design style guide 2020
allamee style guide prepared by Ellie Capurso 2
Contents 1.0 Introduction 4 1.1 Destination 6 1.2 Allamee Philosophy 8 1.3 Clientele Market 10 1.4 Resort Images 12 1.5 Indulge in the Stay 14 1.6 Experiences 16 2.0 Resort Logo’s 18 2.1 Concept Development 22 2.2 Resort Divisons 24 Restaurant 28 Spa 32 Glamping 36 Beach 40
3.0 Signage 42 3.1 Amenities 46 3.2 Directional 46 3.3 Room Signs 46 3.4 Branding 47 3.5 Uniforms 48 3.6 Packaging 50
1.0 Introduction Allamee is a resort that pays homage to both the land it is on and the custodians of the land, the Ngarrindjeri people and the Kaurna people. The Ngarrindjeri people looked across the passage from Cape Jervis and declared the island was the ‘land of the dead’ (Muldawali leads the spirits of the deceased across). The Kaurna people of the Adelaide Plains referred to Kangaroo Island as ‘Karta’ , a place where the spirits reside. Kangaroo Island is full of history and stories and that deserves to be celebrated and what better way to celbrate than to exprience it in it’s full glory.
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1.1
Destination
It consists of coastline, mountains, bush land and desert and is home to a variety of wildlife, pristine beaches and wineries. The island is known for its agriculture, fishing and nature reserves. ... Over 140,000 people visit Kangaroo Island each year, making it one of the most popular destinations in South Australia.
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1.2 Allamee philosophy Allamee is a luxury resort, focused on the land and what it provides. Being located in South Australia there are hot summers and cold winters, there is food and wine, beaches and hikes, and we provide the wind down with spas and a masseuse after a day in the sun we’ve got the winter months sorted with fire places for those chilly nights, not to mention we’ve got the very best of food and wine and with the choice of fine dining or simple but delicious room service theres not much Allamee doesn’t cover so stay awhile and enjoy...
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1.3
clientele market This hotel aims to target a more mature and upper class market, the main target group would be for couples but would allow for a child if necessary. Allame would be ideal for newly weds looking for an experience in a lux retreat. Being located on the southwest coast of kangaroo Island the seclusion creates an amazing experience away from the hustle and bustle of everyday life.
Age bracket 25-50
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1.4 resort images
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1.5 indulge in the stay At allamee we have all your needs covered from lazy days in bed to offroad adventures we try our hardest to accomodate all. free wifi air conditioning shower and bath mini fridge kitchenette scenic veiws direct dial telephones Full set of unique toiletries complimentery drinking water complimentery beverages and either sweet or savoury platters every day room service safe in room hair dryer swimming pool tennis courts 4wd hire restaurant spa beach glamping camp cabins with fire pits
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and more...
1.6 Experiences Allamee was created with its location as an inspiration, being located on kangaroo island almost any kind of leisure activity can be participated in whether it be more of an outback glamp with sight seeing hikes through the beautiful raw terrain or a beach experiences available, there is something for everyone.
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2.0 Resort Logo’s
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While creating the resort Allamee I was heavily inspired by the history of Australian culture and used all indigenous names and symbols to connect the modern world with the ancient. Allamee means to stay for a while and the logo symbol means a meeting place so the concept and more so meaning behind the logo is a meeting place to stay a while. I believe that by paying homage to the ancestors it will raise a greater awareness amongst Australia’s and beyond for the beautiful and rich place in which we reside.
black on white
white on black
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The colour pallet that I went for when creating the logo was very earthy and colours that you would be able to find in the landscape and in traditional paintings and art work.
2.1 Concept development
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The font I choose for the log’s was Shorelines Script Bold, and this was because i wanted the logo to have a very hand rendered feel. I left the leading and tracking to auto in all logo’s because the font naturally had ligature.
font choice
Do’s and Don’ts
The do’s... The logo can be put vertical, horizontal or even on the diagonal but is best suited to horizontal. The don’t s... No distorting or stretching
2.2 Resort devisions
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nothing brings people
together like great food
Tukka our 5 star restaurant caters for 3 meals a day 7 days a week in a luxury style dining room with magnificent views, otherwise of if you don’t feel like being around others or having to deal with you classic restaurant clinking of cutlery we have a special menu just for room service that has a less sophisticated and more homey feel to it. As for drinks our restaurant has a fully equipt cocktail bar, and cellar full of SA finest wine.
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2.3 Restaurant Tukka meaning food in most aboriginal languages inspired the restaurant name, while the symbol is an aboriginal way of writing people sitting so the restaurant is a place to sit and have food. Again i based the logo on an earthy pallet.
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What we really love about eating local in kangaroo island is the huge variety on offer. There is just about every imaginable and indulgent ingredient available somewhere across the state, from the fresh-caught seafood of the coast to the hidden fruit bowls of the outback. Our Team of chefs put together seasonal menus show casing the best of every season straight to your plate. We also have two brilliant sommeliers that pair wines to our menu, and have done something for everyone on our menu.
Be welcomed. Be pampered. Be yourself
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2.4 spa
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Ballarat means resting place which i thought was very fitting for a day spa as they are meant to relax you and the aboriginal symbol that i paired it with stands for safe place so the day spa is a safe place to rest and re set. The colours of the day spa are more mellow and i based them off a green tint of bush leaves, which are quite calm and relaxing colours to me.
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the echos of beauty you have seen, resound through the
dying coals of a camp f ire The camping section of the resort was chosen to give a luxury experience of how the lands ancestors lived, sitting telling stories lit by fire light at night, of course this is only an option for the guests. The off-site cabins are for those searching for a little more privacy or just to get in touch with nature, there is no wifi in these cabins although they are fully equipt with a TV, kitchen and full fridge full of beautiful fresh produce straight from the tukka kitchen.
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Karratha means good country or soft earth in aboriginal. The symbol chosen for this logo means ironically means campsite making it quite self explanatory, and the colours used were to replicate those of a campfire.
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sky above, sand below, peace within
Allamee has 4wd hire and glamping tee-pee tents set up on its beaches for our guests to have the option to get a full Australian experience only available in the warmer months though it is a unique touch not available any where else in the country.
2.6 Beach
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Kaleen being an aboriginal word for water was chosen to represent the beach section of the resort the symbol represents running water, and the colour scheme matches the beautiful blues that the ocean surrounding the island turns through the different depths.
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4wd hire is available to transport your self to our beach tee-pee’s and just to be able to get an Australian adventure of going up the beach without the hassle of 4wd drive up keep.
3.0 signage
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The importance of signage through out the resort is to establish a visual identity of each area, the signage help back up the resort core values and re-enforce the significance of the land on which the resort is on. It is also important to guide guests through the resort smoothly.
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3.1 amenities 3.3 room signs
3.2 directional signage
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3.4 Branding socials
buisness cards/ room tags
Location and contact
letterhead and staionery
3.5 uniforms
To keep unity hotel uniforms have embroiding on top and bottoms and are clean cut and professional coloured logos have been used to emphasis the country in which the hotel is situated.
Traditional spa tunic in a calming grey tone with the logo embroided in black on top right shoulder.
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Waiters unforms are a plain white button up with black bottoms and an embrodied light grey apron. emborodery is on top right.
Chefs uniforms have embroidered Tukka logo on top left shoulder with a button attachable apron suiting hot kitchen conditions in summer.
3.6 packaging
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With Compliments
5447 7771 reservations@allamee.com.au www.allameeSA.com.au Kangaroo Island South Australia
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