80ade6bde749e60c78cbd5f93ff.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/f75db5b338fd1a01c0ab89ec39b54868.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/a29de999697b22385d8388405d19ead8.jpeg)
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![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/331ad493bc9a1b9de706894127772466.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/5bec9d19ad335f5ba4b5d03b871634a1.jpeg)
Rendering
Handle (Version 2)
We choice version 2 as a design direction for X10 that is more attractive and have better user experience.
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/7fb8ffb55f3735b23ffdb610002406ad.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/b318c23e8f083c7e19e163936b88ac6d.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/c6c9ec5ed481706b2360b783109dc9ff.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/7fb8ffb55f3735b23ffdb610002406ad.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/54135bea9abbb8fc684a1c5052cdcdf6.jpeg)
Targent aduience
The Portable projector is an unique product which give people urban styling feeling. In addition, people who tend to enjoy a good life time need a stylish, convenient and multifunction product.
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/bda4e6aa7cf7a229976c5abe601ff320.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/3bc5e46b826066a93d282d742d5a2f7b.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/86e1c84a4d3ea596f93bae95d0b6215d.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/fb7e5f9e77fea3cc6eecd3a7a3da0ba4.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/57620d898c917984df710b83dfa77352.jpeg)
Scenario
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/bd821e410f1393fd5b001c98f29507a1.jpeg)
Inspirations
Take inspiration from purse to design a product like boutique. With metal texture and exquisite design detail to optimize X10 appearance.
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/00b0cae6b3870525db4e569efc660ee8.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/1fd32b745090c4a7b530dec66aa739a9.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/a69579e669ed49e3ac8d4b62da3c6782.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/d0941ba244ace9ab0a613076660bed85.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/44dfdcc15be166641c021ae66468d205.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/ff92def446fcb28252a884f8ba034575.jpeg)
Design detail
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/795217ed3a62fb66bd1ad8e58ae27a7a.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/523c26b3fc5365389e9a32d6118c6994.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/5a186303b844f0bd90f7b75c9a649b34.jpeg)
The handle of X10 is added a few fine features which show that the product looks handy and convenient for user. These product usually feature as multi-materials and gorgeous produce junction.
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/4ad0568eb3f28679ab9046c6cd95268e.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/e4c4822b35df2fe1aa2db6076b54be37.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/d8a3d8703739ff6ac8461ff733caf375.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/d473ee9cf2fd47f0af947225ebb6f9d5.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/2bccb170edd5b7b589577bb1ee10715e.jpeg)
Rendering
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/795217ed3a62fb66bd1ad8e58ae27a7a.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/523c26b3fc5365389e9a32d6118c6994.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/5a186303b844f0bd90f7b75c9a649b34.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/df1a9af184664f4c7895c311e21541bd.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/2bccb170edd5b7b589577bb1ee10715e.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/1da3a5043c6b04ef2382c462f8a0a5e3.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/1da3a5043c6b04ef2382c462f8a0a5e3.jpeg)
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![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/8256975b0d537f0dacdc4577fd983969.jpeg)
Final Mockup
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/a494461426a6ded1cebdddee8352e739.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/067b5126752392d0bce6e415eabbee36.jpeg)
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![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/987973d750ca5ee26dfb38e629e3e699.jpeg)
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![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/ec87631e298f334c711aed7afa403b23.jpeg)
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![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/aa670ecad6063421153fbb9d8328747b.jpeg)
Average age of a video game player today : 33 years old
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/a7da20cd48edab8f2f1c0989e4a0d0b3.jpeg)
Average age of comsumers buying eSports products : 38 years old
The percentage of family with dedicated Sports quipment : 48%
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/f5aeabd37d050162597fdf0ca982a288.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/5cec96ce926d715cc51f1baf99811ce3.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/1262ec9fa5616bf100d599d706c7a381.jpeg)
Population of gamers worldwide : 1.4 billions
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/62d25d3312e36dac8027f9c22064c25a.jpeg)
Population of audience watching live streaming : 4 billions
Target audience
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/7d21561f86178861798b3ee772c89b5a.jpeg)
Product identity
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/ac4283148d37876266ba01e7e005f330.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/936e58b83827626915090cdf9b2db53c.jpeg)
Mature men and women usually fully love and enjoy their lifestyle who tend to speck out for the ultimate exhilaration. We try to create different and exquisite product and user experience by unique design highlights. On the other hand, due to gaming life and gamers steady growth, the needs of mature user could be a “Blue Ocean Market”.
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/24ab4aafbc19457162e83653bf916156.jpeg)
High-end Life
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/22b96aac874b8a1cdbb5496e6846a2db.jpeg)
![](https://assets.isu.pub/document-structure/230305064918-5806de0677001e4fbec4d7450cdb89fb/v1/53a68ac685ca198561eeb547ff1e51c9.jpeg)
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