That Guy Have you met him? by: Aaron Martin
Why That Guy? When people ask why, he says why not? When they say “Don’t be That Guy,” he says that the business cards and domain were free. Why have a typical portfolio? So he did something new. Now enough with the backstory. Pick That Guy and see what he can do for you.
Storyteller
Legend
Innovator
Explorer
Build an emotional connection between The Citizenry and young, affluent travellers who value craftsmanship.
Get 1500 people in each Florida college town to come to our each of our DJ Irie events and buy at least one bottle when the tour hits their town.
Convince cord cutters or those who have never signed up for cable to try Sling TV immediately.
“Future proof� the Food Network from slowing viewership, by making it attractive to millennials.
Youth in Transition
Tour Guides Every piece has its role and has been crafted into the story of their homes. Whenever guests arrive, they are prepared to talk about each item and the experience behind it.
“We got lost finding the bathroom, ran into Bill Murray, spent the night drinking with him and crashed a wedding.”
Wishful Cooks “I want Food Network to help me be a confident cook, but I’m just not there yet.” “Food Network is too polished. I just want to watch them burn something and be like ‘Oh No...’” “I don’t know if Food Network is geared towards us. It’s more for an experienced cook.” “I’ll just get my food fix online instead.”
Insight
Insight
People value the man,
We chase nights that can be talked
not the machine.
about for years to come.
Insight Millennials are looking for better ways of doing things everyone else accepts.
Insight People want to stay “fluent in food.�
Strategy: Experience Stories
Strategy:
Experience artisnal craftmanship firsthand with The Citizenry.
Strategy:
Take Back TV Choose only the networks you want with Sling TV.
Strategy: Make Food Less Awkward The Food Network makes food knowledge accessible in an entertaining way.
Handmade Stories
Legendary Trophies
Bring travellers and artisans together
Every legendary night deserves a trophy.
Obsessive Choosing Syndrome
Con·food·dent ͞
Make a stand about only buying what you want
/känfoodənt/
Food doesn’t have to be awkward
Tell epic stories with
Inspire legends with
ThatGuyisAaron.com
ThatGuyisAaron.com
Make innovation fun with
Explore new ideas with
ThatGuyisAaron.com
ThatGuyisAaron.com
Some of That Guy’s Interests Creative Writing Martial Arts Photography Graphic Design Tightrope Walking