BRAND IDENTITY GUIDELINES
01
INTRODUCTION
Bold, powerful, aggressive, the Go Rhino brand identity expresses core values of strength, integrity, and product innovation.
02 LOGOTYPE
The Go Rhino logo symbolizes who we are–it is our signature. Whenever possible the Go Rhino logo should be reproduced in Go Rhino Red (PMS 485) on a white or black background. It can also be displayed in white over red or black backgrounds. The minimum size of the logo is proportionate to one (1) inch or 25 mm in width.
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03
APPLICATION
MINIMUM CLEAR SPACE It is important to be conscious of the amount of space used around the logo, especially when it appears with other brands. The clear space helps establish the importance of the logo in environments where it competes for visual attention.
The diagram above indicates how to determine the minimum clear space around the logo. No matter what reproduction size the logo, use the x-height of the logotype as a guide, in this case, the letter “O� is used so that the size of the clear space increases or decreases proportionately to the size of logo. Always allow more clear space whenever possible. Avoid altering the proportions of the logotype in any way. Do not change or alter the logo or add extra graphic elements to the logo.
04 COLOR
Whenever possible the Go Rhino logo should be reproduced in Go Rhino Red (PMS 1795) on a white or black background. It can also be displayed in white over red or black backgrounds.
WHITE
GR GRAY
GR BLACK
GR RED
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PMS
PMS
PMS
PMS
WHITE
COOL GRAY 8
BLACK
1795
CMYK 0 0 0 0
CMYK 0 0 0 55
CMYK 75 70 40 100
CMYK 15 100 100 0
RGB
RGB
RGB
RGB
0 0 0
140 140 140
000
210 35 42
HELVETICA NEUE ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890 THIS TYPEFACE SHOULD ALWAYS BE SET IN ALL CAPS.
05
TYPOGRAPHY HEADINGS Go Rhino uses Helvetica Neue for headlines and titles, and should always be set in ALL CAPS. BODY AND SUBHEADS For body type and subheads, use News Gothic Medium or Bold with normal tracking and leading.
News Gothic Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890 News Gothic Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890
DIGITAL For websites and other digital applications, Helvetica regular may be substituted.
07 PRODUCT BRANDING
The Go Rhino logo should always be applied using high quality badges or decals that reflect the quality of the products and brand image.
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ELDIN W O
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LIFETIME
SHIPS
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UPS IT LIM ED
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06
ELDIN W O
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SHIPS STAINLESS
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BLACK/CHROME
RAN
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SS
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INFORMATION GRAPHICS Go Rhino information graphics are designed to maximize customer understanding using clear, universal visual communications.
07
PHOTOGRAPHY
Go Rhino products should always expressed authenticity, boldness and high quality in photographs and video imagery.
08
DIGITAL COMMUNICATIONS
09
PRINTED LITERATURE
FACTORY STYLE. FACTORY QUALITY.
10 EXHIBIT GRAPHICS
GORHINO.COM