1 minute read
Repositioning Statement
from Brand Guidelines
by 怡君林
Kodak’s value is to record important memories. The traditional camera industry is our solid foundation. We have produced countless classic products, creating a glorious history of cameras in the past. Now we aim to help people retain their memories and important moments, and strengthen connections to build more human and cultural emotions from them. With our technology, store memories will be more convenient. Like digital notebook and photo album, people can share their life with others any time and anywhere. We will build a new way to make sharing experiences more meaningful.
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