POWERFUL AND PROFITABLE CUSTOMER SERVICE PRINCIPLES

With Autocare 2023 designed to boost business success, it is no surprise that the topic of customer service excellence will feature at Australia’s largest automotive training convention for technicians and workshop managers.

Autocare, proudly sponsored by mycar Tyre and Auto, will feature a dedicated workshop management training program for hundreds of workshop owners and managers wanting to take their business to the next level.

Taking place on the 9th and 10th of June 2023 in Brisbane, attendees will learn from the largest collection of leading experts ever assembled in Australia on the topics that matter.

With customer service a critical component of customer retention, reputation and referral for workshops, delivering a positive experience for customers is more critical than ever before.

The session ‘Customer Service Excellence –The Power of Consistency and How to Achieve It’ will explore the breadth of customer service touchpoints, and the customer service principles that have stood the test of time.

Attendees will learn how to create a positive customer service experience that is sustainable, effective and will turn happy customers into advocates for their brand and business.

Leading this important Autocare session will be two highly respected and experienced business leaders.

Adele Coswello, the Chief Customer Officer at mycar Tyre and Auto has a diverse and unique skill set centred around customer service. Adele analysed and enhanced every customer touchpoint mycar has across its 275 stores and online.

Ron Atkinson is Franchisee and Managing Director of the Future Auto Service Centres network. With over 40 years of experience in the automotive industry starting as an apprentice, through to operating his own successful businesses since 1989, Ron is passionate about the power of customer service.

“We know the importance of trust and the role it plays in building a satisfied and loyal customer base,” Adele said.

“Ensuring that not only our products and services, but the entire experience, exceeds expectations at every touch point is integral in retaining lifelong customers.

“This session will explore the mix of human and automated elements influencing customer expectations and service processes, and how to tailor the right approach to use in your business.”

The session will form part of Autocare’s comprehensive Workshop Management Program designed to increase workshop efficiency, sustainability and profitability. Also on offer is a comprehensive Technical Training Program for technicians.

Included in these training programs are the following seminars:

• The Australian Automotive Aftermarket –2023 And Beyond

• Live Data Diesel Diagnostics – 4WD And Light Vehicle

• High Voltage Battery Insights

• A Streamlined Approach To Diagnostic Dilemmas

• HEV/BEV Safety, Equipment And Systems Overview

• The Race To Find And Keep Top Talent In Your Workshop

• Dealing With Diesel – The Truth About EGRs, Catch Cans And Common Diesel Myths

• Pass Thru Technology – What You Need To Know

• ADAS Operation, Limitations and Incorrect Repair Consequences

• Growing Your Business With Great Relationships

• Customer Service Excellence – The Power Of Consistency And How To Achieve It

• The Importance Of Using An Oscilloscope On Today’s Vehicles

• Exhaust Aftertreatment

• Understanding Vehicle Communication Protocols And Fault Testing

• Cyber Crime And Data Security – From Risk To Reality, What You Need To Know

• Emerging Vehicle Technology - Current and Future Opportunities

• How To Become An Environmentally Responsible Business And Why It Is Essential

• Alternate Diagnostics – Sensor And Component Testing

• Marketing – How To Attract The Right Customers Through A Maze Of Communication Channels

• Pressure Waveform Acquisition And Analysis, From The Inside-Out

• The Customer Of The Future

• How To Master Difficult Conversations –Turning Daily Challenges into Triumphs

• Hybrid And EV Transition – The Mechanics And Insights

• A Great Business Plan – After Months Of Uncertainty, Is It Still Worth Having One?

Spoiler Alert – Yes, And Here’s Why

To review the full training program schedule and secure your tickets, visit www.autocare.org.au

Register for the free Autocare Trade Show at www.autocare.org.au/tradeshow

Please note, free trade show admission does not grant access to the Autocare Training Programs.