Design Portfolio

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personal portfolio antonio d. johnson

“every person has a message, a personality, and an identity.� personal portfolio

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1 personal portfolio “every person has a message, a personality, and an identity.�


“every person has a message, a personality, and an identity.� personal portfolio

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Design is a plan for arranging elements in such a way as best to accomplish a particular purpose. -Charles Eames

1 personal portfolio “every person has a message, a personality, and an identity.�


what’s this

all about?

my name is antonio d. johnson

and i am what some call, a graphic designer. i believe that every person has a message, a personality, and an identity! I love to take the unfinished, unpolished, and sometimes random ideas, and making them real. I believe that a well designed piece needs no explanation, just proper presentation. so all i want to do in this book, is to simply present my work. enjoy!

if you need me, here is where you can find me phone 909.553.5442 email a.johnson0902@gmail.com website adjgraphicdesign.com twitter @adjohnson0902

“every person has a message, a personality, and an identity.� personal portfolio

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I’ve always held to the belief that the practice of creating compelling graphic design occurs not by employing the principals of a democracy, but rather, that of a monarchy. -Thomas Vasquez

1 personal portfolio “every person has a message, a personality, and an identity.�


details? here lies the details of this book

logo design - 9 culturati 13 tru image 17 cjmoore photography poster design - 23 finals pack giveaway 27 scare factor 31 cinco de mayo 35 “out” series tshirt design - 41 “i kiss culturati girls” 43 “2012, year of the dragon” 45 “artisitcally yours”

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Visual design is often the polar opposite of engineering: trading hard edges for subjective decisions based on gut feelings and personal experiences. It’s messy, unpredictable, and notoriously hard to measure. The apparently erratic behavior of artists drives engineers bananas. Their decisions seem arbitrary and risk everything with no guaranteed benefit. -Scott Stevenson

1 personal portfolio “every person has a message, a personality, and an identity.�


welcome

“every person has a message, a personality, and an identity.”

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logodesign

1 personal portfolio “every person has a message, a personality, and an identity.�


Logo designing is the most crucial aspect of graphic designing, and creating ideas for great logos are not easy. Roots of arts and designing dated back to many centuries. Great designers and artists had shaped the history of arts and designing. Here I have collected few quotes by some greatest artists and logo designers, as well as quotes from some other famous people. These quotes surely are the greatest inspiration for the modern graphic designing. -Joey

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CULTURATI was inspired by a creative group of young adults from different backgrounds, who share the same belief in a world united through fashion and various forms of art such as; music, writing, painting, dancing and more. commissioned November 2012, by Culturati Clothing

The designs of our clothing and other merchandise are centred on the idea of everything connecting to our theme “one world, one culture.” In addition, these layouts will depict a mixture of different styles, graphics and inspirational quotes connected to what Culturati portrays. Our compositions will continue to change, keeping the nature of our work fresh and our brand progressing.

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Photos of the Culturati clothing release party

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“every person has a message, a personality, and an identity.� personal portfolio

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The Tru Image logo drew its inspiration for a camera shutter. The multicolored logo serves to mirror the purpose and personality of Tru Image. Dealing with many areas of visual medias, I found it important that this logo would be colorful and bold, having the ability to be used in many different areas and for many purposes. commissioned June 2011, by Tru Image Productions

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Tru Image shot video and photographed a recent music concert featuring Soulja Boi and many other up and coming Hip Hop and R&B artists. The logo (bottom right) was displayed on the published video

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photoshoot of TRU IMAGE members with the logo displayed

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Curtis J. Moore has established himself as a professional photographer by shooting a wide variety of inspiring models, events, products and environments. He is a versatile photographer, with a passion and long term aspiration that lies with becoming a staple photographer in the fashion industry.

The CJMoore Photography logo was inspired by a camera lens. Highlighting the “C”, and circular lines, the logo was created, not only to represent my customer, but to also use elements of photography in the design. commissioned June 2011, by Curtis J. Moore

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“every person has a message, a personality, and an identity.� personal portfolio

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1 personal portfolio “every person has a message, a personality, and an identity.�


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photos“every taken by Curtishas J. Moore using the logo. and Models: (Left) Kimpersonal Benton, (Right) Asia Walker person a message, a created personality, an identity.� portfolio


posterdesign

1 personal portfolio “every person has a message, a personality, and an identity.�


Posters are an incredibly common form of advertising. Whether they giant posters mounted to the side of a bus stop, or just a paper flyer tacked to a telephone pole, posters are designed to grab the viewers attention and invite them to take some action, either immediately, or in the future. -Unknown

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finals pack giveaway poster design Midnight Madness was commissioned by the SMSU Gamers Lounge.

The event was put on to launch the new “Call of Duty: Modern Warfare III”. For this project I decided to play off of the, already established, Call of Duty franchise. Along with a t-shirt design to help promote the event, I went with a clean, geometric look while also adding rough, grunge textures to the flyer.

1 personal portfolio “every person has a message, a personality, and an identity.”


“every person has a message, a personality, and an identity.� personal portfolio

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Poster design for the “Finals Pack Giveaway” event. Photos of the flyer.

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“every person has a message, a personality, and an identity.� personal portfolio

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scare factor poster design was commissioned by the SMSU Program Board.

This Scare Factor event, based off the T.V. show Fear Factor, was a fun one to work with. I chose to incorporate pictures into the flyer depicting people scared, grossed out, or flat out shocked. Using the black and yellow colors from the original show, I felt that the contrasting colors really created and eye catching flyer that helped in the events success.

1 personal portfolio “every person has a message, a personality, and an identity.�


“every person has a message, a personality, and an identity.� personal portfolio

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1 personal portfolio “every person has a message, a personality, and an identity.” Poster design for the “Scare Factor” event. I made 3 separate flyers using photography as an element of the design.


“every person has a message, a personality, and an identity.� personal portfolio

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cinco de mayo poster design was commissioned by the SMSU Cross Cultural Center

This flyer was created in the Spring of 2010 in celebration of Cinco De Mayo. For this flyer I felt that it would be important to incorporate certain images and colors in the flyer such as the red, green and white, the eagle with the snake in its mouth, and creating a the tan parchment texture background. I felt that this flyer was very effective in creating the desired outcome in properly advertising this Cinco De Mayo celebration.

1 personal portfolio “every person has a message, a personality, and an identity.�


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Poster design for the “Cinco De Mayo Celebration” event.

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“Out” Series

poster design was commissioned by the SMSU Pride Center. The “Out” Series was an event/campaign created to celebrate the National Coming Out Day, on October 10, 2011. For this event I created a flyer series the highlight the events that would be taking place that week. I felt that it was important the flyers be able to stand alone, yet work together to fit the entire design scheme. Also created were hand0outs that folded. These handouts would also highlight all the events of that week.

1 personal portfolio “every person has a message, a personality, and an identity.”


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Poster design for the “Out Week” event. There were multiple posters for this event. Photos show posters together and individually.

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tshirtdesign

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Interesting designs are everywhere. Some can be really simple looking yet able to deliver a strong message across to the public. T-Shirts are part of our daily lives. They are literally walking billboards! -Unknown

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“I Kiss Culturati Boys”. Commissioned by Culturati Clothing

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“every person has a message, a personality, and an identity.� personal portfolio

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1 personal portfolio “every person has a message, a personality, and an identity.�


“2012 Year of the Dragon”. Commissioned by Culturati Clothing

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“Artistically Yours”. Commissioned by Artistically Yours Barbershop

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“every person has a message, a personality, and an identity.� personal portfolio

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wait!...

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...almostdone...

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personal résumé Education California State University, San Bernardino Graphic Design, Bachelor of Arts June 2011 Work Experience January 2010 – September 2011 Part-time Student Graphic Design Assistant, CSUSB Santos Manuel Student Union -Worked with a creative design team, which exposed me to diverse ideas and viewpoints, as well as providing helpful input to other designers. -Met with clients for event and product advertisements, which resulted in a gain of experience dealing with diverse personalities and styles. -Assisted in the advertisement of the Santos Manuel Student Union as well as its events/ programs. -Assisted in the training of newly hired graphic designers. -Provided digital/motion graphics for the video and commercial advertisements of the Santos Manuel Student Union. September 2007 - Present Freelance Graphic Designer -Worked on various projects ranging from logos to web design. -Created motion graphics, as well as video advertisements -Worked on corporate identity projects including logos, letterheads, brochures, etc. Technical Skills Design: Photoshop, Illustrator, InDesign, Adobe Flash, Adobe Acrobat Motion Graphics/Videos: Adobe After Effects, Premier Pro, iMovie 3d Animation/Modeling: Cinema 4D, Illustrator Photography: Digital Photography Computer Skills: Microsoft Office, iWork Recognition Recently had a personal project entered in the 25th Annual Student Art Show presented by the Art Department of California State University, San Bernardino.

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cover letter 5695 N E Street San Bernardino, CA 92407

To whom it may concern: I am applying for the Graphic Designer position currently being advertised on monster.com. I have more than five years of graphic design experience. I am confident that my combination of practical work experience and solid educational experience has prepared me for making an immediate contribution to your company. I understand the level of professionalism and communication required for long-term success in the field. My background and professional approach to business will provide your office with a highly productive graphic designer. I have included my résumé for your review. Some of the strengths I offer include: • A recent graduate with a Bachelor of Arts degree in Graphic Design. • Over five years of experience using Adobe Creative Suites and Microsoft Word. • Experience with Mac as well as PC. • Tested experience in high pace, short deadline environments. • An ability to lead as well as follow in any work environment. • Designing websites I thank you in advance for your consideration. Please contact me if I can provide you with further information. I look forward to meeting with you. Respectfully, Antonio D. Johnson

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1 personal portfolio “every person has a message, a personality, and an identity.�


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