♶ 隶
CONS TANT
♶ 隶 CO N S TA N T
䖎 㢵 ✲ 䞕 䟝 岁 䙼 䟝㔔 捀 䎃 私 涸 䧭 Ꟁ 剤 䨾 佖 隶 㖈䊛崩♶䜂涸➃嵳⚥ 䧮鼩㖈㼦䪪齡㿂倴荈䊹 ♶隶涸匌銯 ♶隶涸荈䊹 ♶隶涸宕黇 ♶隶涸㛚䭰 㿂倴齡剓栬暶涸♶隶
⡮䒄傻
:6 5*/( 4)&/(
鏤鎙 ⶾ䠑 谁遯 갉坿 麌⹛ 腋➋㹻㉂䪮⮛欰⸔來 㸪錚繡遯殥㹔遤佟⸔椚 谁卌殥㹔䊨隡欰 㣐㖒繡遯繡遯罉䌌 㤹繡ⶾ䠑鿈秋걆䌟㻜绢欰 㣖涬䑞デⰗ 䊨隡 ⚆歲⨴魨䨼湬ꌼ䊨隡欰
飓 䖤栁
腋➋㹻㉂䑞デ鏤鎙猰 殗噠㾝 剓⢕㾝㜥栁 㕜㷸欰繡㾝 宐㟯겳 ⢕⡲
遤㣔㹨➃俒栁 繡遯ⶾ⡲ꫭ㼱䎃穉 宐㟯겳 ⮛鼇
䎃蠝꼛㤕꿴䣔⯋㹹暶㾝
䎃繡뜩娀㣧㿋繡뜩ꅽ㿋Ⰽ䁘剅殥⡲ㅷ鼝锞
遤㣔㹨➃俒栁 繡遯ⶾ⡲䧭➃穉 宐㟯겳 ⮛鼇 兞俒猰䪮㣐㷸 吥Ⰹ鏤鎙ヰ 鋕錏⫄麨稡 ꋜ栁 悴⸂倞僤嵳㜡鏤鎙䌌䗚鼇嫲飓 Ⰵ㕠 *'鏤鎙㣐栁嵳㜡겳 㷸欰穉
倞⻍䋑㕜繡遯㾝 宐㟯겳
兞俒猰䪮㣐㷸 吥Ⰹ鏤鎙ヰ 鋕錏⫄麨稡 ⢕⡲ 㛇ꥑ繡㾝 㣐㼠爢剚穉 匌倰㯯勞겳 ⢕⡲ 㤹繡䑞デ秋걆䌟㻜绢欰 㟯銯ㆥ嵳㜡꧱䎃㾝
熭彰繡㾝 侸⡙谁遯겳
呠彂ⶾ⡲栁 䎂侸⡙谁遯겳 㕜ꥹ⯥留㣟髠嵳㜡ⶾ䠑栁
"%$䑞デⶾ䠑㣐栁 㷸欰穉
䨡갚谁䞕 䨡刼➃暟 㕜ꥹ剅殥そ㹻鼝锞㾝 ꆄ럊倞猗鏤鎙栁 鋕錏⫄麨鏤鎙겳
鼩 僽 㼩 ⶾ 䠑 涸 攨 铇
♶ 隶 涸 僽 荈 䊹
CONTENTS
ⶾ䠑嵳㜡
* - - 6 4 5 3 "5 0 3 ⶾ ⡲
$*4㕰鏤鎙
1)0504)01 ⶾ⡲
-0 ( 0
䑞デ嵳㜡
䥰欽鋊ⷔ
ⶾ⡲
꧹é’&#x;Ⰹ갤
管䱖
" 3 5 ⶾ ⡲ 匌倰㯯勞 銯倰㯯勞
Corporate Identity System
่ ็นก็นก๋ 4IV .FJ 71โด ๆ ็ ข ้ฎฟ ใ 3 6" / 5" / (
ㅷ晦鏤鎙 Brand Design
繡㺂ꤎ
h 4IF .FJ 垦钟♳♴䱖晝
4IF .FJ UIF MPXFS UZQFTFUUJOH
h
4IF .FJ 垦钟䊩〸䱖晝
4IF .FJ MFGU SJHIU UZQFTFUUJOH
垦钟鏤鎙 鋊眕
-PHP EFTJHO TQFDJDBUJPO
俒㶶鏤鎙 鋊眕
5ZQP EFTJHO TQFDJDBUJPO
h
邍彋蒀ꂂ縨 4UBO EBSE DPMP S DP O HVSBU JP O
鰊⸔禺窡ꂂ縨 4FDPOEBS Z DPMPS DPOHVSBUJPO
'" % %
'" % %
' # '"
& $ $
' "
$ &"
$ . : , 3 ( #
$ . : , 3 ( #
$ . : , 3 ( #
$ . : , 3 ( #
$ . : , 3 ( #
$ . : , 3 ( #
$ . : , 3 ( #
%'& %' $ . : , 3 ( #
&$ %
䭸㹁 㼠欽㶶넓 &B SN BSLFE U Z QP 垦겗 㶶⚺ 垦 D i do t
垦겗 㶶ⶰ 垦 Hel v et i ca N e ue LT Pr o
Ⰹ俒 㶶 / PUP 4BO T $+ , 5$ % FN J -J H IU Ⱖ➮ 鰊 ⸔ 俒㶶 侸㶶 /PUP 4 B OT $+, 5$ 3FHV M BS " # $ % & ' ( ) * + , - . / 0 1 2 3 45 6 7 8 9 :; B C DE F G H I J K L M N O P Q R S TU V W X Y Z[
鰊 ⸔ 㕬 䕎 " V Y J M J B S Z H SB Q I J D T
䥰 欽 暟 穡 ざ " Q Q M J D B U J P O P G C J O E J O H
ㅷ晦鏤鎙 Brand Design
71ⴀ晝爢
Logo
-PHP怵⻋〷 L o g o E v o l u t i o n H i s t o r y
。
22.5
。
22.5
X
X X
é‹•éŒ?é™?ⴽ㕏⍚卲⢿㽯
The visual recognition image dimensions
é‹•éŒ?é™?â´˝ ă•Źäż’çŠ‰ă –çœ•â˘ż 垌彋ć™? Visual Identity - Graphic composition paradigm Standard Edition
蒀䕙鎙掼
Color plan
$ . : ,
$ . : ,
#&#
% &
3 ( #
3 ( #
,
3 ( # $ $ $
$ . : ,
$ . : ,
#$$
#
3 ( #
,
3 ( # & & &
é‹•éŒ?é™?â´˝ 鰊⸔猺窥
Visual Identity - Assist
3 ( #
,
3 ( # & & &
䥰 欽 暟 穡 ざ " Q Q M J D B U J P O P G C J O E J O H
ぐ⡙鋷䠦涸ず㷸⦛ 锞䭭ⴀ䝡涸䩛堥
䰿䲾♴QRcode
剚剤䝡枤䟝涸ⵌ涸穡卓
http://lcclcclcc.net/vp/
ㅷ晦鏤鎙 Brand Design
鮿㛔
㉂ㅡ 鎿缍
鎿㛔 ă€ľćŠ“ć–Šĺ™ âš‚â°¨ĺ‰¤ĺ¨œă€ˇćś¸ă…ˇć™Ś
âšş 銴 ăš? çşˆ ă•œ ⚼ îš€îš ĺ¨” ։ ♳ 棾 ĺ œî™ˇîš‚î™żĺ¨” 朸 ć‘ ăĽ? Goods: candy S o f t C h u r c h : Ta i w a n h a s a h i s t o r y o f t h e b r a n d a n d b u s i n e s s The main customer groups: junior (12 years) - workers (30 years) men and women
砞 縭 鋊 眕 Signed Specification
5x
x 0.25x
1.8x
0.25x
1.8x
x 0.17x
2.3x
x 0.7x 0.7x 0.1x
2.3x
0.25x
2.3x
垦彋蒀 4UBOEBSE DPMPS
C19 M50 Y25 K0 / R216 G152 B163 / d0929e
鰊⸔蒀 4FDPOEBS Z DPMPS
C10 M32 Y20 K0 / R234 G191 B190 / e5bcba
C02 M23 Y15 K0 / R249 G213 B207 / f9d5cf
C07 M15 Y23 K0 / R241 G223 B200 / f1dfc8
C11 M27 Y14 K0 / R233 G200 B204 / e9c8cc
鰊⸔㕬䕎 A supplementary design
䥰 欽 暟 穡 ざ " Q Q M J D B U J P O P G C J O E J O H
ILLUSTRATOR ⶾ⡲
ⶾ䠑嵳㜡 䳄殥嵳㜡
What do you need to
Know
?
What do you need to
Know
?
Lnclusive Mutual Understanding
PROMISE
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
čž ăż‹ äż’ âśž 㕨 ⟌
BELEVE
㖈 ➃ 欰 ⚥籏 剤 ♧ ⦐ ➃ 剚 㖈 魨 鼹 ♶ ⨢ 涸 烱 烱 ㈥鸏 ❉ 烱 烱 ㈥ 鸒 䌢 鿪 僽
ⴀ 荈 倴 ꡠ 䗱ꧪ 搭 剤 儘 ⦬ 雊 ➃ 䠮 ⵌ ⿈ 撖♶ 麕♶ 盘 麕 ✫ 㢵 㼱 䎃Ꟁ ✫ 㢵 㼱 娔齡 ❉ 耫 갉鿪 剚 僽 剓 擿 䜫 涸 䟝 䙂
5IFSF JT BMXBZT TPNPOF OBHHJOH BSPVOE ZPV JO ZPVS MJGF "MUIPVHI TPNFUJNFT JU NJHIU CF CPUIFSJOH POF XIP OBHT UP ZPV JT VTVBMMZ UIJOLJOH BCPVU ZPV /P NBUUFS IPX MPOH UJNF IBT QBTTFE UIPTF
OBHHZ WPJDF XJMM BMXBZT NBLF ZPV SFDBMM UIF NPTU GBNJMJBS BOE NF NPSJBCMF UJNF JO ZPVS MJGF
PHOTOSHOP POSTER
ADVERTISEMEN
NT
ざ䧭 佪卓 ⶾ⡲ 䑞デ
齡 ⟨ 㼩 倴 ✲ 暟 涸 攨 䞕 莅 㛂 衽
㽠 僽 㖈 倴 ⡹
黇 宕 ♶ 剚 隶 涸
剚 佖 隶 涸 㽠 僽 剚 隶
悴⸂倞僤嵳㜡鏤鎙䌌䗚鼇嫲飓 Ⰵ㕠
L'OrĂŠal Advertising Posters
ENVIRONMENTAL PROTECTION WHERE IS HERE?
➃ 겳 涸 灶 㡏憭 ⠄ 灶 㡏 㣐 荈 搭雊 ⹛ 暟 㣟 ✫ 荈 䊹 涸 㹻䖃 䖕 涸 傈 㶩 㸐 ⦛ 剚 㖈 ㆭ 㙹 䋑 䋀 〡 䧴 僽 騟 鼹➃ ⦛ 荈 猙 涸 遤 捀 䊺 竤 ⽭ 㹳 ⵌ ⹛ 暟 ⦛ 涸 㹻 㕨喀 卌 ♶ 僽 䧮 ⦛ 涸ⴽ 雊 搂 鳡 涸 ⹛ 暟 ⦛ 䪪 ♶ ⵌ 㔐 㹻 涸 騟
H u m a n d a m age d e fo re s ta t i o n d e s t ru c t i o n o f n a t u re, s o t h a t t h e a n i m a l s l o s t t h e i r h o m e , t h e n e x t d a y, w h e r e t h ey w i l l ? c i t y ? A l l ey o r ro a d s i d e, p e o p l e s e l f i s h b e h av i o r h a s j e o p a rd i ze d a n i m a l s h o m e s, t h e fo re s t i s n o t o u rs, d o n o t l e t i n n o c e n t a n i m a l s f i n d t h e i r way h o m e.
-
Don’t Smoking
䏄 ć‘ł 㽠⍚ ĺƒ˝ ä° çłľ äš? 朸 ç ś ăĄ?ď˜šâś? ę&#x;š 㨼 ꧪ ć? ĺ°? ➊ 랃 掯 ćœœď˜šâĄŽ ⛉ ç˝œ ⛉ â›“ď˜šé¨ ë„“ 顡 ć ¸ é„„ ďˆ‘ 躎 剓 ä–• ✌ â™´ 朸 剚 ĺƒ˝ 臹 äž âš‚ é„„ ç ś ăĄ? 朸 é¨ ë„“ď˜ˇ
4 N P L J O H J T M J L F B D P O U J O V
P V T E F T U S V D U J P O C F H J O O J O H U I P V H I O P U I J O H B C O P S N B M
C V U P W F S U J N F U I F C P E Z
H S B E V B M M Z F S P E F E X P V M E C F U I F M B T U S F N B J O J O H D P S S V Q
U J P O B O E E F T U S V D U J P O P G U I F C P E Z
People often say that protecting animals is important, but ignore the source of why there are many animals becomingextinct. We are actually destroying instead of conserving our world. Is the blood coming from the animals or our lethal tools?
Before
BRILLIANT 2010/11/22
After
Before
Fantasy
After
Forest
Before
autumn
Recall
After
LAY
OUT
管䱖
KOBE BRYANT
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam consectetur mauris
Sed non blandit ex. Quisque rutrum maximus odio, vitae gravida risus eleifend vel.
nisi. Fusce in sodales eros. Vestibulum eget risus a ligula commodo gravida. Nunc
Integer vitae feugiat lorem. Nulla id dolor lectus
in venenatis sem. Mauris auctor arcu faucibus turpis tempus malesuada. Curabitur
vitae pharetra interdum. Proin et ante placerat, scelerisque urna vitae, maximus
laoreet nibh vitae nisl pretium, vel porttitor augue bibendum. In hac habitasse platea dictumst. Praesent tincidunt quam quam, non luctus urna dapibus in. Integer convallis nisl in efficitur rutrum. Integer scelerisque pharetra enim vel scelerisque. Ut a ex tincidunt, commodo dui et, luctus sem. In lacinia, ante at interdum tempus, turpis ex imperdiet libero, vitae interdum nibh ex at felis. Nulla tempor, neque sit amet pretium tincidunt, eros eros cursus diam, eget congue mi lectus quis dui. Phasellus euismod ex vel felis ullamcorper malesuada.
Legend
Lakers war
Kobe Bryant Suspendisse sapien ex, congue porttitor felis sit amet, aliquam consequat nunc. Aliquam dignissim massa ac nisl bibendum ultrices. Integer quis blandit tortor. Morbi pellentesque, purus venenatis hendrerit rhoncus, dolor est vestibulum dui, eu aliquet sapien urna at lacus. Cras a ex nec nisl varius auctor vitae ut nisl. Nunc pulvinar nisl in nisl efficitur condimentum. Integer eu tellus augue. Nulla vulputate varius turpis et luctus. Sed pellentesque nibh ac iaculis porta. Quisque eu odio elementum, malesuada tortor pellentesque, efficitur lorem. Phasellus ultrices libero quam, suscipit condimentum erat fermentum vel. Mauris molestie quam non semper mattis. Donec condimentum quam eleifend finibus suscipit.
Basketball station Sed non blandit ex. Quisque rutrum maximus odio, vitae gravida risus eleifend vel. Integer vitae feugiat lorem. Nulla id dolor lectus. Ut ac arcu eu est pretium efficitur. Cras at est mattis, placerat sem ut, efficitur erat. Quisque tempor nulla aliquam arcu semper, sed
Lakers legend forever Praesent luctus ligula fringilla nulla dictum feugiat. Vestibulum ornare dui a placerat lacinia. Mauris euismod, odio in dignissim faucibus, erat urna mollis augue, eu accumsan sapien enim vel dui.
tincidunt magna eleifend.
Integer lectus nulla, convallis et tincidunt sit amet, auctor quis augue. Nam euismod, quam nec luctus tempus, velit quam sollicitudin orci, iaculis volutpat sem purus id dolor. Aenean ullamcorper diam ut sollicitudin eleifend. Maecenas imperdiet commodo blandit. Nam nulla urna, vehicula ut pulvinar ac, sagittis id lorem. Mauris et orci sed odio tincidunt ornare eu sed justo. Donec porttitor laoreet fringilla. Vivamus vel mi tortor.
JUST
DO
IT
Suspendisse sapien ex, congue porttitor felis sit amet, aliquam consequat nunc. Aliquam dignissim massa ac nisl bibendum ultrices. Integer quis blandit tortor. Morbi pellentesque, purus venenatis hendrerit rhoncus, dolor est vestibulum dui, eu aliquet sapien urna at lacus. Cras a ex nec nisl varius auctor vitae ut nisl.
Nunc pulvinar nisl in nisl efficitur condimentum. Integer eu tellus augue. Nulla vulputate varius turpis et luctus. Sed pellentesque nibh ac iaculis porta. Quisque eu odio elementum, malesuada tortor pellentesque, efficitur lorem.
MARKER INK WATERCOLOR
蔅⼰ ➃暟 ⶾ⡲
ROSE Nature is better than decoration
鼇 乵 梚 槕 ⨞ 捀 겗 勞ꤑ ✫ 邍 植 梚 槕 珏 珏 巒 纏 ⛓ 㢫宐 棟 ⛳ 僽 邍 植 殥 ♧ 珏ꨎ 䖕 涸 蔅 ⼰ 嗃 暟⫹ 僽 倞 钲 欰 涸 繡 뜩♶ 欽 贡 ⩝ 涸 酤 귇 ⥜ 귇矦 矦 ㋲ ㋲ 㽠 铞 僈 ✫ 繡 ♶ 欽 麕 㢵 涸 酤 귇
4FMFDU SPTFT BT B UIFNF JO BEEJUJPO UP UIF QFS
GPSNBODF PG UIF WBSJPVT NFBOJOHT PG SPTFT PVU
TJEF UIF QFSGPSNBODF PG UIF TDSFFO ESPQT JT POF PG UIF QMBOU PXFST BGUFS UIF SBJO MJLF B OFXMZ CPSO CFBVUJGVM XJUIPVU IZQPDSJTZ EFDPSBUJWF NPEJDBUJPO TJNQMF UP FYQMBJO UIF CFBVUZ XJUIPVU UPP NVDI EFDPSBUJPO
荈 䎓 儘 㽠 㼩 〵 抓 䑔 㸙 俒 ⻋ 剤 䨾 莇 馱㔔 捀 鸏 ⟨ 䞕 䡁䨾 ⟃ 嫦 殹 䑔 剚 剤
䣔 Ⱙ 儘䧮 ⤑ 鑑 衽 㖈 殹 ⚥ 㼦 䪪 邍 麨 ⴀ 荈 䧮 涸 䞕 䠮㖈 ♧ 妄 䑔 剚 ⚥䧮 溏
ⵌ ✫ Ⱄ 㹻 㼟齡 莅 牟 僈 ⫄ 麨 鎝 䜂 涸 滚 牟♶ 盘 ⴽ ➃ 涸 滚 ⯕騥 莻 儘 鷴 ꪫ ⴀ 搂 嫲 涸 㼟 孵 莅 ⥌ 䗱 牟 顐 岤 涸 莅 牟 僈 ⫄ 麨 鎝 䜂Ⱄ 㹻 㼟 僽 〵 抓 䑔
剚 䣔 Ⱙ 涸 栬 暶 俒 ⻋㔔 䠮 「 ⵌ 齡 㼟 孵 ⼧ 駈 涸 ꪶ 孵⿻ 滚 牟 㛚 㹁 涸 牟 䞕 䧮 㛂 ⸂ ✫ 鍑 Ⱄ 㹻 㼟 涸 箔 歋 莅 嫦 ⦐ 茁 陗 涸 わ 䠑嫦 ⦐ ⴡ Ⱘ 嫦 ⦐ 姿 ⠄ 嫦 ⦐ 㸽 ⡙ 涸 そ 珖 瘞 瘞鑑 衽 欽 䧮 涸 瘘 雊 錚 罏 溏 鋅 鸏 〵 抓 栬 暶 ⛓ 繡
5B J XB O UF N Q M F UP I B W F D V M U V SB M J O UF SF TU E V S J O H D I J M E I P P E
CFDBVTF PG UIJT BBJS TP XIFOFWFS UIFSF JT UFNQMF DFMFCSB
UJPO * XPVME USZ UP OE UIFN CZ FYQSFTTJOH NZ GFFMJOHT JO B
UFNQMF * TBX FJHIU XJMM UIF HPET BOE DPOWFZ UIF NFTTBHF PG UIF FZFT SFHBSEMFTT PG PUIFS QFPQMF T FZFT SFWFBMJOH UIF
WFSZ BJS EBODJOH BOE DPOEFODF QSFPDDVQJFE XJUI UIF NFT
T B HF P O U I F HP E T & J H I U X J M M C F U I F V O J R V F D V M U V SF P G 5B J XB O UFNQMF DFMFCSBUJPO CFDBVTF JU XPVME GFFM UIF BJS GVMM PG
EPNJOFFSJOH FZFT BOE SN MPPL FHP TUSFOHUI UP VOEFSTUBOE UIF NFBOJOH PG UIF FJHIU SFBTPO FBDI NBTL FBDI UPSUVSF
FBDI QBDF FWFSZ BO PDJBM QPTJUJPO PG UIF OBNF FUD USZ UP VTF NZ QFO UP MFU UIF BVEJFODF TFF UIJT VOJRVF CFBVUZ PG 5B J XB O
SUNFLOWER To t h e s u n fo r yo u .
You
are
wa rm
like
me
wa rmt h a ls o
er-l ike
w it h
of
has
t he
a
sun
as
the
the
sun,
tend er
beaut y.
b ut
flow
C
Chunyi
The coming of spring give us warm, ruddy n a t u re, n e e d l e - l i ke l e ave s C h u ny i s h o w i n g t h e greatest meaning
㼟佖隶㽠僽宕♶佖隶