CELINE

Page 28

Suggestions for future direction Celine always is the keep a low-profile fashion brand ,but with the development of technology, I think it can be diversified promotion, .because one of the factors that have impacted the luxury market the most is technology,like can do some collarboration with more others brand or artists,also can frequently updates their ig stores to increasr followers so that people will more focus on the product,maybe can also gradually direct the market to men's clothing, so that man can also enter the store to buy their favorite products,not just go shopping with their wife or girlfriends. Judging from the LVMH Group's revenue in the first half of the year, the French market accounts for 9%, the European market accounts for 17%, the US market accounts for 23%, the Japanese market accounts for 7%, and the Asian market accounts for 33% And other markets accounted for 11%. This shows that the Asian market has become the largest source of revenue for the LVMH Group, far exceeding 26% in the European market (including France) and 23% in the US market. So my suggestions is now Asian market is much more than America and European market, they can do the personalized product only for Asian .


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