051214 a2z portfolio

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Red Shoes PR New brand for public relations firm based in Appleton, WI

Brand used at launch of new business


Neuroscience Group Rebranding for a comprehensive brain, spine and pain management care medical group based in Appleton, WI

Original 20 year old brand


al, Neurosurgic Orthopedic Spine & Peripheral y Nerve Surger

Neurology & y Neurosurger sts and Our neurologi s treat neurosurgeon the brain, disorders of and spinal cord, m. nervous syste

ons utilize Our neurosurge microscopes, state-of-the-art ound lasers and ultras treat disorders equipment to peripheral of the spine and . vascular system

team with Working as a doctors and the rest of our diagnose care staff, we y of and treat a variet ing disorders includ brain or the of tumors carotid artery cord, l spina ysms stenosis, aneur us and arterioveno (AVMs), malformations injuries, closed head and hydrocephalus brain c endoscopi surgery.

spine Our orthopedic a surgeons have on special focus ive minimally-invas es. spine procedur

allySome of our minim complex invasive and more e: procedures includ pression spinal cord decom t disc replacemen spinal fusion lators spinal cord stimu s pump medication l for pain contro scoliosis and spine fractures s spinal cord injurie surgeries peripheral nerve nerve such as ulnar carpal entrapment and ome. tunnel syndr

alize

We also speci in caring for:

sis (MS) multiple sclero ing headaches (includ migraines) se Parkinson’s disea ment and other move

disorders stroke seizures epilepsy and se and

Alzheimer’s disea Find concerns memo gry Us otherin

ers and balance disord dizziness/vertigo ses such muscle disea g’s APPLETON as ALS (Lou Gehri 76 disease) and myasthenia

Wisconsin

Neuroscien ce 1305 W. Amer Group Neenah, WI ican Drive 54956 (920) 725-9 373

Appleton Medical Center

Little lake Butte Des Morts

Rd . n Ap ple to

Racine St.

10

including:

ve ic an D ri . A m er 54956 13 0 5 W co n si n is W , 5.9373 N ee n ah 920.72 1194 1. 800.20 7392 . TO LL 20.720 FA X 9 ie nc eg

neuroscienc egroup.com | 800 . 201.119 Main facility 4 located in Nee nah, WI. Serv Berlin | Gree ices available n Bay | New in London | Sha wano | Wau paca

ro up .c om

neuroscie nceg roup .com

and • back, neck pelvic pain • upper and lower s extremity injurie • headaches • disc disorders tions • women’s condi ancypregn such as pain related back and • sports, work, s personal injurie

A Standard

bago

eu ro sc w w w.n

or manages Our chiropract a variety patients with conditions of conerns and

Neenah | Berlin | Green

Dr. Allen Kao

Pain Management

A Promise

Bay | New

For more than 20 yea rs,

Neuroscience Grou p has been a lead

| 800.2 01.1194

ca London | Shawano | Waupa

er in delivering the latest advanceme nts in neurology & neurosu rgery.

ine. p s r u “It was a bl Ytoo essing nce. be in the c ie s Ouofrphsuyschhagrndeastanging icians h.” Aadldyif’sea-jucngielen “D ce. r e p gy m x ag ai e n!”

Dr. Rodney Lefler Chiropractor

Dr. Andrew Greene

Orthopedic Spine Surgeon

Dr. Sumon Bhattacharjee

Dr. Randall Johnson

Dr. Philip Yazbak Neurosurgeon

Neurosurgeon

Neurosurgeon

neurosci ence grou p.co

Neenah | Berlin | Green

Dr. Susan Hibbs

Dr. Brian Jenkins

years, an 20 roup ore th nce liG For m “E ve ie ry c th vering s in g o e r d u in r e s ba Nha leade llyements been asica hasbe dvanc orthopedic are st agi en c ve icanl, the late rg ractic u s euroto ery, chirop banck in rgme.” ement. u s e spin in manag a and p

of Ex

cellence Neuroscienc e Gro has neurologist up is the only local clinic that s and specialis management. ts in all areas of pain

Lake Winne

From Nor th: 41 Sou th to 441 Sou right onto CB th/10 West, North, first exit at Cty. right onto W. CB, American Driv e From Eas t: 441 South/1 0 West, exit CB North, first at Cty. CB, right onto W. right onto American Driv e From Sou th: 41 Nort h to exit 133 West for .5 , Cty. II, left miles, right onto Cty. II onto Cty. CB onto W. Ame North for 2.6 rican Drive miles, right after passing under highway From Wes t: 10 East to AI N M Cty. CB, left onto onto W. Ame rican Drive CB North, first right FR EE

has been a leader in the latest advancements and pain in chiropractic care rgical, orthopedic management, neurosu nerve surgery. spine & peripheral

Chiropractic

ensive

Theda Clark Medical Cente r

114

Group Neuroscience delivering

and nerve pain • back, neck l cord • brain and spina injuries osteoarthritis • arthritis and atoid • pain from rheum arthritis and • sports, work, s personal injurie

Servi Our trusted experts can trea ces t all of your brai and pain-related n, spine issues: headac neck and ner hes and mig ve pain; spin e surgery; Park raines; back, stroke; epilepsy inson’s disease; ; multiple scle rosis; memory vertigo and dizz concerns; iness; balance disorders and much more.

114 3rd St.

Your brain. Our science. A life-changing experience.

s, For more than 20 year

tions

Some of the condi e: we treat includ

More Pain Relief Optio ns, Highly Qualifi ed Physicia ns, and Compa ssionate Car e Compreh

St. Elizab Hospital eth

Cty. Rd. II

NEENAH

gement Our pain mana uct physicians cond ry a thorough histo and physical along examination, tests with necessary lop the to help deve plan. best treatment

The Neuro sc Group Diffe ience rence

441

41

Pain Management

Pain Management

441 10

roup.com

Dr. Juan Albino

Grant St.

41 Oneida St.

Cty. Rd. CB

W.America n Dr.

Richmond

College Ave.

Prospect

41

47

Ave.

Meade St.

gravis

neuroscienceg

Pain Care

Spine Care

Brain Care

. . . in e c n e ll e c x E

Your pain. Our science. A life-changing experience.

to our

Patients We treat ever y patient like a part of our compassiona family with te, personal care .

For a com plete list of services and to watch videos of our patients talk about their 4 experience ca s at the 01.119 8 0 0 .2 awano | Waupa Neuroscie nce Group,u p .c o m | on | Sh g ro ce visit usieonl w Lond n ine at sc Bay | Ne neuros en re n eu G ciero ncegro up.| com | Berlin Neenah

Discover th e difference w e can make

harjee

en Dr. All

ino ent an Alb Dr. Ju Pain Managem

Kao

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Yazbak

Dr. Lisa Kokontis

Dr. Thomas Mattio Neurolo gists

m | 800. 201.1194

Bay | New London | Shaw

ano | Waupaca

Dr. Gizell Larson

Dr. Steven Price

Dr. Kelley Parnell


Pfefferle Management Rebrand of Pfefferle Companies’ management company in conjunction with their real estate company changing from Grubb & Ellis to Newmark Grubb

Original brand


St. Francis Xavier Catholic School System Rebrand of the full school system uniting the elementary, middle and high school under one brand umbrella

Original brand


Catalpa Health Rebrand for collaborative effort bringing all outpatient mental health care for kids under one non-profit organization

Original brand


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Race for a Reason Fundraising event brand for Catalpa Health’s mini grand prix auto race

Original brand


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2013

Catalpa Health

FOR A RE ASON

Powered up for Pediatric Mental Health

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Fox Valley Technical College • Venture Center Rebranding for an entrepreneurial training program started and developed at Fox Valley Technical College and now sold nationwide

Original 10 year old brand prior to launching brand nationally


2-2277

We grow entrepreneurs.

COVER

“E-seed has been one of the most powerful

An acr oss-

offerings we have made available to our community. I have received incredible feedback from both prospective entrepreneurs and new business

can

owners about how helpful this program has been through various aspects of their decision-making Dr. Susan May President, Fox Valley Technical College

processes. The credibility of e-seed, however, is most exemplified by the successful business launches this program has supported.”

Your economic How does forecast your college cultivate entrepreneurs?

The program that has launched successful start-ups can go to work in your college and your community. A real-life, proven curriculum with relevant instruction and mentoring. All from Fox Valley Technical College, a reputable partner with a national reputation.

Do you see the storm brewing?

• Increasingly experienced workers are

Global competition. Emerging markets. Technology improvements. They all present opportunity, but only if you have a secret weapon for start-ups.

epreneurs. We grow entr

Now more than ever, entrepreneurs need support The nation needs 1 million businesses launched annually, but we currently start about half that amount. (Clifton, 2011) America needs the creativity and risk-taking of entrepreneurs to create a strong future. But it won’t happen without resources.

Practical , real-life , entrepre neurial manag key elem ents in the e-se ed is design ed to he lp parti managem ent and planni successf ul in tu rning an id business . Develop ed by on e technica l college s in the teaches n people how to launch, le and grow their ow

NOW, Fox Valley Technical College is making this established program available to you.

leaving jobs they don’t like to pursue their passion. They’re taking the risk to start something. (Heskett, 2010)

• Unemployed and under-employed

people see entrepreneurship as a viable option to support their families. • Tomorrow’s workers, Gen Y, are called

the entrepreneurial generation. From a young age, they’re inspired to create a job rather than get a job. (Oleniacz, 2009)

plea

For mor e inform or a cu ation stomiz ed

presen tation, act Aout e-seed can get my Phow Results withFovex vallesey tecochntFind ietsch , Direct niyour cal Col community growing! nture@ or, lege ve fv tc.edu nture C a proven, or call en ter, (920) 73 5-25todaY! CoNtaCt us 94. sustainable For more information program ww w.

ve nt ur

en te rw Thousands of people are working ec right i.b izor a customized presentation, 5 Sy Stem S Driv now in Wisconsin thanks to e-seed. e • PO ww w. contact Amy fv tc .ePietsch, BOplease x 2277 The e-seed entrepreneurship training du • AP PletOn venture@fvtc.edu series has taught them how to launch a , Wi 54 912-22 successful business since 1999. Over a 77 or call (920) 735-2594 decade later, e-seed is responsible for helping more than 300 businesses open their doors.

A prov en pro gram to launch entrep reneurs and inv igorate your regiona l econo my.

Just a few of ou


Rock Removal Resources Rebrand for worldwide specialty trenching contractor based in Seymour, WI

Original brand


L RESOURWICES ROCK REM423OVA 54165 r, E Bronson Road, Seymou

LLC

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.9449 866.243 .0704 920.309 .1264 920.833

16 5 WI 54

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g for e waitin operatio waste tim other isruptive ctors you don’t ce crews in an job. , non-d a an contra > Clean mainten clock ticks on multiple uipment means on a project the eq as ed city rk hly tun can wo our hig : right sly s, e eou th Plu ck simultan ngs you —tools ays sto urns also bri We alwr the right job and piece ret nmental r, every for largetool fo for performance ck al enviro equipment ce Each yea d stu > Minim me offi icians ce from designe you don’t get ce. to our ho ting by techn so disturban every job hard pla prove results le upda k and a skilled d to im d for sca roc ine ore a tra tail ally nt so we between done by the-art specific hing equipme nching ll ng at nc state-of- and Rock tre nt backfi is worki our tre nals on e > Excelle our gear ncy. professio saves you tim s you e trench ensure nt efficie clean, saf in result a um r the equipme r t ive xim nt del ma you ge tch you > Cuts s time speliability. uce money— when WE ma red ly te cal ter ina which want fas nchers specifi and elim tre clean up job with for the task. ws work d and cre designe ipment to common > Our equ sting. No proximity s, g. No bla in close such as utilitie No rippin haul-off. les as. No obstac traffic are busting. s, ng are buildi d teams needs ment an the Our equip ired to meet ment pa y uip ctl eq Our perfe project. h skilled crew of every wit the job d in stays on who are traine n so tio members ce and opera an mainten

Rock Removal ResouRces

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423 e Bronson Road, seymour , WI 54165 866.243.9 449 www.rock removalre sources.co

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Elexco Rebrand for professional excavating, foundation construction and trenching contractor based in Seymour, WI

Original brand


Faith Lutheran Church Rebrand of multi-site and multi-faceted church ministry based in Appleton, WI including childcare centers and a school

Original brand


Pa r e n t B r a n d

Sub Brands > Child care

Sub Brands > School


History Museum at the Castle Rebrand for regional history museum owned and operated by the Outagamie County Historical Society based in Appleton, WI

Original brand



Jewelers Mutual Insurance Services In-House agency for Jewelers Mutual Insurance Company



Sexual Assault Crisis Center — Fox Cities In-kind rebrand for non-profit Center offering free counseling to victims of sexual assault along with community education and advocacy

Sexual Assault Crisis Center

Original brand



Shall We Dance brand and promotions for the Sexual Assault Crisis Center.


ECWRPC Rebrand for East Central Wisconsin Regional Planning Commission (ECWRPC)

Original brand


Warrior Princess Mud Run Rebrand for Warrior Princess Mud Run, a fundraising event for Harbor House Domestic Abuse Programs

Original brand


PRESENTING SPONSORS

Saturday, Oct. 4

9 a.m. – 12 p.m.

Mosquito Hill Nature Center New London, WI Join our “Ge ing Muddy for a Mission” fundraising campaign and earn free or discounted registration! /warriorprincessmudrun

Registration available at

w a r r i o r p r i n c e s s m u d r u n . o rg


Shawano Pathways Rebrand for group formerly known as S.P.O.K.E.S. (Shawano Pathways Organization for Kids, Environment & Safety)

Original brand


N

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B

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Friends of Fox Valley Technical College Brand and implementation for referendum effort.



Gather Americana Restaurant New brand for Gather Americana Restaurant, a new farm to table style restaurant in Appleton, WI


Appleton Technical Academy New brand for Appleton Technical Academy, a new manufacturing charter school at Appleton West High School, in collaboration with Fox Valley Technical College and local manufacturing businesses


Neuroscience Group Field New brand for the new field sponsorship by Neuroscience Group at the Fox Cities Stadium


Neighborhood Partners New brand for Neighborhood Partners, a collaborative community effort lead by Sustainable Fox Valley


Fox Cities Regional Partnership New brand for Economic Development Corporation, an affiliate of the Fox Cities Chamber of Commerce


Affinity Health System Nameplate for the system-wide magazine which A2Z Design developed and continues to produce in collaboration with the Affinity marketing team



Insight Publications New brand system for business to business publication and event company serving Northeast Wisconsin. A2Z Design produces all publications in collaboration with the Insight team



Boomerang Hotels New brand identity system for the parent company of a chain of franchised hotels that include Settle Inn & Suites and GuestHouse International


East Central Wisconsin Regional Planning Commission (ECWRPC) New brand for 10 county regional program in northeast Wisconsin promoting safe walking and biking routes for children, parents and educators. This program is the first of it’s kind in the state.


NITY

EAST CENTRAL WISCONSIN 100 • Menasha, WI 54952 400 Ahnaip Street, Suite alSRTS.or g 920-751-4 770 • EastCentr

HE A LT H

52 AL WISCONSIN EAST CENTR a, WI 549 Men ash e 100 • g et, Suit lSRT S.or aip Stre 400 Ahn Eas tCe ntra -477 0 • 920 -751

WISCONSIN

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EAST CENTRA

The East Central Wiscon sin Regional Safe Routes to School (SR TS) Program focuses on emp

Shawano

Waupaca

Waushara

Outagamie

EAST CENTRAL WISCONSIN

Calumet

Winnebago Marquette Green Lake

Fond du Lac

Participating school districts in a ten-county

EAST CENTRAL WISCONSIN

region.

The program encompasses a ten-county region in northeast Wisconsin including Calumet, Fond du Lac, Green Lake, Marquette, Menominee, Outagamie , Shawano, Waupaca, Waushara and Winnebago counties. Projects range from planning safe walking and biking routes to coordinating health

Safety • Health •

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lsrts. org

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Ska WISCONSIN EAST CENTRAL

’s get mov ing! te. Wal k. Let e. Rol ler Ska teb oar d. Bik

www. eastc entra

www.ea stcentr alsrts.o

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O: 920-751-4770 ext.6828 F: 920-751-4771

Comm

EAST CENTRAL WISCONSIN

or biking Walking stay helps you to school so and fit healthy ays you’re alw at’s best. Wh at your ! n that? cooler tha

mbadtke@eastcentralrpc.org

400 Ahnaip Street, Suite 100 • Menasha, WI 54952 • EastCentralSR TS.org

events, such as Walk to School Day, that educate and encourage students. East Central SRTS staff, with years of experience on these and other bicycle/pedestrianrelated projects, assist local schools and municipalities to y • C h o i cimprove e their SRTS efforts. C o m m u n i t continually

EAST CENTRAL WISCONSIN

r one ys wea Cool. Alwa Ok? ese. of th ng! di ri get Now

Safe Routes to School Coordinator Associate Planner east Central Wisconsin regional Planning Commission

COMMUNIty

You Gotta Tak e Ca re of You !

Alw ays Co mes Firs t

Melissa KraeMer BadtKe

L ET ' S G ET MO V ING !

EAST CENTRAL WISCONSIN

400 Ahnaip Street, Suite 100 • Menasha, WI 54952 920-751-4 770 • EastCent ralSRTS.o rg

Safety

owering local communiti es and school distr icts with the reso urce s and know ledg e need ed to implement SRTS activ ities. By working to mak e it safer and more appealing for students (grades K–8) to walk and bike to school, the Regional SRTS Program is continually making strides to improve childhood healt h, reduce traffic congestion and pollution, and create more liveable communities. >>>> >>>>>>>>>>>>>>>>>>>>

e o iyc SA F ETY health cPich ’ e m a ll. k on e or t r

www.ea stcentr alsrts.o

EAST CENTRAL WISCONSIN 400 Ahnaip Street, Suite 100 • Menasha, WI 54952 920-751-4770 • EastCentralSRTS.or g

E C I O CH

SA F ET Y

EAST CENTRAL

EAST CENTRAL WISCONSIN

770 • EastCentralSRTS.org Menasha, WI 54952 • 920-751-4 400 Ahnaip Street, Suite 100 •

Menominee

Let’s move in the right direc tion.

It take s all of us to ensu re safe route s to schoo l.

EAST CENTRAL WISCON SIN

APPLETON

WALKING SCHOOL BUS


New Horizons Computer Training Centers of Wisconsin New brand for online, real-time computer and software training for the Wisconsin franchise


Here’s the only thing separating

m fro

wo rld .

you th

eb e th es in t le s arni ie ng opportunit

virtual interactive training and learning

Powered by Online Live Wa u s a u

A p p le t o n

Madison

M i lw a u ke e

Learn more and find the training your team needs at www.newhorizonswi.com or call 920.967.6000 and speak with one of our team members.


Styled Accordingly New brand for event planning and design firm with branches in Milwaukee and Appleton, WI


Hitzeman Law New brand for a De Pere , WI based personal injury law firm


American Grand Assisted Living Suites New brand for high-end, state-of-the-art assisted living facility based in Kaukauna, WI


Diana Schauder Design New brand for an interior design firm based in De Pere, WI


Permanent Cosmetics by Samantha New brand for a permanent cosmetic firm based in Northeast, WI


Salem Publications New brand and nameplate for Christian literature publication based in Nashville, TN


Dan Heaney Rebrand for E-Scow sailboat racing/regatta team owned by Dan Heaney of Neenah, WI

Logos on E-Scow Sailboat


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