FEATURES
Communication Practice is Vital for Built Environment Firms
It is vital for every business to attract clients. Advertising, sales, and marketing therefore play a vital role in achieving this. Professional firms are however barred by law from advertising their services competitively and hence must come up with innovative ways of reaching their target clientele. This is where communication practice comes in. Communication is the skill of perception creation and goes a long way in creating lasting, meaningful relationships with a firm’s clientele, both actual and potential. Firms in the built environment can embrace communication practice to enhance their businesses and get clientele. Brand positioning Every firm has a personality - a face that its clients (actual and potential) can identify with. This is the face that communicates
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trust, experience and knowl edge among other key elements that make the client trust your business. Communication professionals play a vital role in positioning brands. From carefully advising on the correct colouring to visual aspects of the brand, they position the brand online and offline. They give the brand a face that can be recognized by its target clientele. Catching the client’s attention in an already noisy world Today’s consumer is bombarded by all manner of messages from brands desperately trying to market their goods and services. It is very easy for a firm’s message to get lost amidst all the noise. Communication professionals know how to craft messages that hit the target market right where they need it. This often results in sales for the particular firm.
By Lina Jamwa - Musibi
Perception creation One may be selling a red apple that is slightly soft and appear a little unappealing to the customer. Communication professionals have a way of creating perception and positioning such an apple as the best thing that ever happened to a human being. They can bring out the salient benefits that the Apple has to general health and make the customer purchase it nonetheless. This is the art of perception creation. Communication practice is vital in the creation of the desired perception. This becomes an asset for any built environment firm looking to shape the perception of its clientele regarding their firm and business in general Media relations Most firms desire to grow to a point of getting media attention. Dealing with the media can Issue 004 | December 2021
