2022 EV Sales By Buyer Type

Much of the early discussion around electric vehicles relates to fleet buyers, talking about them as the ideal early adopters of EVs. One reason for this is that their purchasing is based on Total Cost of Ownership calculations, meaning that in many cases they can already line up the costs of acquiring and operating electric and internal combustion vehicles.

Despite this, 2022 sales figures demonstrate that consumers are leading the way to electric vehicles, with more than two thirds of the vehicles sold in each quarter going to private buyers.

At an overall market level, fleet buyers typically purchase around half of the vehicles on offer, suggesting that this trend will reverse itself as the range of electric vehicles on offer (and supporting infrastructure continue to improve. Particularly important here will be their capabilities as tool of trade vehicles, supporting tradespeople and other skilled workers who spend significant time on the road each day.