SPRING 2021
TABLE OF CONTENTS 2 Letter from Jason
Greetings, As you may recall, in January of 2020 we announced what we coined the “big pivot”. We were determined to be the best in product while also providing the best value. No one could have predicted the challenges the world would experience in the subsequent months, yet despite these challenges, we have
4 Top Performing Collections 6 Get to Know Customer Service 8 Palisade Collection
stayed true to our vision and successfully changed the trajectory of A.R.T.. With travel being brought to a standstill, we took full advantage of our product guru’s, Jeff Young & Doug Rozenboom, staying on our home turf. Being confined to the office gave them time to collaborate on new products and led to the introduction of 8 (EIGHT!) new collections, a new upholstery and occasional program, and a considerable amount of proprietary collections for several of our strategic partners. This new product launch was the most successful product launch in the history of A.R.T., it was not driven by “pent-up demand” due to customers
10 Blast from the Past 12 Marketing Update 14 How to Connect on Social Media
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staying at home. It was the new product and value that resonated with our customers as they were able to see the separation and distinction from old product to new. Further validating our success was the fact that several customers picked up 6, 7 or all 8 of our NEW collections! I would encourage you to focus your efforts on the following 12 collections listed below as a guide to follow when working with customers. I will remind you that the 12 key collections will have a much higher level of priority production than other collections not mentioned:
16 The Best of Work from Home Style
143 Old World
286 Arris
251 Summer Creek
299 Cotiere
18 SKU Update
277 Architrave
233 Arch Salvage
294 Newel
273 Palisade
209 Valencia
287 Passage
269 North Side
300 Charmé
SPRING 2021
In fact, our goal is to take the 7 collections in bold (4 old, 3 new representing 65 highly important SKU’s) and deem them “Never Out SKU’s.” Production lead times and capacity will prohibit us from implementing this plan immediately, however, we are well on our way making this a reality. The retail range on 4-piece bedroom for the groups listed above is between $2,599 - $5,499 and covers all prices in between. You could literally run a business off these 12 collections and cover all types of aesthetics and trends customers are demanding. The same applies to dining and occasional… While we radically changed the direction of A.R.T. in 2020, we are still in the beginning phases of our metamorphosis. If you think we had a stellar product introduction last year, you would be correct, BUT YOU HAVENT SEEN ANYTHING YET! What we have in the war room and on the way to High Point will be the most dynamic product in the industry, PERIOD. Therefore, our goal is to get customers to the MAC and show them in person how we could be one of the most valuable suppliers in the furniture business. We will be participating in First Tuesday, we will be MARKET READY by pre-market and we welcome customers to come experience the New A.R.T. as they are ready, Monday – Friday, whenever they want. We are here and open for business. Finally, I’d like to thank our operations and supply chain teams for preforming in the most trying of times. I know lead times remain challenging, but if it wasn’t for our team working tireless hours to forecast, oversee production and ship furniture we wouldn’t be where we are today. We are well on our way to a wonderful 2021, and I appreciate all you do for this growing company! Jason Foy Sr. V.P. Sales & Marketing
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THE BIG PIVOT
Jeff Young, CEO Introduction
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TOP PERFORMING 233 ARCH SALVAGE Freely borrowing from the classical architecture of Europe’s most beautiful cities, Arch. Salvage reinvents traditional style with confidence and sophistication.
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COLLECTIONS
143 OLD WORLD
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With its fine materials and richly wrought details the Old World collection evokes the Renaissance grandeur of Europe’s great palaces and splendid country homes.
287 PASSAGE Take a step back to a time when traveling across an ocean was an occasion. Passage brings the legacy of simplicity and versatility to the modern buyer.
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277 ARCHITRAVE
Step across the threshold of a new design frontier with the Architrave collection. Based on an architectural term that refers to a frame surrounding a doorway, this collection symbolizes a transition from history to the future. 4
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SPRING 2021
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The Valencia Collection’s distinct style originates in the countries along the Mediterranean Sea. Named for one of the oldest and most charming cities in Spain, the region is known for its’ turquoise waters, vibrant countryside, Tuscan vineyards and sun-drenched living spaces.
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209 VALENCIA
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251 SUMMER CREEK Inspired by the easygoing architecture of America’s cottages, bungalows, and riverside homes, A.R.T. Furniture’s Summer Creek collection offers a fresh take on the relaxed ‘new traditional’ category.
294 NEWEL
. 273 PALISADE
Palisade is rooted in the English Cottage style. Each piece embodies the cozy and rustic aesthetic of a well-loved home. Whitewashed and natural finishes conjure feelings of something treasured and loved for generations.
Included in the “Always Confident” program
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When looking to the future, the best inspiration can often be found by gazing toward the past. Inspired by the simple grandeur of centuries gone by, the Newel Collection reinvents historical style for the modern era.
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New collections launched within the past year Top Performing Collections
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GET T O KN O W
customer service TE’NISE NORMAN Account Service Manager, International & National Accounts - Corporate Projects YEARS WITH A.R.T. 13 years CONTACT 909-390-1039 x1200 FUN FACT I went to school with three entertainers: Rapper Snoop Dogg, Actress Cameron Diaz, and Gospel Singer Erica Campbell.
VIVIANA PENA Account Specialist YEARS WITH A.R.T. 2 years CONTACT 909-390-1039 x1910 FUN FACT I’m a huge Mariah Carey fan and was at one of her concerts in 2015, where she filmed a music video for a new song at the time. And after searching through every frame of that video, my friends and I actually found ourselves in it. 6
SPRING 2021
MARISOL CUEVAS Account Specialist YEARS WITH A.R.T. 10 years CONTACT 909-390-1039 x1280 FUN FACT She is a proud young grandmother of 2.
STEPHANIE CORTEZ Account Services Manager YEARS WITH A.R.T. 16 years CONTACT 909-390-1039 x1200 FUN FACT Her favorite color is purple and she is an avid kite surfer on the weekends.
CLAUDIA VANEGAS Account Specialist YEARS WITH A.R.T. 11 years CONTACT 909-390-1039 x 1230 FUN FACT When I was 13yrs. my mom told us we were going to El Salvador on vacation but actually ended up staying for two years!
ANGIE GARCIA Account Services Coordinator YEARS WITH A.R.T. 4 months CONTACT 909-390-1039 x 1001 FUN FACT I have been a Ballet Folklorico dancer since early childhood and began teaching it in high school. For those who don’t know what that is – Ballet Folklorico is a collective term for traditional Mexican dances that emphasize local folk culture with ballet characteristics. Get to Know Customer Service
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FEATURED COLLECTION
PAL ISA D E [ BEDROOM + DINING ]
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PALISADE NIGHTSTAND
SKU: 273141-2908
PALISADE SLEIGH BED
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SPRING 2021
SKU: 273146-2940
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Experience the lively charm of English Cottage style with the cozy, timeless aesthetic of Palisade. Tradition and form are married with modern design elements to create a cherished setting. Each piece
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features white washed and natural finishes that evoke the feeling of belongings treasured and loved
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for generations.
PALISADE DINING TABLE
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SKU: 273220-2908
PALISADE ARM CHAIR
SKU: 273203-2917 1 Palisade Round Dining Table // SKU: 273225-2908 2 Palisade Credenza // SKU: 273252-2908 3 Palisade Mirror // SKU: 273121-2917 4 Palisade Side Chair // SKU: 273202-2917 Palisade Collection
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BLA ST F R OM Traditional Style
GIOVANNA AZURE CARVED WOOD ACCENT CHAIR
A.R.T. SKU: 509534-5527AB
Delivering irresistible luxury in the grand tradition, the Giovanna Azure Sofa blends velvety upholstery with an elegantly curved wood frame in a multi-step Gables finish accented in silver. Richly embellished with nailhead trim and a
deep skirt of matching bullion fringe, this
VALENCIA LANDSCAPE MIRROR
sofa is a masterpiece of old school luxe.
A.R.T. SKU: 209121-2304
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Traditional, timeless and truly beautiful, Azure is a classic selection. ASSYRIAN BRONZE HORSE
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CURREY AND COMPANY
BANKS PILLOW IN SLATE
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FABLES RUG JAIPUR LIVING
MOSS HOME
A.R.T. SKU: 509501-5527AB
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ARCHITECTURAL FRAGMENT
AIDAN GRAY LIVING
ADIA TABLE LAMP
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SPRING 2021
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AIDAN GRAY LIVING
A.R.T. SKU: 231303-2812
GIOVANNA AZURE SOFA
CALLA LILY ARRANGEMENT NEW GROWTH DESIGNS
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VINTAGE SALVAGE DREW END TABLE
VINTAGE SALVAGE ADLER BENCH A.R.T. SKU: 231149-2812
. VIEW FROM THE BATAVIAN EMBASSY PARIS, 1801 CELADON ART
T H E PAST ... GIOVANNA BEZEL SOFA
MORRISSEY HILLIER CONSOLE TABLE BEZEL
CIRQUE RUG
A.R.T. SKU: 509501-5727AB
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JAIPUR LIVING
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A.R.T. SKU: 218307-2727
DIVERGENT I CELADON ART
A.R.T. SKU: 218308-2727
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MORRISSEY YEATS ROUND LAMP TABLE
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LA SCALA BEDSIDE CHEST A.R.T. SKU: 257142-3146
MORRISSEY WALSH MIRROR BEZEL A.R.T. SKU: 218120-2727
Modern Style
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Modern style goes glam when the Giovanna Bezel Sofa is the centerpiece of the room.
LA SCALA KLISMOS ARM CHAIR
Gorgeous curves highlight the graceful silver glow of its exposed wood frame, bullion fringe and a suite of coordinating pillows complete this alluring aesthetic Fashion-inspired and unforgettable, the Giovanna Bezel Sofa adds a dash of drama to contemporary styling.
MADE GOODS
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like the perfect piece of jewelry.
VANDA BOOKENDS
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while luxurious details like nailhead trim,
A.R.T. SKU: 257203-3146
LARGE INTERLACE FILLER CYAN DESIGN Blast from the past
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M AR K E T I N G
Update
FOCUS E D APPROACH Retailers can plan floor assortments and order with confidence knowing that A.R.T. has a focused approach of supporting our top 8 collections representing 65 total SKU’s with the highest level of priority. Arch Salvage
Valencia
Old World
Summer Creek
Passage
Newel
Architrave
Palisade
VIEW TEAR SHEETS
Focusing your approach to these key items will pay dividends by offering heightened levels of service through enhanced inventory.
HIG H P OI N T MAR K E T PRE MARKET DATES: APRIL 25-27, 2021 We will start our Pre Market Sales Meeting Saturday, April 24th at 8:00am. MARKET DATES: JUNE 5-9, 2021 We will start our Market Sales Meeting Thursday, June 3rd at 8:00am. DIGITAL INVITATION FIRST TUESDAY 12
SPRING 2021
We are open for First Tuesday every month.
C ATAL O G D OW N L OAD S 277 Architrave, 269 North Side, and 287 Passage Catalogs are complete and distributed and are also on FurnishWeb for download
277 ARCHITRAVE
287 PASSAGE
269 NORTH SIDE
NEW PROFILES UPHOLSTERY DOWNLOAD NOW
VIEW EMAIL Marketing Update
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H OW T O C O N N E C T W I T H
Your Dealers on Social Media Tap into the power of social media by using everyone's favorite visual platform, Instagram, to nurture relationships and connect with new prospects. Your next top dealer could be a click away! Here are our favorite tips to build connections using Instagram:
SHARE THE LOVE Instagram is all about captivating images, so post the very best you have. Share pics from store visits or reshare dealer posts featuring styled A.R.T. products — don't forget to tag those shops & showrooms when you do!
BE POSITIVE Like & comment on posts often! Think of it as an ongoing conversation with your clients — the more you engage, the more you stay on their minds.
REACH OUT Finally, Instagram's built-in messaging is a great chance to connect in an approachable
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way. Let dealers know you're here for them
TAG US
by offering employee training, updating
We love to get social with you! Tag
store materials, and assistance with any
your posts featuring A.R.T. directly with
other issues. Take advantage of direct
@a.r.t.furniture, and using the hashtags
messages and reach out to top dealers to
#ARTfurniture, #ARThomefurnishings,
inquire about their needs before they even
#workofART. Search these tags to find others
have to ask.
who are sharing as well.
SPRING 2021
@designsby.rosa
@heycolbykern
@homeevolutionfurniture
@mytuccis
@alrugaibfurniture
@belfortfurniture
@klinteriors
@louisshanksfurniture
T H E BE S T OF
Work From Home Style Working from home has become an essential part of our daily routine, transforming from a luxury option to a lifestyle. These days, home is not only the office, but a multi-functional area of the home that needs to accommodate entertaining, family time, even an educational space for those with younger children at home. For many, efficiency and flexibility are essential, but a sense of style takes priority. Well-designed furnishings that provide plenty of storage for work folders and bins as well as a beautiful backdrop for a day’s worth of video calls can greatly improve function, while also creating visually relaxing retreats to escape to once the work day is done.
CITYSCAPES HUDSON ENTERTAINMENT CONSOLE (SKU: 232423-2323) Carved reeding and warm metal accents draw the eye, while behind its wide quarter sawn oak doors, this cabinet is all business. Stash all of your electronics and office accessories seamlessly within compartments featuring adjustable shelves and a central drawer, optimized for cord management and connectivity. This entertainment cabinet doubles as a storage piece and a statement piece, providing any workspace with the perfect marriage of modern and traditional style. CITYSCAPES RIVERDALE WRITING DESK (SKU: 232421-2323) Form meets function in a writing desk that combines beautiful style with plenty of storage space. The top of this elegantly simple desk is banded in inlaid oak veneer, with subtle gold highlights that echo the three front custom drawer pulls. Whether the task is penning a masterpiece or polishing up invoices, a center drawer with a drop front for easy keyboard support makes working from home so much easier. Accessories: Hilly Landscape (Celadon Art), Viana Tray Set (Pigeon & Poodle), and Thayer Desk Lamp (Currey and Company) 16
SPRING 2021
Accessories: Persian Box Set (Currey and Company), Helix Double Ring Sculpture (Jamie Young), and Satellite Rug (Jaipur Living)
SOMERTON VANITY DESK *COMING SOON* (SKU: 303182-2608) Like a chic day-to-evening ensemble, this piece looks as glam during working hours as it does during downtime. A subtle neutral finish and hardware that’s as smart as a row of buttons on a crisp suit signify tailored business style, while the visually striking wood grain and decorative curves add a fashionable element. This desk is an elegant addition to any space, even when it’s not in use. PALISADE ARM CHAIR (SKU: 273203-2917) Who says desk chairs have to be heavy eyesores available only in uninspiring black or grey? Keep it fresh and light with this arm chair that’s as pleasing to the eye as it is practical, featuring delicate yet weathered rounded detailing on each carefully crafted arm and finely tailored creamy tan fabric.
Accessories: Symphonic Shapes VIII (Celadon Art), Grammercy Table Lamp (Jamie Young), and Accordian Magazine Rack (Cyan Design)
Accessories: Brash White Small Box (Currey and Company), Cosette Rug (Jaipur Living), and Palisade Mirror (A.R.T. Furniture)
PASSAGE END TABLE (SKU: 287364-2302)
PASSAGE WRITING DESK (SKU: 287421-2302) The ideal home office features all the essentials like a classic desk and attractive seating, complemented by stylish accessories and practical task lighting. With this clean, classic light wood desk featuring cast metal corner brackets, tackling any project is simple. A convenient central drawer holds all the necessary office supplies, while the desk’s generous proportions allows room for the splashes of bright color and fun accessories like desk calendars, bookends and statement paperweights that are a chic addition to any workspace.
This unique end table is a work of functional art, boasting an abstract design as its base and a vintage pewter finish. Its compact oak veneer frame provides the perfect spot to place a useful table lamp without taking over valuable working space, and cleverly conceals a small single drawer for even more storage. Accessories: Pisa Swing Arm Table Lamp (Jamie Young), Profiles Chair (A.R.T. Furniture), and Fontaine Rug (Jaipur Living)
Accessories: Two-Piece Bookends (Cyan Design), Mid Colour Saffron (Celadon Art), and Minnie Tray Set (Aidan Gray) the Best of: Work from Home Style
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Items to be discontinued as quantities are depleted.
DROP LIST 18
SPRING 2021
143153-2606
Old World - Media Chest
218145-2727
Morrissey - 5/0 Lloyd Uph Shelter Bed - Bezel
218146-2727
Morrissey - 6/6 Lloyd Uph Shleter Bed - Bezel
218147-2727
Morrissey - 6/0 Lloyd Uph Shelter Bed - Bezel
218226-2727BS
Morrissey - Wallen Round Dining Table Base
231203-2812
Vintage Salvage - Mills Arm Chair
231367-2812
Vintage Salvage - Easton Sofa Table
233121-2802
Arch Salvage - Benjamin Mirror - Parch
233141-2802
Arch Salvage - Gabriel Bedside Table - Parch
233149-2817
Arch Salvage - Adler Bench - Cirrus
233203-2802
Arch Salvage - Mills Arm Chair - Parch
233203-2817
Arch Salvage - Mills Arm Chair - Cirrus
233220-2802
Arch Salvage - Rectangular Dining Table
233225-2817BS
Arch Salvage - Leoni Round Dining Base - Cirrus
233361-2823
Arch Salvage - Burton Cocktail Table - Mist
233363-2823
Arch Salvage - Moss Lamp Table - Mist
233327-2817
Arch Salvage - Vaux Sofa Table - Cirrus
253141-2315
WoodWright - Ennis Nightstand
253145-2315
WoodWright - 5/0 Mulholland Uph Panel Bed
253147-2315RS
WoodWright - 6/0 Mulholland Bed RS
253148-2315
WoodWright - Robie Bench
256221-2316
253150-2315
WoodWright - Wright Drawer Chest
Landmark - Double Ped Dining Table
256225-2316
Landmark - Round Dining Table
257303-3146
La Scala - Oval End Table
257307-3146
La Scala - Console Table
257397-3146
La Scala - Door Chest
257421-3146
La Scala - Writing Desk
280200-2603
Kingsport - Host Chair
253152-2315
WoodWright - Ennis Master Chest
253240-2315
WoodWright - Kudlac Curio
253208-1245CL 253300-2315
WoodWright - Kahn Bar Stool WoodWright - Balch Cocktail Table
253304-2315
WoodWright - Balch End Table
280204-2603
Kingsport - Side Chair
253397-2315
WoodWright - Lautner Door Chest
280205-2603
Kingsport - Arm Chair
253423-2325
WoodWright - Neutra Entertainment Console
280221-2603
Kingsport - Rectangle Dining Table
253309-1245
WoodWright - Risom Spot Table
280225-2603
Kingsport - Round Dining Table
256120-2316
Landmark - Mirror
280252-2603
Kingsport - Buffet
256121-2316
Landmark - Carved Mirror
256125-2316
Landmark - 5/0 Mansion Bed
256126-2316
Landmark - 6/6 Mansion Bed
256127-2316
Landmark - 6/0 Mansion Bed
256130-2316
Landmark - Dresser
256131-2316
Landmark - Triple Dresser
256135-2316
Landmark - 5/0 Uph Sleigh Bed
256136-2316
Landmark - 6/6 Uph Sleigh Bed
256140-2316
Landmark - Nightstand
256151-2316
Landmark - Chest on Chest
256158-2316
Landmark - Bachelors Chest
256200-2316
Landmark - Tufted Sling Chair
256202-2316
Landmark - Splat Back Side Chair
256203-2316
Landmark - Splat Back Arm Chair
539554-5003AA
Bobby Berk Uph - Karina Chair
539554-5048AA
Bobby Berk Uph - Sanni Chair
553503-5045AA
WoodWright Uph - Winslow Chair
553504-5045AA
WoodWright Uph - Winslow Ottoman
556529-5227AA
Alyssa Mica - LAF Sofa
556531-5227AA
Alyssa Mica - RAF Sofa
556537-5227AA
Alyssa Mica - Wedge
SKU Update
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Main Office: 1165 Auto Center Drive, Ontario, California 91761 909.390.1039 Fax 909.390.1059 High Point Office/Showroom: 122 N. Hamilton Street, High Point, North Carolina 27260 336.882.1600