03
TRAPPED FREEDOM
DATA ANALYSIS Penetration rate of takeout industry in China from 2015 to 2019
EXISTING PROBLEM & DEMAND ANALYSIS
Transaction value of takeout industry in China from 2015 to 2019
MODUL ARCHITECTURE
Every street in China is full of various takeout electric bicycles. Intensity and rapidity are the main causes of the current high incidence of traffic accidents. This involves many aspects, including delivery man squeezed by the system and delivery times, customers controlled by capital and information, and restaurants with hygiene problems. It seems that delivery man is a free job. But it is trapped everywhere in fact. Delivery man needs to bear the double pressure from customers and merchants every day. In order to deliver food within the prescribed time, they have to move faster than the speed limit in the city. Even when they take a break at noon, they will gather electric bicycles at the intersection because there is no suitable place to rest, which not only affects traffic, but also raises safety hazards. Nowadays, some businesses are also facing a variety of difficulties. High rents have led some businesses that only provide takeout services to locate in office buildings with less-thanperfect firefighting facilities or other less-than-ideal locations. In this way, although potential safety hazards are guaranteed, food hygiene is no longer the focus of attention. Therefore, I want to provide delivery man with a resting space through my own design, so as to ensure their safety during the rest. I also want to provide a hygienic and safe food preparation environment for the merchants, so that delivery man can reduce the time to pick up the food as much as possible. In addition, I am still thinking of a more convenient and quick takeout delivery method under special circumstances.
The relationship between the customer and the delivery man is unequal.
Changes in the delivery time required per 3 kilometers from 2016 to 2019
Consumers gradually become impatient with waiting for food.
The delivery time required for the same distance decreases year by year.
City level distribution of takeout users and network users in the first half of 2019 Third-tier and below cities The company only regards the delivery man as a profit-making tool, so that the corresponding labor contract and insurance cannot be obtained for the delivery man.
First-tier cities
Second-tier cities
Cross the road
Only calculate the straight-line distance
Chaotic route
Navigation retrograde
Extreme weather leads to a sharp increase in takeout orders, and the number of orders exceeds the individual maximum.
The number of traffic accidents occurred in delivery man from 2016 to 2019
Increased probability of being late and car accidents
Third-tier cities Delivery man has difficulty in resting, lacking both time and space
Takeout user
City level distribution of takeout industry in China based on the transaction volume in the first half of 2019
Elevator congestion in some high-rise buildings during the peak dining period is not taken into account by the system.
Takeout is in high demand near the business district.
Network user
Takeout usage scenario distribution in 2019
First-tier cities
Other
School
Second-tier cities
Agency
Office
Third-tier cities
Hospital
Residence
Limited delivery distance The rents of restaurants near the commercial district are expensive.
Take advantage of the fact that customers don’t come to the store in person
Seek more benefits
Select stores with poor environment to save costs and increase profits
SITE ANALYSIS
SITE ANALYSIS
BEFORE
Traditional takeout order processing mode DELIVERY MAN DEMAND Ta k
fo o
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ea w
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Ta ke aw
ay
order information
Pedestrian volume
BUSINESS DEMAND
d
Traffic flow and direction on
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fo r in
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Modular building inf orm
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Northeast section of Zhang Yang Road
AFTER There are low-rise residential buildings on both sides, and wide sidewalks.
Takeout requirements are broad in scope. Delivery man has strong liquidity.
New takeout order processing mode
The northeast section of Zhangyang Road is close to Century Avenue and Lujiazui, which guarantees a certain amount of traffic and takeout demand. Both sides of the road are mostly low residential buildings with wide sidewalks, which not only provides additional takeout demand, but also has little impact on the buildings on both sides of the road. At the same time, the traffic flow on Zhangyang Road is relatively small compared to other roads. Taking into account the above circumstances, the northeast section of Zhangyang Road is selected as the final site for the construction of the pilot.
Residential area Business area Greenery area
Intersection of four subways
Buildings that are easy to disassemble and flexible for continuous growth. Clustered merchants;Unified management
Takeaway food
Cheap rent
order information
As can be seen from the above two pictures, both traditional and takeout restaurants are closely integrated with the urban business districts. Takeout restaurants are more evenly distributed than traditional restaurants. In addition, takeout restaurants are not completely consistent with the city’s commercial center, and there is a certain dislocation phenomenon. Therefore, the first-tier business district in the third-tier area is an excellent takeout “second-tier space”.
Convenient for merchants to add and reduce
In the traditional takeout model, orders are sent to the delivery man and the merchants via the platform. Through the systematic calculation, delivery man usually receives multiple orders and then goes to various merchants to pick up the goods for unified distribution. Since the merchants are distributed in different locations, there are problems such as unprepared meals after delivery man arrives at the store or difficulty in finding the location of the merchants, resulting in shortened delivery time. Faced with such situation, delivery man has to violate traffic regulations to speed up the delivery. Through this project, the processing mode of takeout orders changes. By gathering merchants together, the time required for delivery man to go to the merchants is significantly reduced, which alleviates the burden of delivery man to a certain extent. For another thorny issue, namely extreme weather, new methods of distribution are adopted. In addition, the rest module not only provides the delivery man with a place for daily rest and communication, but also can be a shelter for the delivery man in extreme weather.
More convenient way to pick up food
Electric vehicle traffic road
A place for rest during the work
Close to the business district Resting environment combining indoor and outdoor
Solutions for extreme weather
New delivery mode
Safe cooking environment
DESIGN GENERATION
BUILDING LAYOUT
1 2 3
1 2 3
Dining space for individual guests Parking for non-motor vehicle Pedestrian entrance
4
Communication area Internet cafe Dining area
4
5 6
5 6
Delivery man entrance Toilet Public storage room
8
Rail Toilet Greening
8
7 9
7
Kitchen module Elevator Delivery man channel
Outdoor pavilion Elevator
CIRCULATION
MATERIAL
DETAIL
Pick up the food
Meal delivery window
Meal & rest
Chiffon
Wood
Ceramic tile
Glass
Wood-plastic
Storage room
Separate kitchen Metal
Dining bar
Wood Pinboard Coating
Meal delivery window Sinking space
RENDERINGS