London College of Communication Post Graduate Diploma Visaul Communication 2016
JOURNAL
Ya-Min Tseng
Reflective Journal
Contents 01 Secret Envelope
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02 Moving Image
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03 Reductive Drawing 22
01 Secret Envelope
Secret Envelope Do some experiments with the objects enclosed in the secret envelope. In the last day of our last term, each of us received a secret envelop. There were a part of a train ticket, apart of a map, a word “Resolution“ and a sentence “Take something apart.“ Our tasks are to do some experiments with those objects.
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Task01 Train ticket
Task02 Map
Task03/04 Resolution Take something apart
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01 Secret Envelope
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Task01 Ticket
Ticket Alphabet In this experiment, I printed the ticket with Riso printer. And Then printed it with the complementary colors, blue to orange, magenta to green. I scanned the printing and arranged the tickets to make some alphabets. This is my second time using Riso printing, the texture that it made you can never get from digital print. Although I still think this experiment need to be take further, I will keep doing more experiments when I have new ideas about it.
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01 Secret Envelope
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Task02 Map
Vegetable Map I’ve tried several printing methods with the map such as riso print and stone lithography, but all of them didn’t work out well. They don’t have the effect I want. Instead of finding the elements in the map, I started to look around and to find those elements. Then I found the inside of some vegetables do really look like the curve of the mountain line. I like the beauty of the nature and the amazing similarity between them.
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01 Secret Envelope
Clawdd Couch
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0
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52 0 490
420 440
460 440 420
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0 48
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Quarry
Bry Cefn Bryn 560 550
540 530
520 510
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Task02 Map
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Bryn
Cairn
550 530
Blaen Cwm Banw
Vegetable maps Onion Cabbage
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48
0 49
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520
Quarry
530
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47
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Clawdd Couch
01 Secret Envelope
Other Form In this experiment, I took my Chinese name apart and rearranged the elements to words looks like another six Chinese words but in fact there is no such words in Chinese.
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Task03 Take Something Apart
Pattern I fit all the elements in a rectangle and made a pattern.
Take Ya-Min apart To take something apart means to deconstruct and reconstruct to create something. I chose do deconstruct my Chinese name. This are the words I wrote more than a million times but I haven’t really pay much attention to. Chinese words are not like English, they are very complicated and have so many different strokes. The words on the left is my Chinese name. I took them apart, played with it and got the results showed on this page.
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02 Moving Image
Moving Image This is an application of graphic design but with the illusion of motion or rotation. In this workshop, we had two days with David Daniel who is a graphic designer, animator, teacher and he also has produced stage graphics for some famous bands. He taught us the basic of After Effects and some technique that he often uses in his works.
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Before I started to do my motion graphic work, I did lots of research about how to make image move. There are so many ways to do so like the pictures shown above. People use phenakistoscope, zoetrope, scanmation and flip book to create moving images, but those images are most about illustration or pictures not about typography. I also did some research on movie titles, and there are more types. I did get some ideas for my project from movie titles.
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02 Moving Image
Saul Bass Saul Bass was an American graphic designer who became famous for his logos. Saul Bass used a lot of simple geometric shapes in his work and their symbolisms. He often hand drew his work to create a casual appearance. He also revolutionized the way that people viewed title credit sequences.
Maurice Binder Maurice Binder was a film title designer best known for his work on 14 James Bond films. Binder’s Bond sequences were bold yet languid, capturing the viewer’s attention and setting the stage for the cinematic adventure ahead. By using similar colour palettes and silhouettes through the opening credits, Binder was able to retain consistency across the James Bond series, easing the transition between four different Bond actors.
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Reference
Olivier Kuntzel This is the movie title of “Catch me if you can“The handmade visual style of the titles for Catch Me If You Can summons up memories of several classic film titles by the master of the art, Saul Bass.
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02 Moving Image
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Outcome
Ya-Min Tseng I really admire Saul Bass’s images that he’s done using very basic simple shapes such as squares and rectangles to create certain images for a quick sharp view of the film. He also often included horizontal and vertical lines throughout his work to create certain effects. That’s the reason why I didn’t use complicated effects on my film, and I focus more on the shapes of the letter and the interaction between them. Saul Bass also used very simple primary colours such as Blue, Red,Green and Yellow in his posters which make his work look almost child like. I didn’t have the confidence to use such childish color without making my film too immature and I don’t want the color to distract attention. Then I made the letters black on a paper texture background. This is kind of my first time to use After effect to make a film. It took me a lot of effort to get familiar with the software more then the time I was doing the project. The biggest difficulty is that I have many ideas in my mind but I don’t know if I can do them with the skill I have now. The resources on the Internet are a lot but they are not always what you need. I asked some peers in our class,and sometimes they know how to do, but sometimes they don’t. David is a really good teacher and knows a lot about after effects, but I didn’t have any ideas to discuss with him when I had the workshop. I think it would be better if we know about the project format and requires in our first day of motion graphic workshop that we could get start to our work with David’s help. Since all the difficulties and the effort I put on this work, I really enjoyed the whole process and the outcome.
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03 Reductive Drawing
Reductive Drawing To make drawing more simple, and take away the texture just leave basic shapes and strokes.
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This workshop we had Geoff Haddon came to talk to us about reductive drawing. He began by showing us a slide show of his work, and others. The person he talked most about is Michael Craig Martin, although I like Ikko Tanaka more. His graphic work appears to be heavily inspired by the Japanese art of origami and you feel like his designs have been made using physically cut out bits of paper. I like the way he showed love to his root from the works he did with just few simple shapes. I think those artists may affect by Minimalism that their artworks were composed of simple geometric shapes based on the square and the rectangle. Here are some works of mine that I tried to draw a camera with only strokes and shapes. It’s easy to just draw the lines of objects, but the difficult part is how to reduct them and use those elements to create your own works.
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03 Reductive Drawing
Reductive camera Drawing I drew the camera with the style of Micheal Craig Martin which has boldly outlined motifs and vivid colour schemes.
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Michael Craig Martin
Otl Aicher
Ikko Tanaka
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Colophon Design Ya-Min Tseng
Print Digital printed in London College of Communication, Elephant and Castle,London
Typeface Avenir designed by Adrian Frutiger, 1988
Paper Mengken 120gsm