STP
Demographic segements The celine target at affluent women who are geogorous,chic and sophisticated shoppers.
Geographic segements Since celine begin its international expansion early back to 1960s,there are no limits to the regions of celine’s target customers.However,the brand more focus on the women who lives in urban.
Psychographic segments Celine customers are classified as “innovators� highest level of income and abundant resources care about their self esteem and image as an expression of character and taste, indulging themselves in any or mostly all self orientation,they often seek the niche product that reflect their acquired taste for life.
Behavioral segments They have strong personality,identifying themselves with the brand that strong brand image.They are elegant,confident,but not necessary follow the trends.
