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A GUIDE TO BASIC ANONYMISATION

SuperHungry de-identifies the dataset by removing the names before publishing, thinking that this equates to anonymising the dataset. Albert’s de-identified record published by SuperHungry:

Name

Favourite eatery

Albert Phua

Katong Fried Chicken

Favourite food 3-Piece Chicken Set, 33 past orders

Date of birth

Gender

Company

01/01/1990

Male

ABC Pte Ltd

However, Albert can be re-identified by combining his de-identified record with other records (e.g. personal information from his social media profile). Albert’s social media profile:

Name

Date of birth

Gender

Company

Albert Phua

01/01/1990

Male

ABC Pte Ltd

Any person with sufficient motivation can easily identify5 the person as Albert from the de-identified data if there are other publicly or easily available information to enable such re-identification. If the dataset or combined dataset is sensitive, further anonymisation will be required.

5.

This example re-identifies the record only if this information is unique to Albert in the population.


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