DO YOU WANT TO EXPERIENCE THE ULTIMATE DENIM INNOVATION?
OUR BEST ENGINEERED MEN’S JEAN YET
The ability to perform well everyday lies in the delicate balance of knowing
AD IMAGE
ROAD to
STYLE
what you want and being properly equipped to get it. Having the right clothes and accessories to build a daily uniform and streamline a sartorial equation are imperative to move forward and function to the best of your ability.
Fall is focused on performance, strength and reliability; providing you with the essential gear to tackle each day and achieve without question. Ensuring that you’ll always perform favorably and of course, look really good along the way.
OUR BEST ENGINEERED MEN’S JEAN YET
ANATOMY of A JEAN
Much like a luxury sports car, 7 For All Mankind’s new Luxe Performance collection is the epitome of form and function, hitting the mark of what
ENGINEERING
COMFORT
This isn’t your ordinary denim. New advanced technology wraps the cotton with high-stretch fibers, and then weaves them all together on a patented machine unique to this fabric.
The inside of the jeans has a cashmere-like feel achieved through an exclusive brushing process that combs the inside of the denim to make it feel as soft and luxe as possible.
RECOVERY
CRAFTMANSHIP
Luxe Performance denim has less than 1% growth and over 95% recovery, no matter how long or frequently the jeans are worn.
It takes 25% longer to create a pair of Luxe Performance jeans due to detailed process of brushing the denim until incredibly soft.
men want most out of their jeans–an enduring fit and luxe feel. After a year of research and development, 7 For All Mankind has innovated its best engineered men’s jean yet, proving that perfection and high performance go hand in hand.
PERFORMANCE
LUXURY
From day to night or through an international flight, each pair of jeans performs optimally, retaining the exact same shape and feel it started with.
Never before has denim delivered this level of quality and comfort. The luxurious texture and unparalleled softness make these the next level in denim innovation.
THE MAN: Lougè Delcy (aka Dapper Lou), Men’s Style Documenter and Photographer HIS ROAD TEST CREDENTIALS: As one of the most striking and sought after men’s fashion bloggers, Dapper Lou travels the world documenting style as he sees it and distilling it for loyal readers on his site, dapperlou.com. Lou lives up to his moniker by combining traditional menswear staples with elegant, statement making accessories.
LUXE PERFORMANCE
ROAD TEST
The road to success takes many forms and the four men featured in our Road Test challenge embody the various ways in which one can reach the pinnacle of their field in style. From nightlife to Navy SEAL, these guys live full, active, creative and passionate lives;
ROAD TEST DURATION: 4 Days WHY THESE JEANS WORK FOR HIM: Jet-setting or sitting front row, Dapper Lou doesn’t sacrifice style regardless of a red eye flight. The Brooklyn native traveled from New York to Paris and London with his Luxe Performance jeans in tow, effortlessly styling them into his signature aesthetic. The jeans never lost their shape, went from airport terminal to after-party and always kept Lou looking, well, undeniably Dapper.
WHAT HE LOVED MOST ABOUT THE JEANS: The jean fit really well and has a versatile wash, keeping him looking fresh despite a grueling travel schedule.
perfect for putting a pair of 7 For All Mankind’s new Luxe Performance jeans to the test to see how they stand up to travel, training and entertaining.
HIS DREAM RIDE: Mercedes G63
MAN OF ST YLE
Our Road Testers explain how Luxe Performance took their style from zero to 60 in every situation.
DAPPER LOU BROOKLYN, NY
@DAPPERLOU
THE MAN: Randy Hetrick, Fitrepreneur - Founder & CEO of TRX
THE MAN: Roy Alpert, Hostelier & Brand Director for Freehand Miami
HIS ROAD TEST CREDENTIALS: A rare and inspiring mix of elite athlete and savvy
HIS ROAD TEST CREDENTIALS: Roy Alpert is swiftly helping to change the hotel and
entrepreneur, this former Navy SEAL created TRX, a training company that creates
nightlife scene in the US, starting with the Freehand Miami - a high-end hostel concept created for a new generation of travelers. With cool décor, a hip community atmosphere, and a rep for being one of the best “bars” in town, it’s no wonder that the Freehand has quickly earned the street cred necessary to expand throughout the US.
revolutionary fitness equipment, workout programs, and professional education courses. Adopted by every branch of the US military, along with pro sports organizations ranging from the NFL and UFC to Major League Baseball, TRX Suspension Training can be used by anyone, anywhere at any time to achieve peak performance.
ROAD TEST DURATION: 7 Days
ROAD TEST DURATION: 14 Days
WHY THESE JEANS WORK FOR HIM: Building the Freehand brand means frequent
WHY THESE JEANS WORK FOR HIM: Running a best-in-class fitness empire means corporate meetings and impromptu training sessions on a daily basis. Having jeans that move, but retain their shape are at the core of Randy’s unofficial uniform.
WHAT HE LOVED MOST ABOUT THE JEANS: They exceed his high-performance
travel and days filled with meetings and creative brainstorming sessions that often bleed into evening cocktails. The jeans traveled with Roy and transitioned from day to night, conference call to cocktail party, without sacrificing style or comfort.
WHAT HE LOVED MOST ABOUT THE JEANS: They were dressy enough for work without
standards, retaining their shape and fit while providing maximum comfort.
feeling stuffy or stiff, and the fit of the jean looked and felt the same no matter how many times he wore them.
HIS DREAM RIDE: The 1970 Karman Ghia Convertible he’s restoring
HIS DREAM RIDE: An old-fashioned motorcycle with a sidecar
MAN OF SPORT
M A N O F C U LT U R E
RANDY HETRICK SAN FRANCISCO, CA
@R ANDYHETRICK
ROY ALPERT MIAMI, FL
@ROYALPERT
"These jeans were really flexible for my lifestyle, which is incredibly important to me." - R OY A L P E R T
THE MAN: Keegan Allen, Actor - Pretty Little Liars on ABC Family HIS ROAD TEST CREDENTIALS: Multi-hyphenate titles may seem common place in Hollywood these days, but actor, musician and artist, Keegan Allen is the real deal. He stars in Pretty Little Liars, as well as the forthcoming films, Bukowski, directed by James Franco and Palo Alto based on short stories written by Franco and directed by Gia Coppola. Inspired by all things creative, Keegan strives to bring art into his life in every way, including a love of photography (he’s rarely found without his camera in tow) and writing and playing music.
luxe
SHOP
Versatile as it is comfortable, the Luxe Performance collection
ROAD TEST DURATION: 9 Days WHY THESE JEANS WORK FOR HIM: His classic style is reminiscent of James Dean, seen in his uniform of cuffed jeans, rolled sleeve t-shirt and straightforward Converse Chuck Taylor All Stars. This trustworthy pair of jeans allows the artist to seamlessly transition from character to character, genre to genre, all while keeping his enduring style in tact.
has a style for every guy. From dapper to functional, take a
RUGGED
cue from our Road Test participants and try the various ways
RONNIE LUXE PERFORMANCE RINSE
in which the jeans work with any outfit.
P E A C O AT I N N A V Y GRAPHIC TEE
WHAT HE LOVED MOST ABOUT THE JEANS: The classic-cool look perfectly suits the actor’s aesthetic, and the Luxe Performance fabric provided the necessary comfort, softness, and flexibility to hold up during his frequent motorcycle rides.
HIS DREAM RIDE: Harley Davidson V-Rod Muscle (Lucky for him he already owns one!)
MAN OF SCREEN
KEEGAN ALLEN LOS ANGELES , CA
@KEEGANALLEN
REFINED RONNIE LUXE PERFORMANCE USED T H E S TA N D A R D O N E P O C K E T S H I R T C A S H M E R E C R E W N E C K S W E AT E R
[ADD-ON] [ADD-ON]
Offset a dressy denim shirt with a jacket that signals luxe but laidback masculinity.
The outerwear that never goes out of style, the peacoat is the streetwise way to do structured.
man[ual] of
Crack Leather Jacket in Brown
[ADD-ON]
Peacoat in Navy Button Down Denim Shirt in Blue
STYLE
THE FIRST DATE
Team the right casual blazer with scruffy jeans to pull off sexy scruffy masculinity. Woollen Blazer in Navy
Denim Shirt Slimmy in Blue Black
Crack Vintage Belt in Brown
Melange tee in Dark Blue
Like a well-built car, a dress code has to start with a solid, quality base model made up of versatile basics. Add-ons and accessories are tailored to the individual and occasion, giving the look texture and intrigue.
[BASE]
[BASE]
Build upon your basics with the best in fall outerwear, creating a sleek exterior that’s ready for any situation.
Hone rebellious street style in roll-ups that spell cool outsider. Chad in Patchwork
[BASE] Jeans in a clean dark wash are smart enough for a creative meeting look. Chad in Cashmere Rinse
THE LUNCH MEETING
A youthful fit meets tailored polish in a trouser that blurs the line between formal and fresh. Chad Chino in Blue Denim
THE NIGHT OUT
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