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DNH-100

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CONTENTS

FEATURES

ON A TRAJECTORY OF INNOVATIONS – Pg - 4 Always a true pioneer of introducing new technologies through its successive generations of networking products, D-Link has sustained its place as a true leader in the segments of its focus

BRINGING ON THE FUTURE – Pg - 7 With an enviable portfolio across user segments, D-Link continues to accelerate new product introductions that usher in new technologies

D- Link MEA discusses some key aspects of the manufacturer’s success across consumer and SMB segments

UP TO THE CHALLENGE – Pg - 14 Harrison Albert, Regional Director, D-Link Middle East & Africa shares some details of the company’s strategic adjustments and new launches TECH SPOTLIGHT

INFOCUS

RESILIENCE IN THE TIME OF COVID-19 – Pg - 9 D-Link shows the resolve to stay committed to the market and its partners as well as end-users

NUCLIAS CLOUD- SIMPLIFYING NETWORK MANAGEMENT! - Pg - 16 REMOTELY MANAGE YOUR NETWORK WITH NUCLIAS CONNECT - Pg - 19

CHANNEL

A TRUE CHAMPION OF THE CHANNEL – Pg - 10 D-Link has been ensuring its partners are getting the best solutions and best support to address market demand and reap profitable growth, even during the current pandemic

INTERVIEW

THRIVING ON FOCUS – Pg - 12 Sakkeer Hussain-Director, Sales & Marketing,

Pg - 20

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August 2020 | 3


FEATURE

ON A TRAJECTORY OF INNOVATIONS

Always a true pioneer of introducing new technologies through its successive generations of networking products, D-Link has sustained its place as a true leader in the segments of its focus

A

company that spans decades of operations and remains in the forefront through its innovation breakthroughs, helps to shape its domain through its vision. On both counts of longevity and innovation, D-Link has marked itself out as a market leader in networking solutions, growing into a brand of formidable repute and trust, across consumer and business segments. As one of the elite market performers for close to two decades in the consumer and SMB networking space, D-Link has led market trends and helped bring to market products and solutions, that have simplified complexities of networking and made better connectivity solutions possible. One of the key strengths of the networking powerhouse has been its success in keeping pace with market expectations and responding through its introduction of cost-effective and great quality products across a wide spectrum that traverses an extensive range including wireless networking, IoT, surveillance, remote home solutions, thermal scanners. No wonder then that D-Link today boasts of a very extensive product portfolio, all that have been introduced in response to real market demand. For instance, true to its consistent approach in delivering products for different needs, it created a diverse portfolio for 4G LTE devices, for instance a few years ago but very recently, it unveiled its 5G solutions as 5G becomes popular with the prom-

4 | August 2020

ise of higher bandwidth. The new 5G solutions enable wireless connectivity at home, at the office, or on the go. With the new 5G solutions, the manufacturer is enabling the next level of mobile internet connectivity and IoT technology. With each successive generation of products, D-Link ensures consumer experience is elevated to a higher level. With its 5G products, consumers and businesses will benefit from the much higher bandwidth, almost no latency and much faster speeds. According to John Lee , Chairman, D-Link Corporation, “D-Link believes that 5G technology has and will continue to develop aggressively and create incredible, valuable user experiences. These new game-changing 5G innovations demonstrate D-Link’s commitment towards promoting an ever-evolving and improving world of connectivity.”

ON A TRAJECTORY OF INNOVATIONS

D-Link’s consistency in its approach towards introducing new technologies over the past several years has been wedded to its commitment to meeting market expectations and real use case scenarios. Rather than offering new technology for technology’s sake, its products for instance have answered diverse needs whether it is sturdier and reliable cameras for outdoors or remote configuration solution through the cloud or a mesh


FEATURE networking solutions that does away with dead spots in home environments.

Mesh technology COVR, which provides seamless Wi-Fi solution that's a perfect fit for modern smart homes.

A few years ago, D-Link brought to market DIS-100G Series Industrial Unmanaged Ethernet Switches and DIS-200G Series Layer 2 Gigabit Industrial Smart Managed Ethernet Switches. With a wide range of operating temperatures, a fan-less design, and an IP30-rated metal enclosure, the switches were designed to be robust and withstand harsh environments. Dual power input ensures consistent power and operation, and alarm relay support allows for constant power supply monitoring and diagnostics. Their reliability and compliance with various industrial standards made the switches ideal for applications in city surveillance, ITS and factory automation.

Sakkeer adds, “It blankets every square inch of the home with high-speed AC2200 Tri-Band Wi-Fi allowing users to enjoy WiFi that's stable, consistent, and truly seamless. We have been committed to the smart home market and are well-equipped to address end-to-end smart home requirements for our customers in the region.”

In 2018, D-Link introduced ‘Brite-box’ SDN approach for enterprises. It was at a time when using SDN to automate data center operations and maximize infrastructure flexibility was becoming essential to maintain competitiveness for data center operators and service providers. According to Sakkeer Hussain, Director - Sales & Marketing at D-Link Middle East & Africa, “Brite-Box provided the advantages of working with a trusted brand, including proven switching technology and established support infrastructure without running the commercial and operational support risks of working directly with bulk purchased white box unbranded bare metal equipment.” In 2018, D-Link had introduced the initial version of Nuclias, a cloud-based network management solution. The offering enabled managed service providers and business owners to remotely configure and monitor their network infrastructures anywhere and at any time without the need for a local controller, reducing cost and complexity while streamlining network infrastructure. D-Link and its partners were way ahead of the market demand and well prepared for today’s scenario where businesses are now moving complete workloads to the cloud. Over the last three years, D-Link has also brought to market its

D-Link also introduced D-Fend AC2600 Wi-Fi Router in the Middle East and Africa (MEA) market a couple of years ago. The wireless DIR-2680 router innovation was powered with an Intel chip and security by McAfee. It was a concurrent dual-band wireless router upgraded to the latest 802.11ac standard technology, bringing the future of high-bandwidth wireless connectivity, vastly increasing the speed and coverage of smart home networks. The D-Fend smart home network protection gives home networks an extra layer of powerful and comprehensive protection. The router kicked security up a notch and helped to keep kids safe online with age-based profiles and the ability to pause the Internet when needed. Sakkeer says, “Another initiative we take pride in is our ‘Green Technology’ agenda, which we had introduced for our channel partners and end-user customers in the region. Thirteen years ago, D-Link was the first to introduce the industry's first 'Green Ethernet' technology with a series of environmentally friendly small office, home office (SOHO) Gigabit switches that decrease energy costs by reducing power consumption without sacrificing operational performance and functionality. “ D-Link has continued to stay true to this ethos and today, the manufacturer continues to develop green networking technology, which allows its products to drastically reduce power consumption.

PRIMED FOR LEADERSHIP

In 2019 and into 2020, the company has unleashed several new

August 2020 | 5


FEATURE launches, signaling its resolve to be the leader in its traditional segments of competence and also extending beyond them as well. The router segment has been D-Link’s forte and in 2019, D-Link launched the Exo Smart Mesh Wi-Fi Router series, adding to its portfolio of seamless connection solutions for the home, in the Middle East and Africa market. The next-generation routers offered high-performance Wi-Fi connectivity combined with McAfee protection, providing a faster and more secure home network. Towards the end of last year, the manufacturer introduced next-generation long-range outdoor wireless PTP and PTMP Bridge products, the DAP-F37xx series. The new generation of 802.11ac 2x2 bridge for outdoor applications came with built-in unique VTrans wireless technology, incorporating several industry-leading core technologies such as MIMO-OFDM, TDMA, Beam forming and Auto ACK among others. This guarantees customers with high throughput and reliable wireless signal coverage under any application scenarios. The DAP-F37xx series offers customers with stable outdoor wireless signal coverage, enabling them to do business seamlessly no matter where they are. The products packed in the performance capability of a wireless base station in compact form factors. In the past decade, D-Link has also carved a good foothold in the IP surveillance cameras market segment and with its vast channel network, has a good reach into the market’s various segments. Expanding its IP surveillance segment last year, the vendor launched its F-series IP surveillance products. F-Series products includes a whole new Range of IP surveillance products and solutions to meet the need of various business verticals including health care, buildings, hotels, education, shopping malls comes with easy management options. They were divided into two series – Easy and Pro, available in bullet, dome and PTZ with fixed, varifocal and motorized lenses. D-Link IP surveillance solutions are field proven and certified with leading video surveillance software solutions for sophisticated applications.

Making 2019 quite an eventful year in terms of product expansion, D-Link also launched the DGS-1250 Series Smart Managed Switches with 10G uplink port, PoE output, high port density, multiple management interfaces, and advanced security features in the Middle East and Africa. All models included four built-in 10G SFP+ slots, providing high-bandwidth connections. It also featured support for IEEE 802.2af/at and a higher PoE budget up to 370 watts allowed the PoE models DGS-1250-28XMP and DGS1250-52XMP to power more devices and be installed in remote locations. While 2020 has been a challenging year where the pandemic has caught everyone unawares, D-Link has managed to keep up with some significant launches across several existing product lines and also introducing a unique product line as well with its thermal face screening product. Sakkeer elaborates, “We have already had several big launches in 2020, from apt solutions needed for today’s market demands such as the D-Link Thermal Solution Fever Screening Kit and D-Link Temperature Measurement Face Recognition Terminal suite of products to remote work management solutions such as the Nuclias Managed Wireless Networking Solution portfolio. Earlier this year, we also announced ground-breaking Wi-Fi 6 routers, including two of our flagship products - DIR-X5460 EXO AX AX5400 and DIR-X1860 EXO AX AX1800. We have also introduced our DWR-925W 4G LTE M2M Router in the region to offer seamless connections to businesses this year.” D-Link has demonstrated resilience even in a pandemic hit year with new solutions that respond to needs of current situations such thermal screening kits or products offering higher bandwidth products especially when there is a need for better connectivity for work from home scenarios. That perhaps sums up the essence of leadership that D-Link continues to manifest in its industry.

6 | August 2020


FEATURE

BRINGING ON THE FUTURE With an enviable portfolio across user segments, D-Link continues to accelerate new product introductions that usher in new technologies From home to industrial grade networking products including structured cabling solutions, D-Link has an enviable portfolio. In the home segment, it has pioneered and nurtured mesh networking, through its successful go-to market strategies. Likewise, D-Link has carved its niche as a manufacturer of surveillance cameras. It has also differentiated itself with the introduction of Nuclias, its Cloud Remote Network Management Solution. A look at these key areas offers good insights into the advances D-Link has brought through these solutions.

Mesh networking for the smart home

With customers becoming more knowledgeable, D-Link sees its responsibility to bring the latest innovations to their fingertips. D-Link’s mesh technology innovation Covr, offers seamless Wi-Fi solution that is ideal for modern smart homes. It envelops every inch of the home with high speed 802.11AC /AX Dual-Band Wi-Fi, enabling users to experience stable, consistent and seamless Wi-Fi. Designed with 2200 Mbps Tri-Band WiFi, MU-MIMO technology, and 2x3 (Rx) antennas at its core, Covr provides perfect speed to support multiple devices undertaking data-intensive tasks simultaneously, irrespective of where they are located in the house. D-Link’s Covr mesh technology guarantees the entire home is covered by a single, seamless network. The advanced Mesh Wi-fi technology from D-Link boosts wireless network connectivity, facilitating domotics or home automation across smart homes. A home automation system usually includes regulating lighting, climate, entertainment systems, and appliances. Sometimes it may also have to manage home security such as access control and alarm systems.

Sakkeer Hussain, Director - Sales & Marketing at D-Link Middle East & Africa says, “Our Mesh networking solutions have done really well in the region, especially as more and more connected devices are introduced into a household. We expect the demand to continue to grow significantly as customers seek seamless connections between their multiple and disparate devices. We are committed to the smart home automation market and are continuously looking to innovate in this space.”

Owning its niche in surveillance cameras

D-Link has been a leader in the regional surveillance camera segment with its pioneering portfolio of solutions that in-

cludes a range of surveillance cameras, systems, switches and network video recorders (NVRs). Keeping abreast with the latest developments within the technology has helped D-Link to remain a market leader in this segment. Additionally, we also ensure video analytics and other services are embedded into our offering, making it a value-added cost-effective deal for customers. D-Link’s recent launch, the D-Link F-Series products support multiple interfaces to simplify configuration: audio, alarm I/O, and built-in microphone. Moreover, compared to common NVRs, NVRs in Pro series show better performance with 128 channel support on a single NVR. They can support up to 12MP recording resoAugust 2020 | 7


FEATURE lution of cameras and 4K output, ready for professional solutions. Pro series products are designed to deliver superior user experience for clients with excellent ultra-smart technologies including ultra-high resolution, professional intelligent functions. The cameras in Pro family provide 4K HD resolution and 12MP image quality to ensure extremely clear image. Furthermore, Pro series’ NVRs also have outstanding ability to record and decode with professional hardware, integrated with managing, storing and transferring functions and have a hardware-based redundant power supply and BIOS to guarantee operation works safely.

The Nuclias cloud for remote network management Nuclias Connect and Nuclias Cloud Remote Network Management Solutions are part of D-Link’s transformative remote work solutions portfolio and are significant market differentiators. The complete end-to-end innovative suite of solutions is crafted to assist and empower remote learning and working. It is unique because never before have IT administrators set up, automated, monitored and scaled wireless networks remotely, so easily and seamlessly. Sakkeer elaborates, “Nuclias Cloud portfolio allows SMBs and large enterprises across retail, education and hospitality, as well as MSPs, to deploy professional-grade networks securely from anywhere and anytime, eliminating physical space constraints. Convenience, security, cost-effectiveness and ease of use make the solutions ideal for onboarding, studying, troubleshooting as well as monitoring and reporting network activity quickly and easily.” Nuclias Managed Wireless Networking Solutions offer the capability, hosting flexibility, and value that customers need to carry out their digital transformation efforts with minimal interruptions. The solutions offer centralized remote network management via an intuitive interface, and multi-tenant architecture that makes outsourcing simple for end-users.

8 | August 2020

On board the 5G train

The Middle East and North Africa (MENA) region is adopting 5G technology more rapidly than other markets to deliver on the promise of the connected era. According to a recent GSMA report, 47 million 5G connections are predicted across MENA by 2025. The next generation of mobile broadband 5G has a lot to offer. Its ability to handle up to 1000 times more traffic than existing networks and be up to 10 times faster than 4G LTE means it has the potential to revolutionize the Internet. 5G is expected to be the bedrock from which advanced technologies such as IoT, autonomous driving, VR and smart technologies will take off from. Everyone is looking to invest in 5G technology and take advantage of its numerous benefits. With several cities within the Middle East announcing 5G enrolment plans, the region will be more receptive, and we can expect faster 5G deployments. The implementations from ISPs are already done. All the new devices, handsets and routers will be 5G enabled and the implementation part of it will be genuine opportunities for partners. It will be a transformational change from what we see with 4G right now. D-Link Middle East (MEA) is spearheading the innovations within 5G technology as the company has already introduced 5G enabled devices in the beginning of last year, with a number of new releases in the pipeline. Sakkeer says, “We believe there is tremendous opportunity for the channel community to become the go-to partners for customers as they prepare for 5G. This includes things like collaborating with mobile and device manufacturers and imple-

menting infrastructural upgrades. One of the biggest challenges for 5G will be if the related environments and infrastructures are not ready to support 5G technologies. With most of our products already 5G enabled, we aim to continue doubling down on our investments on partner enablement with 5G opportunities and showcase our new upcoming 5G releases.”

Contactless thermal screening and face recognition kits

D-Link also expanded its portfolio with two unique solutions apt for today’s market demands. The all-new D-Link Thermal Solution Fever Screening Kit DCS-F9400KT for Group thermal imaging screening and D-Link Temperature Measurement Face Recognition Terminal. The D-Link Thermal Solution Fever Screening Kit consists of a powerful and accurate Thermal Camera with a Blackbody along with an AI NVR. DCS-F7200FT for temperature measurement and access control will significantly contribute to the challenge of high-volume temperature screening encountered by customers all over the world. D-Link’s latest contactless solutions aim to make temperature measurement and screening effortless during these challenging times. Designed to accurately and efficiently test people’s body temperature, the brand-new solutions are ideal for numerous scenarios where large crowds are expected, such as airports, railway stations, offices, school, communities, supermarkets, malls, banks and so on. The long trail of new launches underscore D-Link’s commitment to continue bringing in new technologies that are relevant to an evolving future.

Bullet Network Camera

Face Recognition

Network Video Recorder


IN FOCUS

an accelerated adoption of digital initiatives. For companies like D-Link, the transformation was easier because they always had the infrastructure ready to address this challenge. Even then, the company has made some swift moves in terms of digital acceleration. The vendor has been using GoToMeeting for its internal and external meetings and it has been quite convenient and effective from a user point of view.

Resilience in time of Covid-19 D-Link shows the resolve to stay committed to the market and its partners as well as end-users

T

he community lockdown periods in the face of the onset of the pandemic has taken a heavy toll on companies globally. In the face of such massive challenges to surmount, it requires reserves of steely resolve, an unwavering firm commitment to see through the period of uncertainty ahead.

portance of being extra alert during this time. Besides meetings for work, we are also ensuring employees have access to the right kind of sources when it comes to information about the current pandemic. We share insightful credible articles on our company chatrooms. Our IT team has been the best, always on call, helping the staff set up their home offices.

D-Link has been quite committed to meeting its commitment to partners and customers, while following all the safety guidelines. It was quick to implement a work from home model for all its employees in the region.

During this pandemic and work from home period, keeping up employee morale was seen as a challenge. The first step D-Link took was to assure its staff about job and business continuity and share information transparently.

Sakkeer Hussain, Director- Sales & Marketing, D- Link MEA says, “The safety of our employees precedes any business matter, and that’s how it should be across any organization. D-Link Middle East implemented work from home policies much before the official lockdown in the UAE. Being a leader in networking and cloud solutions, we were able to swiftly and efficiently make the move. D-Link made sure employees had access to the corporate networks in a secure manner. We had several virtual meetings educating our staff about security and the im-

“Lack of information and clear planning can end up leaving the workforce frustrated and on the edge. We have also gone the extra mile and kept communication lines open for employees to discuss mental health. It is also important to have a structure even when working remotely. This is why we have daily morning team meetings, regular one-on-one calls and even have our casual Thursdays. Collaborative and engaging meeting apps allow us to feel connected.” This pandemic has driven the need for

Sakkeer says, “We have strengthened our digital initiatives and issued several press releases announcing support and avenues of opportunities for our partners and customers. We continue to execute digital campaigns and promotions with our distributors. We have also made it possible for people to claim digital vouchers on specific product segments promotion and campaigns.” This pandemic has impacted logistics and shipment of good from factories. However, the vendor managed well during the toughest period and the situation seems to be limping back to some form of normalcy with reopening of offices, albeit with the new normal scenario as backdrop. Sakkeer says, “It is not a 100% lockdown in terms of shipments. Although it is limited, there are incoming consignments that we have to manage. Adhering to government regulations, we have attained the required permits and approvals to keep our warehouses open during the lockdown. As per the rules, 30% staff can operate within a premise – we have made sure those staff who had to come in took all the necessary precautions and were monitored closely. We are able to offer after-sales support seamlessly through digital channels.” D-Link has this message for its channel during the ongoing challenges because of the pandemic. According to Sakkeer, the channel should use the time to prepare calmly for a digital-led business future. In every challenge, there lies an opportunity, pushing us to go beyond our comfort zones. Let’s try to identify that opportunity. Stay strong and stay safe as we ride out this calamity. August 2020 | 9


INTERVIEW

THRIVING ON FOCUS

D

-Link has seen equal successes in the Consumer and Business product segments, which has come via a carefully executed go-to market strategy in combination with the successive launches of exceptional quality products. Sakkeer Hussain-Director, Sales & Marketing, D- Link MEA discusses some key aspects of the manufacturer’s success across consumer and SMB segments

What do you see as the top 3 to 5 factors that has helped D-Link become a strong performing brand in the past two decades in the region? At D-Link Middle East, we largely focus on two product segments – consumer and business. As a well-established networking leader in the region, we have been able to significantly grow both segments, even during these challenging times. One of the key reasons for our success is the fact that we are able to adapt to market changes quickly. With a core focus on digital initiatives and digital solutions, we have positively grown the business to new heights. Our extensive channel partnerships also majorly contribute to our strengths and growth in the region. Consistently introducing new innovations, exceeding customer expectations and offering intensive support and services are other areas where we have excelled, enabling us to grow across on three product segments – Consumer, Business and Telco. We believe having a laser focus on our core objectives while simultaneously keeping our customers at the heart of our business have helped us stay differentiated and successful in the regional market. D-Link has been a pioneer when it comes to introducing new technologies, for home users and SMB. Elaborate on your strategy that has been successful with consistent introduction of new technologies? For more than two decades, we have consistently grown year-on-year and became a household name. We continue to uphold this reputation by never compromising on quality and service, truly

10 | August 2020

listening to customers’ requirements and ensuring each offering is integrated with innovation. Additionally, we have established powerful alliances with global leaders such as MOXA, Gajshield Ameyo and ZCOM to help us further cater endto-end to the market’s wireless solutions and security demands efficiently. Over the last few years, we have had some great wins in terms of bringing ground-breaking consumer and business products to market. This ranges from switches, 4G and 5G solutions, Smart Home innovations, IoT solutions, CCTV and IP Camera solutions, Whole Home Wi-Fi routers, including novelties around Wi-Fi 6, Wi-Fi Mesh Solutions, IP Telephony and so on. How receptive have home segment buyers been to new technologies in the region? For instance, while manufacturers always talk of higher speeds and throughput, are the consumers in the home segment aware and giving importance to these factors? I believe more and more customers are much aware of the advantages that new technologies can bring to their everyday life when investing in a smart home. The smart home market is expected to reach a global revenue of US $141,220 million by 2023, according to a report by Statista. Customers are better educated and surer of what they want, having access to a surplus of research information online today. Once they are aware of a new solution and how it can make their lives easier, customers are more receptive to investing in it. This is also where our channel partners play a key role, in informing


INTERVIEW

and enabling customers to understand the potential of a technology. In short, yes, they are giving more importance to technology while it is also an area of opportunity for our partners. Have you expanded your SMB range of products of late? Mention the new additions already launched or in the pipeline? D-Link Middle East and Africa is a leader in the SMB space for over two decades in the region. As SMB businesses grow, they need to have enterprise quality networking and wireless solutions but at cost-effective prices. Understanding the requirements well, over the years, we have released a number of products and solutions targeted at the SMB market. We have held and continue to invest in numerous trainings, certifications and workshops for our channel partners to educate them on the fundamentals of SMB businesses and how they should approach customers from these segments. We also continuously work on developing incentive programs, loyalty and post-sales initiatives aimed at partners that cater to the SMB space. We have the broadest array of portfolio that partners can choose from to offer SMB customers for all their networking requirements. This includes solutions for IP Surveillance, Wireless, Switching, Storage, Security, Cloud, VoIP, Print Servers, Structured Cabling, Digital Home, 4G/5G Routers, Power over Ethernet Kits, Powerline, KVM, Structured Cabling and Digital SMB offerings. Partners can rely on us to be their onestop-shop when it comes to the SMB segment. Additionally, we have specific and dedicated programs directed at the SMB sector to motivate partners to earn more. Coupled with relevant services opportunities, partners can have a higher margin with D-Link offerings in the SMB space. How key has the channel been in D-Link’s go-to-market strategy? Please elaborate on your channel focus and how you have been supporting them through these challenging times? Taking into account the current economic factors, D-Link is driving digital inno-

Sakkeer Hussain

Director, Sales & Marketing, D- Link MEA

vations through its extensive partner community. We are doubling down on our channel strategy with intensive virtual partner trainings and education on how our latest offerings can play a key role in customers’ digital journey.

down. We are able to offer after-sales support seamlessly through digital channels. Now the regulations have gradually eased, allowing businesses to open up and we are seeing everything go back to usual slowly.

We had experienced unavoidable delays, when it came to supply chain issues, arising out of China, during the strict global lockdown in the early stages of the COVID-19 pandemic in the UAE. However, we went over and above to ensure partners had everything they needed even during this time. Adhering to government regulations, we attained the required permits and approvals to keep our warehouses open during the lock-

D-Link’s commitment and support for partners never wavered during these difficult times. Over the past few months, we have strengthened our digital initiatives and announced support and several areas of opportunities for our channel partners. We continue to execute digital campaigns and promotions with our distributors. We have also made it possible for partners to claim digital vouchers on specific product segments. August 2020 | 11


INTERVIEW

Harrison Albert

Regional Director, D-Link Middle East & Africa

UP TO THE CHALLENGE D-Link has been weathering the challenges that the current pandemic has thrown up in conducting Business as usual through adhering to all safety guidelines while running operations. With smart new additions to its portfolio, the manufacturer looks poised to catch up with the time lost to the pandemic. Harrison Albert, Regional Director, D-Link Middle East & Africa shares some details of the company’s strategic adjustments and new launches

12 | August 2020

How is the company weathering the COVID-19 impact on business? We were able to successfully absorb the impact of COVID-19, both internally and externally. The safety of our employees precedes any business matter, and that’s how it should be across any organization. D-Link Middle East implemented work from home policies much before the official lockdown in the UAE. Being a leader in networking and cloud solutions, we were able to swiftly and efficiently make the move to digital workloads. D-Link made sure employees had access to the corporate networks in a secure manner. We had several virtual meetings educating our staff about security and the importance of being extra alert during this time. Besides meetings for work, we also ensured employees have access to the right kind of sources when it comes to information about the pandemic. We share insightful credible articles on our company chatrooms. Our IT team has been the best, always on call, helping the staff set up their home offices.


INTERVIEW Keeping up employee morale when working from home, especially during a pandemic, can be a challenge. We took measures to assure our staff about job and business continuity and share information transparently. Lack of information and clear planning can end up leaving the workforce frustrated and on the edge. Although it was limited, there were incoming consignments that we had to manage over the last few months. Adhering to government regulations, we had attained the required permits and approvals to keep our warehouses open during the lockdown. As businesses have opened up now, we have made sure those staff who are coming in take all the necessary precautions and are monitored closely. Today, we are able to continue to offer after-sales support seamlessly through digital channels. D-Link is committed to serving our customers’ imminent demands effectively and efficiently now more than ever. We are proud of our staff and our extensive partner base who rose to the occasion to help make customers’ buying journey as smooth as possible even during this time. We are realigning our business strategies to reflect market priorities of today. We have now commenced our business full-fledged and are working hand in hand with our partners to deliver supreme products and solutions to our esteemed customers, with a digital mindset. Elaborate on the products and solutions you offer for supporting secure work from home? Nuclias Cloud was introduced to the region during the peak of COVID-19 lockdowns. Businesses were able to deploy solutions from Nuclias Cloud portfolio effortlessly to connect to company networks as the installation process demanded a minimal need for in-house IT skills. As the name suggests, customers can manage their networks from the cloud with this solution, which brings several benefits around control and convenience to the forefront. Regional companies and chains in the hospitality, educational, retail, SME as well as large enterprise sectors have capitalized on the opportunities Nuclias Cloud offers to maintain business continuity and accelerate digital transformation agendas, especially during the current market conditions. This includes ease of use, analytics and deep insights, customization, secure Wi-Fi access, connectivity enhancing features, web content filtering and application controls for added security among others. D-Link recently introduced a suite of products for face screening and temperature reading. What are the likely use case scenarios for these? The all-new D-Link Thermal Solution Fever Screening Kit and D-Link Temperature Measurement Face Recognition Terminal suite of products aim to significantly contribute to the challenge of high-volume temperature screening encountered by customers all over the world. As economies open up and lockdowns ease globally, it continues to be critical to monitor the spread of COVID-19. Designed to accurately and efficiently test people’s body temperature,

the brand-new solutions are ideal for numerous scenarios where large crowds are expected, such as airports, railway stations, offices, school, communities, supermarkets, malls, banks and so on. Although economies are gradually reopening, we are not yet out of the woods when it comes to COVID-19. It continues to be a grave situation, which can only be controlled through systematic and regular monitoring. D-Link’s latest innovations cater to this imminent market demand, which will help the authorities at any high footfall locations to effortlessly measure and screen for abnormal body temperatures, which is a key symptom of COVID-19. At D-Link, we are continuing to place the safety of our customers, partners and other stakeholders before everything else. Do you offer IoT sensors and smart products – elaborate on the range and the demand in the market? Today customers seek seamless, reliable and fast connectivity solutions and devices that help in automating routine tasks. At D-Link, we continuously bring state-of-the-art IoT and smart solutions and devices to market. Successful home automations and network management at both homes and offices require IoT and other connectivity solutions. Moreover, 5G technology will enable greater speed, to move more data, lower latency, to be more responsive, and the connection of much greater numbers of devices, such as sensors and smart devices including the Internet of Things (IoT). In this regard, we have recently launched next-generation WiFi 6 routers DIR-X5460 and DIR-X1860, presenting the quantum leap in capacity, speed, and range to efficiently handle all Wi-Fi demands. Customers can effortlessly connect to their high-speed 3G/4G LTE mobile internet backup network connection with the DWR-925W 4G LTE M2M Router. They can enjoy brisk downlink speeds of up to150 Mbps and uplink speeds up to 50 Mbps, taking advantage of the speed needed for fast, responsive Internet access. D-Link’s Mesh Wi-Fi technology was created to improve wireless network connectivity in smart homes. Our Mesh technology COVR provides seamless Wi-Fi solution that’s the perfect fit for modern smart homes. It blankets every square inch of the home with high speed AC2200 Dual-Band Wi-Fi allowing users to enjoy Wi-Fi that’s stable, consistent, and truly seamless. What can we expect from D-Link in the near future in terms of new technologies? D-Link has always strived to stay one step ahead of the market curve. Understanding our customers’ most pressing challenges and addressing them as efficiently as possible will continue to be our focus. Our customers can expect the latest innovations in terms of technologies from us to assist them in their businesses as well as to make their lives easier at their homes. This means over the coming months, the market will see us announcing ground-breaking solutions within 5G, IoT, AI, cloud, applications, connected homes, Wi-Fi 6, security and networking as these technologies further develop and advance. August 2020 | 13


CHANNEL

A TRUE

CHAMPION OF THE CHANNEL

D-Link has been a true champion of the channel and has instrumental in ensuring its partners are getting the best solutions and best support to address market demand and reap profitable growth, even during the current pandemic

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he channel has been pivotal to D-Link’s goto market strategies and continues to be a significant factor of its continued growth. For the channel likewise, D-Link has been a key vendor partner in their respective portfolios. It has been a mutually complementing partnership that has ensured healthy business growth for the brand and partners. For partners, D-Link’s extensive portfolio of quality networking products, its brand recall and demand with buyers whether in retail or wholesale channels, both the consumer or SMB and the always available access to vendor support have been the driving factors that have made the brand one of the top favorites. D-Link has ensured its product stocks are never short in the market nor are they in excess. This micro-management has been quite the key to the company’s product distribution and inventory management, which has been enabled only through its constant day to day interactions with its channel. The longevity of its partner relationships has seen several partners flourish through their focus on D-Link product lines. D-Link has also ensured that partners are well taken care of through

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CHANNEL

channel incentives and top performing partners are recognized and rewarded. D-Link has regularly taken many of its partners to exotic locales for their Channel and Business meets. D-Link’s expansion of its SMB product line also gave resellers the golden chance to address the opportunities in the SMB segment. As the current pandemic has challenged the channel business, especially during the strict lockdown periods during March to April, D-Link was quick to respond to its channel’s concerns. While companies had resorted to adoption of work from home measures for its employees, there was a need for remote connectivity solutions, and security solutions. D-Link urged its partners to focus on cloud and network security solutions to help their customers navigate cybercrime in this time of the COVID-19 pandemic. Sakkeer Hussain, Director- Sales & Marketing, D- Link MEA, said, “Channel partners should stay abreast of the current market scenario and be a step ahead to assist customers in their cybersecurity strategies for their infrastructures and networks. They are in a unique position to become customers’ trusted advisors during this time of crisis. “At D-Link, we are ensuring partners are regularly trained on the latest network and cloud security offerings that we have. We also encourage them to explore the opportunities that exist through our technology alliances.” Over the years, D-Link has made some significant business alliances that have amplified the vendor’s enterprise and SMB product portfolio, especially in the network security space. Regional channel partners can capitalize on the definite prospects that these collaborations bring to the table. For example, the association with GajShield is one of D-Link’s strategic tie-ups that has helped it expand the company’s enterprise product portfolio and reinforcing presence in the network security segment. The partnership with GajShield Infotech allows D-Link’s extensive network of value-added resellers and systems integrators to offer innovative solutions across unified threat management (UTM), data leak prevention (DLP) and email security solutions to their customer base, across SOHO, SMB and enterprise segments. “These solutions play a critical role for any organization, especially now that perpetrators are increasing their activities to take advantage of the chaos and uncertainty brought on by the current pandemic. Partners should look at these areas where they are sure to add immense value to their customers. At D-Link Middle East, we are completely committed to our partners and continue to offer them support in every way we can,” added Hussain. D-Link has been calling upon its partners to think outside the box to spot new opportunities during this covid-19 crisis. The vendor believes that the regional channel community can take advantage of its portfolio of routers, access points, mesh networks and network security to successfully capitalize on market prospects and address opportunities for remote working solutions and keeping them secure. August 2020 | 15


TECH SPOTLIGHT/NUCLIAS CLOUD

Nuclias Cloud- simplifying network management!

Nuclias Cloud from D-Link offers a true cloud based comprehensive wireless network management solution for Businesses of all sizes

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he network is the backbone of everything IT and hence managing the network is a critical responsibility. When it comes to network management, there are two ways to approach it, either deployed locally or through the cloud. D-Link offers network management options in both ways through its Nuclias Cloud and Nuclias Connect. For those want simple, worry-free network management that mostly stays out of sight, and just works, Nuclias Cloud is just the solution they require. For the others who are more interested in their infrastructure and see the value of taking a more active role in network management, Nuclias Connect is an ideal solution.

Get to know Nuclias cloud

Nuclias Cloud is a complete cloud-managed wireless networking solution, ideal for small to medium-sized businesses (SMB) and large enterprises, that want an easy to run, effortless, and worry-free managed professional-grade solution.

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As a wireless network management solution, the Nuclias Cloud Management Platform, accessible via web browser or management app helps control Network devices such as Access Points and Switches. The solution allows you to perform monitoring and management tasks through the platform for any device, site, or network anywhere in the world, with multi- tenancy enabled, and device scalability unlimited. The Nuclias Cloud platform also delivers configuration settings to newly-installed or replacement network devices, enabling a Zero Touch Deployment process that requires no IT personnel onsite. Simply plug in a device, let the configuration settings download from the Cloud, and it’s operational — it’s that simple.

The need for Nuclias cloud

Businesses need seamless network connectivity and performance to ensure their mission critical workloads are always running. Unmanaged Wi-Fi no

longer suffices in the backdrop of proliferation of wireless devices, online transactions, cloud applications, ransomware attacks, and other security threats. Only professional-grade Wi-Fi can ensure minimal downtime and maximize what their business can do. Nuclias Cloud removes the technical barriers to obtaining such a network through... • DIY installation and operation • Remote management of your entire network • Robust automation with minimal downtime

Across verticals

Nuclias Cloud offers technical capability & network reliability small to medium-sized businesses or large enterprises across verticals need to fully embrace Digital Transformation, the Internet of Things (IoT) and Cloud Operations. Deploy easily without the need for new IT networking skills and get started immediately. Find below a glimpse of the func-


TECH SPOTLIGHT/NUCLIAS CLOUD tionalities that Nuclias Cloud enables for key sectors:

Hospitality

In the hospitality sector, creating a secure and easy to access Wi-Fi environment is quite critical which Nuclias Cloud enables with features such as a customizable captive portal to enable multi-channel marketing. Real time traffic and analytics, virtualized floor maps and mapping of customer footprint gives deeper insights and aids you to better understand guest behaviors.

Retail Chains

For retail, the Real time traffic analytics and insights will help tailor Wi-Fi experience of customers and further drive sales. Features such as customizable captive portal maintain secure and easy to access Wi-Fi, and also enables multichannel marketing. Meanwhile, a powerful network can support business functions such as digital signage and point of sale (POS) devices.

Education

In Education, the versatile deployment options allow support for a network across multiple campuses. Connectivity enhancing features such as airtime fairness and channel optimization enable stable digital collaboration. Web content filtering and application control protects staff and students from malicious sites and software. Resource intensive applications such as digital whiteboards, surveillance cameras and more are all supported.

MSPs

For MSPs, Nuclais Cloud enables rapid device installation, easy remote multisite management and troubleshooting for their clients. This greatly reduces the

amount of MSPs need staff onsite, while making it easy for Enterprise Resellers to move upmarket in the MSP model.

Functionalities of Nuclias Cloud

Nuclias Cloud combines professional-grade Wi-Fi network capabilities with consumer- grade ease of use. Robust automation, customization, connectivity and reliability minimize the time you’ll need to spend on the Nuclias Cloud Management Platform, which is simple and intuitive. There are no special skills required to install devices, carry out management tasks, or enjoy the benefits that Nuclias Cloud has to offer. It’s professional-grade networking, without the need for networking professionals. 1) End-to-End Solution Nuclias Cloud is a complete WLAN infrastructure solution that provides endto-end control over every Access Point, every Switch, and every Site on your cloud-managed network. Compatible devices are available with a wide range of capabilities & price points. It is also a business solution comprised of a variety of tools (airtime fairness, customizable captive portal, front-desk ticket management) that enable a branded Wi-Fi experience, and with analytics providing an opportunity to know your customers better. Benefits to You • Minimal need for in-house IT skills • Easy network management outsourcing • Seamless branded Wi-Fi with fewer complaints 2) Cloud Management Managing a network from the Cloud brings tremendous advantages in terms

of control and convenience. There are no technical limits to the numbers of sites and devices. No need for specialized management hardware or software. Additionally, with Nuclias Cloud’s Zero Touch Deployment capabilities, there’s no need to carry out repetitive configuration tasks onsite. Network administrators can access the platform and carry out their various tasks from literally anywhere with an online connection, with no need for complex dedicated software. Benefits to You • Zero Touch Deployment • Unlimited Scalability • Easy multi-site management 3) In-Depth Analytics & Automated Reporting Nuclias Cloud enables an extensive understanding of your network and its users through timely traffic analytics and status reports, which can be automated. Insights derived from this data can be used to create business value. Traffic can be viewed across the entire network, down to the level of a single device. Benefits to You • Easy determination of trends & patterns, which can be used to guide marketing and purchasing decisions • Spot irregularities before they become problems and detect possible cyberthreats • Easier troubleshooting 4/ Peace of Mind 4) Peace of Mind Of all the things businesses have to worry about, the WiFi shouldn’t be of them. Our Cloud Platform carries a 99.9% Service-Level Agreement (SLA), with standalone operational backup in place for your network devices, and End to End Encryption in place for your security.

August 2020 | 17


TECH SPOTLIGHT/NUCLIAS CLOUD

Robust automation capabilities are also enabled, whether it comes to network parameters, alerting & reporting or firmware updates. Benefits to You  Minimal downtime  Robust data encryption  Less attention needed for your infrastructure 5) Ease of Use Nuclias Cloud has an intuitive customizable interface that is designed to minimize the time it takes to carry out tasks, while enabling an at-a-glance understanding of what’s happening on your network. Batch configuration, multi-tenancy and multilingual support make life easier for administrators, while Social Login, Airtime Fairness and Priority Bandwidth make life easier for users.

18 | August 2020

Benefits to You • At-a-glance understanding of network status • Less time spent on repetitive tasks • Automated reporting available • Better user experience

Nuclias Cloud for Admins

Nuclias Cloud supports multi-tenancy, so network admins can grant localized management authority for local networks. Furthermore, because APs can support 8 SSIDs per radio (16 SSIDs per dual-band AP), administrators have the option of using one SSID to create a guest network for visitors. Nuclias Cloud provides direct AP discovery and provisioning when it shares the same Layer 2 or Layer 3 network with a given AP, allowing users to find APs

and import profiles with minimal effort, which can be applied as needed to individual or groups of APs for even more effective configuration. Since Nuclias Cloud operates transparently, an AP can be deployed anywhere in a NAT environment. Admins can provide & manage a variety of distributed deployments, including settings & admin account configuration for each deployment. Nuclias Cloud allows for multiple user authentications while enabling specific access control configurations for each SSID, giving admins the option of configuring separate internal networks for different subnets, while enabling more advanced Value-Added Services, such as customizable captive portal or Wi-Fi Hotspot.


TECH SPOTLIGHT/NUCLIAS CONNECT

Remotely manage your network with Nuclias connect Nuclias connect is a network management solution for Small-toMedium-sized Businesses (SMBs) that offers remote configuration, automated management, and on-the-go monitoring of new and legacy devices

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hile Nuclias cloud offers unlimited scalability, Nuclias Connect is a locally based solution that makes your network easier to manage, easier to configure, and easier to expand with the Software Controller offering access to up to 1,000 APs whereas the Hardware Controller can scale up to 100 for Nuclias Hub. It empowers your network administrators through its centralized control, configuration, and customization capabilities, while minimizing their onsite workload. The Nuclias Connect management software is free to download to a PC or laptop, and provides usage overviews and updates, access and traffic management, and easy configuration of APs and switches -- all through an intuitive dashboard. This is complemented by the Nuclias Connect app for iOS and Android, which offers rapid local AP discovery and provisioning, monitoring, and standalone configuration for small installations; and the DNH-100 Nuclias Connect Hub, an inexpensive dedicated hardware controller designed for 24/7 operation, with pre-loaded management software. Nuclias Connect analytics provide an understanding of network and its usage that is robust and intuitive, while minimizing your upfront investment through its legacy compatibility and free-to-download software – it’s maximum control with minimum hassle.

Retailers: Provides Real time analytics help you tailor customer’s Wi-Fi experience, as well as further drive sales. Hospitality: Create a secure and fast WiFi experience for all your guests throughout your entire premises. Guests will leave 5-star reviews, every time. Educators: A powerful network to support the evolving digital learning experience while ensuring staff and student online safety

Network management

Nuclias Connect is a force multiplier for your IT resources. Network administrators can do their jobs far more effectively and efficiently. Network expansion and configuration are easier, more intuitive, and more cost-effective thanks to centralized control. Outages and complaints are minimized thanks to network self-healing, airtime fairness, and load balancing. And with its analytics and reporting capabilities, Nuclias Connect enables insights, which can drive business decisions. Network expansion is a snap, updates & configurations are easy, monitoring is intuitive, and centralized management can be broad or precise – it’s that simple.

The Beating Heart of Your Network-

At the heart of your network is the DNH100 Wireless Controller, or ‘The Hub’. It centralizes all aspects of your Access Points’ provisioning and management, allowing them to work together as a team. Features such as self-organizing, self-optimizing and self-healing keep the network performing at its peak. The DNH-100 Wireless Controller is a compact, cost-effective solution that can manage up to 100 Nuclias Connect access points without the need of extra server/pc.

Highlights • •

Manage up to 100 Wireless APs simultaneously or individually Fully equipped with a 1000Base-T Ethernet Port, a USB 3.0 Port, and a Micro SD Slot Easy to manage with D-Link’s centralized management software-based solution, Nuclias Connect Auto managed frequency bands and L2/L3 AP discovery makes sure connected devices are getting the best coverage available Manage multiple VLANs for enhanced network management and SSID setups for greater control Single Sign-On saves time, cutting out the endless entering of user login details

Segments of focus

Nuclias Connect is a solution that is suitable for different user segments which are medium sized in scale. Read on for more details SMBs: A robust yet affordable solution for SMB’s to base their digital transformation on. August 2020 | 19


TECH SPOTLIGHT

DIR-X5460 Smart AX5400 Wi-Fi 6 Router DIR-X5460 Smart AX5400 Wi-Fi 6 Router brings next-generation Wi-Fi technology into your home, giving you the quantum leap in capacity and bandwidth to support more devices at once. By combining high-speed 802.11ax Wi-Fi with dual-band technology and Gigabit Ethernet ports, the DIR-X5460 provides a seamless networking experience with a high degree of convenience and flexibility. Wi-Fi 6 fully utilizes both 2.4 GHz and 5 GHz bands. It also comes with 1024 QAM to boost throughput to devices by up to 25%, and 160 MHz contiguous channel width for even more bandwidth. All this adds up to whopping combined speeds of up to 5,400 Mbps (600 Mbps + 4,800 Mbps). Built-in Power Amplifiers and beamforming extend the reach of your Wi-Fi and direct the signals where they need to go. Wi-Fi 6 lets you unleash all that lightning-fast Wi-Fi goodness over larger areas than ever - from bedroom and bathroom all the way to basement and backyard. The DIR-X5460 upgrades your network to the latest WiFi 6 wireless technology which supports 6 simultaneous streams so it easily handles all the connected devices you can throw at it all at the same time. Enjoy simultaneous throughput to multiple devices for seamless high definition streaming media, VR gaming, and cloud storage. In addition, the 10/100/1000 Mbps MultiGigabit Ethernet WAN port gives you fast paced Internet access, future proofing your Internet.

HIGHLIGHTS • • • •

802.11ax wireless specification delivers blazing fast wireless connectivity with increased range and reliability 10/100/1000 Mbps multi-Gigabit Ethernet WAN port for multi-Gigabit internet connections Four 10/100/1000 Mbps Gigabit Ethernet LAN ports to satisfy bandwidth-hungry wired devices Concurrent dual-band wireless for connections up to 5400 Mbps

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TRI BAND WHOLE HOME MESH WI-FI SYSTEM The three-pack Tri-Band Whole Home Mesh Wi-Fi System. Powerful Tri-Band Mesh Wi-Fi for lightning-fast, truly seamless coverage up to 6,700 sq. ft. With ultra high-speed AC2200 Tri-Band Wi-Fi and 11ac Wave 2 with MU-MIMO, you get more power for faster downloads, lagfree 4K streaming, and truly seamless networking. Perfect for bandwidth-hungry smart homes. COVR-2203’s three units come equipped with high-power amplifiers covering up to 6,700 sq. ft (622 sqm) with high-speed Wi-Fi. And with six powerful antennas and MU-MIMO technology, you can finally bury those annoying Wi-Fi dead zones. Permanently.With COVR-2203, there’s just one wireless network name (SSID) for your entire home, no matter where you are. You’ll never have to remember usernames and passwords for different networks in your home ever again. It features built-in McAfee protection. Brings you a whole new mesh Wi-Fi experience using voice commands with your Google Assistant and Alexa. Turn your guest Wi-Fi on and off, check guest Wi-Fi credentials, and reboot your Wi-Fi system. With Smart Roaming, you can now move freely from room to room, and stay constantly connected to the strongest signal.

HIGHLIGHTS • • • • •

AC2200 Tri-band Wi-Fi speeds with smart backhaul and MU-MIMO technology Up to 866 Mbps on both 5 GHz bands and up to 400 Mbps on the 2.4 GHz band Coverage up to 622 sqm / 6700 sq. ft. blankets your home in high-speed mesh Wi-Fi Built-in McAfee protection security with free subscription plan Two Gigabit Ethernet LAN ports per unit for wired connectivity when desired


TECH SPOTLIGHT

NUCLIAS CONNECT AC2300 WAVE 2 ACCESS POINT DAP-2682

The DAP-2682’s PoE function allows for easy installation and a simple, clean setup. Perfect for advanced installations in areas where power outlets are not readily available. Combined with the Nuclias Connect Software, a variety of the latest in network security and management tools are at your fingertips. The DAP-2682 has several operational modes tailored to best fit the individual needs of your network. Access Point, Wireless Client, WDS (Wireless Distribution System), and WDS with Access Point modes allow for flexible, customizable deployment whatever your requirements. This will help Increase employee productivity with access to the data they require at combined speeds of up to 2300 Mbps. The DAP-2682 delivers four times the speed of Wireless N by supporting concurrent dual-band performance, while an added Gigabit LAN port allows for high-capacity backhaul to the wired network. Band Steering auto-connects devices such as smartphones and tablets to the higher-capacity 5 GHz band while allowing 2.4 GHz-only devices to remain.

HIGHLIGHTS • •

• • •

Easy to manage with D-Link’s free centralized management software-based solution Nuclias Connect Superior throughput with dual-band transfer speeds up to 600 Mbps in the 2.4 GHz band and 1700 Mbps in the 5 GHz band Band Steering makes sure connected devices get the best available and supported frequency band Supports Power over Ethernet (802.3at) for simpler installation with less cable clutter Simple, soft-edge design, ideal for subtle visibility when wall or ceiling mounted (mounting hardware included)

Nuclias Connect Hub DNH‑100 Pre-loaded with Nuclias Connect centralised network management software, the professional Nuclias Connect Hub supports a large number of existing D-Link APs*, and can manage up to 100 Access Points (APs). It can be deployed quickly and securely in a rack with the included rack-mounting kit and is designed to support small-to-medium business and larger enterprise network environments.The Hub features centralised monitoring and management of all wireless APs on your network. Designed to perfectly fit in network environments, the DNH-100 Hub is an inexpensive dedicated hardware option with the Nuclias Connect software pre-installed, so you don’t need to purchase and install Nuclias Connect on a separate compatible third-party server.The Nuclias Connect Hub offers tremendous flexibility, from easier and more secure deployments to remote AP management. And the built-in Nuclias Connect software makes monitoring easier with an intuitive dashboard, while functionality and network self-healing tools such as airtime fairness, localised throttling and load-balancing improve overall user experience. Since Nuclias Connect’s software operates transparently on the network, an AP can be deployed anywhere in a NAT environment. The Nuclias Connect Hub is designed for businesses where privacy and security are mission-critical. User data never leaves your possession. The Hub saves power and improves security with the wireless scheduler feature which switches off wireless connectivity when not needed.

HIGHLIGHTS •

• •

Local and multi-site access point management. Accessible through the free Nuclias Connect app or standard web browser. Rack-mountable. Small form-factor for easy placement. Integrated hardware controller and self-contained application server in one device. No extra server needed. Simply add more Hubs when you want to scale up your network. Assign different privileges to users and conveniently configure all devices from the Nuclias Connect app or web UI.

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TECH SPOTLIGHT

NUCLIAS CLOUD‑MANAGED SWITCHES DBS‑2000 SERIES D-Link’s Nuclias Cloud-Managed Switches come pre-configured and are controlled remotely through the Nuclias Cloud web-browser interface or Nuclias app. That means your business can enjoy feature-rich yet easy-to-use cloud management, rapid deployments, and unlimited scalability to match the requirements of your network. Manage your entire Nuclias network from anywhere using D-Link’s easy-to-use Nuclias Cloud Management1 platform. Segment the network, manage multiple switches simultaneously, enforce security policies, and monitor live network statistics remotely, all from the cloud with a few clicks. Nuclias Cloud enables businesses to quickly configure, deploy, maintain, and expand the entire network remotely. All without the expenses of on-site staff, maintenance, and additional equipment. With unlimited scalability, businesses can easily cater to the demands of a growing network by simply adding more Cloud-Managed Switches. Configuration profiles can be created and pushed through the cloud anytime, anywhere. Through the Nuclias dashboard, you can easily view your switches1 real-time port traffic and connection status. And for switches that support PoE, you can monitor re-

DBA-X1230P

al-time power consumption statistics. You can also remotely view real-time information about the network and get an instant overview of key network statistics such as performance, connectivity, and network usage.

HIGHLIGHTS • • • • • • •

10/28/52 GE ports with 2/4 combo GE/SFP ports Cloud management (1-year license included) Up to 104 Gbps switching capacity Up to 370 W PoE power budget Layer 2 features and advanced security Zero-Touch Deployments, unlimited scalability User can register for Limited Lifetime Warranty

DL/UL MU-MIMO with four spatial streams can serve multiple capable wireless clients simultaneously and utilizes the spectrum more efficiently.

HIGHLIGHTS: • • • •

DBA-X1230P is an indoor concurrent dual band access point, it supports 2x2:2 spatial streams based on 11ax technology which can reach outstanding throughput at maximum AX1800 combined data rate. UL MU-MIMO is one of new key features introduced on DBA-X1230P. By leveraging UL MU-MIMO, sounding frames, data frames, etc can be grouped among multiple users to reduce overhead and increase uplink response time. This ultimately improves network throughput and efficiency.

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• • • • • • • •

Cost effective 2x2 802.11ax Access Point solution 802.11ax Solution with MU-MIMO and Bandwidth 160MHz Offer up to 1800 Mbps combined data rate (AX1200 + AX570) Can be managed through the Nuclias Cloud; extensive range of management functions can be performed hassle-free from anywhere through the D-Link Nuclias cloud Centralized management and reporting Simplified deployment, enabling installation into an existing network infrastructure Integrates Gigabit PoE Ethernet LAN port Zero-touch provisioning, AP can be provisioned before deployment Over-the-air firmware upgrade Band steering Supports up to 16 SSIDs Supports WPA3


5 5

WARRANTY

YEARS

Stacking with DXS-3600-EM-Stack module

DEM-CB50CXP 120G CXP Stacking Cable

DXS-3600-EM4-QXS, the 40G QSFP+ module

https://me.dlink.com/

DEM-CB100QXS/300QXS, the 40G QSFP+ to QSFP+ DAC


Temperature Measurement Face Recognition Terminal

36.5

Nia Casi (Name)

DCS-F7200FT

Face Recognition

Digital Temperature Measurement

Touch Free

Mask Detection

Access Control

All-in one Design

Connect to more | info.me@me.dlink.com | https://me.dlink.com


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