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♶ 隶



CONS TANT


♶ 隶 CO N S TA N T

䖎 㢵 ✲ 䞕 䟝 岁 䙼 䟝㔔 捀 䎃 私 涸 䧭 Ꟁ 剤 䨾 佖 隶 㖈䊛崩♶䜂涸➃嵳⚥ 䧮鼩㖈㼦䪪齡㿂倴荈䊹 ♶隶涸匌銯 ♶隶涸荈䊹 ♶隶涸宕黇 ♶隶涸㛚䭰 㿂倴齡剓栬暶涸♶隶



⡮䒄傻

:6 5*/( 4)&/(

鏤鎙 ⶾ䠑 谁遯 갉坿 麌⹛ 腋➋㹻㉂䪮⮛欰⸔來 㸪錚繡遯殥㹔遤佟⸔椚 谁卌殥㹔䊨隡欰 㣐㖒繡遯繡遯罉䌌 㤹繡ⶾ䠑鿈秋걆䌟㻜绢欰 㣖涬䑞デⰗ぀ 䊨隡 ⚆歲⨴魨䨼湬ꌼ䊨隡欰


⿮飓 䖤栁

腋➋㹻㉂䑞デ鏤鎙猰 殗噠㾝 剓⢕㾝㜥栁 㕜㷸欰繡㾝 宐㟯겳 ⢕⡲

遤㣔㹨➃俒栁 繡遯ⶾ⡲ꫭ㼱䎃穉 宐㟯겳 ⮛鼇

䎃蠝꼛㤕꿴䣔⯋㹹暶㾝

䎃繡뜩娀㣧㿋繡뜩꣚ꅽ㿋Ⰽ䁘剅殥⡲ㅷ鼝锞

遤㣔㹨➃俒栁 繡遯ⶾ⡲䧭➃穉 宐㟯겳 ⮛鼇 兞俒猰䪮㣐㷸 吥Ⰹ鏤鎙ヰ 鋕錏⫄麨稡 ꋜ栁 悴⸂倞僤嵳㜡鏤鎙䌌䗚鼇嫲飓 Ⰵ㕠 *'鏤鎙㣐栁嵳㜡겳 㷸欰穉

倞⻍䋑㕜繡遯㾝 宐㟯겳

兞俒猰䪮㣐㷸 吥Ⰹ鏤鎙ヰ 鋕錏⫄麨稡 ⢕⡲ 㛇ꥑ繡㾝 㣐㼠爢剚穉 匌倰㯯勞겳 ⢕⡲ 㤹繡䑞デ秋걆䌟㻜绢欰 㟯銯ㆥ嵳㜡꧱䎃㾝

熭彰繡㾝 侸⡙谁遯겳

呠彂ⶾ⡲栁 䎂꬗侸⡙谁遯겳 㕜ꥹ⯥留㣟髠嵳㜡ⶾ䠑栁

"%$䑞デⶾ䠑㣐栁 㷸欰穉

䨡갚谁䞕 䨡刼➃暟 㕜ꥹ剅殥そ㹻鼝锞㾝 ꆄ럊倞猗鏤鎙栁 鋕錏⫄麨鏤鎙겳

鼩 僽 㼩 ⶾ 䠑 涸 攨 铇

♶ 隶 涸 僽 荈 䊹


CONTENTS

ⶾ䠑嵳㜡

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䑞デ嵳㜡

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꧹é’&#x;Ⰹ갤

管ä±–

" 3 5 ⶾ ⡲ 匌倰㯯勞 銯倰㯯勞


Corporate Identity System


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ㅷ晦鏤鎙 Brand Design

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垦钟鏤鎙 鋊眕

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垦겗 㶶ⶰ 垦 Hel v et i ca N e ue LT Pr o

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鰊 ⸔ 㕬 䕎 " V Y J M J B S Z H SB Q I J D T


䥰 欽 暟 穡 ざ " Q Q M J D B U J P O P G C J O E J O H





ㅷ晦鏤鎙 Brand Design

71ⴀ晝爢


Logo

-PHP怵⻋〷 L o g o E v o l u t i o n H i s t o r y


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é‹•éŒ?é™?ⴽ㕏⍚卲⢿㽯

The visual recognition image dimensions

é‹•éŒ?é™?â´˝ ă•Źäż’çŠ‰ă –çœ•⢿ 垌彋ć™? Visual Identity - Graphic composition paradigm Standard Edition


蒀䕙鎙掼

Color plan

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Visual Identity - Assist

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䥰 欽 暟 穡 ざ " Q Q M J D B U J P O P G C J O E J O H








ぐ⡙鋷䠦涸ず㷸⦛ 锞䭭ⴀ䝡涸䩛堥

䰿䲾♴⴪QRcode

剚剤䝡枤䟝涸ⵌ涸穡卓

http://lcclcclcc.net/vp/


ㅷ晦鏤鎙 Brand Design

鮿㛔


㉂ㅡ 鎿缍

鎿ă›” ă€ľćŠ“ć–Šĺ™ âš‚â°¨ĺ‰¤ĺ¨œă€ˇćś¸ă…ˇć™Ś

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砞 縭 鋊 眕 Signed Specification

5x

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2.3x

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垦彋蒀 4UBOEBSE DPMPS

C19 M50 Y25 K0 / R216 G152 B163 / d0929e

鰊⸔蒀 4FDPOEBS Z DPMPS

C10 M32 Y20 K0 / R234 G191 B190 / e5bcba

C02 M23 Y15 K0 / R249 G213 B207 / f9d5cf

C07 M15 Y23 K0 / R241 G223 B200 / f1dfc8

C11 M27 Y14 K0 / R233 G200 B204 / e9c8cc

鰊⸔㕬䕎 A supplementary design


䥰 欽 暟 穡 ざ " Q Q M J D B U J P O P G C J O E J O H











ILLUSTRATOR ⶾ⡲


ⶾ䠑嵳㜡 䳄殥嵳㜡






What do you need to

Know

?


What do you need to

Know

?


Lnclusive Mutual Understanding


PROMISE


Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

čž ăż‹ äż’ âśž 㕨 ⟌


BELEVE


㖈 ➃ 欰 ⚥籏 剤 ♧ ⦐ ➃ 剚 㖈 魨 鼹 ♶ ⨢ 涸 烱 烱 ㈥鸏 ❉ 烱 烱 ㈥ 鸒 䌢 鿪 僽

ⴀ 荈 倴 ꡠ 䗱ꧪ 搭 剤 儘 ⦬ 雊 ➃ 䠮 ⵌ ⿈ 撖♶ 麕♶ 盘 麕 ✫ 㢵 㼱 䎃Ꟁ ✫ 㢵 㼱 娔齡 ❉ 耫 갉鿪 剚 僽 剓 擿 䜫 涸 䟝 䙂

5IFSF JT BMXBZT TPNPOF OBHHJOH BSPVOE ZPV JO ZPVS MJGF "MUIPVHI TPNFUJNFT JU NJHIU CF CPUIFSJOH POF XIP OBHT UP ZPV JT VTVBMMZ UIJOLJOH BCPVU ZPV /P NBUUFS IPX MPOH UJNF IBT QBTTFE UIPTF

OBHHZ WPJDF XJMM BMXBZT NBLF ZPV SFDBMM UIF NPTU GBNJMJBS BOE NF NPSJBCMF UJNF JO ZPVS MJGF



PHOTOSHOP POSTER

ADVERTISEMEN


NT

ざ䧭 佪卓 ⶾ⡲ 䑞デ









齡 ⟨ 㼩 倴 ✲ 暟 涸 攨 䞕 莅 㛂 衽

㽠 僽 㖈 倴 ⡹

黇 宕 ♶ 剚 隶 涸

剚 佖 隶 涸 㽠 僽 剚 隶









悴⸂倞僤嵳㜡鏤鎙䌌䗚鼇嫲飓 Ⰵ㕠







L'OrĂŠal Advertising Posters




ENVIRONMENTAL PROTECTION WHERE IS HERE?

➃ 겳 涸 灶 㡏憭 ⠄ 灶 㡏 㣐 荈 搭雊 ⹛ 暟 㣟 ⿡ ✫ 荈 䊹 涸 㹻䖃 䖕 涸 傈 㶩 㸐 ⦛ 剚 㖈 ㆭ  㙹 䋑  䋀 〡 䧴 僽 騟 鼹➃ ⦛ 荈 猙 涸 遤 捀 䊺 竤 ⽭ 㹳 ⵌ ⹛ 暟 ⦛ 涸 㹻 㕨喀 卌 ♶ 僽 䧮 ⦛ 涸ⴽ 雊 搂 鳡 涸 ⹛ 暟 ⦛ 䪪 ♶ ⵌ 㔐 㹻 涸 騟

H u m a n d a m age d e fo re s ta t i o n d e s t ru c t i o n o f n a t u re, s o t h a t t h e a n i m a l s l o s t t h e i r h o m e , t h e n e x t d a y, w h e r e t h ey w i l l ? c i t y ? A l l ey o r ro a d s i d e, p e o p l e s e l f i s h b e h av i o r h a s j e o p a rd i ze d a n i m a l s h o m e s, t h e fo re s t i s n o t o u rs, d o n o t l e t i n n o c e n t a n i m a l s f i n d t h e i r way h o m e.

-



Don’t Smoking

䏄 ć‘ł 㽠⍚ ĺƒ˝ ä­° çłľ äš? 朸 ç ś ăĄ?ď˜šâś? ę&#x;š 㨼 ꧪ ć?­ ĺ°? ➊ 랃 掯 ćœœď˜šâĄŽ ⛉ ç˝œ ⛉ â›“ď˜šé­¨ ë„“ 顡 ć ¸ é„„ ďˆ‘ 躎 剓 ä–• ✌ â™´ 朸 剚 ĺƒ˝ 臹 äž âš‚ é„„ ç ś ăĄ? 朸 é­¨ ë„“ď˜ˇ

4 N P L J O H J T M J L F B D P O U J O V

P V T E F T U S V D U J P O C F H J O O J O H U I P V H I O P U I J O H B C O P S N B M

C V U P W F S U J N F U I F C P E Z

H S B E V B M M Z F S P E F E X P V M E C F U I F M B T U S F N B J O J O H D P S S V Q

U J P O B O E E F T U S V D U J P O P G U I F C P E Z










People often say that protecting animals is important, but ignore the source of why there are many animals becomingextinct. We are actually destroying instead of conserving our world. Is the blood coming from the animals or our lethal tools?


Before


BRILLIANT 2010/11/22

After


Before


Fantasy

After

Forest


Before


autumn

Recall

After


LAY

OUT


管䱖


KOBE BRYANT

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Sed non blandit ex. Quisque rutrum maximus odio, vitae gravida risus eleifend vel.

nisi. Fusce in sodales eros. Vestibulum eget risus a ligula commodo gravida. Nunc

Integer vitae feugiat lorem. Nulla id dolor lectus

in venenatis sem. Mauris auctor arcu faucibus turpis tempus malesuada. Curabitur

vitae pharetra interdum. Proin et ante placerat, scelerisque urna vitae, maximus

laoreet nibh vitae nisl pretium, vel porttitor augue bibendum. In hac habitasse platea dictumst. Praesent tincidunt quam quam, non luctus urna dapibus in. Integer convallis nisl in efficitur rutrum. Integer scelerisque pharetra enim vel scelerisque. Ut a ex tincidunt, commodo dui et, luctus sem. In lacinia, ante at interdum tempus, turpis ex imperdiet libero, vitae interdum nibh ex at felis. Nulla tempor, neque sit amet pretium tincidunt, eros eros cursus diam, eget congue mi lectus quis dui. Phasellus euismod ex vel felis ullamcorper malesuada.

Legend

Lakers war

Kobe Bryant Suspendisse sapien ex, congue porttitor felis sit amet, aliquam consequat nunc. Aliquam dignissim massa ac nisl bibendum ultrices. Integer quis blandit tortor. Morbi pellentesque, purus venenatis hendrerit rhoncus, dolor est vestibulum dui, eu aliquet sapien urna at lacus. Cras a ex nec nisl varius auctor vitae ut nisl. Nunc pulvinar nisl in nisl efficitur condimentum. Integer eu tellus augue. Nulla vulputate varius turpis et luctus. Sed pellentesque nibh ac iaculis porta. Quisque eu odio elementum, malesuada tortor pellentesque, efficitur lorem. Phasellus ultrices libero quam, suscipit condimentum erat fermentum vel. Mauris molestie quam non semper mattis. Donec condimentum quam eleifend finibus suscipit.


Basketball station Sed non blandit ex. Quisque rutrum maximus odio, vitae gravida risus eleifend vel. Integer vitae feugiat lorem. Nulla id dolor lectus. Ut ac arcu eu est pretium efficitur. Cras at est mattis, placerat sem ut, efficitur erat. Quisque tempor nulla aliquam arcu semper, sed

Lakers legend forever Praesent luctus ligula fringilla nulla dictum feugiat. Vestibulum ornare dui a placerat lacinia. Mauris euismod, odio in dignissim faucibus, erat urna mollis augue, eu accumsan sapien enim vel dui.

tincidunt magna eleifend.

Integer lectus nulla, convallis et tincidunt sit amet, auctor quis augue. Nam euismod, quam nec luctus tempus, velit quam sollicitudin orci, iaculis volutpat sem purus id dolor. Aenean ullamcorper diam ut sollicitudin eleifend. Maecenas imperdiet commodo blandit. Nam nulla urna, vehicula ut pulvinar ac, sagittis id lorem. Mauris et orci sed odio tincidunt ornare eu sed justo. Donec porttitor laoreet fringilla. Vivamus vel mi tortor.

JUST

DO

IT

Suspendisse sapien ex, congue porttitor felis sit amet, aliquam consequat nunc. Aliquam dignissim massa ac nisl bibendum ultrices. Integer quis blandit tortor. Morbi pellentesque, purus venenatis hendrerit rhoncus, dolor est vestibulum dui, eu aliquet sapien urna at lacus. Cras a ex nec nisl varius auctor vitae ut nisl.

Nunc pulvinar nisl in nisl efficitur condimentum. Integer eu tellus augue. Nulla vulputate varius turpis et luctus. Sed pellentesque nibh ac iaculis porta. Quisque eu odio elementum, malesuada tortor pellentesque, efficitur lorem.


MARKER INK WATERCOLOR


蔅⼰ ➃暟 ⶾ⡲


ROSE Nature is better than decoration

鼇 乵 梚 槕 ⨞ 捀 겗 勞ꤑ ✫ 邍 植 梚 槕 珏 珏 巒 纏 ⛓ 㢫宐 棟 ⛳ 僽 邍 植 殥 ꬗ ♧ 珏ꨎ 䖕 涸 蔅 ⼰ 嗃 暟⫹ 僽 倞 钲 欰 涸 繡 뜩♶ 欽 贡 ⩝ 涸 酤 귇 ⥜ 귇矦 矦 ㋲ ㋲ 㽠 铞 僈 ✫ 繡 ♶ 欽 麕 㢵 涸 酤 귇

4FMFDU SPTFT BT B UIFNF JO BEEJUJPO UP UIF QFS

GPSNBODF PG UIF WBSJPVT NFBOJOHT PG SPTFT PVU

TJEF UIF QFSGPSNBODF PG UIF TDSFFO ESPQT JT POF PG UIF QMBOU PXFST BGUFS UIF SBJO MJLF B OFXMZ CPSO CFBVUJGVM XJUIPVU IZQPDSJTZ EFDPSBUJWF NPEJDBUJPO TJNQMF UP FYQMBJO UIF CFBVUZ XJUIPVU UPP NVDI EFDPSBUJPO








荈 䎓 儘 㽠 㼩 〵 抓 䑔 㸙 俒 ⻋ 剤 䨾 莇 馱㔔 捀 鸏 ⟨ 䞕 䡁䨾 ⟃ 嫦 殹 䑔 剚 剤

䣔 Ⱙ 儘䧮 ⤑ 鑑 衽 㖈 殹 ⚥ 㼦 䪪 邍 麨 ⴀ 荈 䧮 涸 䞕 䠮㖈 ♧ 妄 䑔 剚 ⚥䧮 溏

ⵌ ✫ Ⱄ 㹻 㼟齡 莅 牟 僈 ⫄ 麨 鎝 䜂 涸 滚 牟♶ 盘 ⴽ ➃ 涸 滚 ⯕騥 莻 儘 鷴 ꪫ ⴀ 搂 嫲 涸 㼟 孵 莅 ⥌ 䗱 牟 顐 岤 涸 莅 牟 僈 ⫄ 麨 鎝 䜂Ⱄ 㹻 㼟 僽 〵 抓 䑔

剚 䣔 Ⱙ 涸 栬 暶 俒 ⻋㔔 䠮 「 ⵌ 齡 㼟 孵 ⼧ 駈 涸 ꪶ 孵⿻ 滚 牟 㛚 㹁 涸 牟 䞕 䧮 㛂 ⸂ ⿡ ✫ 鍑 Ⱄ 㹻 㼟 涸 箔 歋 莅 嫦 ⦐ 茁 陗 涸 わ 䠑嫦 ⦐ ⴡ Ⱘ 嫦 ⦐ 姿 ⠄ 嫦 ⦐ 㸽 ⡙ 涸 そ 珖 瘞 瘞鑑 衽 欽 䧮 涸 瘘 雊 錚 罏 溏 鋅 鸏 〵 抓 栬 暶 ⛓ 繡

5B J XB O UF N Q M F UP I B W F D V M U V SB M J O UF SF TU E V S J O H D I J M E I P P E

CFDBVTF PG UIJT BBJS TP XIFOFWFS UIFSF JT UFNQMF DFMFCSB

UJPO * XPVME USZ UP OE UIFN CZ FYQSFTTJOH NZ GFFMJOHT JO B

UFNQMF * TBX FJHIU XJMM UIF HPET BOE DPOWFZ UIF NFTTBHF PG UIF FZFT SFHBSEMFTT PG PUIFS QFPQMF T FZFT SFWFBMJOH UIF

WFSZ BJS EBODJOH BOE DPOEFODF QSFPDDVQJFE XJUI UIF NFT

T B HF P O U I F HP E T & J H I U X J M M C F U I F V O J R V F D V M U V SF P G 5B J XB O UFNQMF DFMFCSBUJPO CFDBVTF JU XPVME GFFM UIF BJS GVMM PG

EPNJOFFSJOH FZFT BOE SN MPPL FHP TUSFOHUI UP VOEFSTUBOE UIF NFBOJOH PG UIF FJHIU SFBTPO FBDI NBTL FBDI UPSUVSF

FBDI QBDF FWFSZ BO PDJBM QPTJUJPO PG UIF OBNF FUD USZ UP VTF NZ QFO UP MFU UIF BVEJFODF TFF UIJT VOJRVF CFBVUZ PG 5B J XB O





SUNFLOWER To t h e s u n fo r yo u .

You

are

wa rm

like

me

wa rmt h a ls o

er-l ike

w it h

of

has

t he

a

sun

as

the

the

sun,

tend er

beaut y.

b ut

flow


C


Chunyi

The coming of spring give us warm, ruddy n a t u re, n e e d l e - l i ke l e ave s C h u ny i s h o w i n g t h e greatest meaning




㼟佖隶㽠僽宕♶佖隶






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