The advertorials were published through MMS Group at adbusiness.gr , BUSINESSTODAY and facebook.
The Lacta project "yparxei_agapi" is one of the biggest outdoor campaigns based on consumers "love dedications" through social media.
The airfastickets outdoor campaign is the fisrt one wich launched the QR code in the bus stops.
Finally, Lays, Goody's and Mc Donalds were the first wich used the "google map" of bus shelter panels, the new online service of MMS Group, The above service provide an online system, to the clients wich show them in real time , the bus stop panels they wish to be advertised.
