ACA Collegiate Race Series National Championship March 30 — 31, 2013 Dillsboro, North Carolina Tuckaseegee River Collegiate down river racing for canoes, kayak, stand up paddleboards and rafts
ACA | CA NO E - K AYAK - S UP - RAF T - RES CUE
About Collegiate Race Series The ACA Collegiate Race Series National Championship is the premier event for colleges and universities from across the country to compete in canoe, kayak, SUP and raft downriver racing. There are individual as well as team races in kayak, SUP and both solo and tandem canoes. Whether you are an experienced paddler or one that is just starting up, the National Championships provides camaraderie, networking, and of course all the fun associated with racing! More importantly, once a student experiences the fun and excitement of paddlesports they will carry those skills and enthusiasm past their collegiate years and develop it into a family and lifetime activity.
ACA The American Canoe Association (ACA) is a member based, national nonprofit organization serving the broader paddling public by providing education related to all aspects of paddling; stewardship support to help protect paddling environments; and sanctioning of programs and events to promote paddlesport competition and recreation (aka FUN!). The heart of the ACA is the people who paddle, cherish, protect, and enjoy the diverse waterways of America.
A C A | C A N OE - K A Y A K - S U P - R A F T - R E S C U E
Media Benefits The ACA Collegiate Race Series National Championships is the final event in the series featuring the top paddling programs at universities and colleges. The students, volunteers, fans, parents staff and faculty from these schools are dedicated to paddling and enhancing theirs as well as other’s experiences in the sport. The main demographic is the students age 17-25, many still developing their understanding for paddling and their own purchasing decisions about paddling and other aspects of adult life. Sponsors will not only have exposure to the competitors but to volunteers from college in this same demographic as well as faculty, staff and parents all having strong commitment to paddling and the paddlesports industry. Many opportunities exists in the following pages but we can customize a branding and exposure experience that fits your needs. Opportunities include but are not limited to sponsorship of the pre-race clean up of the race course and venue, post race social on Saturday, specific race class such as kayak or SUP, door prize donations, early registration raffle give-a-ways and more to help increase the exposure you receive at the ACA Collegiate Race Series National Championship.
Media The ACA Collegiate Race Series National Championships is one of six (6) ametuer national championships offered by the ACA. It is the only one that is organized and executed directly by the ACA National Office with the help of local volunteers. The race is featured twice in the Journal of Paddlesport Education emailed monthly to 45,000+. The event is also promoted on the ACA integrated social media reaching over 4,500 engaged users. Specific sponsorships benefits depending on support level or targeted outreach through both online social media but also the Journal of Paddlesport Education. Sponsors are recognized on several pages of
A C A | C A N OE - K A Y A K - S U P - R A F T - R E S C U E
Presenting
$750
Sponsor’s logo (appropriately sized) on event’s Competition webpage Sponsor’s logo (appropriately sized) on event’s Event Calendar listing Sponsor’s logo (appropriately sized) in event related news on all media Social media updates (Facebook, Twitter, Google +) Sponsor’s logo on all race materials listed as “Presenting Sponsor” 3 Dedicated blog posts (1 before and 2 after event) Sponsor allowed to put promotional materials in competitor bags Sponsor allowed to display banner at event (4, 3’x8’ or smaller banners) Sponsor allowed two booths/tables at the event w/prime location Dedicated announcement thanking sponsor as “Presenting Sponsor” before, during, and after event
A C A | C A N OE - K A Y A K - S U P - R A F T - R E S C U E
Gold
$500
Sponsor’s logo (appropriately sized) on event’s Competition webpage Sponsor’s logo (appropriately sized) on event’s Event Calendar listing Sponsor’s logo (appropriately sized) in event related news on all media Social media updates (Facebook, Twitter, Google +) 2 Dedicated blog posts thanking sponsor (before & after event) Sponsor’s logo (appropriately sized) on all race materials Sponsor allowed to put promotional materials in competitor bags Sponsor allowed to display banner at event (2, 3’x8’ or smaller banners) Sponsor allowed one booth/table at the event w/prime location Sponsor thanked in announcement as “Gold Sponsor” before, during, and after Event
A C A | C A N OE - K A Y A K - S U P - R A F T - R E S C U E
Silver
$250
Sponsor’s logo (appropriately sized) on event’s Competition webpage Sponsor’s logo (appropriately sized) on event’s Event Calendar listing Sponsor’s logo (appropriately sized) in event related news all media Social media updates (Facebook, Twitter, Google +) 1 Dedicated blog posts thanking sponsor (before & after event) Sponsor’s logo (appropriately sized) on all race materials Sponsor allowed to put promotional materials in competitor bags Sponsor allowed to display banner at event (3’x8’ or smaller banner) Sponsor allowed one booth/table at the event Sponsor thanked in announcement as “Gold Sponsor” before, during, and after Event
A C A | C A N OE - K A Y A K - S U P - R A F T - R E S C U E
Bronze
$150
Sponsor listed at appropriate level on event’s Competition webpage
Sponsor listed at appropriate level on event’s Event Calendar listing
Sponsor listed at appropriate level in event related news on all media
Social media updates (Facebook, Twitter, Google +)
Sponsor listed at appropriate level on all race materials
Sponsor allowed to put promotional materials in competitor bags
Sponsor thanked in announcement as “Bronze Sponsor” before and after event
A C A | C A N OE - K A Y A K - S U P - R A F T - R E S C U E
Friend
$75
Sponsor listed at appropriate level on event’s Competition webpage
Sponsor listed at appropriate level on event’s Event Calendar listing
Sponsor listed at appropriate level in event related news on all media
Sponsor thanked in announcement as “Participating Sponsor” before and after event
A C A | C A N OE - K A Y A K - S U P - R A F T - R E S C U E
Promotions Race Class In sponsoring a race class you will increase the exposure you receive as the race classes are listed multiple times on the website, race material, social media and during the race awards the class will be announced as presented by.
Race Clean Up Students, volunteers, family, staff and faculty all will gather for a course clean up that allows racers to see the course and for all involved to help leave the race area cleaner that it was found. In sponsoring this you will receive additional news releases on all media and associate your brand will environmental stewardship.
Social In sponsoring the race social on Saturday night you will be loved by the students because if college students love anything more than paddling its being social. The level of contribution will dictate the level of exposure and extent of the social.
Early Registration In sponsoring the early/online registration you will receive additional exposure through news and press releases encouraging use of early/online registration. Raffle for prizes for students and schools who are entered by registering early/ online is announce as presented by. In addition either cash or in-kind product can be used as raffle prizes to help increase exposure to your product by the students.