Introducing our brand new look!

With over 700 products in our ever-growing portfolio and exciting new solutions launching every year to ensure you stay at the forefront of trends, we’re delighted to unveil a new brand refresh that we think you’ll love.

Our old branding and identity served us well, but we wanted to inject a new dimension of vibrancy to truly showcase our personality and passion for ingredients, you the creators and foodservice as a whole.

Combining visuals of a rolling hillside, a cloche and our brand initials, the new logo highlights our obsession with where our food comes from and how it is used by chefs to impress. The new vibrant colours are a radiant reflection of the colourful ingredients and recipes, plus the cultures, from which they come.

While our appearance has been given a makeover, our core values remain. We guarantee that our pride in responsible sourcing and our commitment to quality, value and choice remains.

Everything we do at Country Range is created to help those who serve food to others, to always serve their best. Country Range products are truly created for the makers.

Timeline

1985

The brand launched with a range of around 50 key lines including tea, baked beans, oil and orange juice.

2001

We updated our packaging to a 3 colour duo-tone design.

2012

We updated our packaging to the design you will recognise today.

2004

We launched our frozen range with prawns, scampi, battered and breaded fish, and vegetables.

Our core principles

Created For The Makers

2015 2023

We became the sponsor of the Craft Guild of Chefs Student Chef Challenge and we have been committed to supporting up and coming catering talent ever since.

Country Range products offer great quality, value and ensure absolute consistency in our dishes. The butter, olives, balsamic glaze and apple sauce, to name a few, are all fantastic products and regulars on our menus.” Café, Bedford

The Country Range brand was created specially to meet the needs of you, the caterers, who take pride in making food for people. Each product is developed for use in a professional kitchen – with your needs in mind, right down to the right size of pot. The right portion size. The right amount of sauce for the beans. The right level of creaminess. The right texture. We sweat the details because we know they matter to you.

Sustainability

We are dedicated to reducing excessive packaging and moving to more recyclable, biodegradable and environmentally friendly solutions. We recently removed all black plastic from our packaging, and we are increasingly using recyclable plastic in our packaging wherever possible. You will notice that not all of our packaging will change at once. That’s because we are ensuring that there is zero wastage of any of our existing packaging before changing to the new design.

Innovation

Today we have over 700 products in the range and we are delighted to reveal our new look to take us into the future.

We are always striving to develop the range to guarantee that our products continue to meet the needs of caterers. Our in-house professional development chef ensures that our products reflect emerging food trends, and we launch around 40 new products every year. Our new Signature Range will enable us to be even more innovative, giving you even more choice.

As part of the brand refresh, we’re also over-themoon to roll out another level to our portfolio – say “hello” to our sleek and sexy signature selection. Perfect for chefs cooking for special occasions or looking to add some fine-dining glitz to the menu, the new Country Range Signature collection contains carefully sourced, premium ingredients and products from across the globe.

Did you know?

We launched our first Country Range ethical tea bag in 2009. Now, our high-quality Rainforest Alliance tea bags are one of the first products in the Signature collection.

Value

We understand that you need consistently good quality, good value products to maximise margin. Our experienced team of buyers are dedicated to working closely with manufacturers to ensure that we are getting products at the best value and passing that value onto you, because catered food should always be good quality, regardless of budget.

Quality

We know how much consistent quality matters. That’s why all our products are BRC (British Retail Consortium) accredited and tested thoroughly through benchmarking and blind taste tests. And why we have a dedicated Quality Manager in house.