the am3
look
am3 glossary 02 • 04 • 06 • 08 • 10 • 12 • 14 • 16 • 18 • 21
am3 vision logo introduction logo dimensions logo minimum clear space logo tagline logo do’s & don’ts our typography our colors elements & graphics examples
am3 vision The access media 3 (am3) logo is designed with the three anchor products of am3 represented in the tri-color icon. Shaped like an interlocking circle of lines in motion, it depicts the united efforts of the am3 team to provide high speed internet, tv and phone services. 01 The choice of vibrant colors: green, blue and purple were chosen to represent bright, energetic, and powerful qualities. Blue is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, and intelligence. Blue is strongly associated with tranquility and suggests precision when promoting high-tech products. Green is the color of nature. It symbolizes growth, harmony and freshness. Green has a strong emotional correspondence with safety and suggests stability and endurance. Purple combines the stability of blue and the energy of red. It symbolizes power, nobility, luxury, and ambition. Purple is associated with knowledge and creativity. 02 ‘access media 3’ is illustrated in lowercase font to represent the friendly, casual and approachable nature of our company. The font’s characteristics are smooth but bold, to portray approachability and action. 03 In addition, the shape of the icon represents the world and falls in line with our tagline that continues to be: access your world
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am3 vision
01 Colors
02 AM3
03 Tagline
access your world
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logo introduction Our logo is the star of the show. Just like a real star, it doesn’t take criticism or modifications lightly. 01 Our long stacked logo looks the best when it’s centered on a page on official documents like communication letters and or official correspondence. 02 Our condensed, stacked style should be used as an accent piece; it looks the best when it’s located in the upper or lower corners of the page. 03 Horizontal is the nicest of the 3 children. It’s also more versatile. It looks good as an accent piece in the center or in the corner of any document. when in doubt go horizontal.
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logo introduction
01 Long Stacked
02 Stacked
03 Horizontal
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logo dimensions We don’t have a need to use the ruler a lot but when we do it’s usually pretty important. 01 Long Stacked 02 Stacked 03 Horizontal
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logo dimensions
01 Long Stacked
1” 1.43”
0.33”
0.25” 2.86”
02 Stacked
1”
2.47”
03 Horizontal
1”
3.92”
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logo minimum clear space We’re not trying to nitpick, but following these measurements will look professional and make you look like a rock star. The logo is always surrounded by a minimum clear space area which must remain free from other elements (text and graphics) Minium Clear Space - .3 x
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logo minimum clear space 01 Long Stacked .30 in”
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.30 in”
.30 in”
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.30 in” ---------------------------------------------------------
02 Stacked ---------------------------
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.30 in” ---------------------------------------------------
.30 in”
.30 in”
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03 Horizontal
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.30 in” ---------------------------------------------------------------------------
.30 in”
.30 in”
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logo tagline At times it’s difficult to gauge where and how to use our tagline relatively to the logo placement. In most instances the strapline should be separated by the .3” gap from the logo. Tag line is .26” – 21% smaller than “access media 3”. Basically as a rule of thumb it should be roughly 80% of “access media 3”. 01 The main strapline flows the best when it’s below this logo style. 02 While using the horizontal logo the strapline can be placed to the right or below. Right is best suited for communication pieces such as letterheads or below for prints like envelopes. 03 As always, there are going to be exceptions. use this type of logo if the need for the stapline and the stacked logo is required. With this example the space between the tagline and logo is .19”.
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logo tagline 01 Long Stacked
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.30” in -----------------------------------------------
access your world
02 Stacked
.19” in
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access your world
03 Horizontal
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----.30” in
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access your world
.30” in -----------------------------------------------
access your world
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logo do’s Our goal is to guide you through the best practices and applications of the am3 logo. The access media 3 logo looks the best in full color. 01 Let the logo breathe by using the empty white space. use white or neutral backgrounds.
07 Avoid using drop shadows, adding bevel, embossing or any 3d features.
02 When it’s unavoidable for the am3 logo to sit on white background we prefer if you use darker elements.
08 A lot of time and hard work went in the logo design so please refrain yourself from modifying our logo with different colors. We thank you in advance.
03 At times you will find all of the vibrant colors clashing together. Use the negatives when using a full reverse color background or a busy image. 04 Be careful not site the logo on the clashing or similar colors.
09 Outlines are ugly. Never use them. Period. 10 Try avoiding busy backgrounds where the logo isn’t legible. If a busy background isn’t avoidable try using one of the negative logos.
05 Don’t distort or modify the logo without keeping its constrains. 06 Do not rotate or skew it up.
01 Full Color
03 Negatives
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02 Reverse Gray
logo don’ts
X 04 Flooding
X
X 06 Rotation
X 07 Special Effects
X 08 Color Mods
X 09 Outlines
05 Distortion
X 10 Patterns
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typography helvetica neue Helvetica Neue family is a simple, friendly and evenly distributed font perfect for anything from print to web work.
am3 am3
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&#%@*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&#%@*) 0123456789
roman
medium
am3 am3
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&#%@*) 0123456789
bold
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&#%@*) 0123456789
heavy
typography helvetica neue condensed
am3 am3 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&#%@*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&#%@*) 0123456789
condensed
medium
am3 am3 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&#%@*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&#%@*) 0123456789
bold
heavy
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brand color palette Our personality is defined by our colors. We think of ourselves as fun, bright, bold, colorful and confident. These are our five primary colors used for text.
am3 cyan pantone 2587 c cmyk 17/58/0/32 rgb 142/71/173 hex #27aae1
am3 lime pantone 376 c cmyk 31/0/100/27 rgb 127/186/0 hex #8dc63f
am3 purple pantone 2995 c cmyk 100/24/0/14 rgb 0/165/219 hex #7a459b
These colors are used for headers.
am3 cyan pantone 2587 c cmyk 17/58/0/32 rgb 142/71/173 hex #27aae1 100% general use 50% 20%
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am3 lime pantone 376 c cmyk 31/0/100/27 rgb 127/186/0 hex #8dc63f 100% general use 50% 20%
am3 purple pantone 2995 c cmyk 100/24/0/14 rgb 0/165/219 hex #7a459b 100% general use 50% 20%
am3 gray pantone 424 c cmyk 0/0/0/90 rgb 62/61/64 hex #808285
am3 charcoal pantone 447 c cmyk 0/0/0/60 rgb 135/136/138 hex #414042
brand color palette Just like your old favorite crayon box, few colors are missing.
am3 pink pantone 213 c cmyk 0/95/20/0 rgb 238/44/123 hex #ee2a7b
am3 blue pantone 2738 c cmyk 99/80/10/1 rgb 19/77/149 hex #134d95
am3 orange pantone 143 c cmyk 0/35/85/0 rgb 251/176/65 hex #fbb041
am3 red pantone 185 c cmyk 0/93/73/0 rgb 239/54/70 hex #ef3646
am3 yellow pantone 604 c cmyk 4/0/93/0 rgb 252/238/34 hex #fcee22
am3 green pantone 347 c cmyk 82/11/79/1 rgb 9/160/103 hex #09A067
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elements graphics Our elements are what make our splash. Cannon ball! Half tone - dots
Subtle. Clean. Just a perfect touch to any creative, from business cards to car wraps.
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elements graphics Half tone – globe
Fits perfectly with our strapline “access your world”. looks great on print or web.
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elements graphics Service icons
Are made up of our three main colors and represent our main products; television, internet and voice.
01 Full Color
02 Negatives
Tri-color bar
The bar is nice subtle way to bring out any creative piece. It looks the best when it’s at the bottom of any document; from envelopes, legal correspondence to internal communication pieces.
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example vehicle wrap
access your world
www.am3inc.com
access your world
www.am3inc.com
www.am3inc.com
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