Portfolio aleksandra samardzic 2015

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PORTFOLIO A R C H I T E C T U R E

&

D E S I G N

Aleksandra Samardžić

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Aleksandra Samardžić Date of birth Cell phone: Address: Email:

04/06/1988 069/303-28-69 Pariske Komune 61, Beograd acika88@gmail.com

EDUCATION 2010 – 2012 2007 – 2010 2006 – 2007

Faculty of Architecture at University of Belgrade, Serbia Master's degree in architecture Faculty of Architecture at University of Belgrade, Serbia Bachelor's degree in architecture Civil Engineering at Surveying College in Belgrade, Serbia Department of architecture

PROFESSIONAL EXPERIENCE 2013

2013

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2012

Marketing assistant / Sales representative for Rigips Saint-Gobain Belgrade | 6 months Project detailing, customer consulting and technical support. Web marketing, organizing and managing various events (education and contest), design and print preparation, public relations. Architect at Housing Center NGO, Belgrade | 3 months Livelihood Enhancement for the Most Vulnerable Roma Families in Belgrade, UN foundation. Designing conceptual designs of homes, making 3D visualization and documentation of the program of social housing for the most vulnerable groups of the Roma population. Architect Internship at Studio “Modulor” | 1 month Architectural design, working on small residential projects

PROJECTS 2013 2012

2011

2011

2011

Social housing for the Most Vulnerable Roma Families. Projects for locations in Obrenovac and Jabucki Rit, Belgrade, Serbia Educatorium - New Learning Center, educational spaces via virtual media Mentor Prof. Tamara Škulić Exploring the impact of digital technologies in new areas of education; modern library. Transformation of the former Military Academy into the Belgrade City Museum Mentor Prof. Tamara Škulić Transforming a pre WW2 school building into a contemporary interactive museum for the Belgrade City Museum collection. Creative working environment - space for ideas Mentor Prof. Tamara Škulić interior design, “Beograđanka” office building Good City Form – Museum of Science and Technology Mentor Prof. Aleksandru Vuja Project based on the detailed documentation for the competition, "Museum of Science and Technology" New Belgrade


TECHNICAL SKILLS AutoCAD Rhinoceros 3D V-Ray (for Rhino) Grasshopper Sketch Up 3D

OTHER EXPERIENCE AND VOLUNTEERING

Adobe Photoshop Adobe Illustrator Adobe InDesign Corel Draw Microsoft Office

Photography Web marketing Printing preparation Event planning Applied arts

2014

2013

FURTHER EDUCATION & LANGUAGES 2013 2011 2007 – 2008 English

Drywall systems course at Rigips Academy, Saint-Gobain building materials, Belgrade Grasshopper for Rhino course, Faculty of Architecture, Belgrade Scenography course, at the Young Architect's club (KMA), Belgrade both speaking and writing at proficiency level

2012, 2011 2012 2010

SOFT SKILLS Highly motivated and flexible Friendly and open to new concepts and ideas Eager to learn new skills and develop further

2012

Likes to travel and open to different cultures Values working in a team Enjoys communication and interaction with people

2010 2009 2009, 2008

Festival coordinator for Belgrade Irish festival | festival promoting Irish national culture and food Facilitated communication with professionals, including venue management, stand design, caterers, contractors to ensure running of an event. Coordinated voluntaries, lists of guest, sponsors and friends of the festival for various events. Graphics visualization for a Student Archaeological Conference STARCO 'Silent lambs and big bad wolves' Architecture photography for the publication “Faculty of Architecture / A Learning Practice” Collection of photographs taken on various exhibitions organized by the Faculty of Architecture Volunteer and host at SHARE Conference, media and communication conference in Belgrade Assistant at the exhibition "Unfinished Modernism", at Belgrade International Architecture Week (BINA) professor assistant at the Faculty of Architecture, Department of Urbanism Design and realization of the scenography set, KPGT, Belgrade Volunteer and host at Mikser festival Exhibitor at Best Student Work, an exhibition organized by the Faculty of Architecture

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TABLE OF CONTENTS ARCHITECTURE

DESIGN

SOCIAL HOUSING

SENSUS SOLUTIONS

Livelihood Enhancement for the Most Vulnerable Roma Families in Belgrade................................ 6

EDUCATORIUM

BELGRADE IRISH FESTIVAL

New learning center ........................................................................................................................................... 8

Visual identity for Belgrade Irish Festival 2015 ............................................................................................. 38

MUSEUM

ŠIK ŠAPE | chic paws

GOOD CITY FORM

COFFEE CUP

Reconstruction of the formal military academy into the new Belgrade city museum ................. 12

Science and technology museum ..................................................................................................................18

CULTURAL CENTER

Identity and packaging design for a Serbian brand of soft cat paws product.................................... 40

Contemporary coffee cup design for a fast food chain appealing to a hip audience...................... 41

STARCO | silent lambs and big bad wolves

Cultural canter in Vracar .................................................................................................................................. 22

Identity design for a student archaeological conference ...........................................................................42

HABITAT

DOGGY POOP BAGS

Housing project research ................................................................................................................................ 24

Redesigning product packaging for a Japanese market ............................................................................ 43

URBANISM

BOOTH DESIGN

Edge, stitch | how can a distant part of the city become an connector? ......................................... 28

MORPHOLOGY OF CITY SPACES

Urban intervention on an remote city location ....................................................................................... 32

FIRST INTERNATIONAL NIGHT FLIGHT IN THE WORLD MEMORIAL

Booth design for a job fair event, for an IT Company ................................................................................ 44

APPLICATION ICON

Application icon for an IT Company ................................................................................................................ 45

ZAJEDNO ZA DRUGE | KUĆA OD SRCA

Art intervention for marking the first night flight in Pančevo ............................................................. 34

'Together for others, a house from the heart' logo design for an humanitarian event .................. 46

INTERIOR DESIGN 'BEOGRAĐANKA' OFFICE SPACE

APOLO

Workspace creative studio, a space for ideas ........................................................................................... 35

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Corporate identity design for a medical consulting firm........................................................................... 37

Logo design contest for Cultural Center 'Apolo' ......................................................................................... 47


ARCHITECTURE design interior landscape

museum

drawing

urbanizam housing construction

parametric

public space

social housingresidential reconstruction modeling educational 5


SOCIAL HOUSING Livelihood Enhancement for the Most Vulnerable Roma Families in Belgrade

145.14

57.81m2 59.83m2 38.20m2 23.78m2 31.41m2

53.05m2

59.85m2

145.06

laz

53.04m2

145.58

145.11

148.88

145.69

ica

Ul 0

B1

6

61.90m2

iu

Location: Belgrade, Serbia Type: social housing Housing Centar | 2013

145

lsk ko

Project for the Most Vulnerable Roma Families in Belgrade has envisaged complex process of consultations with potential beneficiaries of social housing within the project in order to ensure their participation in design of the housing solutions and relevant decision making, but also to increase their satisfaction with the project results thus strengthening sustainability of the project. One of the steps in this process is consultation with potential beneficiaries on architectural design of the housing model, type of buildings and flats. The activity is undertaken: - to ensure that the design is line with community’s housing preferences and habits; - to ensure that affected community’s viewpoints on the proposed architectural design for Social Housing are duly taken into consideration in process of finalization of the design; - to demonstrate commitment of all parties to a participative process.


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E

EDUCATORIUM

new learning center

Modern communication and information technology is increasingly used in the production process and education. This leads us to a re-evaluation of the organization and defining space. Looking at Tschumi’s theoretical starting point that architecture can not exist without a program and space without an event, he writes about space as an instrument of social transformation. Does changing the relationship between the individual and society, placing themselves in a virtual environment, generates a better way of life? This project explores the realtion of the endless virtual world of information in an architectural space.

Location: Belgrade, Serbia Type: multifuctional Student project | 2012

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MUSEUM

reconstruction of the formal military academy into the new belgrade city museum

Transforming a military academy into a contemporary city museum with a vast collection made this concept about exploring the building the way that we explore an art collection. The intervention is based on strategically placed incubators – spaces that are connected and work as a whole but also are very independent and can work as an individual space. The new ‘shell’ guides visitors chronologically through the collection with a new educational concept at the end of every era.

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Location: Belgrade, Serbia Type: Museum Student project | 2011


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[M6] Rekonstrukcija bivse vojne akademije u Muzej grada Beograda Resavska 40b prof. Tamara Škulić ass. Milena Kordić Aleksandra Samardžić M-2010/080

radionica

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GOOD CITY FORM science and technology museum

Science and technology are two of the fastest growing economies in the world. To have a contemporary museum with a collection of ‘science and technology’ needs a space that can grow and change as fast as science does. The museum works as an elevated public space that moves pass the walls and ramps and the exhibition to the level of complete unity with the city and its surroundings. With the idea that most of the exhibits are digital, the space is made to be fluent and easy to manipulate.

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Location: Belgrade, Serbia Type: Museum Student project | 2011


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kancelarije

sala za projekcije | arhiv

visenamenske prostorije

lounge | multiuse kafe basta

kafe

ulaz | planetarium

stalna postavka


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C

CULTURAL CENTER cultural centar in Vracar

The initial idea was obtained from the correlation, smashing block and makeing a diagonal pedestrian connection, which connects Golsfortijevu and Kicevska street. The original concept was to free the ground floor and make it into a public space that would connect to the park across the street as well. The part of thr street that separates the building and the park would become a pedestrian transit or semi transit street - depending on the time of day. An artificial hill was given the purpose of the open ground floor area in which they notched four amphitheater. Three of the amphitheater are facing gable walls of existing neighboring buildings and the fourth amphitheater facing the park / thus allowing to park to beused as a stage on warmer days.

glavna komunikacija kroz kulturni centar kancelarije | administracija kafe

amďŹ teatar na otvorenom letnja pozornica

amďŹ teatar na otvorenom | izlozbeni prostor

ulaz | invalidi, lift

park | izlozbeni prostor

park | izlozbeni prostor

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Location: Belgrade, Serbia Type: multiuse Student project | 2010


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HABITAT

housing project re-

Habitat project explores a new concept of living and apartment design. Located in an old part of the city, the habitat project ‘infects’ the surrounding buildings and attaches to them so that the ground floor would become elevated and turn into a public space, something that this part of the city needs. The hexagonal module connected as two work as a small apartment / house. The modules are connected with elevators and stairs. The rooftops work as common ground and transit areas. The habitat project is based upon an idea of contemporary living arrangements and explores the idea of collective living in and Eco friendly environment.

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Location: Belgrade, Serbia Type: Residential Student project | 2010


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URBANISM

edge, stich how can a distant part of the city become an connector?

Urban project (group of 3) of an unused area of the city with great potential. The task was to create a connector and merge the new area with the rest of the city (capital). Analyzing the traffic, real estate, neighborhood, pollution and the morphology of the land itself we came to a design idea. The concept was to crate a transit pedestrian line from the busiest street all the way to the bay. The pedestrian ‘line’ would resonate to the whole neighborhood and set a tone for the residential area. As the line moves towards the bay, it gets wider, turning itself into a park and a marina.

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Location: Belgrade, Serbia Type: Urbanism Student project | 2009


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MORPHOLOGY OF CITY SPACES

urbanistic intervention on an remote city location

Landscape intervention using wind power and vicinity of the river and turning it into a place for exercice or fun. Windmills are charging light panels in different color depending on wind speed. Location: Belgrade, Serbia Type: Urbanism Student project | 2009

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F

FIRST INTERNATIONAL NIGHT FLIGHT IN THE WORLD MEMORIAL art intervention for marking the first night flight in Pančevo

“Krila” Leteti, leteti, leteti visoko, Neznanom prostoru kao starom drugu, Vitlati se kao omađijan soko, I umreti, sjajan, u sunčanom krugu. Čuti samo zamah svoj u prostorimaMuziku svog krila! I na samom kraju, Svoj trag izgubiti i cilj među svima, Iščeznuvši tako u nebu i sjaju. Da mi žeđ osete kobnu i sve višu Oči što su tude dugo svetlost pile, Kao vir dve ovce sa runom od svile, Kao krv dve noćne sablasti što sišu. linijsko osvetljenje

Da ne pamtim nisko rođenje pod mrakom; Da kao gnev svetlost sva ispuni mene; Da sam kao kopljem prožet svakim zrakom, Tu gde gore večne podnevi bez sene. I strasna raskršća sunaca, i puti Kud oluj svetlost neprekidno ide, Kroz nemi predeo gde vlada i ćuti Bog koji ubija oči kad ga vide.

Koncept Let predstavlja razdvajanje od zemlje, slobodu, uzvišeno, dostojanstveno kretanje koje ima brzinu i eleganciju plesa. Inspiraciju za skulpturu smo pronašli upravo u ovim idejama. Fotografija iznad predstavlja sletanje aviona u noćnim uslovima. Avion svojim svetlima ispisuje putanju koja je vizuelna predstava gore navedenih pojmova. Predložena skulptura je fizička predstava osećaja slobode, elegancije i poletanja. Forma je inspirisana telom letilice koja je 1923. godine sletela u Pančevo i stavila naš grad na putanju noćnih letova od Pariza do Carigrada u narednom periodu. Ta forma, u skulpturi, se lagano uvija, ukazujući na dinamiku i značaj događaja koji se odigrao u našem gradu.

Da samo s visina za ponore znadnem

Location: Pancevo, Serbia Type: Art | sculpture Group project | 2012

Bacivši u prostor konce svojih žila; Lokacija 1 - SIGNALNO MESTO šifra: silentshout I letim večito, i letim dok padnem

Lokacija 2 - SPOMEN OBELEŽJE PRVOM MEĐUNARODNOM NOĆNOM LETU U SVETU šifra: sialentshout

The proposed sculpture atSamo the pod siteteretom of theozarenih memorial of feeling of freedom, elegance and takeoffs. The form is inspired by the linijskorepresentation osvetljenje krila. is a physical body of the spacecraft, which landed in 1923 in Pancevo, and put our city on a path of night flight from Paris to Constantinople in the future. This form, in -Jovan Dučić sculpture, slowly curl, pointing to the importance and dynamics of the events that took place in our city .

34 Lokacija 2 - SPOMEN OBELEŽJE PRVOM MEĐUNARODNOM NOĆNOM LETU U SVETU


INTERIOR DESIGN ‘BEOGRAĐANKA’ OFFICE SPACE Workspace creative studio, a space for ideas

Interior design of an area in the office building ‘Beogradjanka’. Exploring voronoi pattern and applying it in an actual space crated a unique scheme of working spaces and ‘think tanks’.

Location: Belgrade Serbia Type: Interior Student project | 2012

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DESIGN

graphic

identity

icon

36 packaging

business T-shirt

logo drawing merchandise

booklet stationary book brand


SENSUS SOULUTIONS corporate identity design for a medical consulting firm

sensussolutions

scientific consulting

scientific consulting

26.11.2014 Belgrade Elephant Pharma d.o.o. Pančevački put 42 11000 Beograd, Srbija

ELEPHANT Co. was founded on August 8, 1988 and is today among the leading companies in the eld of pharmaceutical manufacturing services; we are also one of the leading suppliers of gelatin capsules, packing glass and pharmaceutical machines in the Serbian pharmaceutical industry. Our company has partnerships, or is involved in business relations, with companies from more than 20 countries worldwide.

scientific consulting

Marina Samardžić chief executive ofcer (CEO)

In 2002 ELEPHANT Co. opened its own production facility in Belgrade where we produce STRONG NATURE dietary supplements as our main brand, and at the same time performs manufacturing services for more than 30 different companies from Serbia and the region. ELEPHANT Co. offers full service to its clients – development of the product from the formulation denition to nal package design.

ofce@sensussolutions.org

A m

+381 (62) 973 16 38 ofce@sensussolutions.org

l www.sensussolutions.org g Zmaj Jove Jovanovića 30a, Pančevo

Sincerely: Marina Samardzic

scientific consulting

A m

+381 (62) 973 16 38

l www.sensussolutions.org g Zmaj Jove Jovanovića 30a, Pančevo

ELEPHANT Co. has systematically upgraded its business by introducing these standards: ISO 9001:2008 ISO 14001:2004 HACCP BS OHSAS 18001:2007

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B

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BELGRADE IRISH FESTIVAL | visual identity Visual identity for Belgrade Irish Festival Website layout design Brochure design Poster design Flyer design


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Š

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ŠIK ŠAPE | chic paws

identity and packaging design for a Serbian brand of soft cat paws product


C

COFFEE CUP contemporary coffee cup design for a fast food chain (Burger Master) appealing to a hip audience

detail of the graphic:

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bookmarker:

STARCO

booklet sample pages:

identity design for a student archaeological conference Organizer Students’ Archaeology Club Faculty of Philosophy, Belgrade Čika Ljubina 18-20 11000 Belgrade, Serbia 4thstarco@gmail.com

th student archaeological conference

Silent lambs and big bad wolves Human - animal relations in tha past

acreditation: 4th Student Archaeological Conference

21st to 24th MARCH 2013 Zlatibor, Serbia

Guide . starco_ 4

STARCO

STARCO 4th Student Archaeological Conference

21st -24th March 2013 Zlatibor, Serbia

CONFERENCE BOOKLET

Silent Lambs and Big Bad Wolves Cover: Aleksandar Radoman photographer Artefact: Hyde Vase Catalog: Vinča - prehistoric metropolis Excavations 1908 - 2008, page 177, img.no. 72

The Conference symbol is the remarkable Hyde Vase, a zoomorphic vase found at the Neolithic site of Vinča – Belo brdo, near Belgrade, Serbia. It has obvious elements of both animal and human form, having a body of a bird and a face of a human, with peculiar horns or some kind of heard at the top of its head. The vase was found together with 11 other pots in a shallow depression, suggesting a significant or even a ritual context. It is preserved in the Archaeological Collection at Faculty of Philosophy in Beolgrade

Human - Animal Relations in the Past

Belgrade 2013

Silent Lambs and Big Bad Wolves Human - Animal Relations in the Past

Luka Pustahija

Time Table

Introduction Sonja Žakula,

VISITOR

Human - Animal Relations in the Past

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4th Student Archaeological Conference Zlatibor 2013

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Mahir Hrnjić,

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Ivana Dimić,

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Miloš Arsić,

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The Role of Votive Chariots and Waterfowl in the Belief Structures of the Bronze Age Societies The ambivalent relationship between a man and lion in myths and iconography – the narratives of the lion as a creature of good or evil Felidae in ancient Egypt

Nenad Marković,

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Kamil Niedziółka,

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Daria Ratajczak,

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Cattle burials in Hierakonpolis: an early usage of animals in religious practices Perception and usage of animals by early Iron Age communities from area of contemporary Poland Symbols of deer in Scythians art

Sebastian Govorčin,

Ancient fish: wanted fresh or alive

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Stanislava Anđelković,

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Deni Tojčić,

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Dušan Medin,

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Belgrade city map Tourist Information

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The animals as means of entertainment in gladiatorial games of ancient Rome Cicada in the migration period (400-600 AD) Asian artefact - Europian meaning St. Christopher – The Beauty or the Beast

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The presentation will focus on some of the methodological issues facing what has been dubbed ‘the animal turn’ in the social sciences. Firstly, I intend to suggest a brief outline of some of the key developments in the social sciences and humanities which led to emergent field of human-animal relations. The intersection between archaeology, anthropology, sociology, ethics and social activism will be suggested as the core or basis on which the field of human-animal studies is built. Secondly, I will give an overview of the issue of the human-animal boundary and ways in which it has historically been negotiated, established and re-established through the practices of science and law in Western societies. Thirdly, I will discuss the need to start thinking of animals as agents capable of affecting the world around them, as catalysts of events as well as actors in their own right in human social worlds. I will discuss a number of methodological concepts and issues which I have found useful in my own research into human-animal relations. Specifically, the concept of ‘unnatural histories’ suggested by historian Nigel Rothfels (2009), and the issue of ‘anthropomorphism’ inherent to the social sciences and the concept of ‘egomorphism’ suggested as a substitute by philosopher Kay Milton (2005). I will address the issue of how social scientists can deal with non-verbal Others, drawing on the work of sociologists Arluke and Sanders (1993) and anthropologist Eduardo Kohn (2007), among others. Finally, I shall attempt to demonstrate the pitfalls and subsequent fallacies which can arise from neglecting the agency of animals in the study of human societies, and not least of all, human webs of meaning.

Notes

STARCO

Contents . starco_ 4

Silent Lambs and Big Bad Wolves

th student archaeological conference

Review on Eneolithic art, religion and economy through animal type finds from the sites of Vučedol and Vinkovci

th student archaeological conference

Sandra Anić,

Human - Animal Relations in the Past

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Sonja Žakula, University of Belgrade Serbia

Workshop : Creating a mosaic

Silent Lambs and Big Bad Wolves

LECTURER

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Ordanče Petrov,

STARCO

Human-Animal Relations in the Past

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Rafał Bukowski,

Neolithic societies of sea hunters in the Baltic Sea area

4th Student Archaeological Conference

Stanislava Anđelković Serbia

Terézia Tomašovičová,

Animals in the symbolic world of neolithic communities: Interpretation or desinterpretation?

‘The animal turn’ in the social sciences: unnatural histories, anthropomorphism and the voiceless Other

4 7 8

Abstract . starco_ 4

21st to 24th MARCH 2013 Zlatibor, Serbia

The animal turn’ in the social sciences: unnatural histories, anthropomorphism and the voiceless Other

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DOGGY POOP BAGS

redesigning product packaging for a japanese market

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BOOTH DESIGN

Booth design for a job fair event, for an IT Company

44

left

front

right

back


APPLICATION ICON

application icon design for an IT Company

Merit Connect

About Merit

Merit Teams

Story of the App

Areas

Apply 45


ZAJEDNO ZA DRUGE KUĆA OD SRCA

‘together for others, a house from the heart’ logo (for T-shirt) design for an humanitary event

Housing Center

Pantone Solid Coated 7479 C R:100 G:201 B:115 C: 50 M:0 Y:43 K:21 #64C973 Pantone Solid Uncoated 152 U R:244 G:126 B:53 C:0 M:48 Y:78 K:4 #F47E35 Pantone Solid Coated 2736 C R:0 G:60 B:175 C:100 M:87 Y:3 K:2 #003CAF Pantone Solid Uncoated 7540 U R:114 G:115 B:118 C: 0 M:0 Y:0 K:70 #727376

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APOLO

logo design contest for a cultural centar (3rd place)

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thank you. 48


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