A P I C A
strolling on the street
The major concept
Walking down the street,the air fresh my mind, Ｉ felt rebron.The sunshine spread on me with the wind kissing on my face.The memory of that time,just safe in that moment. 獨自走在街頭，那清新刺鼻的寒風，是如此溫暖如此洗滌身心， 陽光和煦照耀，被吹起的玩具泡泡，把那一刻的陽光， 鎖在冷風凝結的一顆顆晶瑩剔透的水晶球裡。
target costumer
>Life style
25 40 woman
偶然下班的午後，踩著高跟鞋來到辦公室旁的小公園 一邊嘴裡哼著熟悉樂曲的聲調，一邊向著餐車小販買一球 Rose berry 時不時看看花販裡鮮嫩欲滴的玫瑰，隨意找個位置坐下， 是忙碌午後最好的救贖，沈澱一會兒， 又必須向著人生方向好好前行了。
>Profile Income : 20,000-35,000/month
Job : office woman , woman with ambition but elegant , SOHOgroup , confident but casual
Their interest: strolling on the street , painting , makeup beauty , reading books , swimming....
competitors analysis A P I C A
agnes b
charinyeh
ms min
uma wang
celine
price
design
market
age
celine price range: Coat:100,000-200,000 Shirt:20,000-50,000 Trousers:10,000-30,000 categories: age:35-50
uma wang price range: Coat:30,000-90,000 Shirt:7000-12,000 Trousers:10,000-20,000 Dress:9,000-19,000 age:35-50 target:woman
ms min price range: Coat:30,000-90,000 Shirt:7000-12,000 Trousers:10,000-20,000 Dress:9,000-19,000 age:35-45 target:woman
charinyeh price range: Coat:7000-10,000 Shirt:7000-12,000 Trousers:9000-10,000 Dress:7000-10,000 age:30-45 target:woman
agnes b price range: Coat:7000-15000 Shirt:3000-7000 Trousers:3000-7000 Dress:5000-10,000 age:25-35 target:woman/man/teenager
本季重點為素面布料搭配搶眼的顏色以及線條，整體感覺俐落休閒， 就算是辦公室女強人也能輕鬆駕馭亮眼的色系，不必再只是黑白灰， 服裝輪廓多為長版寬鬆，穿著方便且露香肩的小設計也可以展露一些 小性感，基本素色款式平日能夠搭配得得心應手，偶有一些亮眼色 也可以大膽自由搭配，讓 2017 秋冬也能舒適地穿上許多色彩。
2017AW LOOK
others
sweater,top
outerwear
coat
coat
pants,skirts
sweater,top 10%
others 20%
coat 30%
pants,skirts 20%
outerwear 20%
A P I C A 2017 AW.
Apica 2017 A/W.
....