Introducing our brand new look!

With over 700 products in our ever-growing portfolio and exciting new solutions launching every year to ensure you stay at the forefront of trends, we’re delighted to unveil a new brand refresh that we think you’ll love.

Our old branding and identity served us well, but we wanted to inject a new dimension of vibrancy to truly showcase our personality and passion for ingredients, you the creators and foodservice as a whole.

Combining visuals of a rolling hillside, a cloche and our brand initials, the new logo highlights our obsession with where our food comes from and how it is used by chefs to impress. The new vibrant colours are a radiant reflection of the colourful ingredients and recipes, plus the cultures, from which they come. While our appearance has been given a makeover, our core values remain. We guarantee that our pride in responsible sourcing and our commitment to quality, value and choice remains.

Everything we do at Country Range is created to help those who serve food to others, to always serve their best. Country Range products are truly created for the makers.

2004

The brand launched with a range of around 50 key lines including tea, baked beans, oil and orange juice

We became the sponsor of the Craft Guild of Chefs Student Chef Challenge and we have been committed to supporting up and coming catering talent ever since.

2012

We updated our packaging to the design you will recognise today.

Our core principles

Created For The Makers

The Country Range brand was created specially to meet the needs of you, the caterers, who take pride in making food for people. Each product is developed for use in a professional kitchen.

Sustainability

We are dedicated to reducing excessive packaging and moving to more recyclable, biodegradable and environmentally friendly solutions.

Innovation

We are always striving to develop the range to guarantee that our products continue to meet the needs of caterers. Our in-house professional development chef ensures that our products reflect emerging food trends, and we launch around 40 new products every year.

Value

We understand that you need consistently good quality, good value products to maximise margin. Our experienced team of buyers are dedicated to working closely with manufacturers to ensure that we are getting products at the best value.

Quality

As part of the brand refresh, we’re also over-the-moon to roll out another level to our portfolio – say “hello” to our sleek and sexy signature selection.

We know how much consistent quality matters. That’s why all our products are BRC (British Retail Consortium) accredited and tested thoroughly through benchmarking and blind taste tests.