目錄 Profile of 85ºC
CONTENTS
02
楔子 - 品牌故事
06
食尚 - 二代店介紹
10
譽滿 - 全球佈局
12
優勢 - 後勤體系
16
展翼 - 營收狀況
18
凝萃 - 組織架構
20
0~85ºC - 紀實與榮耀
22
100ºC - 社會責任
24
傳頌 - 媒體報導
Prologue - The 85ºC Brand Story
Trendy Delicacies - New Model Stores Introduction
Universal Praise - Global Expansion
Superiority - 85ºC's Powerful Supports
Spreading the Wings - 85ºC's Revenue
Essence of 85ºC - Corporate Organization
0 ~ 85ºC - Company History / Awards
100ºC - Corporate Social Responsibilities
Praise - Media Coverage
02
Prologue
楔子
THE 85 C BRAND STORY 品牌故事
03
一杯咖啡 成就 85℃
全世界的 85℃ 全球化擴點經營
85℃創辦人吳政學，因幼時經常舉家遷徙，獨具洞察生活的敏銳思考，
精實十年，85℃以「咖啡、蛋糕與烘培」經典組合，深耕全台都會商圈
搶先掌握趨勢商機。2003 年初吳政學先生率高階主管共享五星級飯店下
與鄉間小鎮。堅持「物超所值」的初衷，分享精緻蛋糕與美味烘培，搭
午茶，席間皆認同餐點實屬美饌，但價格不斐，頓時萌生「五星級饗宴、
配健康食尚飲品。十年有成，全球專業烘焙師傅已超過 3500 位，致力
平價化體驗」意念，致力打造五星級團隊，多次親訪五星名廚；延攬專
品質提升與產品多樣性，以「Think Globally，Act Locally」的用心，從
業研發團隊，遠赴瓜地馬拉咖啡莊園，嚴選阿拉比卡頂級咖啡豆，逐步
臺灣跨越大陸、美國、澳洲、香港等地區。躍升國際化品牌新貌，與世
開展跨國企業版圖。
人分享 85℃幸福食尚。
A Cup of Coffee: 85ºC's Birth
85ºC Worldwide: Global Expansion
The family of 85ºC founder Wu Cheng-hsueh had to move a lot when he was
After exciting ten years, 85ºC has brought its classic combination of "coffee, cakes,
growing up, which gave him keen insights on life and a unique ability to find trends
and bakery goods" into bustling urban areas and many smaller towns throughout
and opportunities. In early 2003, after Wu participated in an upper management
Taiwan. Maintaining its original emphasis on "giving customers' their money's
roundtable at a five-star hotel for afternoon tea, he immediately thought up a
worth," 85ºC continues to offer exquisite cakes and baked goods with its healthy,
"five-star feast with reasonable prices " concept after enjoying the expensive
fashionable beverages. Having tasted success after ten years, 85ºC has recruited
but delicious delicacies. Wu then set to work recruiting five-star hotel chefs,
more than 3,500 master bakers worldwide, and strives to provide a wide range of
assembling a R&D team, and visiting coffee plantations in Guatemala to obtain the
the finest quality products. With localized attentiveness and global management,
finest Arabica coffee beans. As 85ºC grew, Wu gradually got the idea of expanding
85ºC has expanded from Taiwan to China, the United States, Australia, and Hong
enterprise internationally.
Kong. With a brand-new international look, 85ºC is sharing its exquisite foods and beverages with the world.
04
Prologue
楔子
品牌故事
每個人的 85℃ Welcome All 重新定位 展臂迎接新食紀，遇見 85℃「Daily Cafe」，由手中的咖啡、麵包與蛋糕，為您 傳遞溫暖、共享人生真味。由香港、洛杉磯至雪梨，85℃醇香遠播，不論是為全 家張羅早餐的母親，以咖啡衝刺一天的業務，靠 Coffee Time 充飽電力的上班族， 或是下課後來杯清涼冷飲的學生，共享各式人生滋味，成為您前進人生的動能。
Everyone's 85ºC: Welcome All Welcoming a new era, 85ºC's "Daily Café" gives you a feeling of warmth and life with its coffee, bread, and cake. 85ºC's fragrant scent of coffee can be smelled from Hong Kong to Los Angeles and to Sydney. Busy housewives who have a cup of coffee to energize themselves for the day ahead, working people who recharge themselves with relaxing coffee time, and students who refresh themselves with a cold beverage after classes: 85ºC shares the taste of life of everyone, and gives everyone the drive to take life by the horns.
05 THE 85℃ BRAND STORY
06
Trendy Delicacies
食尚
NEW MODEL STORES INTRODUCTION 二代店介紹
07
全新空間 嶄新概念空間裝潢，舒適內座區成就人文休憩空間。
全新產品 咖啡甜點品項全面更新，堅持選用頂級食材現作。
全新餐期 推出早餐、早午餐、下午茶等精緻餐點，享受美味 全天不間斷。 全新 85℃期待提供您輕鬆與愜意的場所。空間採用 木質裝潢，營造溫暖家居氛圍；客座區全景人文手繪 絹印牆，觸動消費者心靈的語詞，搭配明星產品手繪 圖錯落其間，體現街頭藝術自由不羈的人文寫意。貼 心提供無線網路、電源插座與 USB 充電座，成就專
SPACE Brand new conceptual spatial decorations and a comfortable interior seating area provide an inviting leisure space. PRODUCTS All of the coffee, pastries and sweets are full updated. The finest ingredients and materials are adopted exclusively. DINING TIMES Exquisite foods for breakfast, brunch and afternoon tea are presented to you. Letting you enjoy scrumptious delicacies at any time the whole day. The new model 85ºC stores look forward to providing you with relaxing, satisfying leisure space. Our stores create a warm, home-like atmosphere with wood décor, and a full view of hand-painted silkscreen print walls bearing memorable verses and phrases can been seen in the comfortable seating area. Pictures hand-drawn by various celebrities embellish the walls, conveying the freedom and unruly expressive flavor of street art. Thanks to considerate WiFi, handy power outlets, and USB rechargers, you can make 85ºC your
屬於您的行動辦公室。
personal virtual office.
全系列新品上市，嚴選北海道牛奶調製北海道經典咖
Our all-new product lineup includes Hokkaido Classic Coffee blended with Hokkaido
啡，由西點冠軍師傅以法國知名總統牌鮮奶油、寶虹 果泥、比利時嘉樂寶巧克力調製美味手感蛋糕。提供 全天候餐飲服務，盡享溫暖木質觸感、爵士樂音的情 調與悠閒，啜飲香醇咖啡與精緻茶點。全新 85℃營 造慢活食尚，處處用心，給您尊榮禮遇。
milk and truly delicious cakes made by master pastry chefs using France's famous President butter, Les Vergers Boiron fruit puree, and Belgian Callebaut chocolate. We also offer meals at any time, warm, wood furnishings, romantic, relaxing jazz music, and superbly aromatic coffee and delectable refreshments. 85ºC offers an all-new relaxing dining experience and highly attentive and courteous service.
08
Trendy Delicacies
配合產品占全品項比例圖示 Diagram showing each product as a proportion of the entire product lineup. 單位：臺幣百萬 Unit: NT $ million
飲料 Beverage
14,000
麵包 Bread
29%
12,000
29%
10,000
6,000
32%
4,000
34%
2,000 2007
45% 49% 6%
45%
2008
34% 21%
36%
33%
32%
37% 38%
39%
34% 2009
28% 34%
29%
8,000
0
蛋糕 Cake
2010
2011
2012
36%
2013 YEAR Q1~Q3
食尚
二代店介紹
09 NEW MODEL STORES INTRODUCTION
好咖啡豆 成就一杯好咖啡
It Takes Good Coffee Beans to Make a Fine Cup of Coffee
為覓得頂級風味咖啡豆，85℃研發團隊蒐羅各國咖啡資訊，
In order to find the best-tasting coffee beans, 85ºC's R&D team gathered information on coffee
試飲各品種咖啡豆，最終選定瓜地馬拉品種後即深入產區。
in various countries, tasted coffee made from different types of beans, and ultimately settled
為掌控品質，每隔 7 到 10 天即由瓜地馬拉與巴西產地空運 直送。嚴格控管咖啡豆存放之溫、濕度；堅持設廠烘培，成 為擁有專業廠房並獨家供應自有通路之連鎖咖啡餐飲品牌。
on a Guatemalan variety. To maintain the best possible quality, we import coffee beans by air from Guatemala and Brazil every seven to ten days, and also carefully monitor the technology and humidity in storage places. We insist in establishing our own roasting plant to ensure the best quality of 85ºC coffee, we now become the chain coffee shop brand in Taiwan with its own dedicated roasting facilities and supply our stores in Taiwan exclusively.
志同道合 築夢踏實的蛋糕達人
Joining Forces with a Like-minded Master Chefs
咖啡豆選定後，持續尋覓蛋糕達人。鄭吉隆師傅為前亞太會
After selecting coffee beans, 85ºC had to find a master cake maker. Henry Cheng was originally
館點心房主廚。滿懷創業夢想，吳政學先生不斷與鄭吉隆師
the pastry chef of the Agora Garden Hotel. Wu Cheng-hsueh shared his business philosophy with
傅分享經營哲學，終於在第七次造訪後，點頭答應攜手共圓 創業夢。 85℃就此邁開實踐夢想步伐，於全台百花齊放，營造甜蜜幸福
Henry consistently; finally, after seven visits, Henry nodded his head to indicate his willingness to realize his dreams together with Wu.
85ºC bloomed and flourished throughout Taiwan, and it has gradually become a global enterprise
滋味，逐步跨足中國、美國及澳洲市場，拓展全球企業疆域。
with beachheads in China, the US, and Australia.
頂級食材當日現烤 手作美味新鮮食感
Top-notch Ingredients, Fresh Baked Bread; Handmade Delicious Delicacies
85℃以五星級飯店頂級食材及手作概念，麵包堅持當日新 鮮現做，以五星級口感與健康取向，贏得消費者一致肯定。
85ºC relies on extremely exquisite ingredients and hand-made processes in preparing foods. Because they are fresh baked, the freshness, taste and health can be guaranteed .All our breads have won customers' unanimous praise.
Universal Praise
譽滿
10
GLOBAL EXPANSION 全球佈局
USA 美國
全球總店數達 776 家
Number of 776 Global Stores
( 截至 2014 年 01 月 31 日止 )
(As of January 31, 2014 only)
台灣 大陸 澳洲 美國 香港
Taiwan, China, Australia, USA, Hong Kong
全球中央工廠 16 座
16 Central Plants Worldwide
台灣 / 台北．台中．高雄
Taiwan / Taipei, Taichung, Kaohsiung
大陸 / 上海．杭州．深圳．南京．廈門 成都．武漢．北京．青島．瀋陽
China / Shanghai, Hangzhou, Shenzhen, Nanjing, Xiamen,
澳洲 / 聖彼得斯 (St. Peter)
Australia / St. Petersburg (St. Peter)
美國 / 洛杉磯 (Brea)
USA / Los Angeles (Brea)
Chengdu, Wuhan, Beijing, Qingdao, and Shenyang
11
China
Hong Kong
Taiwan
Australia
大陸
香港
台灣
澳洲
85℃成功方程式
Formula for Success
85℃依各市場的市調報告與商圈特性研擬行銷策略，確保
In order to ensure optimal local operating quality and development speed, 85ºC adjusts its targets
在地經營品質與發展進度。針對主要市場落實展店計畫， 發揮高展店率之商業效益；針對低效率商圈制訂退場機制。 以高效率的連鎖經營、共存共榮的加盟制度與世界級的品 牌，打造 85℃ 連鎖通路致勝方程式。
and plans on the basis of individual market strategies and its strengths and weaknesses. The stores are opened in major markets in a systematic manner, allowing us to enjoy the benefits of expandibility, and we also draft exit mechanism for less popular markets. The 85ºC's formula for success contains high-efficiency chain operation, franchise system with co-prosperity and worldclass brand reputation.
共創永續經營加盟事業 高額利潤分配
Mutually Sustainable Franchise Enterprises: Generous Profit Sharing
85℃為擁有烘豆工廠的咖啡連鎖店，榮獲台灣 20 大國
85ºC is Taiwan's sole coffee shop chain that roasts its own beans and supply its stores in Taiwan
際品牌獎第十名，是率先入圍與得獎的餐飲服務業者； 除持續提升 85℃ 品牌價值，更積極就加盟制度、商品 結構、資訊系統與行銷活動等進行全面優化。嶄新加盟 策略將由自願加盟 (VC) 轉換為特許加盟 (FC1) 與委託 加盟 (FC2)，集團與加盟主將由「商品買賣」進化為「事 業夥伴」的關係。
exclusively, and has been awarded 10th place in "Branding Taiwan Top 20" competition, which made it the first food and beverage service firm to become a finalist and win an award. Apart from continuing to enhance 85ºC's brand value, we are also working hard to optimize our franchise system, product structure, information system, and marketing activities. In the future, we will adopt a franchise chain (FC1) and authorized chain 2 (FC2), instead of the current voluntary chain (VC). This will shift the relationship between the company and franchise owners from "purchase of products" to a "partnership" .
Superiority
後勤體系
優勢
12
POWERFUL SUPPORTS
13
導入先進的資訊系統
Adoption of Advanced Information Systems
85℃大陸地區自 2011 年籌劃近一年時間導入全球企
Starting in 2011, 85ºC's stores in China spent one year deploying an ERP system from
業軟體及軟體服務領導廠商 - SAP ERP 系統。其高 穩定性和零意外停機率為 85℃建立絕佳的成本預算 控制與店面管理系統。SAP ERP 系統更使 85℃中國 地區每個月報廢、試吃等食材耗損率降低近 1%，每 月節流約數十萬人民幣。財務總帳結算時間自 7 天 大幅縮短為 3 天。 85℃前台門市也與日本尖端資訊科技廠商 -NEC 合 作。NEC 特別為 85℃打造專屬 POS 系統；增設快 捷鍵加快結帳速度、支持多樣異業合作，包含：電子 禮券兌換、悠遊卡及信用卡結帳，更設有雙屏幕讓消 費者清楚了解結帳項目及門市行銷活動。導入 NEC POS 系統使功能進化與操作便捷。 藉由門市 NEC POS 系統與後勤 SAP ERP 系統的結 合，不僅加速結帳時間、行銷活動精準傳達，更提升 門市管理效率，進而提高利潤及市場競爭力。
the leading global corporate software - SAP. The SAP ERP system's excellent stability and zero unplanned outage rate have enabled 85ºC to establish an outstanding cost budget control and store management system. Apart from this, the SAP ERP system has also reduced food losses due to wastage and customer samples by close to 1%, which is equivalent to saving hundreds of thousands of RMB each month. In addition, we have been able to reduce financial settlement time from roughly seven days to the currently three days. 85ºC's stores also employ custom-designed POS systems from the leading Japanese information technology supplier - NEC. Apart from adding shortcut keys to speed transaction settlement, this system also supports cooperation with other types of businesses, such as through electronic gift certificate redemption,Taipei Easy Card and credit card transactions. The system's dual screens further enable consumers to clearly see expense items and marketing activities. And from functional improvement, the adoption of the NEC POS systems also makes operation easier. The combined use of in-store NEC POS systems and back-end SAP ERP system has not made transaction settlements faster and marketing activity information more precise, it has also enhanced store management efficiency, which has paid off in the form of greater profitability and competitiveness.
14
Superiority
完善物流配送系統
A Fine-tuned Logistics System
85℃在全台擁有超過 45 台物流配送車與完善的
85ºC has more than 45 delivery trucks and an expansive logistics network throughout
物流網，為了確保食材的新鮮度，剛製作好的原 物料在短時間內就被送達店家。每部 85℃物流 車均配備低溫冷凍冷藏設備，確保所有蛋糕與麵 糰最高品質。採用 Super SMS 衛星監控管理系 統，嚴密掌管各物流車運送情形。
Taiwan. In order to preserve the freshness of foods, all materials and ingredients are delivered to stores as soon as possible after they are produced. Every 85ºC delivery truck is equipped with frozen and refrigerated storage areas, ensuring that all cakes and dough maintain their original high quality. Adopting Super SMS satellite automatic monitoring system to manage the delivery condition of each trucks.
尹自立 師傅 鄭吉隆 師傅
台北凱悅大飯店點心房主廚 1990 年全國金廚獎銅牌
職業技能競賽榮獲金牌
美國洛杉磯 RJ Patisserie 顧問
2000 年新加坡廚藝蛋糕競賽銀牌
舊金山 SK 顧問
國際青少年暨能技藝競賽國家 應聘指導老師
Master Chili Yin Master Chef of Taiwan Hyatt Hotel,
Master Henry Cheng World Skill Pastry Competition, Gold Medal Singapore Decorative Bread Competition, Silver Medal, 2000 Confectionery/pastry Instructor for Taiwan Skills Competition
Cake and pastry Division Taiwanese Culinary Contest, Silver Medal, 1990 Consultant for RJ Patisserie, Los Angeles, CA Consultant for SK Company, San Francisco, CA
優勢
後勤體系
15 POWERFUL SUPPORTS
專業研發技術效能
Professional R&D
85℃擁有五星級研發製作團隊，隨時洞悉市場
85ºC possesses a five-star R&D team, which constantly monitors market trends and
動向，平均每 30 天就推出新產品，保持消費者 高度新鮮感。延攬多位贏得國際烘培大賽之金牌 主廚為消費者研發創作美味新品。
introduces new products an average of each 30 days, ensuring that our offerings always seem fresh and new to consumers. Several of the chefs who have won major international culinary awards were recruited to 85ºC to create innovative and fashionable delicacies.
陳立喆 師傅 郭宏興 師傅
曾任華王大飯店一廚、布藍里烘焙餐廳主廚、 歐莉斯烘焙主廚、糖村蛋糕研發部主廚
台中馥漫花園中央工廠廚房
2013 香港國際美食大獎 糕點專業擺設組
台灣聯翔喜餅台中自由店麵包主廚
金牌獎 2011 世界盃甜點大賽 為台灣代表隊並獲最佳
Master Hong-Hsin Kuo Central bakery, FM Station, Taichung Bakery Chef of Ricians Weddings Biscuits, Tzuyou, Taichung
團隊獎 2010 亞洲區世界盃甜點大賽 第二名
Master Li-Che Chen Master Chef of Hotel Kingdom, Brownie Bakery Restaurant, Oris Bakery and R&D department of Sugar & Spice Cakes. Hong Kong International Culinary Classic, Professional pastry decoration, Gold Medal, 2013 Member of the team which wins the Best Team Award in Coupe du Monde de laPatisserie, 2011 Asian section, Coupe du Monde de laPatisserie, 2nd Place, 2010
16
Spreading the Wings
大陸地區營收 Revenue in China 單位：臺幣百萬 Unit: NT $ million
10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000
展翼
85 C'S REVENUE 營收狀況
2,000 1,000 0 2007
2008
2009
2010
2011
2012
2012 2013 YEAR Q1~Q3 Q1~Q3 1~3 季 1~3 季
2011
2012
2012 2013 YEAR Q1~Q3 Q1~Q3 1~3 季 1~3 季
臺灣地區營收 Revenue in Taiwan 單位：臺幣百萬 Unit: NT $ million
4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 0 2007
2008
2009
2010
集團營收佔比 Group Revenue Accounting 單位：臺幣百萬 Unit: NT $ million
16,000 14,000
5%
12,000
4%
10,000
3%
8,000
5%
6,000 4,000 2,000 0
52%
2% 99%
2007 臺灣 Taiwan
40% 55%
25%
32%
70%
64%
5% 26% 69%
6% 22% 72%
43%
84% 14%
2008
2009
大陸 China
* 其他係指美國及澳洲 85℃營收。 香港地區 85℃未列入集團合併營 收計算，僅認列投資損益。
2010
2011
2012
其他 Other
2012 2013 YEAR Q1~Q3 Q1~Q3 1~3 季 1~3 季
Other refers to 85ºC's revenue in North America and Europe. Hong Kong is not included in the group's consolidated revenue calculations, and only investment gains and losses are recognized.
17
18
Essence of 85ºC
凝萃
CORPORATE ORGANIZATION 組織架構
19
股東會 Shareholders
董事會
董事長
Board of directors
President
稽核室 Auditing office
執行長 CEO
台灣事業群
Taiwan Operations Department
中國事業群
China Operations Department
美國事業群
United States Operations Department
澳洲事業群
Australia Operations Department
香港事業群
Hong Kong Operations Department
20
0 ~ 85ºC
紀實與榮耀
0~85℃
HISTORY/ AWARDS 獲獎記錄 2013 年 11 月
榮獲經濟部國際貿易局頒發的台灣20大國際品牌價值調查 (Interbrand) 第11名。
2013 年 11 月
榮獲經濟部商業司傑出國際展店獎。
2013 年 09 月
榮登美國最夯美食社群網站 Foursquare 全美前十大最受歡迎咖啡廳。
2012 年 09 月
榮獲經濟部國際貿易局頒發台灣 20 大國際品牌價值調查 (Interbrand) 第 10 名。
2011 年 09 月
榮獲經濟部國際貿易局頒發台灣 20 大國際品牌價值調查 (Interbrand) 第 11 名。
2011 年 07 月
榮獲 2011 年台灣百大品牌獎。
2009 年 12 月
榮獲經濟部商業服務業優良品牌獎。
2010 ~ 2013
連續四年蟬聯天下雜誌服務企業調查 觀光餐飲類第一名。
AWARDS 2013, November 2013, November 2013, September 2012, September 2011, September 2011, July
2009, December
Awarded 11th place in the Interbrand“Branding Taiwan Top 20＂competition by the Board of
Foreign Trade, MOEA.
Granted the Outstanding International Store Expansion Award in the 2013 Taiwan Food
Brand International Store Expansion Reward activity by the Commerce Department, MOEA.
Selected by the popular American dining website Foursquare as one of the ten busiest coffee shops.
Awarded 10 th place in the Interbrand“Branding Taiwan Top 20＂competition by the Board of
Foreign Trade, MOEA.
Awarded 11th place in the Interbrand“Branding Taiwan Top 20＂competition by the Board of
Foreign Trade, MOEA.
Granted the Taiwan's Top 100 Brands.
Granted the Outstanding Brand in Service Industry Award by the Commerce Department, MOEA.
From 2010 to 2013 Four years in a roll ranked 1st in tourism & dining in CommonWealth Magazine's survey in Taiwan Service Business.
2013.10
2013.09 85℃斥資新台幣 3 億元在美國 南加州 (Brea) 成立中央工廠。 85℃ invests NT$300 in a central plant in southern California (Brea).
85℃台灣地區首間二代店 台中健行店於 10/12 開幕。 85℃ opens first 2nd generation store in Taiwan (Jianxing store, Taichung) on October 12.
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展店紀實 Store Expansion
2003.01 成立 85℃咖啡蛋糕烘焙事業部。 Establishment of the 85ºC cake bakery department.
2012.07
2004.07
85℃與香港大家樂集團合作
品牌命名為 85℃，第一家直營店
首間門店在九龍開幕。
於永和保平路上正式開幕。
85℃ opens first cooperative store with Hong Kong's Café de Coral in Kowloon on July 7.
The brand name 85ºC has been established officially. The very first store opened on Yun-He Bao-Pin Road in Taipei.
2012.06
2005.12
85℃斥資新台幣 2.5 億元
斥資新台幣 3.5 億元在台中工業區成
在台中成立咖啡工廠。
立全台第一座研發中心與中央工廠。
85℃ invests NT$250 million in the establishment of a coffee plant in Taichung.
Invest the large sum of NT$350 million in the establishment of Taiwan's first R&D center and central plant in the Taichung Industrial Area.
2010.11
2006.09
85℃以 KY 美食上市。
85℃首度跨足海外地區首間門市 於澳洲雪梨 (Meriton) 開幕。
85ºC's shares are listed as KY with a stock code of 2723.
2008.09 85℃美國地區首間門市 於南加州 (Irvine) 開幕。 85℃ opens first store in the United States (located in Irvine, California).
2007.12
2008.08 澳洲中央工廠成立。 Establishment of central plant in Australia.
85℃ begins overseas expansion with the establishment of a store in Sydney (Meriton), Australia.
85℃大陸地區首家門市 於上海威海路開幕。 85℃ opens first store in China (located on Weihai Road, Shanghai)
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100 ºC
100℃
CORPORATE SOCIAL RESPONSIBILITIES
活動地點 : 台中市
85℃極度重視食安問題，2011 年塑化劑風暴
活動地點 : 四川雅安
活動內容 : 85℃成功結合員工家庭日力行公益
襲捲台灣 5 大類食品，85℃與國產柳丁的最
活動內容 : 2013 年 4 月 20 日，四川雅安遭逢
慈善，現場攤位免費提供員工點券消費，活
大產地雲林縣合作，生產百分之百鮮榨柳丁
七級強震襲擊。85℃成都廠連夜緊急加班因
動結餘換算等值金額捐贈新台幣 60 萬元，援
汁，在全台 300 多家門市同步上市。不僅成
應，將滿滿一車礦泉水、方便麵與土司、鳳
助瑪利亞社福基金會與瑪喜樂社福基金會，
功以在地鮮榨原汁搶救瀕臨崩盤的加工飲料
梨酥、奶油酥餅等口糧運抵重災區 - 雅安市蘆
籌募極重度障礙兒童擴園建校計劃經費。
市場，更協助解決雲林柳丁生產過剩負擔。
山縣飛仙關鎮，暫時紓解災民生活困境。
Activity location: Taichung
85ºC is extremely concerned about food safety.
Activity location: Ya-an, Sichuan
Activity content: 85ºC successfully took advantage
In 2011, after toxic plasticizers were found in food
Activity content: Ya-an, Sichuan suffered a powerful
of employees' Family Day to conduct a charity
in Taiwan, 85ºC teamed up with Yunlin County—
magnitude 7 earthquake on April 20, 2013. After 85ºC's
donation drive. A booth allowed employees to make
Taiwan's largest producer of oranges—to provide
Chengdu plant worked throughout the night on a
purchases with points, and a total of NT$600,000—
100% fresh-squeezed orange juice at over 300
special disaster relief mission, the company's personnel
equivalent to the value of purchases—was donated
85ºC stores throughout the island. Apart from
delivered a truckload of provisions including bottled
to the Maria So c ial Welfare Foun dati on an d
successfully using fresh-squeezed juice to relieve
water, instant noodles and bread, pineapple tarts, and
McMillan Social Welfare Foundation as foundation
the collapsing processed beverage market, this
butter cookies to a stricken area—Feixianguan, Lushan
for the establishment of a school for severely
effort also helped relieve Yunlin County growers'
County, Ya-an—where the supplies helped to relieve
disabled children.
oversupply of oranges.
residents' shortages of food and water.
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社會責任
85℃企業社會責任 (Corporate Social Responsibility) 制度相當完備；對外致力於營收成長、為股東負責，結合企業 核心實力，在獲利的同時，持續以涓滴之力，無私兼善社會。對內透過職能訓練凝聚正向力量，讓心靈的光華，溫潤 每一顆心。 85℃成立多年來永續創新，善盡企業公民責任的盡心與實踐，期待企業源源不絕的愛心能量，扮演社會公益媒介與慈 愛的載體，積極參與國際性援助與家園重建計劃。為社會的大美，許下 85℃不渝的承諾。 85ºC has a well-developed corporate social responsibility (CSR) system. Apart from striving for revenue growth and profitability as a responsibility to our shareholders, we are also continuing to selflessly benefit society. Within the company, we rely on on-the-job training to enhance our human resources and ensure that everyone puts their heart and soul into their work. 85ºC has dedicated its full energy into sustainable innovation and the fulfillment of its corporate social responsibilities for many years. We hope that our boundless caring energy will serve as a means of serving the public interest and conveying our love and compassion. We also actively participate in international relief and homeland reconstruction projects. We at 85ºC will remain faithful to our abiding commitment to all of society.
活動地點 : 台中市家扶中心發展學園
活動地點 : 台中市玫瑰啟能中心
活動內容 : 母親節前夕，特別捐贈台中家扶中心蛋
活動內容 : 85℃基於關懷弱勢家庭初衷，於 2010 農曆
糕與飲料，期待鼓舞單親、弱勢家庭媽媽們堅毅不
年前至年後總計送出約一萬兩千片蛋糕，包含地處偏
撓。現場舉辦媽媽歌廳秀與模仿秀，讓媽媽和小寶
遠山區的尖石鄉小朋友們，溫暖每個小小心靈。
貝共享親子時光！ Activity location: Taichung Child Development Center,
Activity location: Taichung Rose Skills Training Center
Taiwan Fund for Children and Families
Activity content: Based on our concern for disadvantaged
Activity content: We donated cakes and beverages to the
families, we distributed a total of 12,000 cakes during and after
Taichung Child Development Center on the eve of Mother's
the 2010 lunar year, warming countless little hearts. Cakes
Day in order to encourage all the mothers in single-parent
were donated in many remote mountain areas such as Jianshi
and disadvantaged households. Musical performances and
Township.
an imitation show let mothers and children share a fun time together!
傳頌
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Praise
MEDIA COVERAGE 媒體報導
F A B C
D
G
E
H
A. 21世紀經濟報導 , 中國
21st Century Business Herald, China
B. 天下雜誌 , 台灣
CommonWealth Magazine, Taiwan
C. 商業週刊 , 台灣
Business Weekly, Taiwan
D. 看市場 , 日本
カンパサール (The Daily NNA), Japan
E. 金融時報 , 英國
Financial Times, UK
F. 美國有線電視新聞網 , 美國 CNN, USA
G. 經濟學人 , 英國
The Economist, UK
H. TIME時代雜誌 , 美國 TIME Magazine, USA