2 minute read

Adriana Trocino, Owner-Discount Furniture of the Carolinas, Women that SHINE 2019- Holiday 2019

Adiana Trocino- Morrisville/Cary/RTP Cover- Holiday 2019

Adriana Trocino

RESIDENCE: Cary

HOMETOWN: Poughkeepsie, NY

POSITION: Owner, Discount Furniture of the Carolinas

From where do you draw inspiration?

My inspiration comes from the love for interior design. I love the idea of starting with a blank canvas and creating something incredible. I enjoy using the combination of colors, patterns, lighting, and texture to make a room stylish and functional. Providing those ideas, along with quality furniture at an amazing value was a goal.

‘(My children) provide the encouragement to achieve all that I can, and inspire me to be the best version of me that I can be.’

What do you love most about you do?

I love that I can use my creativity in everything that I do! Whether it’s designing the showroom, or creating a marketing plan, there are always ways to innovate. Everything that goes on our showroom floor I have handpicked, and it invigorates me to pair accessories and other furnishings to give it that designer look.

Adriana Trocino at work- the office of Discount Furniture of the Carolinas

Photos by Catherine Davis Photography

What is your passion in life?

My passion in life is my family. My children motivate me to be the best that I can be. I want them both to see me as super mom and super businesswoman. I want them to see that if you work hard enough you can accomplish anything.

What makes you successful?

I couldn’t have accomplished any of this without the love and support of my family, and without the dedication and drive of my team. Unless you have an awesome team behind you its impossible to accomplish all that you want. When your team shares the same drive and motivation, work doesn’t feel like a job, and we’re truly loving what we do. The positive energy exudes throughout the showroom, and we are in a positive environment.

What would be your alternative career?

I would go back to project management. Prior to owning my own business I was working in Corporate America. The experience I gained is immeasurable, and those skills I use on a day-to-day basis in business related situations.

Hard at work on-site at their massive warehouse in Morrisville

Photos by Catherine Davis Photography

This article is from: