4 1 20 Y D A D R D Sll a A B e d W A asquera M PensacolaADDYs.com
Thank You
2013-2014 Board of Directors Megan Prawdzik Gonzalez, President Beau Vignes, Vice President Michelle Rushing, Treasurer Stacie Dice, Secretary Robin Kelly, Immediate Past President Annina Dahlstrom, ADDY Entry Chair Forrest Dixon, Fundraising & Sponsorships Chair Jahna Jacobson, Communications Chair Jarrett Moore, Education Chair Lindsey Braxton Shook, ADDY Gala Chair Mike Bates, Legislative Chair Mike Craney, President’s Council Chair Phil Baker, Programs & Networking Chair Riannon Boven, Public Service Chair
ADDY Sponsors
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2014 Ad dys
President ’s Message Welcome to the 2014 AAF Pensacola American Advertising Awards! Tonight would not have been possible without our incredible ADDY Entry Chair, Annina Dahlstrom and ADDY Gala Chair, Lindsey Braxton Shook. They both went above and beyond to make this evening exceptional. The quality of this year’s entries was impeccable. Our panel of judges faced extremely difficult decisions as they reviewed each one the entries. They repeatedly remarked at the impressive displays of advertising mastery demonstrated in every category. A highlight of this year’s American Advertising Awards was our new student judging process. We solicited a few of Pensacola’s creative directors and designers to judge the student entries, in an effort to introduce the students’ work to the local industry. I was inspired by the amount of talent shown from our future industry leaders, and the dedication and support our judges gave to the integrity of their work. Finally, I am thrilled to present Mona Amodeo with the Silver Medal Award this evening. This award recognizes those who have made outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and responsibility in areas of social concern. I could not think of a better person to honor this year. I would like to thank each and every one of you for all of the hard work, dedication and hours of volunteer time you have given to our community, the advertising industry and AAF Pensacola. I can’t begin to list every one of you who has made this year absolutely incredible, but I sincerely thank you. Thank you. Megan Prawdzik Gonzalez President, AAF Pensacola
2014 Ad dys
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Jason Craig
Judges
Senior designer at Wier/Stewart, has been in the creative field for more than 15 years. Originally from the Midwest, Jason got his start as a colorist in the comic book industry before moving to Augusta, Georgia to pursue his design and illustration career. Through most of the 2000’s, Jason learned the industry from the inside, managing graphics departments of screen printers, digital printers and sign shops until becoming Creative Director for Portico Publications. At Portico, Jason received multiple awards including numerous ADDY awards for his art direction and design of multiple publications including the 24,000 circ alt weekly, Metro Spirit. In 2010, Jason joined the team at Wier/Stewart where he currently leads a team of designers on projects ranging from local rebrands to national advertising campaigns and product packaging. Jason is also a celebrated fine artist and illustrator, showing his works in solo and group exhibitions from Augusta to San Francisco.
Leslie Saunderlin
is owner of Dollilop Designs, a branding and design studio located in Richmond, VA. Her studio is dedicated to building holistic, innovative and multi-faceted brands that grow her clients businesses. Leslie’s faavorite thing about what she does, interacting with clients and other talented creatives along the way. And of course finding out what makes her clients businesses tick. With more than 14 years of advertising and agency experience, her other clients have included MOMA, Target, AIDS foundation, Pier 1, Library of Congress, Disney and Apple. Leslie has a BFA in Graphic Design and Photography from Longwood University.
Bayne Million
is the Vice-President of Sales & Marketing at Wendy’s of Bowling Green and oversees 44 locations in Kentucky, Indiana, Tennessee, and Alabama. He has been a Field Marketing Manager on Wendy’s corporate side for 17 years and supervised 11 advertising agencies. Under his direction, franchises in his district have received both the 2011 Founder’s Award, the top Wendy’s franchise in the world, and the 2010 Legacy Award, the top Wendy’s franchise for employee treatment. Among numerous sales and local promotion awards, Bayne has also been a two-time winner of the National Marketer of the Year award with Bowling Green and with Wendy’s International.
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2014 Ad dys
Professional
Best of Show
116 N. Tarragona St.
(behind Caldwell Associates)
Downtown Pensacola Tues-Sat 10am-5pm Sun 1-5pm 9 3 7
6 3 7 7
1-877-YES-MESS www.PensacolaMESSHall.org
B est of S how : O verall Appleyard Agency Pensacola MESS Hall MESS Hall Branding Campaign Joe Vinson, Creative Director / Photographer JP Roberts, Animator Bart Rowell, Production Manager
2014 Ad dys
5
Professional
Best of Show
best of show : print
Emagination Unlimited Pensacola International Airport Where Business Takes Flight Meredith Taylor, Creative Concept/Director Aaron Holck, Photographer Chip Henderson, Account Executive Dlux Printing & Publishing, Printer
B est of S how : I nteractive
idgroup McKenzie Law Firm McKenzie Law Firm Website Mona Amodeo, Ph.D., Sr. Strategist Kris Poore, Sr. Account Manager Andrya Crossland, Interactive Producer / Lead Copywriter Jared Granger, Lead Designer / Art Director
B est of S how : B roadcast
Appleyard Agency Levin Papantonio City of Champions Video Dick Appleyard, Creative Director / Copywriter Joe Vinson, Cinematographer / Editor Bart Rowell, Production Manager JP Roberts, Motion Designer / Animator
6
2014 Ad dys
Professional
Judges choice
judges
idgroup Pensacola Humane Society Pensacola Humane Society Brand Rollout Meredith Taylor, Creative Concept/Director Aaron Holck, Photographer Chip Henderson, Account Executive Dlux Printing & Publishing, Printer
judges choice
Ideawรถrks Levin, Papantonio, Thomas, Mitchell, Rafferty & Proctor P.A. All You Need Is Love Invitation Kimberly Davion, Graphic Designer Michelle Ortiz-Miguez, Creative Director Caron Sjรถberg, Client Director UVIAUS, Printer
judges choice
idgroup McKenzie Law Firm McKenzie Law Firm Brand Rollout Mona Amodeo, Ph.D., Sr. Strategist Kris Poore, Associate Strategist/Sr. Account Manager Gail Spruill-Shaw, Sr. Creative Jared Granger, Lead Designer / Art Director
2014 Ad dys
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Professional
SILVER
Elephant Seasoning is an exotic blend of 50 herbs and spices that will enhance grilling, stewing, frying and steaming. Sells great in seafood markets, specialty grocery stores, butcher shops, and gift shops.
Rub It On Your Meat Sprinkle It On Your Eggs Mix It In Your Soups Put It On Your Shelves TRY ELEPHANT SEASONING IN YOUR STORE.
www.elephantseasoning.com
Introductory Offer For New Retailers:
855.452.9226
ORDER NOW // GET TWO FREE use coupon code: 2FREE // minimum case qty is 12
S ales P romotion
MC2 Creative Marketing Group Elephant Seasoning Elephant Seasoning Sample Rack Card Michelle Sarra, Creative Director Beth Dryden, Graphic Designer
S ales P romotion
Appleyard Agency
GOLD
The Armored Frog
RUSTIC ELEGANCE
The Armored Frog Informational Brochure Old Growth Wood Designs
Chitra Carroll, Art Director Riannon Boven, Creative Director Heather Carroll, Copywriter Susan Suggs, Project Manager
MS1304-Armored Frog Product Booklet.indd 1
2/27/13 9:14 AM
S ales P romotion
Appleyard Agency National Flight Academy
GOLD
Flight Academy Fundraising Video Joe Vinson, Director / Editor Bart Rowell, Production Manager Chase Gatyas, Production Assistant Rick Appleyard, Production Assistant
8
2014 Ad dys
Professional
B rochure , F our - color
Emagination Unlimited Pensacola International Airport
Meredith Taylor, Creative Director Aaron Holck, Photographer
GOLD
When Business Takes Flight
Chip Henderson, Account Executive Dlux Printing & Publishing, Printer
P ublication D esign , C over
Duncan McCall The Aircraft Collection Michael Duncan, Art Director/Photographer Erin Kaylor, Project Director
SILVER
Flight Deck Museum Store
P ublication D esign , E ntire
Stephanie Boerjan The Olde Farm Magazine 2013 Stephanie Boerjan, Writer / Editor Sarah Dockrey Dyess, Designer
2014 Ad dys
SILVER
T H E O L D E FA R M M A G A Z I N E 2 0 1 3
The Olde Farm
9
Professional
P ublication D esign , book
Emagination Unlimited Covenant Hospice SILVER
10 Steps Handbook Meredith Taylor, Creative Director Chip Henderson, Account Executive Dlux Printing & Publishing, Printer
P ublication D esign , B ook
Duncan McCall Flight Deck Museum Store
SILVER
Blue Angels: A Pictorial History Michael Duncan, Art Director/Photographer Mason Guttery, Graphic Designer Jahna Jacobson, Copywriter/Research Erin Kaylor, Project Director
P ublication D esign , B ook
University of West Florida BLUE &GREEN
UWF Student Affairs
And Everything in Between
UWF Traditions Book GOLD
Jennifer Peck, Graphic Designer Pola Young, Creative Director Margaret Roberts, Copywriter UN I VE RSI T Y of W E ST FLO RI DA
Traditions Book
10
2014 Ad dys
Sarah McCartan, Copywriter
Professional
S pecial E vent M aterial
Emagination Unlimited New York New York Mask Gala Meredith Taylor, Creative Director Chip Henderson, Account Executive
SILVER
Covenant Hospice
Gulf Coast Office Products, Printer
S pecial E vent M aterial
Emagination Unlimited Covenant Hospice
Meredith Taylor, Creative Director Chip Henderson, Account Executive Gulf Coast Office Products, Printer
SILVER
A Chocolate Affair
S pecial E vent M aterial
Ideawรถrks Perdido Key Chamber of Commerce and Visitor Center
Michelle Ortiz-Miguez, Creative Director Caron Sjรถberg, Project Manager/Copywriter
2014 Ad dys
SILVER
Perdido Key Kayak BBQ & Blues
11
Professional
D irect M arketing
MC2 Creative Marketing Group SILVER
Greenscape Irrigation Greenscape Irrigation Michelle Sarra, Creative Director Beth Dryden, Graphic Designer
S pecialty A dvertising
Columbia Southern Education Group SILVER
Columbia Southern Education Group "Keep It Up" Student Engagement Campaign Columbia Southern Education Group Marketing Team
O ut- O f - H ome
the prodigal bun returns
Appleyard Agency McDonald's
McRib
®
SILVER
"Prodigal Bun Returns" McDonald's McRib
12
Limited Time. At Participating McDonald’s. ©2013 McDonald’s. DR PEPPER is a Registered Trademark of Dr Pepper/Seven Up, Inc.
Chitra Carroll, Art Director Heather Carroll, Copywriter Mike McDuff, McDonald's Team Lead
2014 Ad dys
Professional
O ut- O f - H ome , D igital
Lamar Graphics Inlet Harbor - Diesel Fuel Mitchell Esser. Graphic Designer
SILVER
Inlet Harbor
Michelle Dietze, Account Executive
O ut- O f - H ome
Duncan McCall Gulf Winds Office Mural Michael Duncan, Art Director/Photographer Mason Guttery, Graphic Designer
SILVER
Gulf Winds Federal Credit Union
Kurt Stenerson, Historic Research
O ut- O f - H ome
Lamar Graphics Lamar Outdoor Advertising
Lauren Westwood, Senior Graphic Designer Namrata Advani, Art Director Joyce Walz, Programmer
SILVER
Naughty or Nice Twitter Campaign
Matthew Snow, Programmer
2014 Ad dys
13
Professional consumer P ublication
idgroup Pain Consultants of West Florida SILVER
Pain Consultants of West Florida Print Campaign Mona Amodeo, Ph.D., Sr. Strategist Kris Poore, Sr. Account Director/LeadCopywriter Gail Spruill-Shaw, Sr. Creative Jared Granger, Lead Designer / Art Director
consumer P ublication
idgroup Pensacola Humane Society
SILVER
Pensacola Humane Society Print Campaign Mona Amodeo, Ph.D., Sr. Strategist Kris Poore, Sr. Account Manager/LeadCopywriter Gail Spruill-Shaw, Sr. Creative Jared Granger, Lead Designer / Art Director
C onsumer P ublication
idgroup Henghold Skin Health & Surgery Group Henghold Print Campaign GOLD
Mona Amodeo, Ph.D., Sr. Strategist
14
Kris Poore, Sr. Account Manager/LeadCopywriter Gail Spruill Shaw, Sr. Creative Jared Granger, Lead Designer / Art Director
2014 Ad dys
Professional M aga z ine S elf - P romotion
Appleyard Agency The Armored Frog Ad Chitra Carroll, Art Director Jami Sanderson, Graphic Artist
SILVER
The Armored Frog
Heather Carroll, Copywriter Riannon Boven, Project Manager
W ebsites , P roducts
Ideawรถrks QMotion Industries
Kimberly Davion, Graphic Designer Matthew Day, Developer
GOLD
QMotionShades.com
Brittany Miller, Project Manager/Copywriter
W ebsites , services
Luke Infinger Luke Infinger
Luke Infinger, Creative Director Justin Hual, Developer
2014 Ad dys
SILVER
Fixed on Fitness Website
15
Professional W ebsites , C onsumer
Baptist Health Care Corporate Marketing Baptist Health Care SILVER
JoinBaptist.org Robert Burr, Web Developer Nick Seabrook, Web Developer Lori Zavada, Multimedia Marketing Manager Craig Granger, Creative Director
W ebsites , C onsumer
Ideawรถrks Eden Condominiums EdenCondominiums.com SILVER
Kimberly Davion, Graphic Designer Matthew Day, Developer Brittany Miller, Project Manager/Copywriter Caron Sjรถberg, Client Director
W ebsites , C onsumer
Ideawรถrks Pensacola Bay Center PensacolaBayCenter.com SILVER
Kimberly Davion, Graphic Designer
16
Caron Sjรถberg, Client Director Carbonhouse + SMG, Developer
2014 Ad dys
Professional
W ebsites , C onsumer
Ideawรถrks SixReasons.net Michelle Ortiz-Miguez, Creative Director Caron Sjรถberg, Project Manager/Copywriter
SILVER
OHM Concessions Group
Motto Creative, Developer
W ebsites , C onsumer
idgroup McKenzie Law Firm McKenzie Law Firm Website
Kris Poore, Sr. Account Manager Andrya Crossland, Interactive Producer / Lead Copywriter Jared Granger, Lead Designer / Art Director
GOLD
Mona Amodeo, Ph.D., Sr. Strategist
M icrosites , S ervices
idgroup University of West Florida University of West Florida My UDUBLife Microsite
Jared Granger, Lead Designer / Copywriter The Web Craftsmen, Development
2014 Ad dys
GOLD
Mona Amodeo, Ph.D., Sr. Strategist Andrya Crossland, Interactive Producer
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Professional
O nline P ublication , E mail
Appleyard Agency Elebash's Jewelry Company SILVER
Annual Sale eBlast Chitra Carroll, Art Director Riannon Boven, Project Manager Liz Pelt, Account Manager
V ideo , W ebisodes
Baptist Health Care Corporate Marketing Baptist Health Care
GOLD
Join Baptist Webisode: Norman Craig Granger, Creative Director Emagination Unlimited, Creative Production Partner Liz Branch, Marketing Director
I nternet C ommercials
Kinematic Entertainment Pensacon Ben Galecki, Executive Producer
SILVER
Stephen Wise, Director/Producer
18
Will Phillips, Director/Producer Manda Manning, Producer
2014 Ad dys
Professional V ideo , B randed C ontent
Baptist Health Care Corporate Marketing Make a Change Craig Granger, Creative Director
SILVER
Baptist Health Care
Emagination Unlimited, Creative Production Partner Liz Branch, Marketing Director
V ideo , B randed C ontent
University of West Florida UWF Biomechanics & Motion Lab Donor Video Lauren Smith, Producer, Director, Cinematographer, Editor
SILVER
UWF Division of Advancement
V ideo , B randed C ontent
Duncan McCall Creative Learning Academy
Michael Duncan, Videographer/Editor Jahna Jacobson, Copywriter Vicky Wonders, Project Director
2014 Ad dys
SILVER
Welcome to CLA
19
Professional V ideo , B randed C ontent
idgroup The Ray C. Anderson Foundation
GOLD
Gray Notes Mona Amodeo, Senior Strategist/Account Manager J Dane MacKendrick, Writer/Director/Animator Jared Granger, Scene Designer Somi Choi, Scene Designer
V ideo , B randed C ontent
Luke Infinger Luke Infinger Pex - A History of Quality GOLD
Luke Infinger, Creative Director Brandon Sugiyama, Lead Animator Joel Goddard, Sound Designer
D igital A dvertising
Luke Infinger Luke Infinger
SILVER
Fixed on Fitness Campaign
20
Luke Infinger, Creative Director Blake Jones, Photographer
2014 Ad dys
Professional
D igital A dvertising
Romjue Advertising & Company Advertising and Promotion Trudy Romjue, Creative Team Craig Farris, Creative Team
SILVER
Portofino Island and Resort
Grant Gordon, Creative Director-Lin Media
D igital A dvertising
Romjue Advertising & Company Southern Vacation Rentals
Trudy Romjue, Creative Team Patricia Hardiman, Creative Team Grant Gorton, Creative Director_Lin media
SILVER
Southern Vacation Rentals
R adio , L ocal , : 3 0
Cat Country 98.7 / NewsRadio1620 Pensacola Symphony
Paul Stadden, Producer/Writer/Voice Over
2014 Ad dys
GOLD
Pensacola SymphonyBeethoven and Blue Jeans
21
Professional R adio , L ocal , C ampaign
Cat Country 98.7 / NewsRadio1620 Pensacola Honda SILVER
Pensacola Honda Paul Stadden, Producer/Writer/Voice Over Branden Rathert, Voice Over Shawn Bell, Voice Over Leigh Capps, Writer
R adio , L ocal , C ampaign
Cat Country 98.7 / NewsRadio1620 SILVER
Dunkin Donuts Dunkin Donuts - Hunger Satisfaction Paul Stadden, Writer/Voice Over/Producer
R adio S elf P romotion
Cat Country 98.7 Cat Country 98.7 Christmas Wishes 2014 SILVER
Brent Lane, Producer, Host
22
Candy Ruddy, Host Chris Clare, Imaging Director John Willyard, Voice Talent
2014 Ad dys
Professional
R adio S elf P romotion
Cat Country 98.7 / NewsRadio1620 Cat Country Quick Cat Cash Captain Chris Clare, Writer/Producer
SILVER
Cat Country 98.7
John Willyard, Voice Over
T elevision , L ocal , : 1 5
Appleyard Agency Sacred Heart Health System
JP Roberts, Creative Director Bart Rowell, Project Manager
GOLD
Sacred Heart - Pediatric ER
Cindy Neill, Voiceover
T elevision , L ocal : 3 0
WEAR ABC 3 / WFGX 35 Cram the Van 2013 Danial Hemme, Producer / Director
2014 Ad dys
SILVER
WEAR ABC 3
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Professional
T elevision , L ocal , : 3 0
WEAR ABC 3 / WFGX 35 SILVER
Covenant Hospice Inc Life's a Dance Brian Butler, Producer / Director
T elevision , L ocal , : 3 0
WEAR ABC 3 / WFGX 35 Leadership Pensacola 2013
SILVER
LEAP Trail Danial Hemme, Producer / Director Chip Henderson , Graphic Design
T elevision , L ocal , : 3 0
Appleyard Agency Waterfront Rescue Mission "Meal Ticket" JP Roberts, Creative Director, Animator
GOLD
Bart Rowell, Production Manager
24
Dennis Gould, Voiceover Soundworks, Audio Production
2014 Ad dys
Professional
T elevision , L ocal , : 3 0
Cox Media Pensacola Your I.T. Solution
Dave Flaton, Producer/Camera/Editor Manda Manning, Writer
SILVER
Your I.T. Solution
Will Phillips, Writer
T elevision , L ocal , : 3 0
WEAR ABC 3 / WFGX 35 Pensacola Ice Flyers
Brian Butler, Producer / Director Keith Wallace, Photographer
GOLD
Return of the Champions
T elevision , L ocal , : 3 0
Appleyard Agency Pensacola State College PSC "Go Here. Get There."
Bart Rowell, Production Manager Sheila Nichols, Producer
2014 Ad dys
GOLD
JP Roberts, Animator Joe Vinson, Art Director
25
Professional T elevision , L ocal , : 6 0
idgroup McKenzie Law Firm
GOLD
McKenzie Law Firm TV Mona Amodeo, Ph.D., Sr. Strategist Kris Poore, Associate Strategist/Sr. Account Manager/ LeadCopywriter J Dane MacKendrick, Director/Studio DP Jared Granger, Lead CG Designer
T elevision , L ocal , C ampaign
Appleyard Agency Pensacola Blue Wahoos
SILVER
Blue Wahoos Home Stands JP Roberts, Creative Director, Animator Bart Rowell, Project Manager Tommy Thrall, Voiceover
T elevision , L ocal , C ampaign
Appleyard Agency National Naval Aviation Museum
SILVER
Naval Aviation Museum Museum Promos
26
JP Roberts, Creative Director, Animator Bart Rowell, Production Manager Ralph Mitchell, Voiceover
2014 Ad dys
Professional T elevision , L ocal , C ampaign
Appleyard Agency Friends of the Y
Joe Vinson, Motion designer Dick Appleyard, Creative Director
GOLD
This is Why
Bart Rowell, Production manager Kelly Klemolin, Voiceover
T elevision , R egional / N ational
Luke Infinger Jewelers Trade
Luke Infinger, Director Jamie Anderson, DP AJ Rice, Grip
SILVER
Jewelers Trade Shop TV Spot
Joel Godard, Sound Designer
I N tegrated C ampaigns
idgroup Henghold Skin Health & Surgery Group Henghold Brand Rollout
Gail Spruill-Shaw, Sr. Creative Jared Granger, Lead Designer / Art Director
2014 Ad dys
GOLD
Mona Amodeo, Ph.D., Sr. Strategist Kris Poore, Associate Strategist/Sr. Account Manager
27
Professional I ntegrated C ampaigns
idgroup Pain Consultants of West Florida SILVER
Pain Consultants of West Florida Brand Rollout Mona Amodeo, Ph.D., Sr. Strategist Kris Poore, Associate Strategist/Sr. Account Manager/ LeadCopywriter Gail Spruill-Shaw, Sr. Creative
I ntegrated C ampaigns
idgroup McKenzie Law Firm McKenzie Law Firm Brand Rollout GOLD
Mona Amodeo, Ph.D., Sr. Strategist Kris Poore, Associate Strategist/Sr. Account Manager Gail Spruill-Shaw, Sr. Creative Jared Granger, Lead Designer / Art Director
I ntegrated C ampaigns
Appleyard Agency Pensacola Blue Wahoos "Go for the..." Blue Wahoos Campaign Jami Sanderson, Graphic Designer
GOLD
Chitra Carroll, Art Director
28
Susan Suggs, Project Manager Michael Spooneybarger, Photographer
2014 Ad dys
Professional
I ntegrated C ampaigns
Columbia Southern Education Group "Where is your Classroom" Summer Campaign
SILVER
Columbia Southern Education Group
Columbia Southern Education Group Marketing Department
I ntegrated C ampaigns Street Name 325?? Navarre, Fl 850.???.????
September ☛ Beginner Kayaking 13, 5-7pm $25 per person. Santa Rosa Sound ☛ Guided tour by localinMaster Naturalist Down By the Boardwalk Saturday September (includes a shell collecting14, 9-11am $15 per person bag and guide to local ☛ Guided walk along marsh, shells.) dune, and swash zone ☛ Local Shell Guide keepsake ecosystems
September 20-22
and collecting bag
What Makes the Sunset Friday September ☛ Beginner Kayaking 20, 5-7pm $25 per person. Santa Rosa Sound ☛ Guided tour by localinMaster Naturalist I Live for the Sun Sunday September 22, 9-11am $15 per person ☛ Guided Marsh Walk/Beach Clean-up ☛ Dip netting and seine netting, weather permitting
Festival on Navarre Beach all Weekend! Blues in the Night September 27, 5-8pm ☛ Lab experience with and$15 per person lecture on bioluminesce ☛ Guided night beach walk nce The Local Motion 28, 9-12pm $10. ☛ Sand lab and guidedSeptember ☛ Seining experience inbeach walk the Santa Rosa Sound What Makes the Sunset September 28, 5-7pm $25 per person. ☛ Beginner Kayaking in ☛ Guided tour by local
Santa Rosa Sound Master Naturalist
Under the Boardwalk September 29, 9-11am $15 per person (includes a shell collecting ☛ Guided walk along marsh,bag and guide to local shells.) ☛ Keepsake of official local dune, and swash zone ecosystems
3SIXTY Design Studio Gulf Coast Discovery Center Wish You Were Here
shell guide and collecting More information available bag at www.gulfcoastdiscov erycenter.org
Register for all three-day All proceeds go towards events for only $50 per person, per weekend, and save the Gulf Coast Discovery $15! Center.
Cissi Milford, Owner/Designer 3SIXTY Design Studio
SILVER
Remember
down by the shore...
A rts & S ciences
Meredith Taylor Design Pensacola LGBT Film Festival LGBT Film Festival Poster Meredith Taylor, Creative Concept/Direction Vowells Printing, Printer
2014 Ad dys
SILVER
A September to
Do you miss the beach? Didn’t want your vacation worries, man. The Navarre Beach Marine Science to end this summer? No Discovery Center are Station featuring discounted ready to help make your Fall weekenand Gulf Coast ds cool. We are lodging and program s that will give you Remember! Don’t be a September to square, register today… We Wish You Were September 13-14 Here. What Makes the Sunset September 27-29 Enjoy the Sand Sculpting Friday
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Professional 11000 University Parkway Pensacola, FL 32514
UWF Historic Trust
A rts & S ciences
Invites you to Celebrate the Unveiling of our New City of Five Flags Exhibit on
Friday, November 22, 2013 5 to 7 p.m.
T.T. Wentworth, Jr. Florida State Museum 330 S. Jefferson Street Pensacola, In e Florida
o
u
ar
Bu sIness
vI t
attI re
e
Y t o a Private Receptio n an d Reception: 5:00 p.m.
d
G ra nd Open in g o f 5:30 the p.m. Program andReRibbon Cutting: Exhibit Tour: 6:00 p.m.
T.T. Wentworth, Jr. Florida State Museum
UWF Historic Trust
Invites you to Celebrate the Unveiling of our New City of Five Flags Exhibit on
Friday, November 22, 2013 5 to 7 p.m.
To RSVP, please return the enclosed card by November 18, 2013. You may also call 850.474.2447 or email mwolf@uwf.edu.
T.T. Wentworth, Jr. Florida State Museum 330 S. Jefferson Street Pensacola, Florida B usIne ss
GOLD
University of West Florida
UWF Historic Trust
attI re
Reception: 5:00 p.m. Program and Ribbon Cutting: 5:30 p.m. Exhibit Tour: 6:00 p.m.
UWF Historic Trust T.T. Wentworth Grand Re-Opening Reception Friday, November 22, 2013
Yes, I/We Will Attend Name Guest’s Name
Please respond by November 18, 2013.
T.T. Wentworth, Jr. Florida State Museum Grand Re-Opening Event Invitation
To RSVP, please return the enclosed card by November 18, 2013. You may also call 850.474.2447 or email mwolf@uwf.edu.
Jennifer Peck, Graphic Designer Pola Young, Creative Director Sabrina McLaughlin, Executive Director
A rts & S ciences
Appleyard Agency Pensacola MESS Hall MESS Hall - Hexatetraflexagon GOLD
Joe Vinson, Director / Copywriter JP Roberts, Animator Bart Rowell, Production Manager Jessica Clark, Voiceover
A rts & S ciences
Appleyard Agency Pensacola MESS Hall MESS Hall Video Joe Vinson, Director / Cinematographer
GOLD
JP Roberts, Animator / Editor
30
Bart Rowell, Production Manager Evan Chancey, Voiceover
2014 Ad dys
Professional
A rts & S ciences
Appleyard Agency MESS Hall Animated Banner Joe Vinson, Designer
SILVER
Pensacola MESS Hall
JP Roberts, Animator
A rts & S ciences
Appleyard Agency Pensacola MESS Hall
Joe Vinson, Designer / Developer Chase Gatyas, Developer
SILVER
MESS Hall Website
A rts & S ciences , C ampaign
Pensacola State College Pensacola State College
Sheila Nichols, Director of Marketing Bonnie McQuagge, Graphic Designer Vivian Spencer, Director, Visual Arts Gallery
2014 Ad dys
SILVER
PSC Art Exhibition Materials for Roland Miller Show
31
Professional
A rts & S ciences , C ampaign
Appleyard Agency Pensacola MESS Hall MESS Hall Outdoor
GOLD
.org
1-877-YES-MESS
116 N. Tarragona St. • Downtown Pensacola
Joe Vinson, Designer / Photographer
A rts & S ciences , C ampaign
Appleyard Agency Pensacola MESS Hall MESS Hall Branding Campaign GOLD
116 N. Tarragona St.
(behind Caldwell Associates)
Downtown Pensacola Tues-Sat 10am-5pm Sun 1-5pm 9 3 7
Joe Vinson, Creative Director / Photographer JP Roberts, Animator Bart Rowell, Production Manager
6 3 7 7
1-877-YES-MESS www.PensacolaMESSHall.org
P ublic S ervice
idgroup Pensacola Humane Society Pensacola Humane Society Stationery Mona Amodeo, Ph.D., Sr. Strategist
GOLD
Gail Spruill-Shaw, Sr. Creative
32
Jared Granger, Art Director Somi Choi, Designer
2014 Ad dys
Professional P ublic S ervice
Ideawรถrks Levin, Papantonio, Thomas, Mitchell, Rafferty & Proctor P.A.
Kimberly Davion, Graphic Designer Michelle Ortiz-Miguez, Creative Director
GOLD
All You Need Is Love Invitation
Caron Sjรถberg, Client Director UVIAUS, Printer
P ublic S ervice
idgroup Big Brothers Big Sisters of Northwest Florida Someone to Believe In
J Dane MacKendrick, Writer/Director/DP Dave Mungia, 2nd Camera Op
GOLD
Lindsey Braxton Shook, Sr. Account Manager Courtney Humbaugh, Exec Producer/Interviewer
P ublic S ervice
Appleyard Agency Levin Papantonio City of Champions Video
Joe Vinson, Cinematographer / Editor Bart Rowell, Production Manager JP Roberts, Motion Designer / Animator
2014 Ad dys
GOLD
Dick Appleyard, Creative Director / Copywriter
33
Professional P ublic S ervice , C ampaign call someone wHo understands you.
Heroes need help, too.
You served your country. Now it’s time to take care of yourself. Help is just a phone call or click away.
Pensacola State College
The Veterans Crisis Line connects Veterans in crisis and their families and friends with qualified, caring Department of Veterans Affairs responders through a confidential toll-free hotline, online chat, or text.
Pensacola State College
www.veteranscrisisline.net referral resources ImmedIate emergency assIstance
On campus 850.484.2500 Off campus 911 communIty resources
Lakeview Center: 850.432.1222 Members of the military: 800.273.8255 and press 1
Heroes need he lp too.
Faith & Hope Counseling Center 850.471.3430 suIcIde PreventIon HotlInes
1.800.273.talK (1.800.273.8255) suicidepreventionlifeline.org
PSC C.A.R.E.S. Campaign
SILVER
1.800.799.4tty (1.800.799.4889) camPus resources
Campus Police/Public Safety 850.484.2500
Sheila Nichols, Director of Marketing
Crisis Referral Coordinator 850.484.1817
This poster was developed [in part] under grant number 1U79SM060495-01 from the Substance Abuse and Mental Health Services Administration (SAMHSA), U.S. Department of Health and Human Services (HHS). The views, policies, and opinions expressed are those of the authors and do not necessarily reflect those of SAMHSA or HHS.
3741_CARES_poster_Horz_18x12.indd 2
9/3/13 10:46 AM
Bonnie McQuagge, Graphic Designer
Heroes need help, too.
You served your country. Now it’s time to take care of yourself. Help is just a phone call or click away.
You served Now it’s your countr Help is time to take care just a phone of yourse y. lf. call or click away. 3739_CAR
ES_RackC
ards.indd
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8/30/13
11:47
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Victoria Stopp, Writer Jamie Russell, Grant Writer
P ublic S ervice , C ampaign
AAF Pensacola Autism Pensacola AAF Pensacola 2013 Public Service Campaign SILVER
Beau Vignes, Public Service Chair Mason Guttery, Graphic Designer Joe Vinson , Videographer Jahna Jacobson, Copywriter
P ublic S ervice , C ampaign
idgroup Pensacola Humane Society Pensacola Humane Society Brand Rollout Mona Amodeo, Ph.D., Sr. Strategist
GOLD
Kris Poore, Associate Strategist / Sr. Account Manager
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Gail Spruill-Shaw, Sr. Creative / Director Jared Granger, Lead Designer / Art Director
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Professional
L ogo
University of West Florida UWF Historic Trust
Jennifer Peck, Graphic Designer Pola Young, Creative Director
SILVER
UWF Historic Trust Logo
Sabrina McLaughlin, Executive Director
L ogo
University of West Florida UWF Innovation Institute
Jennifer Peck, Graphic Designer Pola Young, Creative Director Sabrina McLaughlin, Executive Director
SILVER
UWF Innovation Institute Logo
L ogo
Emagination Unlimited Covenant Hospice
Aaron Holck, Creative Concept/Director Meredith Taylor, Art Director Chip Henderson, Account Executive
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SILVER
Covenant Hospice Logo
35
Professional
L ogo
Emagination Unlimited Vital Worker Voices SILVER
Vital Worker Voices Aaron Holck, Creative Concept/Director Chip Henderson, Account Executive
L ogo
idgroup McKenzie Law Firm McKenzie Law Firm Logo SILVER
Mona Amodeo, Ph.D., Sr. Strategist Kris Poore, Associate Strategist / Sr. Account Manager Gail Spruill-Shaw, Sr. Creative Jared Granger, Lead Designer / Art Director
L ogo
Appleyard Agency Pensacola MESS Hall
SILVER
MESS Hall Logo
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Joe Vinson, Designer
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Professional L ogo
Duncan McCall Creative Learning Academy
Mason Guttery, Graphic Designer Michael Duncan, Art Director Vicky Wonders, Project Director
SILVER
Creative Learning Academy Spirit Logo
L ogo
idgroup Pensacola Humane Society Pensacola Humane Society Logo
Gail Spruill-Shaw, Sr. Creative Jared Granger, Lead Designer / Art Director
GOLD
Mona Amodeo, Sr. Strategist Kris Poore, Associate Strategist
P hotography
University of West Florida UWF Marketing & Creative Services
John Blackie, Photographer
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SILVER
Butterfly
37
Professional
P hotography
Emagination Unlimited Pensacola Young Professionals SILVER
Pensacola Beach Views Aaron Holck, Photographer Chip Henderson, Account Executive
P hotography
idgroup Pensacola Humane Society Pensacola Humane Society Campaign Photography GOLD
Mona Amodeo, Ph.D., Sr. Strategist Gail Spruill-Shaw, Sr. Art Director Jared Granger, Art Director Matthew Coughlin, Photographer
P hotography
Emagination Unlimited Pensacola Young Professionals Blue Surf Mikaela Sheldt, Photographer
GOLD
Aaron Holck, Post Production
38
Chip Henderson, Account Executive Meredith Taylor, Creative Director
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Professional
P hotography
Emagination Unlimited Pensacola International Airport
Aaron Holck, Photographer & Post Production Chip Henderson, Account Executive
GOLD
Landing in Paradise
P hotography, C ampaign
Blake Jones Photo Fixed on Fitness Fixed on Fitness Re-Brand
Jacob Gray, 1st hand assistant Fixed on Fitness Troy Ulshoeffer, trainer
GOLD
Luke Infinger, Creative director
A nimation / S pecial E ffects
Appleyard Agency Studer Community Development Group
JP Roberts, Animator Joe Vinson, Art Director
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SILVER
Progress + Promise Opening Credits
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Professional A nimation / S pecial E ffects
idgroup The Ray C. Anderson Foundation
GOLD
Gray Notes Mona Amodeo, Sr. Strategist / Account Manager J Dane MacKendrick, Writer /Director / Animator Jared Granger, Scene Designer Somi Choi, Scene Designer
A nimation / S pecial effects
Appleyard Agency Pensacola MESS Hall GOLD
MESS Hall Animation JP Roberts, Animator
C inematography
Ballpoint Communications Group Ballpoint Communications Group Angler Up - Brand Video GOLD
Aaron Ball, CEO
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Shane Mapoles, Associate Art Director Destyn Patera, Visual Narrator
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Professional
R esponsive D esign
Duncan McCall Bayou Hills Run Nick Johnson, Web Designer/Developer
GOLD
Creative Learning Academy
Jahna Jacobson, Copywriter
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for your special day...
we worry about the details so you don’t have to. F
rom your first wedding shower to an intimate rehearsal dinner and elegant reception, our experienced team of professionals will create the wedding of your dreams. We work with you each step of the way on the gourmet meals, custom decor, floral arrangements, spacious accommodations for you and your guests, and all the special touches that make this most important occasion memorable. n 4,200 sq. ft. of divisible
n Full-service Great
n On-site catering and
n 137 guest rooms,
n Rehearsal dinners,
n Outdoor pool, whirlpool,
meeting and banquet space to accommodate up to 250 guests
wedding planning
weddings and receptions
American Grill® serving breakfast, dinner and evening room service
including 14 suites and workout facility
850-479-8900 • 1144 Airport Blvd., Pensacola • HiltonGardenInnPensacola.com
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Student Judges Gail Spruill-Shaw, idgroup
Senior designer at Wier/Stewart, has been in the creative field for more than 15 years. A national television, film and print award winner, Gail has a impressive track record of helping organizations of all sizes — from media conglomerates to governments to governors, hospitals and universities, banks and tourism bureaus even a symphony orchestra — articulate and communicate their brands through exceptional creative work in every medium. Emotional Brand videos are her passion. Gail has worked on both sides of the ad agency business from Founder/Creative Director of Spruill&Hicks, a $2.5 million ad agency; to management and broadcast production as Associate Creative Director/Agency Executive Producer for GodwinGroup, Mississippi’s largest and oldest ad agency with over $100+ million in billings. Since 2007, Gail has resided as Sr. Creative at idgroup, an innovative Pensacola-based branding firm recognized nationally for it’s unique creative and targeted, strategic whole systems branding. Gail received the 1994 Silver Medal Award from the Jackson Advertising Federation and has served as an ADDY Judge for competitions across the Southeast.
Kimberly Davion, Ideaworks
Philanthropist, multimedia artist, avid blogger, photographer, web designer and awardwinning graphic designer, Kimberly Davion brings a wide range of experience to marketing projects. Kimberly is a full-time graphic designer for Ideawörks, with 14 years in the graphic design business. A native of the Mississippi Gulf Coast, Kimberly majored in graphic design technology at Mississippi Gulf Coast Community College and graphic design/fine arts with a minor in sculpture at William Carey University. Kimberly is an active member of the AAF Pensacola chapter since 2009 and is a participating illustrator for Illustration Friday.
Joe Vinson, Appleyard Agency
A native of Pensacola, Joe studied at Florida State University and Hiroshima University, earning a B.A. in English, Italian and Asian Studies. Joining Appleyard Agency as a graphic designer in 2003, he has helped build the agency's in-house digital media studio, known as "The APP" (Appleyard Production Place), and now serves as creative director for video and web projects. Joe is also the 2009-2010 Past President of AAF Pensacola.
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Student Judges
Meredith Taylor, Emagination Unlimited
Southern bred, world traveler of sorts, Meredith Taylor brings 10 years of creative experience across multiple continents and cities ranging from London to Berlin and San Francisco. Upon finishing her undergraduate degree at University of Alabama, Meredith traveled to California and attended Miami Ad School before interning at Saatchi & Saatchi. Meredith has a love of all things creative – especially stationery design, typography, letterpress and branding. Before joining the Emagination Unlimited team, where she currently serves as the agency's Creative Director, Meredith worked for Buder Engel & Friends and Hello Lucky. Her graphic design skills have been featured in advertisements for companies such as the San Francisco 49ers, Disney.com and Northface.
Sarah Turner, EW Bullock
Sarah Turner brings more than 30 years of graphic design experience to the judging table this year. After graduating from Auburn University with a Bachelor of Fine Arts degree in commercial art and Bachelor of Science degree in art education, she joined EW Bullock in 1984 as a graphic designer. Sarah has won numerous ADDY awards for her work on local, regional and national levels as well as recognition for her photography, oil painting and poster designs. Her scope of work includes overall creative/art direction for all electronic and print media for clients such as The Grand Marlin, Pensacola Beach and Margaritaville Beach Hotel, to name a few. She continually enhances her creativity as a painter and graphic artist by participating in art competitions, workshops and by taking classes.
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The University of West Florida encourages local students to showcase their creative talent by entering the ADDY Awards. Congratulations to tonight's AAF Pensacola ADDY Award winners.
uwf.edu
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Student
Best of Show Judges Choice
B est of S H O W
Miranda Anderson Pensacola State College Turn-Up Truck Menus & Branding Miranda Anderson, Graphic Designer
J U D G E S C H O ice
Anastasiya Belous Pensacola Christian College Howell Computer Repair Campaign Anastasiya Belous, Graphic Designer
J udges C hoice
Anastasiya Belous Pensacola Christian College Pantone Scrabble Anastasiya Belous, Graphic Designer
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Is this your idea of employee recognition? They deserve better. We can help. Motivate, reward, engage and retain your staff with award winning excellence! 5353 North Palafox St. Pensacola, FL 32505 Phone (850)438-2124 Fax (850)-438-6285
Award Winning Excellence Since 1981
www.awardmastersinc.com sales@awardmastersinc.com 48
2014 Ad dys
Student
Best of Show Judges Choice
J udges choice
Blake Jones Pensacola State College Ms. Lovett
judges choice
Libby Castellani Pensacola State College Misfit Mother
J udges choice
Alicia Nguyen Pensacola State College Anchorline Tea
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Student ANGELS light reflects from your shadow it is more than I thought could exist you move through the room like breathing was easy if someone believed me they would be as in love with you as I am they would be as in love with you as I am they would be as in love with you as I am they would be in love, love, love and everyday i’m learning about you the things that no one else sees and the end comes too soon like dreaming of angels and leaving without them and leaving without them being as in love with you as I am being as in love with you as I am being as in love with you as I am being as in love, love, love love, love, love love, love, love and with words unspoken a silent devotion I know you know what I mean and the end is unknown but I think i’m ready as long as you’re with me being as in love with you as I am being as in love with you as I am being as in love with you as I am being as in love, love, love CHAINED I watched you breathe in and I wished you’d stop only for long enough long enough it’s hard to say separate or combine I ask you one last time did I hold you too tight? did I not let enough light in? ooh, ooh, ooh, ooh if a feeling appears if your mind should sway it’s not a secret you should keep I won’t let you slip away we used to be closer than this we used to be closer than this we used to get closer than this is it something you missed? we used to be closer than this we used to be closer than this we used to get closer than this is it something you missed? winged or chained I ask you would you have stayed did I hold you too tight? did I not let enough light in? ooh, ooh, ooh, ooh FICTION fiction, when we’re not together mistaken for a vision, something of my own creation I wake up alone, with only daylight between us last night the world was beneath us, tonight comes, dear love were we torn apart by the break of day? you’re more than I can believe, would ever come my way fiction, when we’re not together mistaken for a vision, something of my own creation come real love, why do I refuse you? cause if my fear’s right, I risk to lose you and if I just might wake up alone bring on the night fiction, when we’re not together mistaken for a vision, something of my own creation any certainties, how am I to tell? I know your face all too well, still I wake up alone fiction, when we’re not together TRY we bide our time though the time is fine oh to be there, I could be there say you’ll be there you know the way, I can’t resist you, I said to myself i’ll try why do we waste time hiding it inside? I want you to be mine now it’s dead and gone you say what you would’ve done you would’ve been there, I wish you’d been there, I needed you there and if we try once more would you give me it all? I won’t believe it, ‘til I can feel it can you feel it? you know the way, I can’t resist you, I said to myself i’ll try REUNION we visit a life we both left behind ignore the heart move to the ever-moving or, blazin’, we go over and over and over and over again if I wait too long, i’ll lose you from my sight maybe tonight I could stop dreaming and start believing in forever and ever and ever and ever again reunion, reunion reunion, reunion never not ever, never not ever again and it’s burning inside ‘til you give it up how long should I wait? there’s no need to hide, from this only you in here there’s an end to us with someone else inside you shine your light there goes that feeling, won’t let me see them never not ever, never not ever again did I see you, see me, in a new light? did I see you, see me, in a new light? did I see you, see me, in a new light? never not ever again did I (never not ever) see you (never again) see me (never not ever) in a new light? (never not ever again) did I see you, see me? never not ever, never not ever again SUNSET I saw you again, it felt like we had never met it’s like the sun set in your eyes and never wanted to rise and what have you done with the one I love? when I look into your eyes, I see no surprise I always thought it was sad the way we act like strangers after all that we had we act like we had never met we make believe, i’ve never seen your face, you neither mine and catch my eye, don’t register a smile you were more than just a friend, oh but the feeling it never came to an end, I can’t bear to see you I always thought it was a shame that we have to play these games it felt like you really knew me now it feels like you see through me when I see you again i’ll know not to expect stay one step away we will have to wait when I see you again and i’m greeted as a friend it is understood that we did all we could I always thought it was sad the way we act like strangers after all that we had we act like we had never met I always thought it was a shame that we have to play these games it felt like you really knew me now it feels like you see through me MISSING my heart is beating in a different way been gone such a long time and I feel the same my heart is beating in a different way been gone such a long time will you miss me? (i, i, i, oh) when there’s nothing to see? (i, i, i, oh) tell me, how did this come to be? (i, i, i, oh) and now there’s no hope for you and me my heart is beating in a different way been gone such a long time and I feel the same my heart is beating in a different way been gone such a long time do you still believe? (i, i, i, oh) in you and me? (i, i, i, oh) are we all we could be? (i, i, i, oh) is it meant to be? my heart is beating in a different way been gone such a long time and I feel the same my heart is beating in a different way been gone such a long time my heart is beating in a different way been gone such a long time TIDES you leave with the tide and I can’t stop you leaving I can see it in your eyes some things have lost their meaning devote to me alone with me say with me why would you ever want to leave? you leave with the tide and I can’t stop you leaving I can see it in your eyes some things have lost their meaning fade out of view I wouldn’t do that to you I wouldn’t just leave us alone when we can be close, close, close hold me close when you could leave us alone why would you just leave us alone when we have been close, close you leave with the tide and I can’t stop you leaving I can see it in your eyes some things have lost their meaning UNFOLD am I blind? you move your hand away from mine i’ll take it as a sign that you’re any less than mine oh, it doesn’t move me to be cold it doesn’t lessen my hope you know our time and all oh, let it unfold I won’t leave it untold the feeling goes on and on and on in my head you tell me things you’ve never said and I choose to forget and take the good and leave the rest oh, the illusion’s getting old and you don’t answer when I call I would have given you it all oh, out of sight, out of mind it doesn’t mean you’re not mine the feeling goes on and on and on SWEPT AWAY I get swept away when I think of you take me to that place where it’s control I lose i’m soothed by you, you take it all away I lose to you, surrendered at the start of the game i’ll never deceive i’m right here, I always been hide away, i’ll hide away with you i’ll let the world just slip away and i’m left with you your little masquerade, i’m sure of the mood the moments we share always end too soon part of you stays a while even when you’re far away how so far away, yet you feel so near OUR SONG all I have, I will give to you and at times when no one wants to I will give you me and we’ll be us all I have, I will give to you and at times when no one wants to I will give you me and we’ll be us and there’s no one else that knows me like you do what i’ve done you’ve done too the walls I hide behind you walk through you just walk through well I know all the words didn’t take you apart you know I know you’re hurt I want to mend your heart if you’re broke down why don’t you tell me from the start you know I know you’re hurt I want to mend your heart and there’s no one else that knows me like you do what i’ve done you’ve done too the walls I hide behind you walk through you just walk through
S ales P romotion , P ackaging
SILVER
Alicia Nguyen Pensacola State College The XX
S ales P romotion , P ackaging
GOLD
Alicia Nguyen Pensacola State College Anchorline Tea
P oster , S ingle
Cassidy Smith Pensacola State College
SILVER
Lyceum Series
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2014 Ad dys
Student
P oster , S ingle
Graffiti Festival Promotional Poster
SILVER
Cassidy Smith Pensacola State College
P oster , S ingle
Lyceum
SILVER
Ashley Spencer Pensacola State College
P oster , S ingle
Georgia Calender
2014 Ad dys
SILVER
Joe Chisenall Pensacola State College
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Student CONNECT LEARN BE INSPIRED
SATURDAY MORNING STUDIOS AN AIGA AND HOW CONVENTION FOR CREATIVE PROFESSIONALS APRIL 18–20
SAN DIEGO CONVENTION CENTER
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WWW.SMSSANDIEGO.COM/LEARNMORE
Katie Barich Pensacola Christian College Saturday Morning Studios
DAY SAT UR ING MO RND I O S STU 1 3 2 0
THE GENTLEMENS RACE Separating the men from the boys 200mi. 2 days 2 mountains
OCT.24–27.13 Hood River, OR thegentlemensace.com
SILVER
P oster , S ingle
P oster , S ingle
Benjamin Kaiser Pensacola Christian College The Gentlemen's Race
P oster , S ingle
SILVER
Libby Castellani Pensacola State College
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Misfit Mother
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P oster , S ingle
Barbara Nezovich Pensacola State College Typographical Calendar August/Helvetica
Pet er Karow, the creator of the Ikaru s p ro g ra m for typ e d i g i ti zat ion, wrot e t hat Helvet ica seeme d to b e o ne of h i s favori tes, b u t showed reservation wit h t hat st an ce whe n h e d ec l a red tha t St efan Rogener had t old him tha t “ 9 0% o f cre ati ve d i rec tors use Helvetica, Futura, Garamond and B a skervi l l e . (Hi s resp o nse was: ) Give me a pistol!” AUG 24, 2013 Typographic pion e er Z uzan a L i c ko i s ho no red wit h t he 2013 SOTA(Society of Typ o g ra p h i c A fi ci on ad os) Typography Awatrd as part of T yp eCo n 2 01 3.
P oster , S ingle
Ashley Spencer Pensacola State College Lyceum
T
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The design of Helvetica may be based on t he grotesques of t he nineteent h cent ury, but wit h new revisions is now in the san serif sub-category of neo-grotesque. Helvet ica came t o
t he Unit ed St ates in t he 1960’s, wh ere the ori g i na l a l i g n m en t standards were changed by Merg en tha l e r Li no typ e, wh o a d d ed several new versions.
P oster , S ingle
Barbara Nezovich Pensacola State College Typographical Calendar: March/Gotham typeface
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Helvetica began it s life as Neue Haas Grotesk in 1957 (Grotesk was a modernization of Akzidenz Grotesk from 1898). Eduard Hoff man conceived it , and Max Miedlinger produced it f or t he Haas foundry in Munchenstein. It was renamed Helvetica, f rom Helvet ia, t he Lat in name f or Swit zerland, in 1960. The use is phenomenal and widespread t hat it can be seen just about anywhere you look. How did such a simplist ic alphabet get so big? The beaut y of Helvet ica is in it’s abilit y to deliver just about any message both clearly and eff iciently.
SILVER
H ELVE TIC A
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Student
Promotional Poster
Infographic Poster
P oster , C ampaign
SILVER
Philip Engesath Pensacola State College Save the Bees
P ublication D esign , C over
SILVER
Jonathan Sidwell Pensacola State College Alex Rider (Point Blanc)
P ublication D esign , S eries
SILVER
Cassidy Smith Pensacola State College
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Finishing School Book Cover Series
2014 Ad dys
Student
Ashley Spencer Pensacola State College Thomas Harris Hannibal Covers
SILVER
P ublication D esign , S eries
P ublication D esign , B ook ( E ntire B ook )
Proverbs Prayer Journal
GOLD
Anastasiya Belous Pensacola Christian College
Digital Billboard
O ut- O f - H ome , S ingle
Billboard
2014 Ad dys
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Philip Engesath Pensacola State College
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Student
O ut- O f - H ome , C ampaign
SILVER
Jennifer Cantor University of West Florida FedEx
N on -T raditional A dvertising , S ingle
GOLD
Anastasiya Belous Pensacola Christian College Pantone Scrabble
D igital A dvertising , M obile A pps
SILVER
Shareeta Smith Pensacola State College
56
Tapin Radio
2014 Ad dys
Student
I ntegrated C ampaigns , C onsumer
Howell Computer Repair Campaign
GOLD
Anastasiya Belous Pensacola Christian College
I ntegrated C ampaigns , C onsumer
Lyceum
GOLD
Miranda Anderson Turn-Up Truck Menus & Branding
V isual , L ogo
Cassidy Nicole Design Logo
2014 Ad dys
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Cassidy Smith Pensacola State College
57
Student
V isual , L ogo
SILVER
Libby Castellani Pensacola State College Ari Parker
V isual , L ogo
GOLD
Joe Chisenall Pensacola State College Dunk Logo
V isual , I llustration , S ingle
SILVER
Jonathan Sidwell Pensacola State College
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Human Trafficking
2014 Ad dys
Student
V isual , I llustration , S ingle
INK Tropical Ice Water Flavoring
SILVER
Casey Herman University of West Florida
V isual , I llustration , C ampaign
PostCard Illustration
SILVER
Cassidy Smith Pensacola State College
V isual , I llustration , C ampaign
AMC Stamp Series
2014 Ad dys
GOLD
Jordan Sullivan Pensacola State College
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Student
V isual , P hotography, C olor
SILVER
Rebecca Hagemann Pensacola State College Ice Cream
V isual , P hotography, C olor
SILVER
Rebecca Hagemann Pensacola State College Shrimp
V isual , P hotography, C olor
SILVER
Kristy Davis Pensacola State College
60
Radish
2014 Ad dys
Student
Kristy Davis Pensacola State College Softsoap Orange Peel
SILVER
V isual , P hotography, C olor
V isual , P hotography, C olor
Goose Island
SILVER
Kristy Davis Pensacola State College
V isual , P hotography, C olor
Fireman
2014 Ad dys
SILVER
Kristy Davis Pensacola State College
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Student
V isual , P hotography, C olor
SILVER
Crystal McClellan Pensacola State College Ice Ice Baby
V isual , P hotography, C olor
SILVER
Jade Furman Pensacola State College Pipeline Porter
V isual , P hotography, C olor
SILVER
Glendon Thomson Pensacola State College
62
Rangoon Palette
2014 Ad dys
Student
Monica White Pensacola State College Rouge Ecstasy
SILVER
V isual , P hotography, C olor
V isual , P hotography, C olor
Hilfiger Handbag
SILVER
Monica White Pensacola State College
V isual , P hotography, C olor
Fashion & Ink
2014 Ad dys
SILVER
Monica White Pensacola State College
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Mona A. Amodeo Ph.D Founder/President idgroup
People who work with Mona become accustomed to hearing the phrases “Trust the process” and “The answers are in the room.” These mantras define her business philosophy and the Branding from the Core® process she developed to engage diverse stakeholders through the integration of change management and branding. Mona began her career in the communications field as an international documentarian and broadcast journalism instructor at the University of West Florida. She left her position at UWF in 1989 to launch a creative agency, but ultimately found a deeper interest in creating connections between what organizations do and what they say. This shift in focus transformed idgroup’s mission toward a new discipline: Whole Systems Branding—a term coined by idgroup to define brand reputations built by aligning an organization’s identity, culture and image. As the President of idgroup she leads a team of professionals who work in complex settings to help clients define, live and communicate authentic brand stories. Mona holds a Ph.D. in Organization Development and Change and a MA in Communication Arts. She has presented at conferences throughout the United States and has been published in numerous journals and books. Her research on sustainability pioneer, Interface, Inc. (IFSIA) and its founder, Ray Anderson, was featured in the award-winning documentary film So Right, So Smart. She and the idgroup team have been honored with numerous awards and recognitions, including the prestigious 2011 Public Relations Society of America Silver Anvil, a Fourth District American Advertising Federation Charlie Award and numerous other national and regional recognitions for outstanding creative and communication campaigns. Mona is a member of Benedictine University Center for Values-Driven Leadership Advisory Board, Impact 100 and founding member of Think Beyond, a positive change initiative focused on building a sustainable Pensacola. She formerly served on the boards of Santa Rosa County and Pensacola Bay Area Economic Development groups. Through the idgroup Brand on Us program she contributes her talents to building brands for small, local not-for- profits that are making a difference in the Pensacola Bay Area community. Mona lives in Gulf Breeze, Florida with her husband Ken Ellzey, Sr. and her four-legged best friend, Beau.
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2014 Ad dys
Cat Pak WEEKDAY MORNINGS 5-10
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Celebrating...
with Brent & Candy
Yea
... serving the Gulf Coast! 2014 Ad dys
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Committee Thank You
2014 ADDY Awards Gala
The Pensacola area is brimming with creative talent. From photography to print, to digital and broadcast, talented advertisers are creating dynamic pieces for our community and beyond. AAF Pensacola is proud to host the American Advertising Awards to showcase the skills of local professionals and students and award those artfully bridging imagination and execution. An event honoring our advertisers would be impossible without the generous support of student volunteers and industry partners who donate hundreds of hours in service each year. Please help us recognize these gracious committee members for their efforts: Phil Baker, Baker Creative Eric Boggs, Pensacola Christian College Student Riannon Boven, Appleyard Agency Mike Craney, Cox Media Stacie Dice, WALA-TV Fox 10 Forrest Dixon, Emagination Unlimited Jessica Edwards, Pensacola Christian College Student Jennifer Kelly, Lewis Bear Company Robin Kelly, WALA-TV Fox 10 Casey Herman, University of West Florida Student Stephen Patel, Pensacola Christian College Student Jennifer Peck, University of West Florida Margaret Roberts, University of West Florida Michelle Rushing, Plaza Properties Susan Shaw, University of West Florida Beau Vines, Columbia Southern University Joe Vinson, Appleyard Agency Pola Young, University of West Florida Thank you to all who keep our area bustling and innovative, and congratulations to all receiving awards.
Annina Dahlstrom ADDY Entry Chair
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2014 Ad dys
Lindsey Braxton Shook ADDY Gala Chair
2014 Ad dys
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AAF Pensacola ADDY Awards 2014