BRAND PHILOSOPHY

Like a World Cup skier at a starting gate, the creation of Highline was born out of–and based within–a single desire: progression.

We wanted to progress the concept of the mountain resort to the present era. To apply the luxurious principles of traditional modern ski lodges with the new-age innovation, design, and convenience of urban life in the technology age into a new, unique entity unlike anything offered in Vail Valley. To create a place where guests would feel just as comfortable answering emails on a remote working retreat as they would feel taking their children for a first-time ski vacation. To foster ultimate inclusivity in an environment of exclusive customer service.

Highline is about relearning what mountain reverie means. It’s about revealing the countless moments of beauty within each day and achieving a constant feeling of contentedness in our iconic valley. It’s about forming a deep connection with the true Vail, the one that goes beyond billboard advertisements and online ads. It’s about a refined take on the mountain local experience.