CREATIVE
2017 – 2018 Award Highlights Book
American Advertising Awards 2018
The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Congratulations to all the 2018 ADDY recipients.
Creative Circus
CR EATI VE
PROFESSIONALS
American Advertising Awards 2018
HOWARD PACKETT AWARD FOR CREATIVE EXCELLENCE Howard Packett is one of our region’s advertising greats, and the award that bears his name is given to the very best work in the entire show, regardless of category. Carilion Clinic Clinic at 10 Annual Report Linda Staley, Executive Editor John Griessmayer, Creative Director Ologie, Production
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BEST OF INTERACTIVE From websites to microsites to apps, this work represents the best of the past year’s interactive projects. Firefli Homestead Creamery Website Rose Jeter, Homestead Creamery Firefli Team, Firefli Amy Pearman, Boyd Pearman Photography Sam Dean, Sam Dean Photography
American Advertising Awards 2018
BEST OF PRINT The best of the year’s print work (print advertising, brochures, posters, annual reports, catalogs, collateral and more). Carilion Clinic Clinic at 10 Annual Report Linda Staley, Executive Editor John Griessmayer, Creative Director Ologie, Production
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BEST OF FILM, VIDEO & SOUND The best to hit the airwaves (or cable, or satellite, or the internet) last year. Eligible work includes broadcast TV and radio, as well as theater advertising and other audio/visual efforts.
Abandon Films The Farmer Justin Rossbacher, Director John Griessmayer, Copywriter Won Novalis, Editor Marybeth Dinges, Office Coordinator Lance Kuhns, Director of Photography Joshua Frerichs, Original Score & Sound Design Abandon Films, Concept Development, Post Production Post Pro Gumbo, Color Grade Arvold Casting, Casting Merry Dunning, Line Producer Robyn Vaughn, stylist, locations and casting support Kathryn Hatam, Assistant Stylist & Extras
American Advertising Awards 2018
SALES & MARKETING
Gold ADDY Award
Packaging, Single Unit
ANSTEY HODGE ADVERTISING GROUP
Silver ADDY Award
Credits go to:
AAF ROANOKE
AAA Winners Spike Lantern Credits go to:
Peggy Underwood, Structural Designer and Graphic Design Manager
Ray Dwyer, Structural Designer
Corrugated Container Corporation, Manufacturer
Hollins Magazine Winter 2017
Sarah Sprigings, Art Director
Jean Holzinger, Editor
Special Event Material, Card, Invitation, Announcement - Single Unit Silver ADDY Award
VIRGINIA TECH
Eclipse Invitation
Printed Annual Report
Credits go to:
Gold ADDY Award
CARILION CLINIC
Clinic at 10 Annual Report Credits go to:
Linda Staley, Executive Editor
John Griessmayer, Creative Director
Ologie, Production
Silver ADDY Award
VIRGINIA TECH
Snowflake Holiday Card & Ornament
Credits go to:
Brochure, Single Unit Gold ADDY Award
RADFORD UNIVERSITY
The Giving Report Credits go to:
Creative Services Team
Silver ADDY Award
ANSTEY HODGE ADVERTISING GROUP Reinventing Magazine Spread
Credits go to:
Sarah Sprigings, Art Director/Illustrator
Publication Design, Magazine Design Gold ADDY Award CARILION CLINIC
Carilion Medicine, Fall 2017 Credits go to:
Linda Staley, Executive Editor
Paula Byron, Editor
Laura McFadden, Art Director
Meaghan A. Dee, Designer
Direct Mail, Flat - Single Silver ADDY Award
ANSTEY HODGE ADVERTISING GROUP Holiday Desserts Event Direct Mail
Credits go to:
Publication Design, Editorial Spread or Feature
Meaghan A. Dee, Designer
David Hodge, Creative Director/Art Director
Direct Mail, Direct Mail-Flat Campaign Silver ADDY Award
ANSTEY HODGE ADVERTISING GROUP Brandon Oaks Direct Mail Series
Credits go to:
David Hodge, Creative Director, Art Director/Copywriter
Sam Dean, Photographer
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Direct Mail, 3D / Mixed – Single Gold ADDY Award
ANSTEY HODGE ADVERTISING GROUP Full of Wonder Direct Mail
Credits go to:
David Hodge, Creative Director/Copywriter
Sarah Sprigings, Art Director
Advertising Industry Self-Promotion, Special Event Materials Gold ADDY Award
CORRUGATED CONTAINER CORPORATION CCCBox Series Convertible Giveaway Credits go to:
Magazine Advertising, Full Page Or Less Single Unit Silver ADDY Award
ANSTEY HODGE ADVERTISING GROUP
The Virginian “Together” ad Credits go to:
David Hodge, Creative Director/Art Director, Copywriter
Newspaper Advertising, Spread or Multiple Page – Single Unit Silver ADDY Award
ANSTEY HODGE ADVERTISING GROUP Return on Life Newspaper Insert
Credits go to:
Jeff Homan, Senior Graphic Designer, Illustrator and Structural Designer
David Hodge, Creative Director
Dennis Gordon, Structural Design Manager
Sarah Sprigings, Art Director
Peggy Underwood, Graphic Design Manager
Bill Ost, Copywriter
Corrugated Container Corporation, Printer and Manufacturer
Standard Printing, Printer
Public Service Print Advertising, Campaign Gold ADDY Award
Silver ADDY Award
EDWARD VIA COLLEGE OF OSTEOPATHIC MEDICINE – VCOM
VCOM 2017 Christmas Card Bookmarks
FINLEY DESIGN GROUP
Winnowgen
Credits go to:
Patrick Finley, Designer
Credits go to:
Jenna Marquardt, Graphic Designer, VCOM-Auburn
Cindy Shepard Rawlins, Vice President for Communications
OUT-OF-HOME & AMBIENT MEDIA
Silver ADDY Award
Poster - Single Unit
VIRGINIA TECH STUDENT AFFAIRS COMMUNICATIONS
Gold ADDY Award
Credits go to:
Widespread Panic Concert Poster
2017 Holiday Card
Charlotte Hendrix, Graphic Design Intern
Emily Hall, Graphic Design Manager
Tiffany Woodall, Writer/Editor
Sandy Broughton, Assistant Director of Editorial Content
Brian Yohn, Assistant Director of Creative Services
B2C ENTERPRISES
Credits go to:
Aaron Kelderhouse, Designer and Illustrator
Silver ADDY Award
VIRGINIA TECH
The Sound of Silence Credits go to:
Meaghan A. Dee, Designer
American Advertising Awards 2018
Poster - Campaign
Websites, B-to-B
Silver ADDY Award
Silver ADDY Award B2C ENTERPRISES Hylaine Website Credits go to:
VIRGINIA TECH NIME Poster
Credits go to:
Meaghan A. Dee, Designer
Patrick Finley, Design Partner
Dane Webster, Processing Consultant
Aaron Kelderhouse, Design and Build
Zion Stores, Production Assistant
Service Online/Interactive
ONLINE/INTERACTIVE Websites, Consumer Gold ADDY Award
Silver ADDY Award ACCESS RVSPCA Website Credits go to:
Access, Creative and Development
FIREFLI
Homestead Creamery Website
Credits go to:
FILM, VIDEO, & SOUND
Rose Jeter, Homestead Creamery
Firefli Team, Firefli
Amy Pearman, Boyd Pearman Photography
Television Advertising – Local Campaign
Sam Dean, Sam Dean Photography
Silver ADDY Award MEMBER ONE FEDERAL CREDIT UNION See You Credits go to:
Silver ADDY Award
FINLEY DESIGN GROUP NIME 2018 Conference
Credits go to:
Patrick Finley, Design
Meaghan Dee, Designer
Silver ADDY Award NEWCITY
Warren Wilson College Website
Credits go to:
Sara Andrew, Art Director
Eva Floyd, Senior User Experience Architect
Jesse Janowiak, Web Developer
Rachel DeLauder, Content Strategist
Jim Dudley, Creative Director
Nancy Brauer, Customer Support Developer
Nick Hart, SVP Marketing
Ruth Herdman, Creative Marketing Manager
Red Heritage Media,
Joanne Hock, Director
Branded Content & Entertainment For Online Film, Video & Sound, Single entry – more than :60 seconds Gold ADDY Award RED VELOCITY INC Branch Building legacies Credits go to:
Red Velocity-Steve Mason, Steve Mason Director
Jarred Foresman, Animation
Ben Page, gaffer
CT Bell, Camera Operator
Jeremy Crouch, Key Grip
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Audio/Visual Sales Presentation Silver ADDY Award ACCESS Sun RV Resorts, Adventure Awaits Credits go to:
Integrated Advertising Campaigns, Consumer Campaign-Local
Access, Creative Team
Silver ADDY Award CARILION CLINIC Do More Campaign Credits go to:
Kirk Wray, Producer, Motion Adrenaline
Dave Porter, Art Director, Copywriter
Robyn Vaughn, Casting, Casting Call
Laura Mitchell, Copywriter
Amy Pearman, Still Photographer,
Andrea Draper, Marketing Consultant
Boyd Pearman Photography
John Griessmayer, Creative Director
Advertising Industry Self-Promotion Film, Video & Sound Silver ADDY Award VIRGINIA TECH 2017 PRISM Reel Credits go to:
A Tribe Called Red, Stadium Pow Wow
Emmet Fenn, Memories
CROSS PLATFORM Integrated Advertising Campaigns, B-to-B Campaign-National Gold ADDY Award UNCORK-IT, INC. RADVA Beer & Wine Shippers Campaign Credits go to:
Kelly Izlar, Copy Writing
David Franusich, Art Direction
Andrew Beaver, Graphic Design
Eileen Baumann, Creative Direction
Erin Daugherty, Account Management
Silver ADDY Award CARILION CLINIC Fight the Flu Campaign Credits go to:
John Griessmayer, Creative Director, Copywriter
Corey Thrasher, Art Director, Illustrator
Laura Mitchell, Copywriter
Joe Castiglioni, Video Director
Cathy Miles, Project Manager
Gordon Garrett, Designer
Integrated Brand Identity Campaign - Local or Regional/National Gold ADDY Award FINLEY DESIGN GROUP NIME 2018 Conference Credits go to:
Patrick Finley, Designer
Meaghan Dee, Designer
ELEMENTS OF ADVERTISING Logo Design Silver ADDY Award FINLEY DESIGN GROUP Winnowgen Credits go to:
Patrick Finley, Designer
American Advertising Awards 2018
Illustration - Series Silver ADDY Award ANSTEY HODGE ADVERTISING GROUP Kids Square Illustration Series Credits go to:
Jeff Fralin, Illustrator
Still Photography, Color, Single Silver ADDY Award INORGANIC VENTURES ICP Conference “Drilling Down” Credits go to:
Amy Pearman, Photographer,
Boyd Pearman Photography
Silver ADDY Award CARILION CLINIC Eugene Yopp Photo Credits go to:
Jared Ladia, Carilion Clinic Staff Photographer
Cinematography Gold ADDY Award ABANDON FILMS The Farmer Credits go to:
Justin Rossbacher, Director
John Griessmayer, Copywriter
Won Novalis, Editor
Marybeth Dinges, Office Coordinator
Lance Kuhns, Director of Photography
Joshua Frerichs, Original Score & Sound Design
Abandon Films, Concept Development, Post Production
Post Pro Gumbo, Color Grade
Arvold Casting, Casting
Merry Dunning, Line Producer
Robyn Vaughn, stylist, locations and casting support
Kathryn Hatam, Assistant Stylist & Extras
Silver ADDY Award ABANDON FILMS I Hope Credits go to:
Abandon Films, Production, Post Production
Justin Rossbacher, Director
Ian Miller, Director of Photography
Codey Wilson, Producer
Won Novalis, Editor
Joshua Frerichs, Composer, Sound design
Post Pro Gumbo, Color Grade
Marybeth Dinges, Copywriter
Video Editing Gold ADDY Award ABANDON FILMS The Farmer Credits go to:
Justin Rossbacher, Director
John Griessmayer, Copywriter
Won Novalis, Editor
Marybeth Dinges, Office Coordinator
Lance Kuhns, Director of Photography
Joshua Frerichs, Original Score & Sound Design
Abandon Films, Concept Development, Post Production
Post Pro Gumbo, Color Grade
Arvold Casting, Casting
Merry Dunning, Line Producer
Robyn Vaughn, stylist, locations and casting support
Kathryn Hatam, Assistant Stylist & Extras
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Music
Sound Design
Gold ADDY Award ABANDON FILMS The Farmer Credits go to:
Gold ADDY Award ABANDON FILMS The Farmer Credits go to:
Justin Rossbacher, Director
Justin Rossbacher, Director
John Griessmayer, Copywriter
John Griessmayer, Copywriter
Won Novalis, Editor
Won Novalis, Editor
Marybeth Dinges, Office Coordinator
Marybeth Dinges, Office Coordinator
Lance Kuhns, Director of Photography
Lance Kuhns, Director of Photography
Joshua Frerichs, Original Score & Sound Design
Joshua Frerichs, Original Score & Sound Design
Abandon Films, Concept Development, Post Production
Abandon Films, Concept Development, Post Production
Post Pro Gumbo, Color Grade
Post Pro Gumbo, Color Grade
Arvold Casting, Casting
Arvold Casting, Casting
Merry Dunning, Line Producer
Merry Dunning, Line Producer
Robyn Vaughn, stylist, locations and casting support
Robyn Vaughn, stylist, locations and casting support
Kathryn Hatam, Assistant Stylist & Extras
Kathryn Hatam, Assistant Stylist & Extras
Silver ADDY Award ABANDON FILMS I Hope Credits go to:
Abandon Films, Production, Post Production
Justin Rossbacher, Director
Ian Miller, Director of Photography
Codey Wilson, Producer
Won Novalis, Editor
Joshua Frerichs, Composer, Sound design
Post Pro Gumbo, Color Grade
Marybeth Dinges, Copywriter
American Advertising Awards 2018
CR EATI VE
Students
Creative Circus
SHAVING SHOULDN’T BE A CHORE. Spray on. Wipe off. With the use of Nair Mens Hair Removal spray, you’ll have the smooth, clean skin you want without the nicks or bumps you can get from shaving.
STUDENT BEST OF SHOW Students represent the future of the advertising and design industry. This award gives recognition to a student project or campaign that stands at the head of the class. Lindsey Boone Virginia Tech Nair Men’s Hair Removal Spray
American Advertising Awards 2018
edition 1 / spring 2017
U.S.A.”
e 12!
STUDENT JUDGE’S CHOICE Our Judges give this award to recognize a student project deserving of extra credit. Madeline Seehammer Liberty University Ginger & Poppy
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SALES & MARKETING
DIRECT MARKETING
Packaging
Silver ADDY Award Abigail M Berk College Event Promotionals Liberty University
Silver ADDY Award Dylan Ondell Lipton Premium Tea Packaging Radford University
Silver ADDY Award Dylan Ondell Olive Garden Packaging Radford University
Publication Design, Cover Silver ADDY Award Nicholas Smith Yond’r Magazine Virginia Western Community College
Publication Design, Magazine Design Gold ADDY Award Madeline Seelhammer Ginger and Poppy Liberty University
Gold ADDY Award Caitlin Smith Scraps Magazine Liberty University
Gold ADDY Award Michela Diddle Poppy Magazine Liberty University
Silver ADDY Award Rachel Falwell Take Notice Liberty University Silver ADDY Award Landon Brower GEARSTOKE Magazine Liberty University
PRINT ADVERTISING Magazine Advertising, Single (Full Page or Less) Gold ADDY Award Lindsey Boone Nair Men’s Hair Removal Spray Virginia Tech
Magazine Advertising, Campaign Silver ADDY Award Sierra Colley Method Animal Testing Virginia Tech Credits go to:
Sierra Colley, Student Designer
Eric Vernon, Student Design Partner
OUT OF HOME & AMBIENT MEDIA Poster, Single Gold ADDY Award Keri Stegall That’s What I Like Gig Poster Radford University
Silver ADDY Award Hannah Charles for I Don’t Like Who I Was Then Radford University
American Advertising Awards 2018
ONLINE/INTERACTIVE
ELEMENTS OF ADVERTISING
App (Mobile or Web-Based)
Logo Design
Silver ADDY Award Isabella Cruz Frutiger Type Specimen App Virginia Tech
Silver ADDY Award Sarah Lorraine Swinsky Pier Ice Festival Logo Liberty University
Silver ADDY Award Tam Hoang Helvetica App done Virginia Tech
Silver ADDY Award Tam Hoang Manila 2032 Olympics Virginia Tech
CROSS-PLATFORM
Silver ADDY Award Xiaomeng Li 3 Sirens Press Radford University
Integrated Advertising Campaign, Consumer Campaign Gold ADDY Award Lindsey Boone Nair Men’s Hair Removal Spray Virginia Tech
Art Direction, Campaign Gold ADDY Award Lindsey Boone Nair Men’s Hair Removal Spray Virginia Tech
Integrated Brand Identity Campaign Gold ADDY Award AnnaClaire Schmiedel Lollipup | Savory Treats for Pups Liberty University
Silver ADDY Award Isabella Cruz Mumbai 2032 Summer Olympics Virginia Tech
Silver ADDY Award Xiaomeng Li Elephant Memory Systems VI Book Radford University
Cinematography Gold ADDY Award Brenda Prieto Velazquez A Year at Roanoke College Roanoke College
Thank you to this year’s sponsors
2018 WINNERS
ENJOY THE VIEW FROM THE TOP! FOR ALL YOUR PRINT, SIGNS AND MARKETING NEEDS
WE’VE GOT YOU 22 Church Ave, SW | Roanoke, VA 24011 | 540.344.8550
WE’RE PROUD TO BE PART OF SUCH A STRONG ADVERTISING COMMUNITY. CONGRATULATIONS, WINNERS.
ANSTEYHODGE.COM
Congratulations to all the winners!
CHEERS to all of this year’s winners!
Enjoy a drink on us, not your computer. They never could hold their alcohol.
Computer guys on a mission
tworobs.com
CONGRATULATIONS, WINNERS!
AAF BOARD
Stefanie Brown, President Patrick Carrell, Vice President Cat Davis, Treasurer Kym Davis, Secretary Angie Martz, Communications Leigh Anne Kelley, Education Jarett Henshaw, Membership Jamal Milner, Diversity Tom Fields, Programs Meghan Kelly, American Advertising Awards Matt Brown, Fundraising Mary Dudley, Club Achievement Carrie Cousins, Public Service Cindy Rawlins, Government Relations Aaron McDowell, Ad2 President
American Advertising Awards 2018
AMERICAN ADVERTISING AWARDS COMMITTEE Meghan Kelly, Chair Lance Morgan, Student Chair Kym Davis Peggy Underwood Stefanie Brown Mary Dudley Mae Johnson Matt Brown Patrick A. Carrell
ENTRY DROP-OFF & JUDGING Cindy Rawlins Angie Martz Jamal Millner Aaron McDowell Kym Davis Peggy Underwood Lance Morgan Patrick A. Carrell Stefanie Brown Matt Brown Mary Dudley Mae Johnson Meg Smith Belle Dickerson David McManus Carmala Kelly
SCREENING COMMITTEE Peggy Underwood Patrick A. Carrell Gary Gilmore
AWARDS SHOW
Patrick A. Carrell Kym Davis Mae Johnson Jenni Waters, Arete Pole Fitness Nelson Oliver, Bone Daddy Entertainment Matt Brown
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PROFESSIONAL JUDGES Kathe Flynn Joseph Nother Greg Nobles Jeff Johns
STUDENT JUDGES Todd Marcum David Hodge John Griessmayer
STUDENT JUDGING HOST
Corrugated Container Corporation
DIGITAL AND VIDEO PREVIEW HOST Mill Mountain Theatre, Center in the Square
GALA VENUE
Historic City Market Building
GALA CATERING
Center Stage Catering
GALA PHOTOGRAPHER Tracie Hoprich, Tracie Hoprich Photography
GALA ENTERTAINMENT
Nelson Oliver, Bone Daddy Entertainment Arete Pole Fitness
GALA PRESENTER Master of Ceremonies, Patrick A. Carrell
SPECIAL THANKS Words do not adequately express how thankful I am to each of you for helping a “newbie” with the American Advertising Awards. Thank you for patiently answering the hundreds of emails and for giving me your personal time in putting all of this together. I will be forever grateful.
Meghan Kelly American Advertising Awards Chair
2017 – 2018 Award Highlights Book