K aren Avila Spring-Su mmer 2015
MY PURPOSE, VALUES AND VISION
PURPOSE, VALUES AND VISION PURPOSE My purpose as a designer is to be inspired even by the smallest things of life and nature, give the best of me, of my creativity and my talents on every challenge I face. I want to design and create beautiful, engaging and inspiring products, I would love to be involved in the most steps of the process as I can, and also I want to give back, I want to support people and learn with them, and it is also imperative to support the planet that has supported me.
VALUES My values: Inspired by Life and Nature, Inspiring and Storytelling Products, Organic Textiles, and Innovative Techniques
VISION My vision is to have a nature, whimsy inspired collection, I want to use prints that make my audience engage visually, I want them to feel in a romantic mood, and the touch of the pieces should be soft and fresh.
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MY MARKET
MARKET WHO IS SHE? She is single, twenty-years old, she has a couple of years in college studying journalism, and currently she is an editorial intern. Despite she has not much disposable income she loves to wear fashionable, stylish and current. Her heart is young and she is totally feminine, she loves romance and she's a nature's activist. When she's not working she spends her time writing her own romance novel, or at her beautiful garden. She's always looking for and supporting new emerging fashion designers.
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MY INSPIRATION, RESEARCH, MOODBOARD AND PALETTES
INSPIRATION AND RESEARCH WHAT IS IT? My inspiration comes from nature, beautiful roses and floral prints, whimsical flounces in dresses and a gorgeous sunset are in my mind while designing this collection. THE THEME? Romantic Nature. WHAT IS INVOLVED? In the following image you will see what has been taken into consideration regarding shapes and details, fabrics, prints colors and a little bit more about the concept.
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MOODBOARD AND PALETTES WHAT ABOUT THE MOODBOARD AND PALETTES? in the moodboard I tried to simplify and represent the main inspirations for this collection, which are flowers, sunset, floral prints, whimsical dresses and a relaxed-romantic attitude, which are reflected by the colors coming from very soft pink and grey to a passionate coral. The fabrics to be used will have to be soft and fresh.
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FINAL BOARDS
FINAL BOARDS Romantic Nature - SS 2015
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FINAL BOARDS
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FINAL BOARDS Romantic Nature - SS 2015
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FINAL BOARDS
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FINAL OUTFITS
11-4801 TPX 18-5831 TPX
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12-9801 TPX 16-7876 TPX
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FINAL OUTFITS
15-7580 TPX PRINT
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13-4576 TPX 15-7580 TPX
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11-5679 TPX 15-7580 TPX
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FINAL OUTFITS
13.2134 TPX PRINT
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14-1120 TPX
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