Bounce Superwater
Logo & Brand Identity Guidelines
Bounce Superwater Logo & Brand Identity Guidelines
Prepared 1/02/2017
by Infin8 - Amith Venkataramaiah
Bounce Superwater
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Logo & Brand Identity Guidelines
Bounce Superwater
Logo & Brand Identity Guidelines
contents 0.0 0.1 0.2 0.2.1 0.3 0.4 0.5
Introduction Logo Specifics Typeface Details Typography in Use Colour Specifications Logo Styles (lock-ups) Logo Best Practices
Bounce Superwater
Logo & Brand Identity Guidelines
Bounce Superwater
Logo & Brand Identity Guidelines
Bounce Superwater Consumption of unhealthy carbonated sugary drinks and other beverages has become a trend to seek validation as being ‘in tune’ with those around us. But have we thought about the simple concoction of vitamins and water sans all that sweet danger?
0.0 introduction ABCDEFGHIJKLM… abcdefghijklm… 1234567890…
The lack of awareness or wilful ignorance has cost us in terms of health, which in turn has borne a direct impact on other spheres of our lives. Coupled with our busy lifestyles and over demanding commitments, the central connection of human relationships is being weathered away.
Focusing primarily on bringing this awareness among people to switch to a wellness promoting alternative and encourage those close to us to follow course along with opening up to newer experiences, all in all enhancing the quality of our monotonous lives with a little flavor to it is what we aim to touch. Build newer connections and stories that make your experiences worthwhile, resting in the guarantee to never having to compromise on your healthy lifestyle with Bounce Superwater. Steer clear of sheer pressure and embrace the Superwater that is here to make your lives super!
“Water makes life possible on earth, Super water makes your life filled with possibilities”
Brand Position Bounce Superwater is a youth-centric brand, currently positioning itself based on an alternate lifestyle through newer experiences through its name, packaging, and flavors. Its contents with a rich supply of vitamins and natural flavors claim to provide benefits that extend to our daily but mundane activities.
Bounce Superwater encourages consumers to stay motivated and resilient in every endeavor. The consumer age ranges from 18-39 year-olds, and Bounce Superwater mainly aims at millennials who reflect its ideals closely.
Bounce Superwater
Logo & Brand Identity Guidelines
Bounce Superwater
Logo & Brand Identity Guidelines
Bounce Logo The Bounce logo consists of two elements — the Bounce ‘O’ symbol and the Bounce wordmark.
0.01 bounce logo ABCDEFGHIJKLM… abcdefghijklm… 1234567890…
In the preferred version, the logo appears in Bounce Blue. The Bounce logo is a unique piece of artwork. The proportion and arrangement of the symbol and wordmark have been specifically determined. The logo should never be typeset, recreated or altered, which could cause inconsistencies that dilute the impact of the brand’s power.
Symbol
In some instances when physically branding products where you are not able to optimally show the full Bounce logo due to space or process limitations, an exception may be made to allow use of the Bounce wordmark and/or Bounce symbol on its own.
Logo / Wordmark
Logo Color Variations The Bounce logo should be reproduced in color whenever possible. For specific color values to use when reproducing the logo (spot or PANTONE®, 4-color process, RGB), refer to the Color Palette section. White is the most effective background on which to reproduce the color logo because it provides a clean, crisp contrast for the logo’s color and elements.
If color reproduction is not available or is not a viable option, the logo should be reproduced in solid black or as a full-reverse in white out of a color background. When the BlackBerry logo is placed on a photographic image, the image behind the logo must be light enough to provide contrast for the positive logo or dark enough to provide contrast for the reverse logo.
Bounce Superwater
Logo & Brand Identity Guidelines
Bounce Superwater
Logo & Brand Identity Guidelines
Logo Clear Space To preserve the Bounce Superwater logo’s integrity, always maintain a minimum clear space around the logo.
0.1 logo specifics ABCDEFGHIJKLM… abcdefghijklm… 1234567890…
This clear space isolates the logo from competing graphic elements such as other logos, copy, photography or background patterns that may divert attention.
y 1/2
Grey stripped area indicates Safe Zone. Other graphical and visual elements can be safely positioned up to the adjoining Blue area.
1/2
y
Blue indicates Clear Space. The blue area must be kept free of all other graphical and visual elements. The minimum required Clear Space is defined by the measurement ‘Y’ (equal to the height of the Logotype. The Clear Space width is equal to half of the Logotype height.)
w
Logo Construction Blue circle (guide) indicates overall proportions for the Bounce logomark. The blue area must be kept free of all other graphical and visual elements. Magenta indicates various item alignments and intersects (shown as circles). Yellow (w) shows how complete logo is divided into 2 equal horizontal segments
w
w
w
y
Bounce Superwater
Logo & Brand Identity Guidelines
Bounce Superwater
The Typeface Arista (Light) is a soft round font, perfect for 2.0 logos and contemporary headlines.
0.2
typeface details
When to Use: Arista Light is the primary font used for the logotype/logo wording. It can also be used in lowercase as the standard when stronger emphasis is needed, such as in: stationery, website design, brochures and all forms of general correspondance.
Logo & Brand Identity Guidelines
Arista (Light)
ABCDEF abcd
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Proxima Nova (Reg) When to Use: Proxima Nova Regular is to be used for all other forms of standard body text, ranging from: stationery, packaging, website design, brochures and all forms of general correspondance.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@ÂŁ$%^&*()
Bounce Superwater
Logo & Brand Identity Guidelines
Bounce Superwater
Logo & Brand Identity Guidelines
Arista (Light) Usage In Logo:
0.2.1
typography in use
Arista Light is used for B,u,n,c,e in Bounce along with the logomark replacing the ‘O’.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Usage In Logo:
R OC K S A L T
Rocksalt is used for the tag-line Superwater.
A B C D E F G H I J K L M N O PQ R S T U V W X Y Z a b c d e f g h i j k l m n o pq rst u v w x y z 1234567890!@£$%^&*()
Bounce Superwater
Logo & Brand Identity Guidelines
Bounce Superwater
Logo Colour Palette :
Logo & Brand Identity Guidelines
Primary Colours :
Secondary Colours :
Our brand uses vibrant and distinctive colours.
0.3
colour specifications
Colour provides a strong visual link to our brand identity across a wide range of applications. This colour palette features shades of the Bounce Blue, and emphasizes the brighter, livelier colours picked out of the Bounce Superwater flavours for the secondary colour palette.
PROCESS SCREEN WEB PMS
C94 M95 Y2 K0 R29 G11 B128 HTML #1D0B80 2685 C
PROCESS SCREEN WEB PMS
C4 M49 Y89 K0 R248 G127 B16 HTML #F87F10 716 C
PROCESS SCREEN WEB PMS
C77 M91 Y0 K20 R46 G18 B204 HTML #2E12CC 2091 C
PROCESS SCREEN WEB PMS
C5 M50 Y27 K1 R241 G127 B138 HTML #F17F8A 701 C
PROCESS SCREEN WEB PMS
C77 M91 Y0 K45 R32 G12 B141 HTML #200C8D Violet C
PROCESS SCREEN WEB PMS
C38 M4 Y92 K0 R158 G205 B36 HTML #9ECD24 2292 C
PROCESS SCREEN WEB PMS
C94 M94 Y16 K6 R28 G29 B30 HTML #170966 2685 C
PROCESS SCREEN WEB PMS
C6 M92 Y89 K1 R239 G16 B16 HTML #F53426 179 C
PROCESS SCREEN WEB PMS
C0 M97 Y87 K60 R128 G47 B45 HTML #9D9D9C 422 C
PROCESS SCREEN WEB PMS
C5 M13 Y94 K0 R245 G216 B16 HTML #F5D810 604 C
The following page guides you through the brand colours and their exact colour values. For 4-color process printing, refer to the CMYK values shown here. For on-screen and web applications (PowerPoint, video, broadcast, web sites, intranets, extranets), refer to the RGB/HEX values specified.
*The colors shown throughout this manual have not been evaluated by Pantone,Inc. for accuracy and may not match the PANTONE Color Standards. PANTONE is a registered trademark of Pantone, Inc. We are aware that there are variations in the CMYK equivalent for the above mentioned PANTONE colors. In order to achieve the closest color match, we suggest you use these values. Please always use the PANTONE chip for absolute color matching accuracy.
Bounce Superwater
Logo & Brand Identity Guidelines
Bounce Superwater
Logo & Brand Identity Guidelines
Primary Full Flat Colour This is the flat colour version, and can be used in environments that might require a cleaner aesthetic.
0.4 logo styles ABCDEFGHIJKLM… abcdefghijklm… 1234567890…
Full Tone Greyscale The greyscale version can be used for higher quality, but still B/W print reproduction, where a finer halftone screen is used.
Solid Black The solid black version is only to be used for Fax, and some forms of black/white commercial printing applications, such as local newspapers etc, where course halftones screens are used.
Social Media There 2 versions of the Social Media profile image. Each are saved with Transparent backgrounds.
The 1st one can be used for all round & square cornered profile destinations, such as: Twitter, Facebook etc, and is placed within a container (shown as cylan & magenta keylines).
The 2nd one is for circular profile destinations, such as: Google+, Instagram etc and as such does not come inside a container.
Bounce Superwater
Logo & Brand Identity Guidelines
Bounce Superwater
Logo & Brand Identity Guidelines
Logo Misuse To ensure your brand logo is not the victim of aesthetic vandalism, the general rule to abide by is: do not change, alter, modify any part of the logo.
0.5 logo best practices ABCDEFGHIJKLM… abcdefghijklm… 1234567890…
The examples of logo misuse below are not comprehensive; they are only a small sample of possible misuses of the Bounce Logo.
Do Not: Logomark Do not resize or change the position of the logomark.
Do Not: Fonts Do not use any other font, no matter how close it might look to Proxima Sans.
Do Not: SIzing Do not use squish or squash the logo. Any resizing must be in proportion.
Do Not: Colours Do not use Brown, green and Red, Yellow, Pink etc outside the brand colour palette.
Do Not: Special FX
B
UNCE B Superwater
UNCE Superwater
B
UNCE Superwater