INFORMATION TECHNOLOGY PROGRAM Academic Summer Program Aalto University School of Business May 25 - August 28, 2015
Information Technology Program (ITP) is a summer program organized at the Aalto University School of Business since 1995. This year we are celebrating both our 20th anniversary and the launching of a new education track.
94%
would recommend ITP to a friend (2014 batch of ITP alumni)
The purpose of ITP is to provide students with a strong applied understanding of IT, design and the digital world. The program provides concepts and approaches that enable students with diverse backgrounds to operate effectively in the global business environment now and in the future. Students gain valuable real life project experience in business project course.
LOVED BY STUDENTS AND STAFF - EACH SUMMER ITP BUILDS A UNIQUE ECOSYSTEM OF LIKEMINDED PEOPLE FROM DIFFERENT DISCIPLINES AND INDUSTRIES.
“I found the topics chosen for the course stimulating and educating. The ISB courses give the student advantage in the market over others that did not have the privilege to share in the experience. The course will give potential students confidence and understanding of the Information Technology environment they will face when starting their careers.”
— Michelle van der Westhuizen ISB alumni 2014
”ITP in general is amazing. Participating in ITP is definitely a great way to spend a summer. SED was a very suitable option for me – I loved having the practical lectures and not having to do essays or exams. For me, ITP was a program where I met awesome people and learned about their cultures, learned some of the most useful things I’ve learned in the business school.”
— Sanna Pitkänen SED alumni 2014
3
Tracks,
all worth 24 ECTS
In the summer 2015, the program consists of three simultaneous tracks: INFORMATION & SERVICE BUSINESS (ISB) STRATEGY & EXPERIENCE DESIGN (SED) DIGITAL & INTERACTIVE ENTERTAINMENT (DIE) All tracks are worth 24 credits and are recognized as a minor subject in the M.Sc. program at School of Business. ITP studies can be extended to 30 credits with extra work (47C58100 ITP Book Exam 6 ECTS) and is recognized as a minor subject in the B.Sc. program at School of Business.
EXPLORE
THINK
CREATE
We offer courses that encourage you to challenge convention and discover new concepts. We are obsessed with the total learning experience.
Learning environment where you are encouraged to find solutions. Sometimes you need to look outside of the box to find the perfect outcome.
The best way to learn is through real projects done for real companies. We foster project teams who take action and fearlessly create something new.
ITP students complete three intensive courses and a business project for a collaborating company during
the summer. Students work on the business project during the entire program, under the program’s supervision. Individual modules of the program are taught by visiting faculty. Visitors from other universities and from the business community are invited to for a short period in the field of their particular expertise. All courses are run in the form of intensive modules. A normal one semester university course is compressed to three weeks of full time study.
3+1
Courses and
a business project
INFORMATION & SERVICE BUSINESS Information & Service Business (ISB) track in ITP aims to provide students with an understanding of e-business infrastructure technologies, new business opportunities these technologies create, and their effects on the business environments and societies in which they are used.
24 ECTS
STRATEGY & EXPERIENCE DESIGN Strategy & Experience Design (SED) track aims at providing students with an understanding of basic methods for producing and designing digital media products, concept and design processes, and strategic decisions related to digital media.
24 ECTS
DIGITAL & INTERACTIVE ENTERTAINMENT The Digital & Interactive Entertainment (DIE) track aims at providing students with an understanding of basic methods, techniques and tools for managing digital marketing strategies. Focus is on digital marketing platforms, content marketing, digitalization, monetization business models.
24 ECTS
Managing Software and Service Business (47C58200) 6 ETCS
KEY TOPICS Productization of digital service ideas, Product vs. service, Financing a venture, Managing product development and growth, Risk management, Making the software business case, Managing the product life-cycle
Strategic Design (47C58300) 6 ETCS
KEY TOPICS Design processes in digital world, Design Strategy I – what and to whom, Tools I – Lo-Fi prototypin, Research (benchmarking, ethnography, observation), “Digital Media Business and Project Management:”, Project plan examples and execution, Production and scheduling, Client relationships and team organization, Digital marketing and advertising, Online self-service solutions
Digital Marketing Strategies (47C9000) 6 ETCS KEY TOPICS Digital marketing platforms, Segmentation, Multi-channel communications, Content marketing, Internet of things (IoT), Current topics in digitalisation
Achieving Strategic Advantage Through Distributed Technologies (47C52000) 6 ETCS KEY TOPICS Types of business models, Budgeting and return on IT investment, Enterprise and service oriented architecture, Can IT still be strategic?, The buy vs. build decision, Selecting and managing vendors, Managing and assessing software development, Content and knowledge management
User Experience Design (47C58400) 6 ETCS KEY TOPICS Elaboration (Personas, Scenarios), Design Strategy II – Focus, Principles, Lilmitations + realities, IA, Interaction Design, Visual Communication
Monetization Business Models (47C9100) 6 ETCS KEY TOPICS Pricing strategies, Freemium business models, Economy design, Trends in monetization
Current Topics in Information & Service Business (47C58600) 6 ETCS
KEY TOPICS What’s new in the field, Digital service ideas, Solutions vs. services, Service oriented architecture
Prototyping and Implementation (47C58500) 6 ETCS KEY TOPICS Prototyping, Typography, Visual Design, Implementation, Adobe CC programs: Photoshop, Indesign, Illustrator
Web and Mobile Analytics (47C9200) 6 ETCS KEY TOPICS Business intelligence, Analytics metrics, Auditing, Analytics tools and platforms
INFORMATION TECHNOLOGY PROGRAM Academic Summer Program @ Aalto University School of Business May 25 - August 28, 2015 ITP enables individuals to combine both business and technological perspectives, making it an ever changing and valuable education module.
THE APPLICATION PERIOD FOR ITP 2015 IS NOW OPEN! The application period for ITP 2015 is open until 25th March 16:00. Instructions and link to application form can be found at itp.aalto.fi